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市場調查報告書
商品編碼
1198269

鹹味零食市場 - 增長、趨勢和預測 (2023-2028)

Savory Snacks Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 160 Pages | 商品交期: 2-3個工作天內

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簡介目錄

未來五年，全球鹹味零食市場預計將以 4.53% 的複合年增長率增長。

消費者健康意識的增強以及忙碌的生活方式引起的健康問題的出現□□增加了對有機零食選擇的需求。 這些不斷變化的趨勢正在推動鹹味零食製造商開發含有膳食纖維、能量和蛋白質的零食產品。 消費者對成分和標籤有限的高營養產品的需求也在不斷增長，例如清潔標籤。 消費者越來越關注食品成分以及這些信息如何在包裝上傳達。 清潔標籤是對消費者對信息和透明度日益增長的需求的回應。 這正在加速健康鹹味零食市場的增長，包括烤和微辣的堅果和種子。

此外，隨身攜帶零食的概念導致消費變得輕鬆，爆米花和薯片等鹹味零食相對容易處理。 爆米花、堅果種子和擠壓零食也非常適合休息或當您沒有時間做飯時食用，並且可以幫助您避免暴飲暴食垃圾食品。

鹹味零食市場趨勢

對方便零食選擇的需求不斷增長

消費者一直在尋找方便的零食，鹹味零食市場的主要參與者也在升級。 薯片、膨化零食、堅果和種子以及爆米花等方便零食正變得非常受歡迎，尤其是由於該國的工作人口和忙碌的生活方式而受到越來越多的年輕一代消費者的歡迎。 由於社會和經濟模式的變化以及食品和飲料支出的增加，對方便零食的需求正在增加。

此外，由於健身和健康意識的提高，低脂鹹味零食等更健康的零食越來越受到關注，市場潛力巨大。 根據聯合國商品貿易統計數據，南非的堅果和乾果進口從 2017 年的 270 萬美元增加到 2021 年的 530 萬美元。

鹹味零食選項可以幫助消費者節省在家做飯的時間，特別是在那些偶爾感到飢餓的時候，作為學校/大學孩子甚至工作的方便午餐選擇。在兩者之間也很有用。 隨著全球大流行增加了家庭消費，我們看到購物行為發生了變化，零食行為也發生了積極變化。

北美占主導地位

北美在鹹味零食的全球市場佔據主導地位，因為消費者優先考慮鹹味零食的便攜性、便利性和適口性。 該地區的消費者也越來越多地吃零食，所有年齡段的消費者每天至少吃一份零食。 Frito-Lay Corporation 在該地區的鹹味小吃市場佔據主導地位。 薯片/薯片和玉米餅/玉米片是美國消費者最喜歡的兩種零食選擇，其中薯片/薯片的銷量最高。 各種食譜正在擴大風味版圖，特別是烤椰子羽衣甘藍片、烤箱烤地瓜片和各種烤堅果正在推動美國市場對鹹味零食的需求。

鹹味零食製造商正在開發鈉和鹽含量較低且不含人工添加劑或防腐劑的產品。 因為它們是非轉基因的，所以它們有利於注重健康的消費者，同時引入創新口味和增強健康的成分來吸引北美消費者。 因此，對有機零食不斷增長的需求也為所研究市場中的鹹味零食製造商開闢了新途徑。

鹹味零食市場競爭對手分析

鹹味零食市場是一個競爭激烈的市場，主要參與者包括 General Mills Inc.、PepsiCo, Inc.、The Kellogs Company、ConAgra Brands Inc. 和 ITC Limited。

隨著市場的快速發展，推出新產品已成為獲得競爭優勢的最重要戰略之一。 市場參與者也將擴張作為關鍵戰略，其次是併購。 對於希望加強其市場影響力的全球參與者而言，這些戰略舉措已被證明是成功的。 例如，2021 年 11 月，Truda Foods 的 Spookies 品牌推出了甜玉米味甜鹹零食。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第一章介紹

  • 研究假設和市場定義
  • 調查範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

  • 市場驅動因素
  • 市場製約因素
  • 波特的五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分

  • 類型
    • 薯片
    • 擠壓零食
    • 堅果和種子
    • 爆米花
    • 肉類零食
    • 其他
  • 分銷渠道
    • 大賣場/超市
    • 專賣店
    • 在線商店
    • 便利店
    • 其他分銷渠道
  • 按地區
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
      • 其他北美地區
    • 歐洲
      • 英國
      • 德國
      • 西班牙
      • 法國
      • 意大利
      • 俄羅斯
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 澳大利亞
      • 其他亞太地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東
      • 阿拉伯聯合酋長國
      • 南非
      • 其他中東地區

第六章競爭格局

  • 最常採用的策略
  • 市場份額分析
  • 公司簡介
    • ConAgra Brands Inc.
    • General Mills, Inc.
    • Mondelez International, Inc.
    • ITC Limited
    • PepsiCo, Inc.
    • The Kelloggs Company
    • Arca Continental S.A.B. de C.V.
    • CALBEE, Inc.
    • Blue Diamonds Growers
    • Link Snacks Inc.

