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市場調查報告書
商品編碼
1198816

葡萄酒市場 - 增長、趨勢、COVID-19 影響和預測 (2023-2028)

Wine Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 156 Pages | 商品交期: 2-3個工作天內

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簡介目錄

葡萄酒市場預計在未來五年內的複合年增長率為 4.28%。

COVID-19 大流行對葡萄酒行業產生了重大影響，因為美國、英國和印度等多個國家/地區的貿易酒廠被迫關閉，以遏制病毒的傳播。稻田。 但目前的情況可能會讓葡萄酒行業重新獲得消費者失去的興趣。 據分析，隨著越來越多的人，尤其是在西方國家，購買葡萄酒在家用餐時享用，葡萄酒的總量同比增長。 同時，尚不清楚在食品儲藏室枯竭、場內交易逐漸恢復以及消費行為恢復到 COVID-19 之前的水平後，當前市場和場外交易的繁榮是否會繼續。

葡萄酒市場預計將受到健康益處和葡萄酒產品高端化、風味創新和全球分銷網絡的成熟帶來的需求增長的推動。 政府政策和新法規，例如美國和加拿大的大麻合法化，正在為葡萄酒注入新的風味並吸引消費者的關注。 不斷變化和新興的消費者口味以及對雷司令和其他熱帶水果酒等新奇異味的需求不斷增加，預計將推動未來的葡萄酒市場增長。 市場參與者正在形成收購以獲得更好的市場份額。 例如，2022 年 10 月，Pernord Ricard 宣布與 Sovereign Brands 建立合作夥伴關係，以加強其優質葡萄酒和烈酒產品組合

葡萄酒市場趨勢

對加強型葡萄酒和其他高端葡萄酒的需求激增

產品高端化是未來幾年推動加強酒市場增長的主要因素之一。 新興市場的領先公司正專注於開發新口味的加強型葡萄酒，以滿足不斷變化的消費者口味。 注入大麻的葡萄酒非常受歡迎，尤其是在美國等市場。 這也許是影響全球酒精飲料市場的最重要趨勢。 全球市場正在見證消費者轉向更高價值的產品，主要是在廣泛的類別中。 這種趨勢在美國等新興市場尤為明顯。 消費者熱衷於探索獨特而有趣的酒精飲料。

亞太和南美洲的葡萄酒消費激增

亞太地區引領著葡萄酒需求，而中國在市場上佔據主導地位。 特別是，紅酒的消費在中國傳統上很突出，因為紅色被認為是吉祥的。 因此，中國是紅酒的主要市場之一，面臨來自法國和意大利的激烈競爭。 澳大利亞在亞太地區的葡萄酒消費量方面排名第二，其次是日本。 印度也是葡萄酒消費增長最快的國家，增長率約為 7%。 菲律賓、韓國和越南是亞太地區其他潛在的葡萄酒消費市場。 香港對葡萄酒不徵收進口稅，這是市場的一個推動因素。 巴西和阿根廷也是反映葡萄酒市場未來增長前景的主要國家。 這兩個國家在很大程度上受到不斷壯大的中產階級和主要進口商（如 Expand Importadora 和 Interfood Importacao）的營銷活動的推動，這些營銷活動旨在促進葡萄酒消費文化，尤其是在巴西。

葡萄酒市場的競爭對手分析

葡萄酒市場是一個競爭激烈的市場，每個國家/地區都有許多全球和國內公司開展業務。 知名公司包括 E. & J. Gallo Winery、Constellation Brands Inc. 和 The Wine Group LLC。 這些公司的葡萄酒價格範圍很廣，因此佔據了很大的市場份額。 每個地區都有多家擁有強大分銷渠道的國內公司，這使其成為尋求更高市場份額的全球公司的最愛收購對象。 新產品開發是公司採取的另一項主要戰略，因為產品差異化會帶來更廣泛的消費者基礎。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第一章介紹

  • 研究結果和研究先決條件
  • 本次調查的範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

  • 市場驅動因素
  • 市場製約因素
  • 產業吸引力 - 波特五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分

  • 產品類型
    • 靜止酒
    • 起泡酒
    • 加強型葡萄酒和苦艾酒
  • 顏色
    • 紅酒
    • 桃紅葡萄酒
    • 白葡萄酒
  • 銷售渠道
    • 超市/大賣場
    • 專賣店
    • 在線商店
    • 其他分銷渠道
  • 按地區
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
      • 其他北美地區
    • 歐洲
      • 德國
      • 英國
      • 西班牙
      • 法國
      • 意大利
      • 俄羅斯
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 澳大利亞
      • 其他亞太地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東
      • 阿拉伯聯合酋長國
      • 南非
      • 其他中東地區

第六章競爭格局

  • 最常採用的策略
  • 市場份額分析
  • 公司簡介
    • E. & J. Gallo Winery
    • Constellation Brands Inc.
    • The Wine Group LLC
    • Pernod Ricard
    • Lagfin SCA
    • Treasury Wine Estates Limited
    • Bronco Wine Company
    • Foley Family Wines
    • Bacardi Limited
    • Symington Family Estates
    • Madeira Wine Company SA

第7章 市場機會今後動向

簡介目錄
Product Code: 48169

The wine market is projected to register a CAGR of 4.28% over the next five years.

