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市場調查報告書

商品編碼

1403910

超高畫質：市場佔有率分析、產業趨勢與統計、2024年至2029年成長預測

Super Hi-Vision - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2024 - 2029

出版日期: 2024年01月04日 | 出版商:

Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

價格

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簡介目錄

超高畫質電視市場規模預計到2024年為757.1億美元，預計到2029年將達到2574.4億美元，在預測期內（2024-2029年）複合年成長率為23.51%。

主要亮點

顯示器、攝影機和影像壓縮技術的不斷進步使得創建、分發和消費超高畫質內容成為可能。隨著技術的進步和變得更加容易獲得，超高畫質內容製作和顯示的進入障礙正在逐漸降低，預計這將推動未來幾年的市場成長。
8K超高畫質（8K SHV）攝影機的像素是全高畫質（1920 x 1080像素）的16倍，是4K超高畫質（3840 x 2160像素）的4倍，在市場上引起了廣泛關注。換句話說，8K超高畫質產生的影像資料資訊多出16倍，相當於16倍數位變焦，應該與全高畫質影像品質相當。這項最新進展也使得使用更小、更輕的相機鏡頭錄製 8K 成為可能。
對高解析度顯示器的需求不斷成長正在推動市場發展。 8K技術以各種解析度實現。此外，8K UHD（7680 x 4320解析度）非常適合顯示器和電視。高像素數提供寬視角和高畫質晰度影像。由於新技術需求旺盛，尤其是消費品，預計該產業將佔據很大的市場佔有率。
消費性電子產業顯示科技的不斷發展，加上消費者對高畫質電視的偏好不斷成長，為市場擴張創造了非常有利的環境。尤其是大螢幕、高解析度電視，畫質出眾，提供更身臨其境、身臨其境的觀賞體驗。Sharp Corporation開發了一款 85 吋 LCD，擁有令人驚嘆的 7,680 水平 x 4,320 垂直像素解析度。這一令人印象深刻的結果歸功於Sharp Corporation專有的UV2A技術的使用，該技術顯著提高了顯示品質。
這個市場主要是由對觀看體驗的需求不斷成長（特別是在娛樂和遊戲領域）以及不斷提高的內容製作能力所推動的。此外，相容產品和高速網際網路的出現所支持的不斷進步的技術進步也在推動市場成長方面發揮著重要作用。
然而，8K產品的高價格和初始成本可能是限制市場成長的潛在因素。此外，超高畫質內容和設備可能無法與現有基礎設施和設備完全相容，例如舊的 HDMI 標準和串流媒體平台。這可能會降低客戶採用該技術的興趣並抑制市場成長。
此外，COVID-19 對市場產生了各種影響。大流行期間，市場出現產品短缺、停工措施導致供應鏈活動中斷的情況，對市場造成較大負面影響。下半年，由於關門和管制，人們待在家裡的時間增多，對高品質家庭娛樂體驗的需求增加。這可能會增加人們對升級到超高畫質顯示器以獲得更好的影像體驗的興趣。

超高畫質市場趨勢

對高解析度顯示器的需求不斷成長推動市場成長

改善視覺體驗的需求是推動超高畫質市場成長的關鍵驅動力。對高解析度顯示器不斷成長的需求是這一趨勢的最前沿，也是推動人們對超高畫質領域產生濃厚興趣和投資的關鍵市場促進因素。
超高畫質市場的特點是超高解析度或 8K解析度，與傳統顯示技術相比，它提供了最佳的影像品質、清晰度和細節。 8K 電視、顯示器和投影機的出現是為了滿足客戶對身臨其境、栩栩如生的影像體驗日益成長的需求。這些儀器能夠以獨特的精度生成影像。
此外，在美國，8K解析度電視的消費者銷量預計到年終年底將達到16萬台，比2021年成長70%，到2023年將成長約200%，達到47.9萬台。CTA) 2022 年夏季銷售和預測更新報告預測。如此顯著的成長預測凸顯了對高解析度顯示器的需求不斷成長的影響，這正在改變超高畫質市場的格局。
各種內容消費環境中對真實感和沈浸感的需求不斷成長，是推動高解析度顯示器需求激增的主要因素之一。對於電影、遊戲、視訊串流、設計和醫學成像等應用，最終用戶對能夠再現精細細節、鮮豔色彩和細緻紋理的顯示器的要求越來越高。
此外，超高畫質與 AR 和 VR 等其他新興技術的整合也帶來了巨大的市場機會。在這些領域，對高解析度顯示器的需求變得更加明顯，因為視覺保真度對於消除懷疑和創建沉浸式環境至關重要。超高畫質提供無縫高解析度體驗的能力滿足了 AR 和 VR 應用的目標，增強了它們的相關性和可取性。

