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市場調查報告書

全球視訊點播市場:各事業模式(TVOD,SVOD,AVOD),內容(收費電視 VOD,OTT,網路電視),用途,產業,地區的趨勢與預測(2017年∼2022年)

Global Video on Demand Market - By Business Model (TVOD, SVOD, AVOD), Content (Pay TV VOD, OTT, IPTV), Application, Industry, Geography, Trends, Forecast - (2017 - 2022)

出版商 Mordor Intelligence LLP 商品編碼 546815
出版日期 內容資訊 英文 108 Pages
商品交期: 最快1-2個工作天內
價格
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全球視訊點播市場:各事業模式(TVOD,SVOD,AVOD),內容(收費電視 VOD,OTT,網路電視),用途,產業,地區的趨勢與預測(2017年∼2022年) Global Video on Demand Market - By Business Model (TVOD, SVOD, AVOD), Content (Pay TV VOD, OTT, IPTV), Application, Industry, Geography, Trends, Forecast - (2017 - 2022)
出版日期: 2017年01月30日 內容資訊: 英文 108 Pages
簡介

全球視訊點播(VOD)市場,2016年價值518億美元。預計從2017到2022年以9.63%的年複合成長率發展,到2022年擴大為985億9000萬美元規模。

本報告提供視訊點播的全球市場調查,市場概要,各事業模式、內容、用途、產業、地區的市場趨勢,市場規模的變化與預測,市場促進、阻礙因素以及市場機會分析,競爭情形,主要企業的簡介等全面的資訊。

目錄

第1章 簡介

  • 調查的成果
  • 調查的前提條件
  • 市場定義
  • 調查結果

第2章 調查手法

第3章 摘要整理

第4章 市場動態

  • 市場概況
  • 市場成長要素
  • 市場阻礙因素
  • 波特的五力分析
    • 買方議價能力
    • 供給企業談判力
    • 新加入業者的威脅
    • 替代品的威脅
    • 競爭企業間的敵對關係
  • 產業價值鏈分析

第5章 技術概述

  • 技術概要
  • 今後期待的技術創新

第6章 全球視訊點播市場:各事業模式

  • 按需點播付費型影片交付(TVOD)
  • 定額制影片交付(SVOD)
  • 廣告收入型影片交付(AVOD)

第7章 全球視訊點播市場:各內容

  • 收費電視 VOD
  • Over-The-Top(OTT)
  • 網際網路通訊協定電視(IPTV)

第8章 全球視訊點播市場:各用途

  • 娛樂
  • 教育、進修
  • 線上貿易
  • 數位程序庫

第9章 全球視訊點播市場:各產業

  • 金融、金融服務、保險
  • 零售
  • 製造
  • 飯店
  • 媒體、娛樂
  • 運輸、物流

第10章 全球視訊點播市場:各地區

  • 北美
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 其他
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 其他
  • 中東、非洲
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯
    • 南非
    • 其他
  • 南美
    • 墨西哥
    • 阿根廷
    • 巴西
    • 其他

第11章 企業簡介

  • AT & T Inc.
  • Netflix Inc.
  • Vudu Inc.
  • Alcatel-Lucent
  • ZTE Corporation
  • Cisco Systems Inc.
  • 富士通
  • Ericson
  • Amazon Inc.
  • Verizon Communications, Inc.
  • Sky Plc
  • Level 3 Communications

第12章 廠商市場佔有率

第13章 投資分析 - 合併、收購與投資預測

第14章 視訊點播市場未來展望

目錄

The Global Video on Demand Market is valued at USD 51.80 billion in 2016 and is expected to reach a value of USD 98.59 billion by the end of 2022, growing at a projected CAGR of 9.63% during the forecast period of 2017 - 2022.

Video on demand is a system in which users can select and watch desired content as per their convenience and have necessary control over the viewership. It empowers a viewer to watch content as per their suitability with optimal control to enhance their overall video experience. A user can either pay-per-view or subscribe the service with either monthly or an annual plan. The system enables the user to either stream or download the content at a time and place of their convenience. To provide better user controllability, the system provides the transfer of digitally compresses and encoded content from a video server to the set of terminal at the subscriber end, where the content is reassembled, decoded and presented to the viewer.

