市場調查報告書

全球啤酒市場:成長,趨勢,及預測(2020年∼2025年)

Beer Market - Growth, Trends, and Forecast (2020 - 2025)

出版商 Mordor Intelligence LLP 商品編碼 389890
出版日期 內容資訊 英文
商品交期: 2-3個工作天內
價格
全球啤酒市場:成長,趨勢,及預測(2020年∼2025年) Beer Market - Growth, Trends, and Forecast (2020 - 2025)
出版日期: 2020年04月01日內容資訊: 英文
簡介

全球啤酒市場在預測期間內預計將以6.2%的年複合成長率成長,2024年達到8,050億美元的規模。生活方式的變化,酒精飲料的消費率增加,都市化迅速,可支配所得高,啤酒受年輕人之間歡迎,是推動該市場的要素。其他,精釀啤酒、加味啤酒、低/無酒精啤酒等受歡迎及需求增加也成為該市場的推動要素。

本報告提供全球啤酒市場的相關調查,市場機會和趨勢,成長及阻礙因素,各產品類型、類別、流通管道、地區的市場分析,競爭情形,主要企業的簡介等資訊。

目錄

第1章 簡介

  • 調查成果和調查的前提條件
  • 調查範圍

第2章 調查方法

第3章 摘要整理

第4章 市場動態

  • 成長要素
  • 阻礙因素
  • 波特五力分析
    • 新加入廠商的威脅
    • 買主/消費者談判力
    • 供應商談判力
    • 替代產品的威脅
    • 產業內的競爭

第5章 市場區隔

  • 各產品類型
    • 拉格啤酒
    • 濃啤酒
    • 其他
  • 各類別
    • 正常大小啤酒
    • 高級啤酒
  • 各流通管道
    • On-trade流通管道
    • 非即飲流通管道
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東、非洲

第6章 競爭情形

  • 主要活動性的企業
  • 主要的採用策略
  • 市場佔有率分析
  • 企業簡介
    • 朝日集團集團株式會社
    • Anheuser-Busch InBev
    • Boston Beer Company
    • Breckenridge Brewery
    • Constellation Brands
    • Diageo PLC
    • Heineken NV
    • Interbrew Company
    • SABMiller PLC
    • United Breweries Group (UB Group)

第7章 市場機會及今後趨勢

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目錄
Product Code: 52486

Market Overview

The beer market is forecasted to reach USD 805 billion by 2024, registering a CAGR of 6.2% during the forecast period (2019 - 2024).

  • Changing lifestyle, increasing consumption rate of alcoholic drinks, rapid urbanization, high disposable income, and popularity of beer among the young population are a few factors driving the global beer market.
  • The introduction of new ingredients and innovative flavors, combining salty, fruity and tart flavors, by craft beers have found increasing appeal among the millennial crowd globally.
  • Due to the increasing popularity of craft beer, the global beer market has seen heightened preference for flavored beers by consumers, especially millennials.

Scope of the Report

The consumption of beer has augmented in recent years due to the rise in disposable income and an increase in consumer preferences for beer over other alcoholic beverages. Additionally, cultural changes and the adoption of western culture have influenced the perception of consumers toward alcoholic beverages, especially beer. By type, the beer market has been segmented under Lager, Ale, and Others. Further segmentation has been done on the categories of beers that includes: Standard Beer, Premium Beer and Super Premium Beer. The distributional segmentation of beer included On-Trade and Off-Trade channels.

Key Market Trends

Growing Preference For Low Alcohol By Volume (ABV)

There has been a consistent growth in preference for low alcohol by volume beverages and the sales of no-alcohol and low-alcohol beers have been rising with the growing interest from health-conscious consumers and a wider choice of new ranges with improved taste. Another driving factor is that the low-alcohol beers are now cheaper than their high alcoholic equivalents, for those of 2.8% ABV and less. The cost reduction would drive the market for low-alcohol alcohols such as craft beer. The scenario is much prominent in European countries like Sweden where brewers are seeking to bring changes to the craft beer market.

Surging Demand of Beer in Developing Regions

Asia-Pacific is the largest and one of the fastest-growing market for beer consumption, which accounts for about one-third of the global market share. The regional beer market growth can be attributed to the growing young population, and increasing number of middle class and their rising disposable income. Europe is the second-largest consumer of beer, which accounts for a steady growth rate. However, North America has been recording a drop in the overall beer consumption rate, annually. South America and Africa are the other developing regions witnessing significant growth rates of beer consumption.

Competitive Landscape

The global craft beer market is increasing rapidly as the breweries outperform the broader, stagnant category with their more flavorful offerings and rapid expansions (the off-trade value of the craft beer market has been taken into consideration while evaluating the market share of key players). Offering a wide range of product portfolio, many prominent players in the global market, like Anheuser-Busch InBev, Molson Coors, Heineken, Boston Beer Company, Constellation Brands, SABMiller and Carlsberg Group accounted for a considerable market share globally. Over the past few years, expanding companies' presence in the emerging economies has been one among their key strategies responsible for their growth.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables & Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porters Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Lager
    • 5.1.2 Ale
    • 5.1.3 Others
  • 5.2 By Category
    • 5.2.1 Regular Beer
    • 5.2.2 Premium Beer
  • 5.3 By Distribution Channel
    • 5.3.1 On-Trade Channels
    • 5.3.2 Off-Trade Channels
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Mexico
      • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
      • 5.4.2.1 Germany
      • 5.4.2.2 United Kingdom
      • 5.4.2.3 France
      • 5.4.2.4 Russia
      • 5.4.2.5 Spain
      • 5.4.2.6 Italy
      • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia-Pacific
      • 5.4.3.1 India
      • 5.4.3.2 China
      • 5.4.3.3 Japan
      • 5.4.3.4 Australia
      • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 South America
      • 5.4.4.1 Brazil
      • 5.4.4.2 Argentina
      • 5.4.4.3 Rest of South America
    • 5.4.5 Middle East and Africa
      • 5.4.5.1 United Arab Emirates
      • 5.4.5.2 Saudi Arabia
      • 5.4.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Asahi Group Holdings Ltd
    • 6.4.2 Anheuser-Busch InBev
    • 6.4.3 Boston Beer Company
    • 6.4.4 Breckenridge Brewery
    • 6.4.5 Constellation Brands
    • 6.4.6 Diageo PLC
    • 6.4.7 Heineken NV
    • 6.4.8 Interbrew Company
    • 6.4.9 SABMiller PLC
    • 6.4.10 United Breweries Group (UB Group)

7 MARKET OPPORTUNITIES AND FUTURE TRENDS