市場調查報告書

全球餅乾市場:成長,趨勢,及預測(2020年∼2025年)

Biscuits Market - Growth, Trends, and Forecast (2020 - 2025)

出版商 Mordor Intelligence LLP 商品編碼 389875
出版日期 內容資訊 英文 110 Pages
商品交期: 2-3個工作天內
價格
全球餅乾市場:成長,趨勢,及預測(2020年∼2025年) Biscuits Market - Growth, Trends, and Forecast (2020 - 2025)
出版日期: 2020年04月01日內容資訊: 英文 110 Pages
簡介

全球餅乾市場至2024年預計將以5.08%的年複合成長率成長,2024年達到1,640億美元。現在,由於消費者的生活方式的變化,便利性的追求等,市場企業發售具有高蛋白質等功能特性的創新產品,在餅乾中使用堅果和種子,乾果等的材料,回應消費者的需求。還有作為復活節,情人節,及家族活動等的各種活動的禮物選項,高級餅乾的採用趨勢高漲,促進全球高級餅乾市場銷售。

本報告提供全球餅乾市場的相關調查,市場機會和趨勢,成長及阻礙因素,各類型、流通管道、地區的市場分析,競爭情形,主要企業的簡介等資訊。

目錄

第1章 簡介

  • 調查成果
  • 調查的前提條件
  • 調查範圍

第2章 調查方法

第3章 摘要整理

第4章 市場動態

  • 市場成長要素
  • 市場阻礙因素
  • 波特的五力分析
    • 新加入廠商的威脅
    • 買主/消費者談判力
    • 供應商談判力
    • 替代產品的威脅
    • 產業內的競爭

第5章 市場區隔

  • 各類型
    • 鹹餅乾
    • 甜餅乾
  • 各流通管道
    • 超級市場/大型超級市場
    • 便利商店
    • 專家零售店
    • 網路零售
    • 其他
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東、非洲

第6章 競爭情形

  • 主要活動性的企業
  • 主要的採用策略
  • 市場佔有率分析
  • 企業簡介
    • Mondelez International, Inc
    • The Kellogg Company
    • ITC Limited
    • Britannia Industries
    • Walkers Shortbread Ltd
    • Parle Products Pvt. Ltd.
    • Burton's Biscuit Company
    • Yildiz Holding Inc.

第7章 市場機會及今後趨勢

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: 48608

Market Overview

The Global Biscuits Market is expected to reach USD 164 billion by 2024, at a CAGR of 5.08%.

Consumers from emerging economies have an increasing preference for premium biscuit products.

In addition to focusing on new product development and marketing communications, the companies will also engage in various in-store promotions. These in-store promotions are likely to centre on money off promotions, such as extra value packs, or buy-one-get-one-free.

Scope of the Report

The Global Biscuits Market is segmented by Cookies, Sandwich Biscuits, Bread Substitutes, Cheese-flavored Crackers, Filled Biscuits, Plain Crackers, Chocolate Coated Biscuits, Other Sweet Biscuits, Plain Biscuits, Other Crackers; By Distribution as Supermarkets and Hypermarkets, Convenience Stores, Specialist Retailers, Online Retail, Others; and by Geography

Key Market Trends

Convenience snacking and Food-on-the-Go

Currently, lifestyle is undergoing a transformation, where the convenience trend reflects the increased time pressure, stress, and work-life balance problems. Long working hours and lack of cooking skills are leading to increased demand for convenience foods; however, concurrently, consumers are showing a preference for healthy products. "Food-on-the-go" is the most recent trend, and this is the fundamental consideration for consumers while purchasing food products. The current populace displays a severe lack of cooking skills and a high level of technology literacy. Hence, these consumers opt for easily available healthy snacks in the market, such as protein biscuits and so on. Several companies have already come up with innovative products that facilitate health benefits, such as zero trans fat and new flavours, along with strong advertisement campaigns.

Innovation and Premiumization

The growing trend of using premium biscuits as a gifting option for various occasions, such as Easter, Valentine's Day, or any family occasion, is driving the sales of the luxury biscuits market, internationally. Godiva, a subsidiary of Yildiz Holding, a Turkish company, offers premium biscuits with various fillings, such as dark chocolate, milk chocolate, caramel, and coffee. Its assorted premium biscuits, with luxury packaging, are enjoyed by consumers of higher income groups. There is an increasing demand for innovative flavours. For instance, in 2018, Tim Tam, which is a signature Australian biscuit brand, collaborated with a premium innovator, Gelato Messina, to create a range of gelato-flavoured biscuits in Australia and New Zealand. The biscuits are best served chilled, to capture the true flavour of the gelato-inspired fillings. And adding to the experience, the biscuits come in heat-sensitive packets, which change colour when they are chilled. The biscuits are available in three new innovative flavours, including iced coffee, Turkish delight, and Choc Cherry Coconut.

Competitive Landscape

Competition is very high in the market with virtually no entry barriers due to almost 100% penetration of the product. A lot of premium, functional biscuits have hit the market, giving the market leaders a run for their money. Manufacturers are living up to consumer demands by launching innovative products with functional properties such as high protein and by using ingredients such as nuts & seeds and dry fruits in biscuits.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Crackers & Savory Biscuits
      • 5.1.1.1 Plain Crackers
      • 5.1.1.2 Flavored Crackers
    • 5.1.2 Sweet Biscuits
      • 5.1.2.1 Plain Biscuits
      • 5.1.2.2 Cookies
      • 5.1.2.3 Sandwitch Biscuits
      • 5.1.2.4 Chocolate-coated Biscuits
      • 5.1.2.5 Other sweet Biscuits
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Specalist Retailers
    • 5.2.4 Online Retail
    • 5.2.5 Others
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Spain
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 Germany
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 Saudi Arabia
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Mondelez International, Inc
    • 6.4.2 The Kellogg Company
    • 6.4.3 ITC Limited
    • 6.4.4 Britannia Industries
    • 6.4.5 Walkers Shortbread Ltd
    • 6.4.6 Parle Products Pvt. Ltd.
    • 6.4.7 Burton's Biscuit Company
    • 6.4.8 Yildiz Holding Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS