市場調查報告書
商品編碼
389891

葡萄酒市場-成長,趨勢,COVID-19的影響,及預測(2021∼2026年)

Wine Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

出版日期: | 出版商: Mordor Intelligence Pvt Ltd | 英文 120 Pages | 商品交期: 2-3個工作天內

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  • 全貌
  • 簡介
  • 目錄
簡介

葡萄酒的市場規模在2021年∼2026年的預測期間內預計將以4.28%的年複合成長率成長。

根據 Mordor Intelligence 的分析,COVID-19 對葡萄酒行業產生了重大影響,因為美國、英國、印度等多個國家的貿易釀酒廠被迫關閉以控制其影響。展望未來,葡萄酒市場可能會受到對葡萄酒日益增長的需求的推動,因為它具有健康益處和葡萄酒產品的優質化,再加上風味創新和更先進的全球分銷網絡。

本報告提供葡萄酒市場相關調查,提供市場概要,以及各產品類型,不同顏色,各流通管道,各地區的趨勢,及加入此市場的主要企業簡介等資訊。

目錄

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 市場動態

  • 市場推動因素
  • 市場阻礙因素
  • 波特的五力分析

第5章 市場區隔

  • 各產品類型
    • 無氣泡葡萄酒
    • 氣泡酒
    • 酒精加烈葡萄酒和苦艾酒
  • 不同顏色
    • 紅葡萄酒
    • 玫瑰紅葡萄酒
    • 白葡萄酒
  • 各流通管道
    • On-trade
    • 非即飲
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東和非洲

第6章 競爭情形

  • 最活躍的企業
  • 最常採用的策略
  • 市場佔有率分析
  • 企業簡介
    • E. &J. Gallo Winery
    • Constellation Brands Inc.
    • The Wine Group LLC
    • Pernod Ricard
    • Lagfin SCA
    • Treasury Wine Estates Limited
    • Bronco Wine Company
    • Foley Family Wines
    • Bacardi Limited
    • Symington Family Estates
    • Madeira Wine Company SA

第7章 市場機會及趨勢

第8章 COVID-19對市場的影響

目錄
Product Code: 48169

The wine market is projected to register a CAGR of 4.28% during the forecast period, 2021- 2026.

As per Mordor Intelligence's analysis, COVID-19 made a major impact on the wine industry due to the forced closure of on-trade wineries in various countries such as the United States, the United Kingdom, India, and others to control the impact of the pandemic. However, the current environment may provide an opportunity for the wine industry to recapture lost consumer attention. As per the analysis, the total wine volumes are up year-over-year as more people purchase wine to enjoy with meals at home, majorly in European and North American countries. On the other hand, there is uncertainty if the current boost in the off-trade will continue after pantry loading depletes, the on-trade slowly reopens, and consumption behavior returns to pre-COVID-19 levels.

Moving forward, the wine market is likely to be driven by the increasing demand for wine due to its health benefits and premiumization of wine products, coupled with innovation in flavor and more advanced distribution networks, globally.

Changing tastes and new preferences among consumers and increasing demand for new and exotic flavors, such as Riesling wine and other tropical fruit wines, are expected to fuel the growth of the wine market.

Key Market Trends

Surge in Demand for Fortified and Other Premium Ingredients Infused Wine

Product premiumization is one of the prime factors expected to fuel the growth of the global market for fortified wine in the upcoming years. Leading market players are concentrating on the development of new flavored fortified wines to cater continuously to the changing consumer preferences. Marijuana-infused wines are gaining high popularity, specifically in markets like the United States. It is possibly the most significant trend influencing the alcoholic drinks market globally. Markets across the world witnessed consumers trading up to higher-value products, primarily across a wide range of categories. This trend is prominent in the developed markets, like the United States. Consumers are keen to explore unique and interesting alcoholic beverages.

Surge in Wine Consumption in Asia-Pacific and South American Regions

Asia-Pacific is leading in the demand for wine, with China dominating the market in the region. Notably, the consumption of red wine is more of a tradition in China, as the color red is considered lucky in the country. Owing to this factor, China is one of the leading markets for red wine consumption, giving tough competition to France and Italy. Australia is second in the consumption of wine in Asia-Pacific, followed by Japan. Also, India is the fastest-growing country in terms of wine consumption and registered a growth rate of approximately 7%. The Philippines, South Korea, and Vietnam are the other potential wine-consuming markets in Asia-Pacific. Hong Kong has no import tax for wine, which is a driving factor for the market.

Brazil and Argentina are other key countries, reflecting the future growth prospects in the wine market. The two nations are majorly driven by an expanding middle class, coupled with marketing campaigns run by major importers, such as Expand Importadora and Interfood Importacao, which are aiming to promote the culture of wine drinking, particularly in the case of Brazil.

Competitive Landscape

The wine market is a highly competitive market due to a large number of global and domestic companies operating in various countries. The prominent companies in the market are E. & J. Gallo Winery, Constellation Brands Inc., and The Wine Group LLC. These companies have a significant share in the market, owing to their wide range of prices for wines. As every region has a number of domestic players with robust distribution channels, global players seeking a higher market share prefer acquiring them rather than starting fresh in the country. New product development is another strategy followed by companies, as product differentiation helps in increasing the consumer base.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables and Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Still Wine
    • 5.1.2 Sparkling Wine
    • 5.1.3 Fortified Wine and Vermouth
  • 5.2 By Color
    • 5.2.1 Red Wine
    • 5.2.2 Rose Wine
    • 5.2.3 White Wine
  • 5.3 By Distribution Channel
    • 5.3.1 On-trade
    • 5.3.2 Off-trade
      • 5.3.2.1 Supermarkets/Hypermarkets
      • 5.3.2.2 Specialty Stores
      • 5.3.2.3 Online Retailers
      • 5.3.2.4 Other Distribution Channels
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Mexico
      • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
      • 5.4.2.1 Germany
      • 5.4.2.2 United Kingdom
      • 5.4.2.3 Spain
      • 5.4.2.4 France
      • 5.4.2.5 Italy
      • 5.4.2.6 Russia
      • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia-Pacific
      • 5.4.3.1 China
      • 5.4.3.2 Japan
      • 5.4.3.3 India
      • 5.4.3.4 Australia
      • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 South America
      • 5.4.4.1 Brazil
      • 5.4.4.2 Argentina
      • 5.4.4.3 Rest of South America
    • 5.4.5 Middle-East and Africa
      • 5.4.5.1 United Arab Emirates
      • 5.4.5.2 South Africa
      • 5.4.5.3 Rest of Middle-East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 E. & J. Gallo Winery
    • 6.4.2 Constellation Brands Inc.
    • 6.4.3 The Wine Group LLC
    • 6.4.4 Pernod Ricard
    • 6.4.5 Lagfin S.C.A.
    • 6.4.6 Treasury Wine Estates Limited
    • 6.4.7 Bronco Wine Company
    • 6.4.8 Foley Family Wines
    • 6.4.9 Bacardi Limited
    • 6.4.10 Symington Family Estates
    • 6.4.11 Madeira Wine Company SA

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET