數據可視化市場 - COVID-19 的增長、趨勢、影響和預測（2022-2027 年）

全球數據可視化市場在預測期內以 9.69% 的複合年增長率增長。

數據可視化的新興本質正在推動向分析驅動型業務的轉變，允許用戶探索最初只能以各種圖形表示形式出現在表格報告中的數據。成為。

主要亮點

• 數位技術滲透到各個行業的業務功能正在推動市場的增長。隨著主要行業的流程變得更加數字化，越來越多的公司正專注於利用正在生成的大量數據，從而推動對數據可視化解決方案的需求。因此，數據可視化工具對於最終用戶理解每天生成的大量數據也變得越來越重要。
• 越來越多的互聯網和社交媒體用戶帶來的大數據增加、多設備可視化的利用、針對特定角色的報告定制、對業務用戶的持續培訓、不斷變化的優化智能儀表板等正在為市場的增長。
• 數據可視化市場通過各種軟件和工具在不同行業的各個垂直領域得到應用。數據可視化解決方案可幫助您快速從數據中獲得洞察力。零售業是最大的受益者之一。此外，中小企業越來越多地採用數據可視化也有望刺激數據可視化市場的增長。
• 熟練勞動力短缺正在阻礙市場增長。對數據分析和數據可視化工具的需求顯著增加。根據 IBM Quant Crunch 的數據，到 2020 年將有多達 272 萬個工作需要數據科學技能，使其成為整個行業中需求最大的職位之一。從 MIS/CS 課程畢業的大學生對數據庫建模和現實世界的數據庫環境知之甚少。
• COVID-19 大流行造成了巨大的社會經濟困難，導致全球數千家企業暫時倒閉和倒閉。世界各地的公司都被迫對其運營做出巨大改變，包括縮小規模、產品和服務多樣化。為了快速應對這些變化，公司正在通過敏捷風險管理、人工智能系統和數據可視化來實施或利用商業智能戰略，以使用戶能夠做出明智的決策並幫助減少 COVID-19 的影響。有必要加強這期間業務操作。

主要市場趨勢

零售業將顯著增長

• 在零售行業，社交網站、博客和應用等各種渠道產生的數據量顯著增加。生成的大多數非結構化數據都未被使用，可用於提供有價值的信息。近年來，由於越來越多地使用 RFID 和傳感器等設備，零售行業對物聯網 (IoT) 的採用有所增加。
• 零售業利用數據可視化工具作為實時決策支持系統。實時分析使零售商能夠輕鬆檢測低庫存或高客戶流量等事件，而無需編寫自定義代碼來提醒每個可能需要注意的情況。您將能夠做到。這允許非技術人員輕鬆監控這些事件並立即採取行動。
• 世界各地的零售商都在使用數據可視化來了解零售流程各個階段的客戶。數據可視化工具具有預測趨勢、產品需求和競爭信息的優勢，從而實現利潤最大化。
• 埃森哲和 RILA（零售行業領導者協會）表示，零售商提供個性化的購物體驗變得越來越重要，不斷發展零售的定義以滿足客戶需求表明您是它還允許製造商進行大規模定制。
• 隨著零售商專注於增強連接性、通信解決方案和設備，他們正在生成大量大數據。進一步分析這一點，以研究消費者模式和購買行為，預計這將在預測期內推動市場增長。

