查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
碳酸軟飲料市場 - 增長、趨勢和預測 (2023-2028)
市場調查報告書
商品編碼
1190219

碳酸軟飲料市場 - 增長、趨勢和預測 (2023-2028)

Carbonated Beverages Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 173 Pages | 商品交期: 2-3個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

全球碳酸軟飲料市場預計在未來五年內的複合年增長率為 6.5%。

碳酸飲料市場是世界上最成熟的行業之一。 在過去幾年中，該行業在產品創新和交付方面發生了重大變化。 為了迎接不斷增長的市場的挑戰，公司正在推出新口味，同時考慮到消費者的健康和保健問題。 政府對清潔標籤和所用成分的審查力度加大，預計將在預測期內成為市場限制因素。 隨著消費者的健康意識越來越強，公司現在更加關注使用甜葉菊甜味劑等天然成分的產品創新。

此外，大公司與其他公司進行併購以進行產品創新。 例如，2021 年 1 月，全球領先的氣泡水品牌 SodaStream 與 Bubly 合作推出了一款新產品 Bubly Drops。 該產品有 6 種口味可供選擇。 碳酸軟飲料市場因其產品的高度宣傳性質、便攜、移動食品的趨勢以及忙碌的生活方式而具有長期前景。 近年來，人們的健康意識越來越強，對營養價值高、口感好的飲料的要求也越來越高。 此外，出於對環境的考慮，各大公司都在關注可生物降解的包裝材料。 例如，2022 年 7 月，可口可樂品牌 Dasani 將在北美提供 100% 再生塑料的產品。

主要市場趨勢

對低熱量碳酸飲料的需求不斷擴大

碳酸飲料一直深受消費者歡迎。 對清潔標籤、無麩質、低熱量和低碳水化合物產品的需求不斷增長，導致食品行業低熱量碳酸飲料市場的增長。 整體功能性飲料市場的增長和消費者健康意識的提高推動了低熱量飲料的增長。 沃爾瑪和便利店等市場上低熱量或零熱量飲料的便捷供應也進一步推動了市場增長。

領先的公司在零卡路裡飲料方面不斷創新，並創造出多種口味來吸引更多的消費者。 例如，百事可樂於 2022 年 10 月宣布，將重新推出其“百事可樂汽水店”，推出一款新的限量口味：“零糖奶油汽水可樂”。 隨著消費者尋求低熱量的選擇，對含糖量較低的產品的需求也在增加。 一些國家實施了增加稅收等財政政策，以減少含糖飲料的消費。 如果將徵收的稅收用於改善衛生系統、鼓勵更健康的飲食和增加身體活動，公眾對此類增稅的支持可能會增加。

北美主導市場

北美在全球碳酸飲料市場佔據主導地位，其次是歐洲。 該行業對加工食品和飲料的需求不斷增長，預計將對該地區的市場產生積極影響。 北美市場受到飲食習慣改變、該地區年輕人口不斷增長以及碳酸飲料需求增加等因素的推動。 為了迎接新的挑戰，公司正在創新和開發產品時考慮到該地區消費者的健康和保健問題。 市場領導者可口可樂對其產品採取可持續的方法來維護品牌信譽。 例如，2022年10月，可口可樂品牌雪碧推出了一款新的無糖雪碧Winter Spice Cranberry。 這些因素正在推動北美地區碳酸軟飲料市場的增長。

競爭格局

碳酸飲料市場是一個競爭激烈的市場，各種國內外公司紛紛進入該市場。 全球市場巨頭越來越依賴產品創新作為他們最常採用的戰略。 碳酸飲料行業的特點是品牌忠誠度高。 整個行業都見證了頻繁的兼併和收購。 全球碳酸軟飲料市場的主要參與者包括可口可樂公司、百事可樂公司和朝日集團控股公司。 這個行業中有許多規模和產品相似的強大參與者。 許多這樣的領導者正在創造新的產品線並積極參與廣告戰。 由於競爭對手的數量均衡，與競爭對手的競爭非常激烈。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第一章介紹

  • 研究假設和市場定義
  • 調查範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

  • 市場驅動因素
  • 市場製約因素
  • 波特的五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分

  • 類型
    • 標準
    • 飲食
    • 水果味碳酸鹽
    • 其他類型
  • 分銷渠道
    • 大賣場/超市
    • 專賣店
    • 便利店
    • 在線商店
    • 其他分銷渠道
  • 按地區
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
      • 其他北美地區
    • 歐洲
      • 英國
      • 德國
      • 西班牙
      • 法國
      • 意大利
      • 俄羅斯
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 澳大利亞
      • 其他亞太地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東和非洲
      • 阿拉伯聯合酋長國
      • 南非
      • 其他中東和非洲地區

第六章競爭格局

  • 最常採用的策略
  • 市場份額分析
  • 公司簡介
    • The Coca-Cola Company
    • PepsiCo Inc.
    • Refresco Group
    • Suntory Holdings Limited
    • National Beverage Corp.
    • Asahi Group Holdings
    • Tru Blu Beverages
    • F&N Foods Pte Ltd
    • Bickford's Australia
    • Parle Agro

第7章 市場機會今後動向

簡介目錄
Product Code: 46333

The global carbonated beverages market is projected to register a CAGR of 6.5% over the next five years.