第7章 市場機會今後動向

簡介目錄
Product Code: 48902

The Global Savory Snacks Market is projected to register a CAGR of 4.53% over the next five years.

The demand for organic snacking options is increasing due to the gaining health consciousness among consumers and the developing health issues resulting from hectic lifestyles. This changing trend has led savory snack manufacturers to develop snacking products containing fiber, energy, and proteins. Also, there is increasing consumer demand for nutritious products with limited ingredients or claims, like clean labels. Consumers are increasingly paying attention to the composition of food products and how this information is communicated on the packaging. Clean label responds to the growing consumer demand for information and transparency. This has fueled the market growth for healthy savory snacks, including roasted and lightly spiced nuts and seeds.

Moreover, the on-the-go snacking concept is linked to easy consumption and is relatively easier to handle, which savory snacks, like popcorn and potato chips, offer. Also, popcorn, nuts and seeds, and extruded snacks can help prevent people from getting too hungry for junk foods, as these serve as ideal eatables in between breaks or whenever people do not have time to cook.

Savory Snacks Market Trends

Rising Demand for Convenient Snacking Options

Consumers are constantly seeking convenient snacking options that are being upgraded by significant manufacturers operating in the savory snacks market. Convenient snacks, like potato chips, extruded snacks, nuts and seeds, and popcorn, are becoming extremely popular, especially among the working population of the country and the rising young generation consumers due to their hectic lifestyles. The demand for convenient snacks is increasing due to changes in social and economic patterns and increased expenditure on food and beverage.

Because of the increased focus on fitness and physical well-being, health-conscious customers are increasingly gravitating toward healthier snack options, like low-fat savory snacks, indicating great market potential. As per the UN Comtrade, imports of nuts and dried fruits in South Africa increased from USD 2.7 million in 2017 to USD 5.3 million in 2021.

Savory snacking options help the consumers save time on cooking at home, especially in times of minor hunger urges, serve as convenient tiffin options for school/college-going children, and even in between work sessions. Due to the global pandemic, the shift in shopping behavior has seen a positive change in snacking behavior because of the growing in-home consumption.

North America Holds the Major Share

The North American region dominates the global savory snack market as consumers prioritize the portability, convenience, and indulgence offered by savory snacks. Additionally, the snackification trend among the consumers in the region is an all-day habit, with snacking at least once a day among all ages consumers. The Frito-Lay Corporation is a dominant player in the savory snack market in the region. Chips/crisps and tortilla/corn chips are American consumers' two most popular snack selections, with chips/crisps capturing the highest value in sales. Different preparation techniques are expanding the flavor map especially roasted coconut kale chips, oven-roasted sweet potato chips, and a wide variety of roasted nuts, which are increasing the demand for savory snacks in the American market.​

Moreover, savory snack manufacturers innovate products without artificial additives and preservatives, with less sodium or salt. They are non-GMO, thus benefiting health-conscious consumers while introducing innovative flavors and health-boosting ingredients to attract North American consumers. Thus, the increasing demand for organic snacks is also opening up newer avenues for savory snack manufacturers in the market studied.

Savory Snacks Market Competitor Analysis

The Savory Snacks Market is highly competitive, with key players such as General Mills Inc., PepsiCo, Inc., The Kellogs Company, ConAgra Brands Inc., and ITC Limited.

Owing to the rapidly developing nature of the market, launching a new product has become one of the most important strategies to gain a competitive edge. The players in the market have also been adopting expansion as a key strategy, followed by mergers and acquisitions. These strategic moves have proven successful for global players seeking to strengthen their presence in the market. For instance, in November 2021, the Spookies brand of Truda Foods introduced the sweet corn flavor, a savory and sweet snack.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Potato Chips
    • 5.1.2 Extruded Snacks
    • 5.1.3 Nuts and Seeds
    • 5.1.4 Popcorn
    • 5.1.5 Meat Snacks
    • 5.1.6 Others
  • 5.2 Distribution Channel
    • 5.2.1 Hypermarkets/Supermarkets
    • 5.2.2 Specialty Stores
    • 5.2.3 Online Store
    • 5.2.4 Convenience Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 Spain
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East
      • 5.3.5.1 United Arab Emirates
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle-East

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 ConAgra Brands Inc.
    • 6.3.2 General Mills, Inc.
    • 6.3.3 Mondelez International, Inc.
    • 6.3.4 ITC Limited
    • 6.3.5 PepsiCo, Inc.
    • 6.3.6 The Kelloggs Company
    • 6.3.7 Arca Continental S.A.B. de C.V.
    • 6.3.8 CALBEE, Inc.
    • 6.3.9 Blue Diamonds Growers
    • 6.3.10 Link Snacks Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS