Beer Market - Growth, Trends, and Forecast (2020 - 2025)
|出版商||Mordor Intelligence LLP||商品編碼||389890|
|全球啤酒市場:成長，趨勢，及預測(2020年∼2025年) Beer Market - Growth, Trends, and Forecast (2020 - 2025)|
|出版日期: 2020年04月01日||內容資訊: 英文||
The beer market is forecasted to reach USD 805 billion by 2024, registering a CAGR of 6.2% during the forecast period (2019 - 2024).
The consumption of beer has augmented in recent years due to the rise in disposable income and an increase in consumer preferences for beer over other alcoholic beverages. Additionally, cultural changes and the adoption of western culture have influenced the perception of consumers toward alcoholic beverages, especially beer. By type, the beer market has been segmented under Lager, Ale, and Others. Further segmentation has been done on the categories of beers that includes: Standard Beer, Premium Beer and Super Premium Beer. The distributional segmentation of beer included On-Trade and Off-Trade channels.
Growing Preference For Low Alcohol By Volume (ABV)
There has been a consistent growth in preference for low alcohol by volume beverages and the sales of no-alcohol and low-alcohol beers have been rising with the growing interest from health-conscious consumers and a wider choice of new ranges with improved taste. Another driving factor is that the low-alcohol beers are now cheaper than their high alcoholic equivalents, for those of 2.8% ABV and less. The cost reduction would drive the market for low-alcohol alcohols such as craft beer. The scenario is much prominent in European countries like Sweden where brewers are seeking to bring changes to the craft beer market.
Surging Demand of Beer in Developing Regions
Asia-Pacific is the largest and one of the fastest-growing market for beer consumption, which accounts for about one-third of the global market share. The regional beer market growth can be attributed to the growing young population, and increasing number of middle class and their rising disposable income. Europe is the second-largest consumer of beer, which accounts for a steady growth rate. However, North America has been recording a drop in the overall beer consumption rate, annually. South America and Africa are the other developing regions witnessing significant growth rates of beer consumption.
The global craft beer market is increasing rapidly as the breweries outperform the broader, stagnant category with their more flavorful offerings and rapid expansions (the off-trade value of the craft beer market has been taken into consideration while evaluating the market share of key players). Offering a wide range of product portfolio, many prominent players in the global market, like Anheuser-Busch InBev, Molson Coors, Heineken, Boston Beer Company, Constellation Brands, SABMiller and Carlsberg Group accounted for a considerable market share globally. Over the past few years, expanding companies' presence in the emerging economies has been one among their key strategies responsible for their growth.