 |
市場調查報告書
商品編碼
1198432
湯市場 - 增長、趨勢和預測 (2023-2028)Soup Market - Growth, Trends, and Forecasts (2023 - 2028) |
||||||
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
預計未來五年湯市場的複合年增長率為 2.9%。
產品種類的增加、健康和保健產品的消費以及市場參與者的積極促銷預計將促進湯市場的增長。 此外，對更健康食品的需求不斷增長預計會增加對湯的需求。 速溶湯、幹湯和超高溫滅菌湯預計將在預測期內主導湯市場，原因是更方便的準備和更忙碌的生活方式推動消費者對這些產品的需求不斷增加。
對具有特定認證和健康聲明的湯的需求也大幅增加，尤其是在遵循特定飲食習慣的消費者中。 消費者願意為這種注重健康的產品支付額外費用，這最終補充了研究市場。 這種趨勢廣泛推動了標有有機、純天然和不含添加物的湯的銷售。 此外，方便食品增長強勁，尤其是在中高收入消費者中。 這是由於女性勞動力的增加以及全球對快餐和便餐的需求不斷增加。 因此，預計在預測期內市場增長率將增加。
湯品市場趨勢
對方便食品的需求不斷增長
新文化的影響和不斷上升的烹飪趨勢極大地推動了湯品市場。 與夏季相比，消費者更傾向於在冬季購買湯品，因此市場的銷量也呈現季節性激增。 過去幾年，產品種類的增加、健康和保健產品的消費以及市場參與者的積極促銷促進了市場的增長。 對健康食品的需求不斷增長預計將推動該地區對湯的需求，該地區在所研究的市場中佔有相當大的份額。
生活方式的改變正在響應對方便食品不斷增長的需求。 作為一種更健康、更美味的食品替代品，湯的便利性支持消費者快節奏的生活方式。 此外，隨著對方便食品的需求增加，企業越來越多地推出便於食用和處理的包裝形式。 例如，金寶湯提供了一杯可以在微波爐中加熱的湯，而且包裝比普通的粉狀湯包更合適。 此外，該領域的多家公司正在推出產品並增加產品線。 例如，2022 年 9 月，Pacific Foods 推出了新的有機罐裝即食湯和辣椒，採用可無限回收、無雙酚 A 內襯的包裝。
北美佔據市場份額
在優質、清潔標籤和新口味的推出的推動下，人們對湯作為更健康食品的看法發生了變化，人們更喜歡將湯作為快餐，這推動了北美地區的市場增長。預計 推動北美湯品市場增長的主要因素是美國和加拿大等國家人們日益忙碌的生活方式，他們選擇即食食品。 此外，製造商為迎合當前零食趨勢而對湯產品進行創新，以及儲備適合客戶的湯品類型，都在促進這些國家的銷售。 例如，2022 年 7 月，Upton's Naturals 在美國推出了三種新的美味素食即食湯，可以在爐子上或微波爐中烹製。 此外，加拿大市場外籍人口眾多，因此對具有多種民族風味的湯有需求。 因此，新興國家正專注於開發和銷售更健康、更令人難忘的湯品。
還有鄒普！ 幾家餐館和快餐連鎖店，例如和 Tim Hortons，正在推出他們的流行湯的零售系列。 例如，2022 年 1 月，Zoup! Eatery 推出了“Zoup! Good, Really Good (R) Soups”，這是一系列不含麩質、人造成分和防腐劑的優質湯和肉湯，具有 Zoup 的家常味道！
湯品市場競爭分析
由於國際和地區參與者眾多，湯品市場是一個競爭激烈的市場。 該市場是一個整合市場，主要參與者包括金寶湯公司、聯合利華、通用磨坊、雀巢公司和卡夫亨氏公司，擁有大量市場份額。 公司根據價格、質量、原材料和促銷等標准進行競爭。 因此，每家公司都專注於戰略舉措，以獲得顯著的市場份額。 此外，這些公司正在進行研發 (R&D)，以開發符合消費者需求的具有創新口味和成分的產品，以擴大其市場佔有率並保持其地位。正在增加對
其他好處
- Excel 格式的市場預測 (ME) 表
- 三個月的分析師支持
內容
第一章介紹
- 研究假設和市場定義
- 調查範圍
第二章研究方法論
第 3 章執行摘要
第四章市場動態
- 市場驅動因素
- 市場製約因素
- 波特的五力分析
- 新進入者的威脅
- 買方/消費者議價能力
- 供應商的議價能力
- 替代品的威脅
- 競爭公司之間的敵對關係
第 5 章市場細分
- 按類型
- 罐頭食品和醃製食品
- 代字號
- 乾燥
- 冰雪奇緣
- 即時
- 超高溫滅菌
- 按類別
- 素湯
- 雜糧湯
- 按包裹
- 罐頭食品
- 在一個袋子裡
- 其他包
- 按分銷渠道
- 超市/大賣場
- 便利店
- 網上購物
- 其他分銷渠道
- 按地區
- 北美
- 美國
- 加拿大
- 墨西哥
- 其他北美地區
- 歐洲
- 西班牙
- 英國
- 德國
- 法國
- 意大利
- 俄羅斯
- 其他歐洲地區
- 亞太地區
- 中國
- 日本
- 印度
- 澳大利亞
- 其他亞太地區
- 南美洲
- 巴西
- 阿根廷
- 其他南美洲
- 中東和非洲
- 南非
- 沙特阿拉伯
- 其他中東地區
- 北美
第六章競爭格局
- 最常採用的策略
- 市場份額分析
- 公司簡介
- The Campbell Soup Company
- Unilever PLC
- Nestle SA
- The Kraft Heinz Company
- Premier Foods Group Limited
- Ottogi Co. Ltd
- General Mills Inc.
- Conagra Brands Inc.
- Tideford Organic Foods Limited
- Upton's Naturals Co.
- WA Baxter & Sons（Holdings）Limited
- B&G Foods Holding Corp.
第7章 市場機會今後動向
The soup market is projected to witness a CAGR of 2.9% in the upcoming five years.