The carbonated beverages market is one of the matured industries across the globe. In the last few years, the industry has undergone major changes regarding product innovations and offerings. To face the growing market challenges, companies are launching new flavors while keeping consumers' health and wellness concerns in mind. Increased government scrutiny of clean labels and ingredients used is expected to act as a market restraint over the forecast period. Owing to consumer health awareness, companies are currently more focused on product innovations using natural ingredients, like stevia sweeteners.

The major players are also forming mergers and acquisitions with other companies for product innovations. For instance, in January 2021, the world's leading sparkling water brand, SodaStream, partnered with Bubly to launch a new product, Bubly Drops. The product is available in six different flavors. The carbonated beverage market is expected over the long term due to high advertisements of products, inclination toward easy-to-carry on-the-go food, and busy lifestyles. People these days have become very health conscious and want their beverages to be nutritious and tasty. Also, the major players have been focusing on biodegradable packaging materials due to their concern about the environment. For instance, in July 2022, Coca-Cola's brand Dasani is likely to serve its products in 100% recycled plastic in North America.

Key Market Trends

Growing Demand for Low/Zero Calorie Carbonated Drinks

Carbonated beverages have always been popular among consumers. The growing demand for clean-label, gluten-free, low-calorie, and low-carb products led to the growth of the low-calorie carbonated beverages market in the food industry. The growth in the overall functional beverage market and increasing health consciousness among consumers have fuelled the growth of low-calorie drinks. Easy availability of low or zero-calorie drinks in the market, such as in Walmart and convenience stores, has further boosted the market's growth.

Major players are constantly innovating and creating different flavors for zero-calorie drinks to attract more consumers. For instance, in October 2022, Pepsico announced the relaunch of the Pepsi-Cola Soda Shop with a new limited edition flavor, i.e., Zero-Sugar Cream Soda Cola. Consumer demand for products that are lower in sugar content is increasing as consumers seek low-calorie options. Some countries are using fiscal policies to reduce the consumption of sugary drinks, like adding higher taxes. Public support for such tax increases could be increased if the tax collection is earmarked for efforts to improve health systems, encourage healthier diets, and increase physical activity.

North America Dominates the Market

North America dominates the carbonated beverage market globally, followed by Europe, which also holds a significant share in the global carbonated beverages market. The growing demand for processed foods and beverages in the industry is expected to positively impact the regional market. The North American market is driven by factors that include a change in food habits, the increasing youth population in the region, coupled with the growing demand for carbonated beverages. Also, to face new challenges, companies are innovating and developing products while keeping in mind the health and wellness apprehensions of consumers in the region. The market leader, Coca-Cola, upholds a product sustainability approach for continued brand dependability. For instance, in October 2022, the Coca-Cola brand Sprite launched a new zero-sugar Sprite Winter Spiced Cranberry. These factors are driving the growth of the carbonated beverage market in the North American region.

Competitive Landscape

The carbonated beverages market is highly competitive, with various international and domestic players. The giants of the global market are progressively relying on product innovation as the most adopted strategy. Recognized brand loyalty is a big aspect of the carbonated beverages industry. Frequent mergers and acquisitions are witnessed across the industry. Some of the key players in the carbonated beverages market globally include the Coca-Cola Company, PepsiCo Inc., and Asahi Group Holdings, among others. The industry has numerous prominent players similar in size and product offerings. Many such leaders are creating new product lines and actively participating in advertising wars. As numerous competitors are equally balanced, competitor rivalry is intense.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Standard
    • 5.1.2 Diet
    • 5.1.3 Fruit Flavored Carbonates
    • 5.1.4 Other Types
  • 5.2 Distribution Channel
    • 5.2.1 Hypermarkets/Supermarkets
    • 5.2.2 Specialty Stores
    • 5.2.3 Convenience Stores
    • 5.2.4 Online Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 Spain
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 United Arab Emirates
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 The Coca-Cola Company
    • 6.3.2 PepsiCo Inc.
    • 6.3.3 Refresco Group
    • 6.3.4 Suntory Holdings Limited
    • 6.3.5 National Beverage Corp.
    • 6.3.6 Asahi Group Holdings
    • 6.3.7 Tru Blu Beverages
    • 6.3.8 F&N Foods Pte Ltd
    • 6.3.9 Bickford's Australia
    • 6.3.10 Parle Agro

7 MARKET OPPORTUNITIES AND FUTURE TRENDS