亞太地區預計將出現強勁成長

亞太地區是研究市場的重要收益貢獻者之一，因為該地區擁有大量消費者以及Sharp Corporation和京東方日本等眾多參與者。過去幾年，日本一直積極投資超高畫質設備的研發，提供技術支援。因此，日本擁有啟用和播放8K內容的基礎。
日本設立了東京8K劇場、東京8K超高畫質劇場等8K體驗區，人們可以在這裡體驗8K技術。由於它處於發展的早期階段，只有少數人能夠負擔得起，需求僅限於高所得個人和企業。
此外，快速的都市化、新興的中階以及本地數位內容消費的增加正在創造對增強影像體驗的需求。這些因素共同使得超高畫質螢幕成為該地區對高階娛樂、引人入勝的教育工具和先進專業應用不斷成長的需求的一個組成部分。
透過在預測期內需求的增加，預計中國將成為重要的市場參與者。中國是消費大國，擁有支援8K設備大規模生產的基礎建設。這表明，一旦該技術確立並成為標準，中國製造商可能會降低價格，而本土製造商預計將出現在市場上。
此外，該地區還見證了知名市場參與者的重大創新，以獲得重要的市場佔有率。例如，三星電子推出了 8K 顯示驅動器 IC (DDI)，可在平面電視設計中實現 8K解析度，面板內資料傳輸速度高達 4 Gigabit 。三星的 8K DDI 採用 USI-T 2.0 (S6CT93P) 在優質顯示器上提供 8K 影像，有可能提高大螢幕電視的觀賞體驗。

超高畫質產業概況

由於不斷變化的市場環境和有限的產品供應，超高畫質市場預計將逐步整合。公司積極關注創新並建立合作夥伴關係，以獲取重要的市場佔有率。該細分市場的主要企業包括三星電子、NHK、LG電子、松下、Sharp Corporation等。

2023 年 2 月，三星電子美國公司宣布計劃在授權零售商處逐步發售 2023 年三星 Neo QLED 8K 電視超高階版本。 Neo QLED 8K 系列採用量子點技術，提供目前市場上最高解析度。這項最尖端科技可產生令人眼花撩亂、栩栩如生的色彩。

2023年2月，NBA與身臨其境型科技、媒體和娛樂公司Cosm建立了長期合作關係。此次合作旨在為籃球迷提供一種體驗現場比賽的新穎方式。作為此次合作的一部分，Cosm 將為 NBA League Pass 製作並轉播精選比賽。這些比賽將在體育場即將推出的巨型 LED 球頂系統上以沉浸式 8K解析度轉播，為球迷提供無與倫比的觀看體驗。