預計北美將佔據重要份額

• 由於該地區的終端用戶行業越來越多地採用先進技術，北美成為一個重要市場。該地區還擁有強大的供應商立足點，有助於市場增長。北美的數據可視化應用受到大數據興起和零售分析需求等因素的推動。
• 由於中小型企業生成的數據量不斷增加，美國的數據可視化市場正在健康增長。例如，每天都在數字信息平台上開發大量數據。據 IBM 公司稱，每天產生 2.5 萬億字節的數據。
• 2021 年 7 月，美國海岸警衛隊採用 COVID-19 數據可視化工具來幫助指揮官做出明智的決定，從疫苗分發到作戰準備，我們已採取預防措施確保新技術不會損害安全的隱私和安全守衛。該計劃旨在教授情境意識和視角，不應直接影響個人。
• 加拿大市場的各個領域也越來越多地採用數據驅動的決策。雲業務管理解決方案供應商 Sage 於 2021 年 3 月在美國和加拿大市場為 Sage 300 和 Sage 100 推出了雲優先的 Sage 數據和分析服務集成。其商業智能工具包可以藉助人工智能和機器學習算法為用戶提供實時銷售儀表板和詳細的損益表報告。預計此類創新將推動所調查的市場。
• 追蹤來自各種來源的數據並將其編譯成不同的數據表示形式以做出關鍵業務決策的需求日益增長，這導致該地區基於技術的解決方案市場顯著增長。可以觀察北美的情況。

競爭格局

數據可視化市場的競爭很低。市場參與者通過提供戰略解決方案來繼續創新，以增加他們的市場佔有率和客戶群。因此，我們正在獲得新合同並開發新市場。

• 2022 年 9 月：Microsoft 和 Grafana Labs 達成一項戰略協議，使 Grafana 與 Azure 雲平台原生兼容。 Azure Monitor 和 Azure Data Explorer 只是微軟新的 Azure Managed Grafana 服務提供本機連接的兩種雲服務。 Microsoft 的 Azure Managed Grafana 9.0 版包括更好的警報功能，可以通知 IT 管理員潛在的技術困難。此版本還包括區域冗餘和 API 密鑰支持。
• 2021 年 12 月。為了將數據講故事功能自動化到現有的自然語言處理工具緩存中，Salesforce 收購了總部位於芝加哥的技術公司 Narrative Science。
• 2021 年 7 月 Observable 的數據可視化平台隨著新企業解決方案的首次亮相而擴展。個人可以使用 Observable 的免費套餐免費創建數據可視化。 Teams 層位於其之上，允許小組使用私有數據源就數據虛擬化進行協作。擁有 25 個或更多用戶的公司可以使用新的企業層。

其他特典

• Excel 格式的市場預測 (ME) 表
• 3 個月的分析師支持

內容

第 1 章介紹

• 調查結果
• 調查假設
• 本次調查的範圍

第 2 章研究方法

第 3 章執行摘要

第 4 章市場動態

• 市場概覽
• 工業吸引力 - 波特五力分析
  • 新進入者的威脅
  • 買方/消費者議價能力
  • 供應商的議價能力
  • 替代品的威脅
  • 競爭公司之間的敵對關係
• 價值鏈分析
• 市場促進因素和市場製約因素介紹
• 市場促進因素
  • 數據可視化解決方案雲部署
  • 對快速決策的需求增加
• 市場抑制因素
  • 缺乏/缺乏精通技術的人力資源和技能

第 5 章技術路線圖

第 6 章市場細分

• 組織部門
  • 執行管理
  • 營銷
  • 運營
  • 財務
  • 銷售部
  • 其他單位部門
• 介紹表格
  • 本地
  • 雲端/點播
• 最終用戶
  • BFSI
  • IT/通信行業
  • 零售/電子商務
  • 教育
  • 製造
  • 政府機構
  • 其他最終用戶
• 按地區
  • 北美
  • 歐洲
  • 亞太地區
  • 拉丁美洲
  • 中東和非洲

第 7 章競爭格局

• 公司簡介
  • Salesforce.com Inc.（Tableau Software Inc.）
  • SAP SE
  • SAS Institute Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • TIBCO Software Inc.
  • IBM Corporation
  • Information Builders
  • Dundas Data Visualization Inc.
  • Pentaho Corporation
  • InetSoft Technology Corporation
  • MicroStrategy Inc.

