市場調查報告書

視訊點播(VOD)的全球市場 - 成長,趨勢,預測(2019年∼2024年)

Video on Demand Market - Growth, Trends, and Forecast (2019 - 2024)

出版商 Mordor Intelligence LLP 商品編碼 546986
出版日期 內容資訊 英文 100 Pages
商品交期: 2-3個工作天內
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視訊點播(VOD)的全球市場 - 成長,趨勢,預測(2019年∼2024年) Video on Demand Market - Growth, Trends, and Forecast (2019 - 2024)
出版日期: 2019年06月01日內容資訊: 英文 100 Pages
簡介

視訊點播(VOD),提供娛樂節目,電影,運動節目,教育節目等多樣種類的影片。當初,視訊點播(VOD)用於電影視聽,不過,由於客戶的愛好變化電視節目和其他內容的需求高漲,使內容擴充。客戶的視聽體驗的改善,及行動為基礎的網際網路使用者的劇增等促進視訊點播(VOD)市場成長。

本報告提供全球視訊點播(VOD)市場調查,市場概要,各經營模式、內容、用途、地區的市場規模的變化與預測,市場成長要素及阻礙因素分析,市場機會,未來趨勢,競爭情形,主要企業的簡介等全面性資訊。

目錄

第1章 簡介

  • 調查成果
  • 調查的前提條件
  • 調查範圍

第2章 調查方法

第3章 摘要整理

第4章 市場動態

  • 市場概況
  • 市場成長要素及阻礙因素概要
  • 市場成長要素
    • 客戶的視聽體驗的改善
    • 數位視訊風景的開發
    • 行動為基礎的網路用戶的劇增
  • 市場阻礙因素
    • 內容的許可證取得難的事
  • 產業價值鏈分析
  • 波特的五力分析
    • 買方議價能力
    • 供給企業談判力
    • 新加入業者的威脅
    • 替代品的威脅
    • 競爭企業間的敵對關係

第5章 視訊點播市場:各市場區隔

  • 各商業模式
    • TVOD(出租型影片播送)
    • SVOD(定額影片播送)
    • AVOD(廣告型影片播送)
  • 各內容
    • 收費電視VOD
    • OTT
    • IPTV
  • 各用途
    • 媒體、娛樂
    • 教育、訓練
    • 健康、健身
    • 實況活動、運動
    • 其他
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 中南美
    • 中東、非洲

第6章 競爭情形

  • 企業簡介
    • AT&T INC.
    • ZTE Corporation
    • Cisco Systems Inc.
    • Amazon Inc.
    • Verizon Communications Inc.
    • Muvi LLC
    • Netflix, Inc.
    • VUDU, Inc.
    • SKY PLC (COMCAST)

第7章 投資分析

第8章 市場機會及未來趨勢

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目錄
Product Code: 49137

Market Overview

Video on Demand (VoD) offers a wide array of video programs that include entertainment, films, sports, and educational programs. Although VoD was initially in demand for movie access, with the changing customer preferences boosting the demand for TV programs and other content, VoD service providers had to expand their offerings to other content programmers.

  • Content-wise, Internet Protocol Television (IPTV) possesses high growth in the market, owing to the latest technological innovations in the domain. The rising availability of broadband internet services helps in increasing the demand for IPTV when compared to conventional television services. IPTV uses various servers for delivering streaming content to viewers, which minimizes the latency issues and optimizes the delivery speed by maximizing the available bandwidth.
  • Several service providers are providing advanced content delivery networks, considering the increasing demand for advanced media content, in order to gain a competitive advantage. The IPTV market is expected to grow rapidly during the forecast period with the growing technological advancements, along with the emergence of infrastructure.

Scope of the Report

Video on Demand (VoD) gives viewers, the liberty to accessing video content on computers, televisions and mobile devices, irrespective of time, where, various providers help in making the content available to the customers. Some of these providers are retailers and technological outfits, TV providers and movie studios.

