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市場調查報告書

擴增實境 (AR)的全球市場:各產品種類、顯示器技術、地區

Global Augmented Reality Market - Segmented by Component type (Hardware and Software), by Application (Medical & Healthcare, Automotive, Aerospace & Defense, Gaming, Retail, and Industrial), and Geography - Growth, Trends, and Forecasts (2018 - 2023)

出版商 Mordor Intelligence LLP 商品編碼 546992
出版日期 內容資訊 英文 111 Pages
商品交期: 最快1-2個工作天內
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擴增實境 (AR)的全球市場:各產品種類、顯示器技術、地區 Global Augmented Reality Market - Segmented by Component type (Hardware and Software), by Application (Medical & Healthcare, Automotive, Aerospace & Defense, Gaming, Retail, and Industrial), and Geography - Growth, Trends, and Forecasts (2018 - 2023)
出版日期: 2018年02月08日 內容資訊: 英文 111 Pages
簡介

本報告提供全球擴增實境 (AR) 市場相關分析,技術概要和市場結構,主要的推動及市場的阻礙要素,最新的市場、技術趨勢,市場整體及各產品種類、各用途、各顯示器技術、各地區的趨勢預測 (今後6年份),主要企業簡介、產業策略等調查。

第1章 簡介

第2章 分析方法

第3章 摘要整理

第4章 市場概要

  • 概要
  • 產業的價值鏈分析
  • 波特的五力分析

第4章 市場動態

  • 簡介
  • 市場的推動要素
  • 市場的阻礙要素
  • 市場機會
  • 市場趨勢和其預測

第6章 技術概要

第7章 市場區隔

  • 各產品種類
    • 手持、設備
    • 固定式AR設備
    • SAR (空間擴增實境) 系統
    • 頭戴式顯示器 (HMD)
    • 智慧眼鏡
    • 智慧鏡片
    • 其他
  • 各用途
    • 醫療、醫療保健
    • 教育
    • 商業
    • 廣告、行銷
    • 能源、公共事業
    • 娛樂、遊戲
    • 設計、工程
    • 物流
    • 其他
  • 利用的各顯示器技術
    • 頭戴式顯示器 (HMD)
    • 眼鏡
    • 抬頭顯示器 (HUD)
    • 隱形眼鏡
    • 虛擬視網膜顯示器 (VRD)
    • Eye Tap
    • 手持式顯示器
    • SAR (空間擴增實境) 系統
    • 其他
  • 各地區

第8章 各供應商的市場佔有率分析

第9章 企業簡介

第10章 投資分析

  • 近幾年的企業合併、收購 (M&A)
  • 投資方案和機會

第11章 擴增實境 (AR) 市場未來展望

第12章 免責聲明

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目錄
Product Code: 33506

Description

In 2017, the augmented reality market was valued at USD 5.85 billion and is projected to reach a value of USD 70.01 billion by 2023, registering a CAGR of 51.24%, during 2018-2023 (the forecast period). The scope of this report is limited to the solutions that are offered by the major market players, including providers of hardware and software. The technology segment discussed in the report is limited to head-mounted display, heads-up display, virtual retinal display, and spatial augmented reality systems. While the regions considered in the scope of the report include North America, Europe, Asia-Pacific, and Rest of the World. Also, the study emphasizes on various attack points in augmented reality technological innovations, new developments in the usage, and augmented reality investments.

Augmented reality is the future of mobile devices. It will allow consumers to experience a new dimension, based on user preferences. About 22.8 million AR glasses are expected to be shipped by 2020. The user base for AR technologies is also expected to grow beyond 1 billion by 2020. Augmented Reality is likely to present a completely new way to engage and expand the abilities of retailers. The possibilities of augmented reality are endless, especially when combined with the ever-evolving wireless technology, which enables the integration of mobile devices and home appliances, in order to provide an enhanced connected experience for the end users. Huge potential opportunities in biotechnology and healthcare are expected to drive the growth of the augmented reality market over the forecast period.

Increased Demand for Smartphone-based AR Applications

With the proliferating social media culture, the market for augmented reality is expected to witness a robust growth over the next few years. This growth can be attributed to the fact that major players in the social media market are collaborating with leading tech companies, to provide an unmatched physical experience for consumers and essentially tapping a potentially untapped market. Combining the capabilities of GPS, augmented reality and highly focused cameras are set to transform the gaming experience for smart device owners, which will propel the growth of the market in the commercial and retail spaces.

Medical & Healthcare Expected to Witness High Growth in terms Augmented Reality

The medical field is expected to be highly influenced by the application of augmented reality. It is already in use for practical purposes, and the technology is further expected to play an important role in the future of medicine. Google Glass and VIPAAR, a virtual AR app, were used to perform surgery, indicating the AR's potential applications and the scope for its successful adoption in the field of healthcare. The capabilities of AR technology can allow surgeries to be simplified, offering a safe environment and experience to patients. It may reduce the chances of medical problems, arising after a surgery is performed. Apart from Google Glass, a number of devices are being made to be used in the medical field. Doctors have been using a skin cancer app that can calculate the impact of moles with real-time vision and, further, receive feedback. Blood infusion instruments, like glasses and devices, are being used to locate veins, allowing for blood work to be performed quickly and IVs inserted without ever worrying about missing a vein. Augmented reality is embedded with immense technological features, which could play a vital role in redefining the healthcare industry, and hence the sector is expected to be one of the major benefactors of the market growth.