其他福利：

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

Key Highlights

Ongoing advancements in display technology, camera technology, and video compression techniques are enabling the creation, distribution, and consumption of Super Hi-Vision content. As technology improves and becomes more accessible, the barriers to entry for producing and displaying Super Hi-Vision content are gradually being lowered, anticipated to drive market growth in the coming years.
The 8K Super Hi-Vision (8K SHV) camera is gaining significant prominence in the market, which represents 16 times of numbers of pixels than numbers of pixels of Full HD (1920 x 1080 pixels) and 4 times 4K Ultra HD (3840 x 2160 pixels). It means that 8K Ultra HD brings 16 times of image data information, equivalent to 16 times digital zoom, which should be equal to Full HD quality. This latest development is also capable of recording 8K in a camera head that is smaller and lighter.
Rising demand for better-resolution display screens is driving the market. The 8K technology is implemented in different resolutions. Furthermore, the 8K UHD (7680 x 4320 resolution) is best suited for monitors and televisions. Its high pixel count provides better viewing angles and high-clarity images. This segment is expected to account for a major market share as new technologies witness high demand, especially in the case of consumer goods.
The continuous evolution of display technology in the consumer electronics industry, coupled with the growing consumer preference for high-resolution televisions, has fostered a highly favorable environment for market expansion. Large-screen and high-resolution TVs, in particular, offer superior image quality, delivering a more immersive and lifelike viewing experience. To illustrate, Sharp stands as a prime example with its creation of an 85-inch LCD boasting an impressive resolution of 7,680 horizontal x 4,320 vertical pixels. This remarkable achievement is attributed to the utilization of Sharp's proprietary UV2A technology, which significantly enhances display quality.
The market is significantly driven by the rising demand for viewing experiences, especially in the entertainment and gaming sectors, and the increasing content creation capabilities. In addition, growing technological advancements supported by the emergence of compatible products and high-speed internet also play a significant role in driving market growth.
However, the high price and prime cost of 8K products could be a potential factor responsible for restraining the market growth. In addition, super Hi-Vision content and devices might not be completely compatible with existing infrastructure and devices, such as older HDMI standards or streaming platforms. This might decline customer interest in adopting the technology, thereby restraining the market growth.
Further, COVID-19 had a mixed impact on the market. During the pandemic, due to the imposition of lockdowns, the market witnessed product shortages and disruptions in supply chain activities, which created a significant negative impact on the market. In the later stages, with people spending more time at home due to lockdowns and restrictions, there was an increased demand for high-quality home entertainment experiences. This could have led to a higher interest in upgrading to Super Hi-Vision displays for better visual experiences.

Super Hi-Vision Market Trends

Rising Demand for Better Resolution Display Screen to Drive the Market Growth

The demand for enhanced visual experiences has emerged as a crucial driving force, propelling the growth of the Super Hi-Vision market. The escalating demand for better-resolution display screens is at the forefront of this trend, a pivotal market driver that has sparked considerable interest and investment in the Super Hi-Vision sector.
The super hi-vision market, distinguished by its ultra-high definition or 8K resolution, provides optimal image quality, clarity, and detail that exceeds traditional display technologies. 8K TVs, monitors, and projectors have been introduced in response to customers' increasing demand for immersive, true-to-life visual experiences. These devices can generate images with unique precision.
Moreover, in the United States, sales of televisions with 8K resolution are expected to reach 160,000 units by the end of the year 2022, an increase of 70% from 2021, and are projected to increase by about 200% to 479,000 in 2023, according to the Consumer Technologies Association (CTA) Summer 2022 Sales & Forecasts Update Report. Such significant forecasted growth emphasizes the impact of the rising demand for better-resolution display screens in transforming the Super Hi-Vision market landscape.
The increasing need for realism and immersion in various content consumption environments is one of the main drivers driving the surge in demand for higher-resolution display screens. End customers are increasingly looking for displays that can reproduce the tiniest details, brilliant colors, and detailed textures for applications like movies, games, video streaming, design, and medical imaging.
In addition, the integration of super hi-vision with other emerging technologies, such as AR, VR, etc., presents significant market opportunities. In these domains, where visual fidelity is critical to breaking disbelief and creating immersive environments, the demand for better-resolution display screens becomes even more prominent. Super Hi-Vision's ability to deliver a seamless, high-resolution experience aligns with the goals of AR and VR applications, strengthening its relevance and desirability.

