市場調查報告書
商品編碼
393536

全球OLED面板 (有機發光二極體面板) 市場:成長,趨勢,及預測(2019年∼2024年)

OLED Panel Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

出版日期: | 出版商: Mordor Intelligence Pvt Ltd | 英文 120 Pages | 商品交期: 2-3個工作天內

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  • 全貌
  • 簡介
  • 目錄
簡介

全球OLED面板 (有機發光二極體面板) 市場在2019年∼2024年間,預測將以15.44%的年複合成長率成長。

本報告提供全球OLED面板 (有機發光二極體面板) 市場的相關調查,市場機會和趨勢,成長及阻礙因素,各類型、驅動方式、尺寸、產品、地區的市場分析,競爭情形,主要企業的簡介等資訊。

目錄

第1章 簡介

  • 調查成果
  • 調查的前提條件
  • 調查範圍

第2章 調查方法

第3章 摘要整理

第4章 市場動態

  • 市場概況
  • 市場成長及阻礙因素概要
  • 市場成長要素
    • 智慧型手機的OLED採用增加
    • 顯示器市場技術的進步
  • 阻礙因素
    • 量子點技術的演進
  • 價值鏈分析
  • 產業的魅力:波特的五力分析
    • 新加入廠商的威脅
    • 買主/消費者談判力
    • 供應商談判力
    • 替代產品的威脅
    • 產業內的競爭

第5章 技術概要

第6章 市場區隔

  • 各類型
    • 彈性
    • 硬性
    • 透明
  • 各驅動方式
    • PMOLED顯示器
    • AMOLED顯示器
  • 各尺寸
    • 小型
    • 中型
    • 大型
  • 各產品
    • 行動、平板電腦
    • 電視
    • 汽車
    • 穿戴式
    • 其他
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東、非洲

第7章 競爭情形

  • 企業簡介
    • LG Display Co. Ltd
    • Samsung Electronics Co. Ltd
    • AU Optronics Corp
    • Innolux Corporation
    • Sharp Corporation
    • BOE Technology Group Co. Ltd
    • 株式會社JAPAN DISPLAY.
    • Hannstar Display Corporation
    • Panasonic Corporation
    • Chunghwa Picture Tubes Ltd
    • Koninklijke Philips NV
    • Pioneer Corporation
    • Universal Display Corporation
    • Ritek Corporation

第8章 投資分析

第9章 市場機會及今後趨勢

目錄
Product Code: 49656

The OLED panel market is expected to register a CAGR of 12.9% over the forecast period (2021 - 2026). OLED continues to be a significant display technology trend, with larger screen sizes, improved 8K (7680 x 4320 pixels) resolution, and relatively new form factors. Companies, like Samsung and LG, experimented with flexible OLED displays for quite some time. Samsung, in particular, uses curved flexible OLED panels for all of its flagship devices now.

Key Highlights

  • Due to multiple advantages with viewing angles and black levels, OLED Televisions are surging in demand in several regions. According to the ICDM, in qualifying a TV resolution, contrast modulation is more critical than pure pixel count, and OLED TV displays cater to this specific demand
  • Based on market diffusion models, flexible OLEDs are anticipated to observe a high market penetration in the foreseen period. With the maturity of smartphones in many significant markets, such as China, smartphone manufacturers are developing new, foldable phone models that incorporate flexible OLEDs and further have a massive potential for growth over the next few years.
  • Mass production enables companies to reach economies of scale, thereby benefiting the device manufacturers to reduce the overall price of the device. Currently, only a few TV manufacturers use OLEDs, as the technology is considered too expensive for the mid-range market. Many fitness bands and simple smartwatch devices adopt PMOLED displays.
  • For instance, Fitbit's Charge band uses a small monochrome (white) PMOLED display. Factors, like thickness, flexibility, and appearance of OLED display, make it a favorable technology for wearable applications over LCDs. Wearable devices, which are expected to reach 929 billion by 2021, are likely to drive the market further, along with other lighting applications in the automotive and healthcare industries.
  • Further, based on simple deterministic extrapolation, the demand for quantum dots-based OLED display panels is anticipated to surge exponentially in the forecast period.
  • In 2020, initially, 476 million smartphone OLEDs were estimated to be shipped from Korea and 128 million from China, which would be more than double China's total from last year. However, the coronavirus outbreak causes a short-term setback for Chinese smartphone OLED makers.

Key Market Trends

AMOLED Display in Smartphone is Expected to Witness High Growth

  • The OLED panel requires no additional backlighting, and it is emissive, due to which, it overshadows the flat panel displays traditionally used in smartphones. Additionally, owing to the superior properties, such as less thickness and bright output, mobile manufacturers have been increasingly incorporating AMOLED panels in their product, which is likely to drive the market growth.
  • An AMOLED uses a TFT with a storage capacitor that maintains the line pixel states and enables large-sized and large resolution displays. In 2019, over 575 million AMOLED screens were produced, mostly to satisfy the demand from mobile phone vendors.
  • In its iPhone X, Apple, one of the prominent smartphone producers, employed flexible AMOLED alongside its super retina display technology, which led to the shift in the smartphone industry. It is likely to strengthen the adoption of these panels across the sector, thereby further driving the market growth.
  • Additionally, Samsung, one of the leaders in the OLED panels market, incorporates AMOLED and Super AMOLED display technologies in most of its smartphones. The company is now focusing more on flexible OLED panels than LCD.
  • Further, the Chinese panel maker, BOE, expanded its sixth-generation AMOLED production as the penetration rate of OLED panels in smartphones is progressing. However, as the smartphone market has become saturated, BOE's investment may lead to further lead to competitive pricing for small-sized OLED panels.

