Global Retail Analytics Market - Segmented By Type, Mode of Deployment, Module Type and Geography - Growth, Trends, and Forecasts
|出版商||Mordor Intelligence LLP||商品編碼||393878|
|出版日期||內容資訊||英文 109 Pages
|零售、分析的全球市場:各發展模式、各供應商、各地區的預測與趨勢 Global Retail Analytics Market - Segmented By Type, Mode of Deployment, Module Type and Geography - Growth, Trends, and Forecasts|
|出版日期: 2018年02月08日||內容資訊: 英文 109 Pages||
本報告提供全球零售業分析 (產業分析解決方案)的市場相關分析，市場、解決方案概要，及主要推動及阻礙市場要素，全球整體及各發展模式、各解決方案、各地區的市場趨勢預測，市場競爭現況 (市場佔有率結構)，主要企業簡介、業績，今後的市場機會等調查、考察。
The global retail analytics market was valued at USD 3.78 billion in 2017, and is projected to reach USD 10.34 billion by 2023, registering a CAGR of 18.26% over the forecast period of 2018-2023.
Retailers have to analyze terabytes of data to accurately understand consumer needs. Retail analytics helps predict a range of consumer preferences, from simple demands to unique tastes. Organizations in the retail sector are using business intelligence (BI) and retail analytics tools, in areas of customer intelligence, merchandising intelligence, and operational intelligence. Factors, such as the need to develop competitive strategies and reduce expenses and operational costs are driving the market. This has accelerated the interest of organizations in the retail sector, in assessing the performance of business operations, such as the supply chain, human resources, and financial performance, from the perspectives of enterprises as well as consumers.
Increased Emphasis on Predictive Analytics
The requirement of accurate forecasts and optimized business processes has increased after the 2008-2013 global economic recession. Most vendors have introduced applications to integrate statistics, predictive analytics models, and forecasting algorithms, into reports, dashboards, and analytics applications. Predictive analytical tools in the retail sector offer customer interaction, in addition to more capabilities for managing back-end activities, such as order management, warehouse logistics, CRM, data analytics, mobile support, and tracking. The growth of the Big Data and Internet of Things is further boosting the use of predictive analysis in the retail analytics market.
Store Operation Segment Accounts for a Significant Market Share
Retail analytics solutions allow organizations to monitor store performance, analyze multiple store functions, improve category management, and increase the efficiency of sales management and marketing promotions, operations, and budgeting. Organizations in the retail sector focus on store operations, in order to access detailed reports in a timely manner and make actionable decisions based on labor planning, store performance management, store profitability, general ledger, category management, inventory, and sales and margins.
Asia-Pacific Occupied a Significant Market Share
Asia-Pacific is expected to lead in terms of growth rate. An increase in the number of organizations in the retail sector has directly impacted the demand for analytics tools. In countries such as India and China, the retail sector is growing and companies are trying to achieve a competitive advantage with the help of innovative technologies. The constant need for organizations in the retail sector to obtain insights about current trends and new market opportunities, together with a complete view on suppliers, distributors, and customers, is driving the demand for retail analytics. IoT is predicted to undergo massive growth in Asia-Pacific in the coming years, and analytical tools play a vital role in enabling the growth of the retail analytics market.
Key Developments in the Market
Nov 2017 - IBM and Salesforce announced the expansion of their partnership, to deliver new Artificial Intelligence predictive analytics.
Major Players: SAP SE, Oracle Corporation, Qlik Technologies Inc., Zoho Corporation, IBM Corporation, Retail Next Inc., Alteryx Inc., Tableau Software Inc., Adobe Systems Incorporated, MicroStrategy Inc., Prevedere Software Inc., TARGIT A/S, Pentaho Corporation, ZAP Business Intelligence, and Fuzzy Logix, amongst others
Reasons to Purchase this Report
Impact of the emergence of SaaS-based tools on analytics providers and the growing demand for mobile-based BI and analytics tools.
Analyze various perspectives of the market, with the help of Porter's five forces analysis.
Growth of various module types, such as strategy & planning, supply chain management, and financial management.
Regional analysis of the market.
Identify the latest developments, market shares, and strategies employed by the major market players.
3 months analyst support, along with the Market Estimate sheet (in excel)
Customization of the Report
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