The COVID-19 pandemic had a major impact on the wine industry due to the forced closure of on-trade wineries in various countries, such as the United States, the United Kingdom, and India, to control the spread of the virus. However, the current situation may allow the wine industry to recapture lost consumer attention. As per the analysis, the total wine volumes are increasing Y-o-Y as more people are purchasing wine to enjoy with meals at home, majorly in European and North American countries. On the other hand, there is uncertainty about the current boom in the market and off-trade continuing after pantry loading depletes, the on-trade slowly reopens, and consumption behavior returns to pre-COVID-19 levels.

The wine market is likely to be driven by the increasing demand due to its health benefits and premiumization of wine products, coupled with flavor innovation and more advanced distribution networks globally. Due to government policies and new rules and regulations like the legalization of cannabis in the United States and Canada, new flavors are being infused in wines, attracting consumer attention. Changing tastes and new preferences among consumers and increasing demand for new and exotic flavors, such as Riesling wine and other tropical fruit wines, are expected to fuel the growth of the wine market in the future. The market players are forming acquisitions for better market share. For instance, in October 2022, Pernord Ricard announced a partnership with Sovereign Brands to strengthen its portfoilo of luxury wines and spirits

Wine Market Trends

Surging Demand for Fortified and Other Premium Ingredients Infused Wine

Product premiumization is one of the prime factors expected to fuel the growth of the fortified wine market in the coming years. Leading market players are concentrating on the development of new flavored fortified wines to cater to changing consumer preferences. Marijuana-infused wines are gaining high popularity, specifically in markets like the United States. It is possibly the most significant trend influencing the alcoholic drinks market globally. Markets worldwide witnessed consumers shifting toward higher-value products, primarily across a wide range of categories. This trend is prominent in developed markets like the United States. Consumers are keen to explore unique and interesting alcoholic beverages.

A Surge in Wine Consumption in Asia-Pacific and South America

Asia-Pacific is leading the demand for wine, with China dominating the market in the region. Notably, the consumption of red wine is more prominent as a tradition in China, as the color red is considered lucky in the country. Therefore, China is one of the leading markets for red wine, giving tough competition to France and Italy. Australia ranks second in the consumption of wine in Asia-Pacific, followed by Japan. India is also the fastest-growing country in terms of wine consumption and registered a growth rate of approximately 7%. The Philippines, South Korea, and Vietnam are the other potential wine-consuming markets in Asia-Pacific. Hong Kong has no import tax for wine, which is a driving factor for the market. Brazil and Argentina are other key countries reflecting the future growth prospects in the wine market. The two countries are majorly driven by an expanding middle class and marketing campaigns run by major importers, such as Expand Importadora and Interfood Importacao, which aim to promote the culture of wine consumption, particularly in Brazil.

Wine Market Competitor Analysis

The wine market is highly competitive in nature due to many global and domestic companies operating in various countries. The prominent companies in the market are E. & J. Gallo Winery, Constellation Brands Inc., and The Wine Group LLC. These companies hold a significant share of the market due to their wide range of wine prices. As every region has several domestic players with robust distribution channels, global players seeking a higher market share prefer to acquire them. Companies are also adopting new product development as another key strategy, as product differentiation helps increase the consumer base.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables and Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Still Wine
    • 5.1.2 Sparkling Wine
    • 5.1.3 Fortified Wine and Vermouth
  • 5.2 Color
    • 5.2.1 Red Wine
    • 5.2.2 Rose Wine
    • 5.2.3 White Wine
  • 5.3 Distribution Channel
    • 5.3.1 Supermarkets/Hypermarkets
    • 5.3.2 Specialty Stores
    • 5.3.3 Online Retailers
    • 5.3.4 Other Distribution Channels
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Mexico
      • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
      • 5.4.2.1 Germany
      • 5.4.2.2 United Kingdom
      • 5.4.2.3 Spain
      • 5.4.2.4 France
      • 5.4.2.5 Italy
      • 5.4.2.6 Russia
      • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia-Pacific
      • 5.4.3.1 China
      • 5.4.3.2 Japan
      • 5.4.3.3 India
      • 5.4.3.4 Australia
      • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 South America
      • 5.4.4.1 Brazil
      • 5.4.4.2 Argentina
      • 5.4.4.3 Rest of South America
    • 5.4.5 Middle-East
      • 5.4.5.1 United Arab Emirates
      • 5.4.5.2 South Africa
      • 5.4.5.3 Rest of Middle-East

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 E. & J. Gallo Winery
    • 6.3.2 Constellation Brands Inc.
    • 6.3.3 The Wine Group LLC
    • 6.3.4 Pernod Ricard
    • 6.3.5 Lagfin SCA
    • 6.3.6 Treasury Wine Estates Limited
    • 6.3.7 Bronco Wine Company
    • 6.3.8 Foley Family Wines
    • 6.3.9 Bacardi Limited
    • 6.3.10 Symington Family Estates
    • 6.3.11 Madeira Wine Company SA

7 MARKET OPPORTUNITIES AND FUTURE TRENDS