市場調查報告書

酒精飲料全球市場:成長率、動向及預測分析(2020年∼2025年)

Alcoholic Beverage Market - Growth, Trends, and Forecast (2020 - 2025)

出版商 Mordor Intelligence LLP 商品編碼 389873
出版日期 內容資訊 英文 110 Pages
商品交期: 2-3個工作天內
價格
酒精飲料全球市場:成長率、動向及預測分析(2020年∼2025年) Alcoholic Beverage Market - Growth, Trends, and Forecast (2020 - 2025)
出版日期: 2020年04月01日內容資訊: 英文 110 Pages
簡介

全球酒精飲料市場預測在預測期間(2019年∼2024年)中會成長3.1%的CAGR。

  • 由於較高的可支配所得與消費者對Premium/Super Premium產品的需求互相作用,市場因全球青年成人人口增加而成長。
  • 以全球層級來說,啤酒引領著酒精飲料市場。
  • 亞太地區預測會在預測期間主宰全球市場。
  • 線上零售正在成長。比方說,酒精電子商務平台Drizly,其線上酒類宅配獲益便在增加。

本報告調查分析了酒精飲料市場,並提供有關市場概要、市場力學、市場區分、地區別市場分析、競爭情勢、主要企業等體系化資訊。

目錄

第1章 簡介

  • 調查成果
  • 調查的前提條件
  • 研究範圍

第2章 調查方法

第3章 執行摘要

第4章 市場力學

  • 市場成長因素
  • 市場阻礙要素
  • 波特五力分析
    • 新進入者的威脅
    • 買方的談判能力
    • 賣方的談判能力
    • 替代產品的威脅
    • 競爭力的強弱

第5章 市場部門區分

  • 產品類型別
    • 啤酒
    • 葡萄酒
    • 氣泡酒
    • 其他
  • 銷售通路別
    • On Trade
    • Off Trade
  • 地理
    • 北美洲
    • 歐洲
    • 亞太地區
    • 南美洲
    • 中東及非洲地區

第6章 競爭情勢

  • 主要企業採用策略
  • 最為活潑的企業
  • 市佔率分析
  • 公司概要
    • Diageo plc
    • Bacardi Limited
    • Constellation Brands, Inc.
    • Anheuser-Busch InBev
    • Heineken Holding NV
    • Molson Coors Brewing Company
    • The Boston Beer Company Inc.
    • The Wine Group LLC

第7章 市場機會及未來動向

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目錄
Product Code: 56535

Market Overview

Global Alcoholic Beverage Market is forecasted to grow at a CAGR of 3.1% during the forecast period (2019 - 2024).

  • The market is driven by the increase in global young-adult demographic, coupled with high disposable income and consumer demand for premium/super premium products.
  • On a global level, Beer drives the market of alcoholic beverages.
  • Asia-Pacific is expected to dominate the global market during the forecast period.
  • Growth in online retailing has been observed. For instance, Drizly, an alcohol E-commerce platform has experienced growth of online alcohol delivery revenue.

Scope of the Report

The market study of alcoholic beverages includes beer, wine, spirit, and others. By distribution channel, Supermarket/hypermarket, convenience stores, food services, and others.

Key Market Trends

Premiumization Driving the Alcoholic Beverage Market

The growing demand for premium alcoholic beverages is considered to be one of the primary drivers for this market. Efforts by alcoholic beverage manufacturers for strengthening distribution channels and extension of purchase channels, such as online stores, and convenience stores, is also contributing substantially to the growth of the global alcoholic beverages market. Millennials consumers, particularly are running premium alcoholic beverage market. Product innovation and economic growth are drawing the consumers to go for expensive alcoholic beverages. New product launches and innovations in alcoholic drinks are favoring the growth of the industry. Companies are launching innovative products because of the changing consumer preferences. Consumers are paying a huge amount for low-calorie and superior ingredients.

Europe Dominates the Global Alcoholic Beverages Market

Beer is the most consumed alcoholic drink across the globe and contains around 4-7% of alcohol. Craft beer has gained popularity among a large section of the consumers in the North America regions. The growing popularity of craft beer among the consumers, especially the younger generation, is considered as the major factor of growth. However, Europe recorded the highest market share as there has been increasing in the sales of red blends, sparkling, and rose wines, with a special demand for premium wines, owing to a surge in the spending pattern of per bottle.

Competitive Landscape

Alcoholic beverages industry is considered to be a consolidated market with few companies holding maximum market share. Product launches, followed by new mergers and acquisitions, are the most preferred strategy in the global alcoholic beverage market. Diageo, Bacardi, Constellation Brands and Anheuser-Busch InBev are the key players of the alcoholic beverage market.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porters Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Beer
    • 5.1.2 Wine
    • 5.1.3 Spirits
    • 5.1.4 Others
  • 5.2 Distribution Channel
    • 5.2.1 On Trade
    • 5.2.2 Off Trade
      • 5.2.2.1 Supermarket/Hypermarket
      • 5.2.2.2 Specialist Stores
      • 5.2.2.3 Online Stores
      • 5.2.2.4 Others
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 UK
      • 5.3.2.3 France
      • 5.3.2.4 Russia
      • 5.3.2.5 Italy
      • 5.3.2.6 Spain
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 India
      • 5.3.3.2 China
      • 5.3.3.3 Australia
      • 5.3.3.4 Japan
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East & Africa
      • 5.3.5.1 United Arab Emirates
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Strategies Adopted by Key Players
  • 6.2 Most Active Companies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Diageo plc
    • 6.4.2 Bacardi Limited
    • 6.4.3 Constellation Brands, Inc.
    • 6.4.4 Anheuser-Busch InBev
    • 6.4.5 Heineken Holding NV
    • 6.4.6 Molson Coors Brewing Company
    • 6.4.7 The Boston Beer Company Inc.
    • 6.4.8 The Wine Group LLC

7 MARKET OPPORTUNITIES AND FUTURE TRENDS