Asia-Pacific Occupies the Largest Market Share

  • Asia-Pacific is the biggest market for OLED panels as most of the key players, including LG, and Samsung, have their manufacturing facilities in the region. Additionally, several TV manufacturers, signage display manufacturers, and other vendors have their headquarters in the APAC region.
  • Due to the trade war between the United States and China, a large portion of the budget planned by the Chinese government is percolating into the display industry. In contrast, the semiconductor industry, which is one of the intensive investment promotion industries, foreshadows difficulties.
  • Despite its small size, South Korea invests in the academic R&D for OLED technology. The country is witnessing huge investments from electronics giants, like LG and Samsung.
  • Further, Samsung closed its 8.5 generation production line in 2019, and it moving its focus to QD-OLED panels in acknowledgment of the price competition. LG is also planning to expand its OLED production capacities in China and Korea, targeting large-sized TV displays.
  • China is the global hub for manufacturing. It is one of the largest exporters of consumer goods, and it is the fastest-growing consumer market in the world. The country boasts of the world's largest television market. For instance, LG is planning to collaborate with the retailers and TV makers in China to expand its OLED panel business. The sales of OLED display panels are expected to grow exponentially in the region.
  • Amidst the COVID-19 situation, many electronic manufacturing companies in China are faced with the difficulty of being unable to obtain adequate production capacity from both fabs and package suppliers. If this production slowdown remains for an extended period, these companies may face bankruptcy or acquisition.​
  • Further, with the electronic manufacturing services (EMS) and original design manufacturing (ODM) companies facing challenges regarding the lower number of workers returning work, the market is anticipated to witness severe challenges in the second quarter and third quarter of 2020.

Competitive Landscape

The OLED panel market is highly fragmented and competitive because of the presence of many players conducting business on a national and an international scale. Also, panel manufacturers are investing in alternative technologies for various players, which is showcasing an intense rivalry among the players. The major players in the market are Samsung Display Co. Ltd, LG Display Co. Ltd, and Sony Corporation. Recent developments are:

  • Jun 2019 - LG Display announced the launch of a transparent OLED commercial display in the United States. It is a razor-thin see-through display designed to deliver a special customer experience in commercial applications, like retail and hospitality signage.
  • Aug 2019 - Samsung Electronics announced that it reduced the LCD production at its Asan factory, about 100 kilometers south of Seoul, to prepare for large-scale investment in quantum dot (QD) OLED panels of hybrid display that uses both OLED and quantum dot technology.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions​ and Market Definition​
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHT​

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing Adoption of OLEDs in Smartphones
    • 4.2.2 Government Support for the Development of OLED Technology in Various Countries
  • 4.3 Market Restraints
    • 4.3.1 Evolution of Quantum Dot Technology and Micro LED Technology
  • 4.4 Industry Attractiveness - Porter's Five Forces Analysis​​
    • 4.4.1 Bargaining Power of Suppliers
    • 4.4.2 Bargaining Power of Consumers
    • 4.4.3 Threat of New Entrants​​
    • 4.4.4 Intensity of Competitive Rivalry​
    • 4.4.5 Threat of Substitutes

5 TECHNOLOGY SNAPSHOT

6 COVID-19 IMPACT ANALYSIS ON THE OLED PANEL MARKET

7 MARKET SEGMENTATION

  • 7.1 By Type
    • 7.1.1 Flexible
    • 7.1.2 Rigid
    • 7.1.3 Transparent
  • 7.2 By Display Address Scheme
    • 7.2.1 PMOLED Display
    • 7.2.2 AMOLED Display
  • 7.3 By Size
    • 7.3.1 Small-sized OLED Panel
    • 7.3.2 Medium-sized OLED Panel
    • 7.3.3 Large-sized OLED Panel
  • 7.4 By Product
    • 7.4.1 Mobile and Tablet
    • 7.4.2 Television
    • 7.4.3 Automotive
    • 7.4.4 Wearable
    • 7.4.5 Other Products (Lighting Products, Healthcare, and Home Appliances)
  • 7.5 Geography
    • 7.5.1 North America
    • 7.5.2 Europe
    • 7.5.3 Asia-Pacific
    • 7.5.4 Rest of the World

8 COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 Samsung Display Co. Ltd
    • 8.1.2 LG Display Co. Ltd
    • 8.1.3 Innolux Corp.
    • 8.1.4 Pioneer Corporation
    • 8.1.5 Raystar Optronics Inc.
    • 8.1.6 Ritek Corporation
    • 8.1.7 OSRAM OLED GmbH
    • 8.1.8 WiseChip Semiconductor Inc.
    • 8.1.9 Winstar Display Co. Ltd
    • 8.1.10 Visionox Co. Ltd

9 INVESTMENT ANALYSIS

10 FUTURE OF THE MARKET