Increasing product varieties, consumption of health and wellness products, and active promotions by market players are expected to contribute to the growth of the soup market. Moreover, the growing demand for healthier food products is expected to boost the demand for soups. Instant, dehydrated, and UHT soups are expected to dominate the soup market during the forecast period due to their ease of preparation and the increasing consumer demand for such products, driven by busier lifestyles.
Additionally, there has been a substantial surge in demand for soups selling specific certifications and health claims, especially among consumers monitoring a particular diet. Consumers are willing to pay extra for such health-oriented products, eventually supplementing the studied market. The trend has extensively boosted the sales of soups labeled with organic, made-with-natural ingredients, and free-from claims. Furthermore, there has been a significant rise in convenience food products, particularly among middle-to-higher-income consumers. The surge can be attributed to the rising women's workforce and their growing demand for quick and time-saving meal options worldwide. This is set to boost market growth in the forecast period.
Soup Market Trends
Increasing Demand for Convenience Food
The new cultural influences and rising culinary trends have significantly boosted the soups market. The market also witnesses a seasonal sales surge, as consumers tend to buy soups more during the winters when compared to the summers. The increasing product varieties, consumption of health and wellness products, and active promotions by the market players have contributed to the market's growth over the past few years. The rising demand for healthy food products is expected to boost the demand for soups in the region, which accounts for a significant share of the market studied.
The changing lifestyle caters to the increasing demand for convenience food. The convenience of soups, healthier and tastier food alternatives, supports the fast-paced lifestyle of consumers. Moreover, with the increased demand for convenience food, companies are increasingly coming up with convenient packaging formats to consume and dispose of. For example, Campbell offers soup in microwavable cups, making it a more suitable packaging format than powdered soup in regular packets. Additionally, various companies operating in the segment are coming up with product launches and increasing their product offerings. For instance, in September 2022, the new organic canned ready-to-eat soups and chilis packed in infinitely recyclable non-BPA lined packaging were launched by Pacific Foods.