第 8 章投資分析

第 9 章市場機會和未來趨勢

The global data visualization market is growing at a CAGR of 9.69% over the forecast period. The emerging nature of data visualization encourages a shift toward analytically driven businesses, where users can explore data in various forms of graphical representation, initially only available in tabular reports.

Key Highlights

• The growing penetration of digital technologies into business functions across various industries drives the market's growth. As the digitization of processes continues across all major industries, the focus of enterprises toward capitalizing on the huge volumes of data generated is increasing, boosting the demand for data visualization solutions. Hence, data visualization tools are also becoming more critical to help end -users make sense of the huge amount of data generated daily.
• The growth in big data obtained from the increasing number of internet and social media users, multi-device access to visualization, customized reports for specific roles, ongoing training for business users, and constantly changing optimizing dashboards are contributing to the growth of the market.
• The data visualization market has a wide range of applications across various industry verticals using different software or tools. Data visualization solutions help provide insights from the data quickly. The retail industry is one of the biggest beneficiaries. In addition, the increasing adoption of data visualization in small and medium enterprises is expected to fuel the growth of the data visualization market.
• The lack of a skilled workforce is hindering the market growth. There is a significant increase in the requirement for data analytics and data visualization tools. According to the IBM Quant Crunch, up to 2.72 million jobs requiring data science skills were expected to be in 2020, making it one of the highest-demand roles across industries. College graduates from MIS/CS departments know little about database modeling or real-world database environments.
• The COVID-19 pandemic has created a substantial socio-economic predicament, which resulted in the temporary collapse and closure of thousands of businesses worldwide. Businesses worldwide are compelled to make significant changes to their operations, such as downsizing, products, and service diversification. To address these changes quickly, companies need to adopt or capitalize on their business intelligence strategies through agile risk management, artificial intelligence systems, and data visualization to enable users to make informed decisions to enhance business operations amid COVID-19.

Key Market Trends

Retail to Witness Significant Growth

• The retail sector is witnessing massive growth in the amount of data generated from various channels, such as social sites, blogs, and apps. Most of the unstructured data produced are left unused, which, if utilized, may provide valuable information. The incorporation of the Internet of Things (IoT) in the retail sector has increased over the past few years through the increased utilization of devices, such as RFID and sensors.
• The retail industry utilizes data visualization tools as real-time decision support systems. With real-time analytics, it becomes easy for retail organizations to detect events, such as low inventory or high customer traffic, without writing custom code for alerts for every possible scenario that needs attention. This would enable even non-technical staff to monitor these events easily and respond immediately.
• Retailers worldwide are trying to embrace data visualization to understand their customers at every stage of the retail process. Data visualization tools provide the benefit of predicting trends, product demand, and competitive intelligence, thereby reaping the maximum profit potential.
• According to Accenture and the Retail Industry Leaders Association (RILA), the importance of retailers providing personalized shopping experiences has increased, indicating an evolved definition of retail that requires meeting customers' requirements. It also enables manufacturers to go for mass customization.
• Retailers have been focusing on enhancing their connectivity, communication solutions, and devices, generating a massive amount of big data. This is further analyzed to study a consumer's pattern and purchasing behavior, which in turn is expected to propel market growth over the forecast period.

North America to Hold Significant Share

• North America is a prominent market owing to the growing adoption of advanced technologies by end-user industries across the region. Moreover, the area has a strong foothold of vendors, contributing to the market's growth. Data visualization applications in North America are driven by factors such as growth in big data and the need for analytics in the retail sector.
• The US data visualization market is witnessing healthy growth due to the increasing amount of data generated in small- and medium-scale firms. For instance, a massive amount of data is being developed on digital information platforms every day. According to IBM Corporation, 2.5 quintillion bytes of data are generated daily.
• In July 2021, the United States Coast Guard adopted COVID-19 data visualization tools to assist commanders in making informed decisions on everything from vaccine distribution to operational readiness and has taken precautions to guarantee that the new technologies do not compromise guardsmen's privacy and security. The program aims to teach situational awareness and perspective, and it should not directly impact individuals.
• The implementation of data-driven decision-making is also rising in Canadian markets across various sectors. Cloud business management solutions vendor Sage launched its cloud-first Sage Data and Analytics service integration for Sage 300 and Sage 100 in the US and Canadian markets in March 2021. Its business intelligence toolkit can provide users with live sales dashboards and detailed P&L reports with the help of AI and machine learning algorithms. Such innovations are expected to drive the studied market.
• An increasing need to track data from various sources and compile it into different data representations to make critical business decisions can be observed in North America, as this region is a significant market for technology-based solutions.