United States to Witness a High Adoption Rate for the Augmented Reality

The United States is expected to be one of the fastest growing market in the world for AR in the near future. Most of the companies advancing in this technology are based in the United States. About 64% of the consumers from the country believe in the positive changes by the adoption of AR in workplace. Leading players, like Microsoft and Magic Leap, are actively working on this technology, using the United States as their base. This factor is likely to influence the growth of the technology in the country over the forecast period. Also, the United States is one of the most technologically advanced countries in the world. High technology exposure and ease of availability of smart devices have created a strong market in the region. Microsoft AR product, Hololens, was first released in the United States and Canada, and has received positive response from the consumers in the country.

Key Market Players: GOOGLE, MICROSOFT, FACEBOOK, SAMSUNG, APPLE, QUALCOMM VUFORIA, METAIO SDK, TOTAL IMMERSION, SPHERO, SONY, POPAR, NINTENDO, LAYAR, AURASMA, DAQRI, ZAPPAR, APPSHAKER, GRAVITYJACK, MARXENT, BLIPPAR

Key Developments in the Market

January 2018: Google introduced a new Google expeditions, which provides augmented reality to schools and enables better understanding and learning experience for the students. Also, it is being used to visualize 3D landscapes, world landmarks, etc.

December 2017: Pokemon Go, a game that uses AR for the gameplay, released an update, which used Apple augmented reality tech for the functioning.

Reasons to Purchase this Report

Examine the effects of advent of augmented reality in the market

Analyze various perspectives of the market with the help of Porter's five forces analysis

The product type and application that are expected to dominate the market

The regions that are expected to witness the fastest growth rate during the forecast period

Identify the latest developments, market shares and strategies employed by the major market players.

3 months analyst support, along with the Market Estimate sheet in excel.

Customization of the Report

This report can be customized to meet your requirements.

Table of Contents

1. Introduction

  • 1.1 Key Study Deliverables
  • 1.2 Key Study Assumptions
  • 1.3 Market Defination

2. Research Methodology

3. Executive Summary

4. Market Dynamics

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increased Demand For Smartphone Based Ar Applications
    • 4.2.2 Introduction Of Low Cost Devices And Increasing Purchasing Power In Developing Countries
  • 4.3 Market Restraints
    • 4.3.1 Lack Of Awareness Of Technology And Its Safety Aspects
    • 4.3.2 High Setup Cost And The Lack Of Avaiability Of Battery Backup
  • 4.4 Indusrty Attractiveness- Porter's Five Forces Analysis
    • 4.4.1 Bargaining Power Of Suppliers
    • 4.4.2 Bargaining Power Of Consumers
    • 4.4.3 Threat Of New Entrants
    • 4.4.4 Threat Of Substitute Products
    • 4.4.5 Competitive Rivalry Within The Industry
  • 4.5 Industry Value Chain Analysis

5. Technology Snapshot

  • 5.1 Head Mounted Display (Hmd)
  • 5.2 Heads Up Display (Hud)
  • 5.3 Virtual Retina Display (Vrd)
  • 5.4 Spatial Augmented Reality Systems (Sar)

6. Gllobal Augmented Reality Market Segmentation And Forecast

  • 6.1 By Component Type
    • 6.1.1 Hardware
    • 6.1.2 Software
  • 6.2 By Applications
    • 6.2.1 Medical & Healthcare
    • 6.2.2 Automotive
    • 6.2.3 Aerospace & Defense
    • 6.2.4 Entertainment
    • 6.2.5 Retail
    • 6.2.6 Industrial
    • 6.2.7 Others
  • 6.3 By Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia Pacific
    • 6.3.4 Latin America
    • 6.3.5 Middle East And Africa

7. Competitive Intelligence - Key Vendor Profiles

  • 7.1 Google Inc.
  • 7.2 Microsoft Corporation
  • 7.3 Facebook Inc
  • 7.4 Samsung Co Ltd.
  • 7.5 Apple Inc
  • 7.6 Qualcomm Vuforia
  • 7.7 Total Immersion
  • 7.8 Sphero Inc
  • 7.9 Sony Corporation
  • 7.10 Popar Co Ltd
  • 7.11 Nintendo Co Ltd.
  • 7.12 Layar Bv
  • 7.13 Daqri Llc
  • 7.14 Zappar Ltd.

8. Investment Analysis

  • 8.1 Recent Mergers And Acquisitions
  • 8.2 Investment Scenario And Opportunities
  • 8.3 Future Of Augmented Reality Market
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