North America holds the major share of market with Asia Pacific being the fastest growing region. The need to have control over viewership, and increasing demand to empower viewer and enhance video experience are driving factors of the market. Whereas, limited availability of content that results in limited choice for user and issues related to content licensing are constraining the video on demand market.

Due to increasing use of internet and digital satellite transmission of video content, the availability and application for video on demand service has increased significantly in recent years, which ranges from entertainment to education and personal training. With the level of control and convenience provided to the user a whole new video experience has been created by the service and the market is expected to grow at high rate in the coming years.

The report on Global Video on Demand market is broadly segmented on the basis of revenue model, platform, application, industry vertical and geography. As per revenue model the market has been segment into SVOD, TVOD and NVOD. Whereas as per platform the market has been segmented into IPTV, Pay DTT, OTT video and others.

Table of Contents

1. Introduction

  • 1.1 Key Deliverables of the study
  • 1.2 Study Assumptions
  • 1.3 Market Definition
  • 1.4 Key Findings of the Study

2. Research Approach and Methodology

3. Executive Summary

4. Market Dynamics

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Bargaining Power of Suppliers
    • 4.4.2 Bargaining Power of Buyers
    • 4.4.3 Threat of New Entrants
    • 4.4.4 Threat of Substitute Products and Services
    • 4.4.5 Degree of Competition
  • 4.5 Industry Value Chain Analysis

5. Technology Snapshot

  • 5.1 Technology Overview
  • 5.2 Future Technologies - Innovations

6. GLOBAL VIDEO ON DEMAND MARKET SEGMENTATION, BY Business Model

  • 6.1 Transactional Video on Demand (TVOD)
  • 6.2 Subscription Video on Demand (SVOD)
  • 6.3 Advertising Video on Demand (AVOD)

7. GLOBAL VIDEO ON DEMAND MARKET SEGMENTATION, By Content

  • 7.1 Pay-TV VOD
  • 7.2 Over-The-Top (OTT)
  • 7.3 Internet Protocol Television (IPTV)

8. GLOBAL VIDEO ON DEMAND MARKET SEGMENTATION, By Application

  • 8.1 Entertainment
  • 8.2 Education and Training
  • 8.3 Online Commerce
  • 8.4 Digital Libraries

9. GLOBAL VIDEO ON DEMAND MARKET SEGMENTATION, By Industry Verticals

  • 9.1 Banking, Financial Services and Insurance (BFSI)
  • 9.2 Retail
  • 9.3 Manufacturing
  • 9.4 Hospitality
  • 9.5 Media and Entertainment
  • 9.6 Transport and Logistics

10. GLOBAL VIDEO ON DEMAND MARKET SEGMENTATION, By Region

  • 10.1 North America
    • 10.1.1 United States
    • 10.1.2 Canada
  • 10.2 Europe
    • 10.2.1 United Kingdom
    • 10.2.2 Germany
    • 10.2.3 France
    • 10.2.4 Others
  • 10.3 Asia-Pacific
    • 10.3.1 China
    • 10.3.2 Japan
    • 10.3.3 India
    • 10.3.4 Others
  • 10.4 Middle East & Africa
    • 10.4.1 UAE
    • 10.4.2 Saudi Arabia
    • 10.4.3 South Africa
    • 10.4.4 Others
  • 10.5 Latin America
    • 10.5.1 Mexico
    • 10.5.2 Argentina
    • 10.5.3 Brazil
    • 10.5.4 Others

11. Competitive Intelligence - Company Profiles

  • 11.1 AT & T Inc.
  • 11.2 Netflix Inc.
  • 11.3 Vudu Inc.
  • 11.4 Alcatel-Lucent
  • 11.5 ZTE Corporation
  • 11.6 Cisco Systems Inc.
  • 11.7 Fujitsu Ltd.
  • 11.8 Ericson
  • 11.9 Amazon Inc.
  • 11.10 Verizon Communications, Inc.
  • 11.11 Sky Plc
  • 11.12 Level 3 Communications

12. Vendor Market Share

13. Investment Analysis - Mergers & Acquisitions and Investment Outlook

14. Future of the Video on Demand Market

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