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市場調查報告書
商品編碼
1190272
穀物棒市場 - 增長、趨勢、COVID-19 影響和預測 (2023-2028)Cereal Bar Market - Growth, Trends, and Forecasts (2023 - 2028) |
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預計未來五年全球穀物棒市場的複合年增長率為 8.9%。
穀物棒作為傳統早餐的替代品被消費。 生產穀物棒的公司提供多種定制產品，這些產品營養豐富、有益健康且美味可口。 在發展中地區，所研究的市場尚未達到其潛在增長，因為人們尚未完全了解穀物棒，並且仍在消費餅乾和薯條等傳統零食。我沒有。 在全球範圍內，由於其口味、營養價值和功能，用格蘭諾拉麥片和牛奶什錦早餐製成的穀物棒多年來增長強勁。 在預測期內，觀察到含有乾果等有機成分的穀物棒的需求量會增長。
穀物棒產品還因其肌肉修復特性和低脂肪、低纖維配方而易於消化，是完美的鍛煉零食，使其成為參與運動和鍛煉的消費者的熱門選擇。作為產品出售。 與其他蛋白質棒相比，穀物棒的粗蛋白含量也更高，這誘使消費者在他們的飲食中添加更多的蛋白質。 這些棒可增強體能、滋養並提供蛋白質以及脂肪、碳水化合物、礦物質和維生素的組合，引領穀物棒市場。
主要市場趨勢
對移動和小零食的需求不斷增長
穀物棒等營養棒非常受歡迎，尤其是在工人階級、青少年、旅館居民和單身人士中。 這些營養棒易於攜帶，通常為旅途中的快餐提供更健康的選擇，或立即食用以消除飢餓感。 此外，作為方便健康的營養食品，格蘭諾拉麥片作為兒童便當的配菜越來越受歡迎。 公司正在推出各種味道鮮美、營養豐富的產品，尤其是針對兒童的產品。 例如，在2021年，以色列的Nutritional Growth Solutions (NGS) 將推出一款獲得專利的零食棒，其中含有兒童成長身體所需的促生長營養素。
不同類型和口味的可用性也是推動市場研究的因素之一。 對富含纖維的零食的需求不斷增長以及對穀物棒好處的認識不斷提高是推動穀物棒市場增長的主要因素。 生活方式的改變、西方化、對低脂穀物棒等增值產品的需求不斷增長、發展中地區對健康零食的需求不斷增長以及全球人口不斷增長是推動市場發展的關鍵因素。
北美擁有最大的市場份額。
由於消費者對方便、便攜的零食選擇的需求，北美穀物棒市場呈現增長態勢。 穀物棒和能量棒也是該地區最受歡迎的小吃。 新產品、對低脂穀物棒的需求增加、移動早餐的日益普及、零食文化的變化以及更廣泛的零售分銷推動了深思熟慮和衝動的購買決策，推動了北美市場的研究。很可能會這樣。 在北美，美國擁有大部分市場份額，並且提供最廣泛的產品創新和可用性。 家樂氏、雀巢、通用磨坊、Clif Bar and Co. 等公司都採用了產品營銷策略。
競爭格局
穀物棒市場擁有 The Kellogg Company、General Mills 和 Clif Bar & Company 等大型企業。 該市場正在見證來自相當多地區的中小型企業的激烈競爭。 市場上的主要參與者正在推出清潔標籤產品，例如“純素食”、“天然”、“有機”和“不含”，以滿足健康意識日益增強的地區消費者對健康、天然產品不斷增長的需求。我們專注於改進我們的產品組合，包括
其他好處
- Excel 格式的市場預測 (ME) 表
- 三個月的分析師支持
內容
第一章介紹
- 研究假設和市場定義
- 調查範圍
第二章研究方法論
第 3 章執行摘要
第四章市場動態
- 市場驅動因素
- 市場製約因素
- 波特的五力分析
- 新進入者的威脅
- 買方/消費者議價能力
- 供應商的議價能力
- 替代品的威脅
- 競爭公司之間的敵對關係
第 5 章市場細分
- 按產品類型
- 格蘭諾拉麥片/牛奶什錦早餐棒
- 其他酒吧
- 按分銷渠道
- 便利店
- 超市/大賣場
- 專賣店
- 在線商店
- 其他分銷渠道
- 按地區細分
- 北美
- 美國
- 加拿大
- 墨西哥
- 其他北美地區
- 歐洲
- 西班牙
- 英國
- 德國
- 法國
- 意大利
- 俄羅斯
- 其他歐洲地區
- 亞太地區
- 中國
- 日本
- 印度
- 澳大利亞
- 其他亞太地區
- 南美洲
- 巴西
- 阿根廷
- 其他南美洲
- 中東和非洲
- 南非
- 阿拉伯聯合酋長國
- 其他中東地區
- 北美
第六章競爭格局
- 最常採用的策略
- 市場份額分析
- 公司簡介
- PepsiCo Inc.