Asia Pacific is Expected to Witness Significant Growth Rates

The Asia-Pacific region is one of the significant revenue contributors to the market studied due to the presence of a large consumer population, along with the presence of a number of players, like Sharp and BOE Japan. For the past few years, Japan has been actively investing in the development of super hi-vision devices while supporting technological aspects. Thus, Japan has a stronghold for enabling and broadcasting 8K content.
The country placed 8K experience zones, such as Tokyo 8K Theater and Tokyo 8K Super Hi-Vision Theater, for people to experience 8K technology. Since it is in the early stages of development, it is only affordable for some, and the demand is only from high-income individuals or businesses.
In addition, rapid urbanization, a burgeoning middle class, and the rise of digital content consumption in the region have created a demand for enhanced visual experiences. These elements have combined to make Super Hi-Vision screens a vital component of the area's expanding need for high-end entertainment, engaging educational tools, and advanced professional applications.
China is expected to emerge as a prominent market player by witnessing an increasing demand over the forecast period. China is a major consumer with the infrastructure to support the mass production of 8K devices. This indicates that once the technology is set and becomes the norm, Chinese manufacturers are likely to lower the prices, and local manufacturers are expected to emerge in the market.
Moreover, the region witnessed considerable innovations from prominent market players in order to gain significant market shares. For example, Samsung Electronics introduced an 8K display driver IC (DDI), which enables the delivery of 8K resolution in slim TV designs with an intra-panel data transmission speed of up to 4 gigabits per second (Gbps). Samsung's 8K DDI (S6CT93P) with USI-T 2.0 will provide 8K pictures to premium displays that might increase standards for viewing experiences on big-screen TVs.

Super Hi-Vision Industry Overview

The super hi-vision market is expected to witness moderate consolidation due to the evolving market landscape and limited product offerings. Companies are actively focusing on innovation and forming partnerships to secure substantial market shares. Leading players in this market segment include Samsung Electronics Co., Ltd., NHK, LG Electronics Inc., Panasonic Corporation, Sharp Corporation, and more.

In February 2023, Samsung Electronics America announced its plans to gradually release the 2023 Samsung Neo QLED 8K TV ultra-premium versions in authorized retail stores. The Neo QLED 8K series features Quantum Dot technology, offering the highest resolution currently available in the market. This cutting-edge technology produces a dazzling array of vibrant and true-to-life colors.

In February 2023, the NBA entered into a long-term partnership with Cosm, an immersive technology, media, and entertainment provider. This collaboration aims to provide basketball fans with a novel way to experience live games. As part of this partnership, Cosm will produce and broadcast a curated selection of NBA League Pass games, which is the league's out-of-market live game streaming service. These games will be showcased in immersive 8K resolution on massive LED-dome systems within upcoming stadiums, offering fans an unparalleled viewing experience.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
4.4 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Rising Demand for Better Resolution Display Screen
- 5.1.2 Advancements in Display Technology in Consumer Electronics
5.2 Market Restraints
- 5.2.1 High Price and Prime Costing of 8K Product
5.3 Technology Snapshot

6 MARKET SEGMENTATION

6.1 By Application
- 6.1.1 Healthcare and Medical
- 6.1.2 Consumer Electronics
- 6.1.3 Commercial
- 6.1.4 Other Applications
6.2 Geography
- 6.2.1 North America
- 6.2.2 Europe
- 6.2.3 Asia-Pacific
- 6.2.4 Latin America
- 6.2.5 Middle East & Africa

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Samsung Electronics Co., Ltd.
- 7.1.2 NHK (Japan Broadcasting Corporation)
- 7.1.3 LG Electronics Inc.
- 7.1.4 Panasonic Corporation
- 7.1.5 Sharp Corporation
- 7.1.6 BOE Japan Co. Ltd
- 7.1.7 Canon Inc.
- 7.1.8 Hisense Co. Ltd
- 7.1.9 Dell Inc.
- 7.1.10 Red Digital Cinema Camera Company
- 7.1.11 Ikegami Tsushinki Co. Ltd.