Competitive Landscape

The data visualization market is moderately competitive. The players in the market are innovating in providing strategic solutions to increase their market presence and customer base. This enables them to secure new contracts and tap new markets.

• September 2022: To make Grafana natively compatible with the Azure cloud platform, Microsoft and Grafana Labs have established a strategic agreement. Azure Monitor and Azure Data Explorer are just two cloud services that Microsoft's new Azure Managed Grafana service offers native connections. Version 9.0 of Microsoft's Azure Managed Grafana includes a better alerting feature to inform IT administrators of potential technical difficulties. Zone redundancy and support for an API key are also included in this edition.
• December 2021: To automate data storytelling capabilities to its existing cache of natural language processing tools, Salesforce has acquired Narrative Science, a technology company based in Chicago.
• July 2021: Observable's data visualization platform expanded with the debut of a new enterprise solution. Individuals can make data visualizations for free with Observable's free tier. The Teams tier is on top of that, allowing smaller groups to cooperate on data virtualization using private data sources. The new Enterprise tier is available for enterprises with 25 or more users.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Deliverables
• 1.2 Study Assumptions
• 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Force Analysis
  • 4.2.1 Threat of New Entrants
  • 4.2.2 Bargaining Power of Buyers/Consumers
  • 4.2.3 Bargaining Power of Suppliers
  • 4.2.4 Threat of Substitute Products
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Value Chain Analysis
• 4.4 Introduction to Market Drivers and Restraints
• 4.5 Market Drivers
  • 4.5.1 Cloud Deployment of Data Visualization Solutions
  • 4.5.2 Increasing Need for Quick Decision Making
• 4.6 Market Restraints
  • 4.6.1 Lack of Tech Savvy and Skilled Workforce/Inability

5 TECHNOLOGY ROADMAP

6 MARKET SEGMENTATION

• 6.1 Organizational Department
  • 6.1.1 Executive Management
  • 6.1.2 Marketing
  • 6.1.3 Operations
  • 6.1.4 Finance
  • 6.1.5 Sales
  • 6.1.6 Other Organizational Departments
• 6.2 Deployment Mode
  • 6.2.1 On-premise
  • 6.2.2 Cloud/On-demand
• 6.3 End User
  • 6.3.1 BFSI
  • 6.3.2 IT and Telecommunication
  • 6.3.3 Retail/E-commerce
  • 6.3.4 Education
  • 6.3.5 Manufacturing
  • 6.3.6 Government
  • 6.3.7 Other End Users
• 6.4 Geography
  • 6.4.1 North America
  • 6.4.2 Europe
  • 6.4.3 Asia Pacific
  • 6.4.4 Latin America
  • 6.4.5 Middle East & Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Salesforce.com Inc. (Tableau Software Inc.)
  • 7.1.2 SAP SE
  • 7.1.3 SAS Institute Inc.
  • 7.1.4 Microsoft Corporation
  • 7.1.5 Oracle Corporation
  • 7.1.6 TIBCO Software Inc.
  • 7.1.7 IBM Corporation
  • 7.1.8 Information Builders
  • 7.1.9 Dundas Data Visualization Inc.
  • 7.1.10 Pentaho Corporation
  • 7.1.11 InetSoft Technology Corporation
  • 7.1.12 MicroStrategy Inc.

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS