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市場調查報告書
商品編碼
1189758

酒精飲料市場 - 增長、趨勢、COVID-19 的影響和預測 (2023-2028)

Alcoholic Beverages Market - Growth, Trends, and Forecast (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 130 Pages | 商品交期: 2-3個工作天內

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簡介目錄

在預測期內，酒精飲料市場的複合年增長率預計為 3.4%。

在年輕人口不斷增長、中產階級收入不斷增加以及經濟蓬勃發展的背景下，全球酒精飲料市場正在擴大。 對於酒類，消費者對新品種不斷增長的需求已經徹底改變了精釀啤酒的製作方式。 許多啤酒廠選擇為消費者配製淡味拉格啤酒，並開發具有所需特性的新產品品種。 為了滿足不斷增長的市場需求，世界各地和該地區的各種啤酒廠的精釀啤酒產量大幅增加。 例如，根據美國釀酒商協會的數據，到 2021 年，美國 65.7% 的精釀啤酒生產將發生在地區啤酒廠。 微型啤酒廠的興起也增加了市場上精釀啤酒的產量。 到 2021 年，美國 18.4% 的精釀啤酒將由當地小型釀酒廠釀造。

世界上越來越多的年輕人、高可支配收入以及消費者對優質/超優質產品的需求預計將推動市場發展。 在全球範圍內，啤酒是酒精飲料的市場領導者。 按地區劃分，預計北美和亞太地區將在預測期內主導市場。 所研究的市場已經看到在線零售的增長。 過去幾年，酒類電商平台Drizly在線上酒類配送方面實現了收入增長。

在 COVID-19 爆發期間，酒精飲料市場受到專賣店、酒吧、酒館和餐館關閉的嚴重影響。 2020 年年中，隨著關閉措施的放鬆，零售商重拾信心。 與此同時，一些國家因政府監管和稅收而出現價格飆升，這對所研究的市場影響很小。 例如，2020 年 3 月 24 日，Pernod Ricard 修改了本年度的展望，認為利潤率下降了近 20%，這主要是由於 COVID-19 的傳播。 與內部銷售相比，公司還看到外部銷售急劇增長。 例如，Constellations Brands 在 2020 年 2 月發現其美國本地渠道的啤酒銷量增加了 30%，因為客戶避免在本地渠道使用它以阻止 COVID-19 的傳播。 在大流行期間，對威士忌和杜松子酒等硬飲料的需求增加，同時啤酒銷量增加。 自家消費和品牌備貨也是疫情期間維持市場的動力之一。

主要市場趨勢

高端化驅動市場

全球消費者的品味正變得越來越成熟。 他們一直在尋找獨特的高品質酒精飲料。 因此，市場增加了對優質酒精飲料的需求。 根據美國蒸餾酒協會的數據，2021 年消費了 2170 萬箱 9 升優質威士忌和 2110 萬箱 9 升優質伏特加。 此外，超高級威士忌同比增長 14.1%，而伏特加則佔 13.9%。

消費者健康意識的增強增加了對優質酒精飲料的需求，以避免因飲酒不足導致的酒癮。 這種日益增長的健康意識導致了功能性優質酒精飲料的誕生。 將各種天然和異國情調的成分混合到酒精中往往會改善其功能，從而吸引更多顧客的關注。 例如，2022 年 3 月，英國優質杜松子酒品牌 Whitley Neill 推出了一種新的杜松子酒變體 Oriental Spiced Gin。 這款杜松子酒由各種植物和香料製成，如香菜、生薑、辣椒、孜然、藏紅花、八角和天堂穀物。

因此，預計在預測期內，優質和超優質酒精飲料的日益普及將推動市場需求。

北美佔據重要市場份額

由於人口年輕，北美在酒精飲料行業佔據主導地位。 預計在預測期內，對高品質酒精飲料的需求不斷增長將提振酒精飲料市場。 由於可支配收入的增加，北美的酒類市場預計將呈指數級增長。 新興國家有望在未來幾年推動該地區的酒精飲料行業。 精釀啤酒和精釀烈酒是一個新興的細分市場，原因在於消費者對該國精釀烈酒的優質品質的認知以及謹慎飲酒的理念。

