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Global Stevia Market - Growth, Trends and Forecasts (2017 - 2022)

出版商 Mordor Intelligence LLP 商品編碼 458517
出版日期 內容資訊 英文 180 Pages
商品交期: 最快1-2個工作天內
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甜菊的全球市場:成長率、趨勢、未來預測 Global Stevia Market - Growth, Trends and Forecasts (2017 - 2022)
出版日期: 2017年03月01日 內容資訊: 英文 180 Pages

本報告提供全球甜菊市場相關分析,產品概要和市場基本結構,主要的推動及阻礙市場要素,各產品種類、各用途、各地區的趨勢預測,最新的市場競爭趨勢,主要企業簡介 (概要、財務狀況、策略目標等),今後的市場成長機會等調查。

第1章 簡介

第2章 分析方法/手法

第3章 分析的要點

第4章 市場概要

  • 推動市場要素
  • 阻礙市場要素
  • 市場機會
  • 波特的五力分析

第5章 市場區隔

  • 各類型
    • 粉末
    • 液體
    • 甜菊葉式
  • 各用途
    • 麵包店食品
    • 酪農食品
    • 飲料
    • 糖果零食類
    • 營養補充品
    • 其他
  • 各地區
    • 北美 (美國,加拿大,墨西哥等)
    • 歐洲 (西班牙,英國,法國,德國,俄羅斯,義大利等)
    • 亞太地區 (中國,印度,日本,澳洲等)
    • 南美 (巴西,阿根廷等)
    • 非洲 (南非等)

第6章 競爭環境

  • 主要企業的策略
  • 過去5年最活躍的企業
  • 市場佔有率分析

第7章 企業


Market Insights

The plant Stevia, which has been used for centuries by the indigenous Guarani natives as a traditional sweetener (for herbal, teas and other beverages), belongs to the Asteraceae family, tribe Eupatoriae. The plant is indigenous to the Northern regions of South America. Stevia has no calories, and it is 300 times sweeter than sugar in the same concentration. The global Stevia market is expected to grow at a CAGR of more than 8% during the period 2017-2022. Manufacturers are increasingly exploring alternative sweeteners, which will enable a reduction in calorific content without sacrificing the taste. Increasing awareness of the health benefits of low-calorie consumable products is a major catalyst to the market growth. Companies like Cargill, PureCirle, GLG Life Tech are major shareholders in the marketplace.

Market Dynamics

As consumers have moved away from sugar and towards natural ingredients, demand for plant-based sweeteners like Stevia has increased, which has established itself as a healthy alternative to sugar. New product development, improved taste, and versatility, along with high levels of marketing support are likely to increase the demand for stevia-based products and boost the market growth. The growing awareness about the health benefits associated with stevia is leading to the extensive use of these products in the food and beverage sector. As the number of obese and diabetic people are on the rise, Stevia is the best sugar alternative due to its zero-calorie property. As a sweetener, it has always been in the news due to various regulatory constraints, which is a major threat to the stevia market. Another threat to the market is the availability of other low-calorie sweeteners. The growing sports nutrition product and health drink market would further boost this industry's growth.

Market Segmentation

The global stevia market is segmented by type into powder, liquid and leaf. Stevia is widely used in the powdered form across the globe; hence, it holds the largest segment in the market. The market is segmented by application into bakery, dairy food, beverages, dietary supplements, confectionery and others. Stevia is widely used in a variety of food products such as confectionery, desserts, baked foods, snack foods, and jellies, as it can be easily incorporated and imparts sweetness to the product, with very low-calorie.

Regional Analysis

The global stevia market has been geographically segmented into North America, Europe, South America, Africa, and Asia-Pacific. As per the regional analysis, North America represents the most lucrative market, followed by Latin America and Asia-Pacific, excluding Japan (APEJ). Also, the market in North America is expected to record a healthy CAGR of 9.8% during the forecast period. China has a lead over other countries regarding production capacity and export of stevia, globally. Low-cost of production and availability of skilled resource is a major factor driving the market growth.