North America Holds Prominent Share
The changing perception of soups as a healthier food choice and preference toward soup as a quick meal, supported by the launch of premium, clean-label, and novel flavors, are expected to propel the market's growth in the North American region. The major factor driving the growth of the North American soup market is the increasingly busy lifestyle of people in countries like the United States and Canada, where people opt for ready-to-go meals. Additionally, innovation in soup products by manufacturers, in line with the current snacking trends, and stocking the right soup variety for their customers are driving sales in these countries. For instance, in July 2022, Upton's Naturals introduced three new flavorful vegan Ready-to-Eat soups that can be cooked on a stovetop or microwaved in the United States. There is also a demand for soups with different ethnic flavors in the Canadian market, owing to the higher ex-pat population in the country. Key players are thus, focusing on the development and launch of healthier and memorable soup options in the country.
Moreover, some of the restaurants and fast-food chains, such as Zoup! & Tim Hortons are launched their retail line of popular soups. For instance in January 2022, Zoup! Eatery, a local restaurant chain, launched Zoup! Good, Really Good® Soups, a line of premium soups and broths free of gluten, artificial ingredients, and preservatives, and features one of Zoup!'s homestyle bases
Soup Market Competitor Analysis
The soup market is highly competitive due to numerous international and regional players. The market has prominent players, such as Campbell Soup Company, Unilever, General Mills, Nestle SA, and The Kraft Heinz Company, who hold a significant market share, making it a consolidated market. Companies are competing based on price, quality, ingredients, and promotions. Therefore, they are focused on strategic initiatives to achieve prominent market shares. Additionally, these companies are increasing their investments in research and development (R&D) to develop products with innovative flavors and ingredients in line with consumer needs to expand their presence and maintain their position in the market.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 By Type
- 5.1.1 Canned/Preserved
- 5.1.2 Chilled
- 5.1.3 Dehydrated
- 5.1.4 Frozen
- 5.1.5 Instant
- 5.1.6 UHT
- 5.2 By Category
- 5.2.1 Vegetarian Soup
- 5.2.2 Non-vegetarian Soup
- 5.3 By Packaging
- 5.3.1 Canned
- 5.3.2 Pouched
- 5.3.3 Other Packaging
- 5.4 By Distribution Channel
- 5.4.1 Supermarkets/Hypermarkets
- 5.4.2 Convenience Stores
- 5.4.3 Online Retail Stores
- 5.4.4 Other Distribution Channels
- 5.5 Geography
- 5.5.1 North America
- 5.5.1.1 United States
- 5.5.1.2 Canada
- 5.5.1.3 Mexico
- 5.5.1.4 Rest of North America
- 5.5.2 Europe
- 5.5.2.1 Spain
- 5.5.2.2 United Kingdom
- 5.5.2.3 Germany
- 5.5.2.4 France
- 5.5.2.5 Italy
- 5.5.2.6 Russia
- 5.5.2.7 Rest of Europe
- 5.5.3 Asia-Pacific
- 5.5.3.1 China
- 5.5.3.2 Japan
- 5.5.3.3 India
- 5.5.3.4 Australia
- 5.5.3.5 Rest of Asia-Pacific
- 5.5.4 South America
- 5.5.4.1 Brazil
- 5.5.4.2 Argentina
- 5.5.4.3 Rest of South America
- 5.5.5 Middle East & Africa
- 5.5.5.1 South Africa
- 5.5.5.2 Saudi Arabia
- 5.5.5.3 Rest of Middle East & Africa
- 5.5.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
- 6.3 Company Profiles
- 6.3.1 The Campbell Soup Company
- 6.3.2 Unilever PLC
- 6.3.3 Nestle SA
- 6.3.4 The Kraft Heinz Company
- 6.3.5 Premier Foods Group Limited
- 6.3.6 Ottogi Co. Ltd
- 6.3.7 General Mills Inc.
- 6.3.8 Conagra Brands Inc.
- 6.3.9 Tideford Organic Foods Limited
- 6.3.10 Upton's Naturals Co.
- 6.3.11 WA Baxter & Sons (Holdings) Limited
- 6.3.12 B&G Foods Holding Corp.