美國葡萄酒市場由10,000多家酒廠服務，其中加利福尼亞州的份額最高，超過85%，其次是華盛頓州、俄勒岡州、紐約州、得克薩斯州和弗吉尼亞州。已成為一個州。 美國消費者越來越被標有無添加劑、無麩質、低碳水化合物、純素食、無亞硫酸鹽、低熱量、低酒精度、清淡、有機和古環境友好的葡萄酒所吸引。 這種受歡迎程度歸因於全國對健康食品和飲料的日益關注。

競爭格局

市場競爭激烈，大公司佔據很大份額。 酒精飲料市場的主要參與者包括 Diageo、Anheuser-Busch InBev、Heineken Holding NV、Bacardi Limited 和 Constellation Brands。 酒精飲料市場參與者正在使用各種策略來增加銷量。 這些戰略包括併購、合作夥伴關係和產品創新。 例如，2021 年 6 月，Diageo India 宣布將在 United's Epitome Reserve 首次推出精釀威士忌。 Epitome Reserve 是一種小批量、手工工藝、100% 大米威士忌。 這種限量版威士忌僅以 2,000 瓶帶有序列號的批次發行。

其他福利。

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第一章介紹

  • 研究假設和市場定義
  • 調查範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

  • 市場驅動力
  • 市場製約因素
  • 波特的五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分

  • 按產品類型
    • 啤酒
      • 麥酒
      • 啤酒
      • 混合型
    • 烈酒
      • 朗姆酒
      • 伏特加
      • 威士忌
      • 其他烈酒
    • 葡萄酒
    • 其他產品類型
  • 按分銷渠道
    • Ontrade
    • 場外交易
      • 超市/大賣場
      • 專賣店
      • 在線商店
      • 其他場外渠道
  • 按地區細分
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
      • 其他北美地區
    • 歐洲
      • 英國
      • 德國
      • 西班牙
      • 法國
      • 意大利
      • 俄羅斯
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 澳大利亞
      • 其他亞太地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東和非洲
      • 阿拉伯聯合酋長國
      • 南非
      • 其他中東和非洲地區

第六章競爭格局

  • 最活躍的公司
  • 最常採用的策略
  • 市場份額分析
  • 公司簡介
    • Diageo PLC
    • Bacardi Limited
    • Constellation Brands Inc.
    • Anheuser-Busch InBev
    • Heineken Holding NV
    • Molson Coors Brewing Company
    • Boston Beer Company Inc.
    • Asahi Group Holdings Ltd □
    • Carlsberg Group
    • Suntory Beverage & Food Limited□

第七章市場機會與未來趨勢

第 8 章 COVID-19 對市場的影響

簡介目錄
Product Code: 56535

The alcoholic beverages market is expected to register a CAGR of 3.4% during the forecast period.

The global alcoholic beverages market is growing due to the increasing youth population, rising middle-class income, and a strong economy. The rising consumer demand for new variants, in the case of alcohol, has created a revolution in craft beer formulation. Many breweries have chosen to develop newer product varieties with the required characteristics, thereby formulating mild-lager beer for consumers. To cater to the upsurge in market demand, the production of craft beer in different global and regional breweries has increased significantly. For instance, according to the US Brewers Association, in 2021, 65.7% of craft beer production in United States took place in regional breweries. The increase in the number of microbreweries has also increased the production of craft beer in the market. In 2021, 18.4% of craft beer in United States was crafted in local microbreweries.

The market is likely to be driven by the increasing global young-adult demographic, coupled with high disposable income and consumer demand for premium/super-premium products. Globally, beer drives the market for alcoholic beverages. Regionally, North America and Asia-Pacific are expected to dominate the market during the forecast period. In the market studied, growth in online retailing has been observed. In the past few years, Drizly, an alcohol e-commerce platform, experienced revenue growth in online alcohol delivery.

During the COVID-19 outbreak, the alcoholic beverages market was severely impacted by the closure of specialty shops, bars, pubs, and restaurants. During mid-2020, the easing of lockdown measures led retailers to gain confidence. At the same time, a steep increase in prices was observed in some countries, mostly due to government regulations and taxes, thus minimally affecting the market studied. For instance, on March 24, 2020, Pernod Ricard revised its outlook for the current fiscal year and expected its profit margins to decline by nearly 20%, mainly due to the spread of COVID-19. Companies also witnessed a surge in their off-premise sales compared to on-premise sales. For instance, Constellations Brands saw a 30% rise in its beer volume in the US off-premise channel in February 2020, as the customers avoided on-premise to stem the spread of COVID-19. The demand for hard drinks, such as whiskey and gin, grew during the pandemic, while beer witnessed volume growth. In-house consumption, along with the stocking of brands, has been one of the driving factors of the market to sustain during the pandemic.