- The Kellogg Company
- General Mills Inc.
- Clif Bar & Company
- Freedom Nutritional Products Limited
- Sproutlife Foods Private Limited（Yoga Bar）
- Kind LLC
- NuGo Nutrition
- Post Holdings
- Simply Good Foods Co（Atkins Nutritionals Inc.）
第7章 市場機會今後動向
The global cereal bar market is projected to record a CAGR of 8.9% during the next five years.
Cereal bars are being consumed as replacements for traditional breakfast. Cereal bar-producing companies offer several tailor-made products that are nutritious, beneficial for health, and delicious. The market studied is yet to reach its potential growth in developing regions, where people are not entirely aware of cereal bars and still consume traditional snack items, like biscuits and chips. Globally, cereal bars made of granola and muesli have been observing strong growth over the years, owing to their taste, nutritional value, and functionality. Cereal bars infused with organic ingredients, like dried fruits, are observed to be gaining demand during the forecast period.
Cereal bar products are also marketed as products for consumers involved in sports and workouts, owing to their muscle repair properties and low-fat/low-fiber formulation, making them easy to digest and acting as perfect workout snacks. Additionally, cereal bars claim to have a higher crude protein content when compared to other protein bars, enticing consumers to demand additional protein content in their diet. These bars enhance physical energy, nourish, and give protein along with a combination of fats, carbohydrates, minerals, and vitamins, driving the cereal bar market.
Key Market Trends
Rising Demand for On-the-go and Small-portion Snacking
Nutrition bars such as cereal bars are becoming extremely popular, especially among working-class people, teenage children, people living in hostels, and bachelors.These nutrition bars offer a portable, convenient, and often healthier choice for a quick, on-the-go meal or an immediate consumption choice to stave off hunger. Additionally, granola bars are becoming prevalent among kids for lunchboxes as parents find them convenient and healthy for nutrition. Companies are launching a wide range of products crafted with delicious flavors and nutrients, especially for kids. For instance, in 2021, Israeli firm Nutritional Growth Solutions (NGS) launched a patented snack bar that contains the growth-boosting nutrients needed to fuel a child's growing body.
The availability of various types and flavors is an added factor responsible for driving the market studied. Rising demand for fiber-rich snacks and growing awareness about the benefits of cereal bars are the major factors fostering the growth of the cereal bars market. Changing lifestyles, westernization, rising demand for value-added products such as low-fat cereal bars, growth in the demand for healthy snacks in developing regions, and the ever-rising global population are important factors acting as market drivers.
North America Holds the Largest Share of the Market
The North American cereal bar market witnessed growth, owing to the consumers' need for convenient and on-the-go snack options. Further, cereal and energy bars are the most popular snacks in this region. New products, increased demand for low-fat cereal bars, the increasing popularity of on-the-go breakfasts, the changing snacking culture, and broad retail distribution that encourages both planned and impulse buying decisions may drive the market studied in North America. United States accounts for a majority share in North America, with innovation in and availability of a wide range of products. Players such as Kellogg's, Nestle, General Mills, and Clif Bar and Co. adopt product-marketing strategies.
Competitive Landscape
The cereal bar market has major players such as The Kellogg Company, General Mills, and Clif Bar & Company. The market has witnessed high competition from a considerable number of regional small-medium scale players. The key players in the market have been focusing on revamping their product portfolios to include products with clean labels, such as "vegan," "natural," "organic," or "free-from," to cater to the rising demand for healthy and natural products among the increasingly health-conscious consumers in the region.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 By Product Type
- 5.1.1 Granola/Muesli Bars
- 5.1.2 Other Bars
- 5.2 By Distribution Channel
- 5.2.1 Convenience Stores
- 5.2.2 Supermarkets/Hypermarkets
- 5.2.3 Specialty Stores
- 5.2.4 Online Stores
- 5.2.5 Other Distribution Channels
- 5.3 By Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 Spain
- 5.3.2.2 United Kingdom
- 5.3.2.3 Germany
- 5.3.2.4 France
- 5.3.2.5 Italy
- 5.3.2.6 Russia
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 Japan
- 5.3.3.3 India
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle East and Africa
- 5.3.5.1 South Africa
- 5.3.5.2 United Arab Emirates
- 5.3.5.3 Rest of Middle East and Africa
- 5.3.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
- 6.3 Company Profiles
- 6.3.1 PepsiCo Inc.
- 6.3.2 The Kellogg Company
- 6.3.3 General Mills Inc.
- 6.3.4 Clif Bar & Company
- 6.3.5 Freedom Nutritional Products Limited
- 6.3.6 Sproutlife Foods Private Limited (Yoga Bar)
- 6.3.7 Kind LLC
- 6.3.8 NuGo Nutrition
- 6.3.9 Post Holdings
- 6.3.10 Simply Good Foods Co (Atkins Nutritionals Inc.)