Key Market Trends

Enhanced Customer Viewing Experience Drives the Growth for Video on Demand Services

  • The primary reason behind watching video content is that it allows multiple users at the same place to watch distinct programs on various devices at the same time. The popularity of binge-watching enhanced customer viewing experience.
  • The other factor that has improved the viewing experience is convenience. The continuous integration of various contents across different devices is critical due to increasing customer preferences to watch the content anywhere and anytime on every device.
  • The widespread usage of mobile devices and increasing access to the internet have helped the customers to stay up-to-date with the digital world that reduces the need for waiting. The need for instant satisfaction is evolving as a powerful force in the consumer world, where the users are adopting online platforms for their entertainment purpose using devices like smartphones, tablets, and PCs.

North America is Expected to Continue as a Major Region Owing to Latest Technological Innovations

  • The consumption of media content in North America, especially in the United States is increasing tremendously with a switch from traditional media to digital media. The increasing internet speeds, coupled with the increasing number of devices that support digital media, have provided the consumers with the freedom to access media content anywhere and anytime.
  • The rise of players, such as Apple TV, Amazon, Netflix, and Hulu in the digital media field, are challenging the traditional televisions that are seen as entertainment hubs.
  • Mobile devices are observed to be the major contributors to the overall digital media consumption. Mobile internet usage in the country has also seen tremendous growth with the most number of mobile wireless connections.

Competitive Landscape

The market for global video on demand is anticipated to be highly concentrated with the presence of big players including Netflix, Inc., Amazon Inc., ZTE Corporation, Muvi LLC and some others. However, the global market is being influenced by many regional players from countries including China, India, South Korea, Malaysia, UK, and others. Additionally, the industry has experienced several markets development related activities such as new product launch, partnerships, and acquisitions in recent years.

  • June 2018 - AT&T Inc. acquired Time Warner Inc., to strengthen its offerings in the direct-to-consumer distribution channel and mobile-first entertainment experience for its customers.
  • February 2018 - Owing to the changing landscape, many TV networks have also been shifting to video on demand. Nine Entertainment has relaunched its leading 9Now streaming channel and owns a 50% stake in Netflix's Rival Stan.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Introduction to Market Drivers and Restraints
  • 4.3 Market Drivers
    • 4.3.1 Improved Customer Viewing Experience
    • 4.3.2 Developments in Digital Video Landscape
    • 4.3.3 Surge in Mobile Based Internet Users
  • 4.4 Market Restraints
    • 4.4.1 Difficulty in Achieving Negotiable Content Licensing
  • 4.5 Industry Value Chain Analysis
  • 4.6 Industry Attractiveness - Porter's Five Force Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Business Model
    • 5.1.1 Transactional Video on Demand (TVOD)
    • 5.1.2 Subscription Video on Demand (SVOD)
    • 5.1.3 Advertising Video on Demand (AVOD)
  • 5.2 By Content
    • 5.2.1 Pay-TV VOD
    • 5.2.2 Over-the-top (OTT)
    • 5.2.3 Internet Protocol Television (IPTV)
  • 5.3 By Application
    • 5.3.1 Media & Entertainment
    • 5.3.2 Education & Training
    • 5.3.3 Health & Fitness
    • 5.3.4 Live Events & Sports
    • 5.3.5 Other Applications
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.2 Europe
    • 5.4.3 Asia-Pacific
    • 5.4.4 Latin America
    • 5.4.5 Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 AT&T INC.
    • 6.1.2 ZTE Corporation
    • 6.1.3 Cisco Systems Inc.
    • 6.1.4 Amazon Inc.
    • 6.1.5 Verizon Communications Inc.
    • 6.1.6 Muvi LLC
    • 6.1.7 Netflix, Inc.
    • 6.1.8 VUDU, Inc.
    • 6.1.9 SKY PLC (COMCAST)

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS

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