Competitive Environment

The market is highly fragmented due to the presence of numerous small and large vendors. Most of the companies engage in aggressive promotion of stevia-based products to improve product positioning and visibility. Higher production and on-shelf availability of stevia-based products are translating into a significant rise in stevia sales. The demand for low-calorie beverages, such as juices, flavored water, sports drinks, energy drinks, and soft drinks, is driving the vendors to manufacture products that are not only unique and attractive but also healthy. This is leading to tough competition in the market with vendors competing regarding price, quality, product differentiation, distribution, and promotion.

Some of the major players in the market include-

  • Cargill
  • PureCircle
  • GLG Life Tech
  • Tate & Lyle
  • Stevia Corp.

Key Deliverables in the Study

  • Market analysis for the global Stevia market, with region-specific assessments and competition analysis on a global and regional scale.
  • Market definition along with the identification of key drivers and restraints.
  • Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.
  • Extensively researched competitive landscape section with profiles of major companies, along with their market share.
  • Identification and analysis of the macro and micro factors that affect the global Stevia market on both global and regional scales.
  • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
  • A wide-ranging knowledge and insight about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
  • Insights on the major countries/regions where this industry is growing and identify the regions that are still untapped.

Table of Contents

1. Introduction

  • 1.1 Key Deliverables of the Study
  • 1.2 Study Assumptions
  • 1.3 Market Definition

2. Research Approach and Methodology

  • 2.1 Introduction
  • 2.2 Research Design
  • 2.3 Study Timeline
  • 2.4 Study Phases
    • 2.4.1 Secondary Research
    • 2.4.2 Discussion Guide
    • 2.4.3 Market Engineering & Econometric Modelling
    • 2.4.4 Expert Validation


4. Market Dynamics

  • 4.1 Drivers
    • 4.1.1 Increased Awareness of the Health Benefits of Low-Calorie Consumable Products
    • 4.1.2 Rising Demand for Plant-Based Sweeteners and Natural Ingredients
    • 4.1.3 Growing Number of Obese and Diabetic People
  • 4.2 Restraints
    • 4.2.1 Stringent Regulatory Enviornment
    • 4.2.2 Availability of Other Low-Calorie Sweetners
  • 4.3 Opportunities
    • 4.3.1 Stevia Incorporation in Sports Nutrition Products
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Bargaining Power of Suppliers
    • 4.4.2 Bargaining Power of Buyers
    • 4.4.3 Threat of New Entrants
    • 4.4.4 Threat of Substitute Products and Services
    • 4.4.5 Degree of Competition

5. Market Segmentation

  • 5.1 By Type
    • 5.1.1 Powder
    • 5.1.2 Liquid
    • 5.1.3 Leaf
  • 5.2 By Application
    • 5.2.1 Bakery
    • 5.2.2 Dairy Food Products
    • 5.2.3 Beverages
    • 5.2.4 Confectionery
    • 5.2.5 Dietary Supplement
    • 5.2.6 Others
  • 5.3 By Geography
    • 5.3.1 North America
      • United States
      • Canada
      • Mexico
      • Others
    • 5.3.2 Europe
      • Spain
      • UK
      • France
      • Germany
      • Russia
      • Italy
      • Others
    • 5.3.3 Asia-Pacific
      • China
      • India
      • Japan
      • Australia
      • Others
    • 5.3.4 South America
      • Brazil
      • Argentina
      • Others
    • 5.3.5 Africa
      • South Africa
      • Others

6. Competitive Landscape

  • 6.1 Strategies Adopted by Key Players
  • 6.2 Most Active Companies in the Past Five Years
  • 6.3 Market Share Analysis

7. Company

  • 7.1 Cargill
  • 7.2 PureCircle
  • 7.3 GLG Life Tech
  • 7.4 Tate & Lyle
  • 7.5 ADM
  • 7.6 Associated British Foods
  • 7.7 Coca-Cola
  • 7.8 Cumberland Packing
  • 7.9 Danisco
  • 7.10 DSM
  • 7.11 Evolva holding S.A
  • 7.12 pepsico
  • 7.13 nestle
  • 7.14 Ingredion
  • 7.15 Flavor Holding
  • 7.16 Mulder Natural Foods
  • 7.17 SweetLife Stevia Sweetner
  • 7.18 Stevia Corp
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