Key Market Trends

Premiumization is Driving the Market

Consumers worldwide have a more sophisticated palate now. They are always looking for distinctive and high-quality alcoholic beverages. This has increased the demand for premium-quality alcoholic beverages in the market. According to Distilled Spirits Council of United States, in 2021, 21.7 million 9-liter cases of premium whiskey and 21.1 million 9-liter cases of premium vodka were consumed. Also, the year-on-year growth rate for super-premium whiskey and vodka accounted for 14.1% and 13.9%, respectively.

The increased health consciousness of consumers has boosted the demand for premium alcoholic beverages in an effort to avoid alcohol poisoning, which is caused by consuming inadequate alcohol. This rise in health awareness has resulted in the creation of functional premium alcoholic beverages. The inclusion of different natural and exotic ingredients in alcohol tends to improve its functional properties, thereby gaining attention from a larger set of customers. For instance, in March 2022, Whitley Neill, a premium gin brand in United Kingdom, launched a new gin variant, namely, Oriental Spiced Gin. This gin consists of different botanicals and spices like coriander, ginger, chili, cumin, saffron, star anise, and grains of paradise.

Therefore, the rising popularity of premium and super-premium alcoholic beverages is expected to drive market demand during the forecast period.

North America Holds the Significant Market Share

North America dominates the alcoholic beverage industry due to the high portion of the young adult population. The rising demand for high-quality alcoholic drinks is expected to boost the alcoholic beverages market over the forecast period. The North American alcohol market is anticipated to grow dramatically due to the increased disposable income. Developing countries are expected to drive the region's alcoholic beverage industry in the coming years. Craft beer and craft spirits are the fastest-growing segments due to the consumer perception of craft spirits as premium quality and the concept of mindful drinking in the country.

The US wine market is being catered to by more than 10,000 wineries, with California holding the highest share, i.e., more than 85%, followed by Washington, Oregon, New York, Texas, and Virginia.​ American consumers are becoming more attracted to wines with descriptors such as no taste additives, gluten-free, low carb, vegan-friendly, sulfite-free, low calorie, low alcohol, light, lighter, organic, paleo-friendly, etc. This popularity is attributable to the rising focus on healthy food and beverages across the country.

Competitive Landscape

The market is highly competitive, and major players account for significant shares in the market. Some of the largest market players in the alcoholic beverages market are Diageo, Anheuser-Busch InBev, Heineken Holding NV, Bacardi Limited, and Constellation Brands. ​The players in the alcoholic beverages market use various strategies in order to increase their sales. These strategies include mergers and acquisitions, partnerships, and product innovations. For instance, in June 2021, Diageo India announced its debut in craft whisky with United's Epitome Reserve. Epitome Reserve is a small-batch, artisanal craft, 100% rice whisky. This limited edition whisky was only released in a batch of 2,000 numbered bottles.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Beer
      • 5.1.1.1 Ale
      • 5.1.1.2 Lager
      • 5.1.1.3 Hybrid
    • 5.1.2 Spirits
      • 5.1.2.1 Rum
      • 5.1.2.2 Vodka
      • 5.1.2.3 Whiskey
      • 5.1.2.4 Other Spirits
    • 5.1.3 Wines
    • 5.1.4 Other Product Types
  • 5.2 By Distribution Channel
    • 5.2.1 On-trade
    • 5.2.2 Off -trade
      • 5.2.2.1 Supemarkets/Hypermarkets
      • 5.2.2.2 Specialist Stores
      • 5.2.2.3 Online Stores
      • 5.2.2.4 Other Off-trade Channels
  • 5.3 By Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 Spain
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 United Arab Emirates
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Diageo PLC
    • 6.4.2 Bacardi Limited
    • 6.4.3 Constellation Brands Inc.
    • 6.4.4 Anheuser-Busch InBev
    • 6.4.5 Heineken Holding NV
    • 6.4.6 Molson Coors Brewing Company
    • 6.4.7 Boston Beer Company Inc.
    • 6.4.8 Asahi Group Holdings Ltd ​
    • 6.4.9 Carlsberg Group
    • 6.4.10 Suntory Beverage & Food Limited​

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET