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市場調查報告書
商品編碼
1190986

功能性飲料市場 - 增長、趨勢和預測 (2023-2028)

Functional Beverage Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 130 Pages | 商品交期: 2-3個工作天內

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簡介目錄

未來五年，全球功能性飲料市場的複合年增長率預計為 7.5%。

自 COVID-19 以來，市場對具有免疫健康等功能性益處的產品的需求激增，這可能會對市場產生積極影響。 消費者越來越多地尋求功能性飲料產品，認為它們可以幫助身體自我保護。 像英國這樣的國家已經宣布了通過“改善健康”等運動來對抗該國日益嚴重的肥胖症的證明計劃。 這樣的努力被認為是一種市場潛力，吸引消費者選擇具有功能優勢的功能性飲料。 對植物基和無乳糖飲料產品等創新產品的需求不斷增加正在推動市場增長，而注入 CBD 的功能性飲料預計將成為即將到來的市場機遇。

許多功能性飲料具有多種健康益處，包括水合作用、體液瀦留和營養。 上了年紀的嬰兒潮一代願意投資創新產品來豐富他們的生活，而功能性飲料行業則因消費者對飲食與健康之間聯繫的認識而得到推動。我來了。 因此，市場開拓者定期開發新產品以進一步開發所研究的市場。

在未來幾年，隨著越來越多的消費者對在線和 DTC 分銷模式更加了解和體驗，預計市場將見證功能性飲料製造商向在線渠道的轉變。 能量飲料作為咖啡的替代品也開始受到大學生和上班族的歡迎。 此外，這些能量飲料作為酒精飲料混合劑正變得越來越流行。

主要市場趨勢

對健康水合產品的需求不斷增長

隨著消費者的健康意識越來越強，益生菌食品已成為必需品。 諸如“即飲”和“隨身攜帶”等標語促銷以及飲料提供的優惠包裝等便利因素進一步推動了對益生菌飲料（包括康普茶）的需求。 消費者已經轉向功能性飲料，而不是果汁和蘇打水。

目前，消費者越來越意識到與軟飲料類別相關的健康影響，焦慮的飲酒者迴避蘇打水和果汁等臭名昭著的類別，人們越來越多地選擇豆奶、益生菌等“更健康的選擇”等功能性飲品。 消費者教育是推動健康水合飲料需求增長的一個重要因素。 對含有天然成分的發酵飲料的認識不斷提高以及對益生菌消費的接受程度不斷提高，推動了健康水化趨勢。

亞太地區是增長最快的地區。

除了心血管疾病、骨質疏鬆症和關節炎的高發病率之外，亞洲消費者對方便飲料的需求不斷增加以及生活方式的改變正在推動功能性能量飲料、強化/功能性植物飲料和麥芽飲料市場的發展熱飲是銷量增長的主要推動力。 另外，隨著糖尿病在印度和中國等國家的高發，消費者越來越意識到健康飲食和積極生活方式的重要性，促使他們轉而使用甜葉菊等天然甜味劑飲料。我已經開始喜歡它了. 據國際糖尿病聯合會稱，到 2022 年，印度將成為構成東南亞地區的七個國家之一。 在東南亞地區，有 9000 萬人患有糖尿病，預計到 2045 年這一數字將上升至 1.515 億。 這就是為什麼像百事可樂公司和可口可樂這樣的公司正在努力去除人造成分並降低其產品中的糖含量。

此外，澳大利亞是亞太地區功能性飲料的主要市場之一。 注重健康的澳大利亞人選擇食用更健康的食物，尤其是對健康有益的產品。 因此，功能性飲料產品近年來出現了顯著增長。 澳大利亞功能性飲料行業流行的功能性飲料示例包括發酵飲料，如康普茶和促智飲料。 因此，近年來我國功能飲料行業發生了數次變化。 公司已調整其產品創新策略以滿足不斷變化的消費者需求。 例如，2021 年 4 月，MOJO 推出了新的 MOJO Kambucha Soda 以支持腸道健康的不同方面。 這款新推出的產品低糖、不含甜葉菊，每份含有 2.5 克膳食纖維。 有3種口味。 共有三種類型：Tropical Twirl、Cola Kiss 和 Berry Blitz。

競爭格局

功能性飲料市場競爭激烈，根據地區和國家的不同，競爭者眾多。 此外，每家公司都廣泛關注為消費者提供創新產品，同時將功能優勢融入每種產品。 此外，主要參與者正在利用市場收入，同時通過創新和擴張戰略吸引消費者。 許多在市場上運營的公司已經開始將產品創新、併購作為實現整合和優化產品的主要戰略。 所研究市場的主要參與者包括百事可樂、紅牛有限公司、可口可樂和怪獸飲料公司。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第一章介紹

  • 研究結果和研究先決條件
  • 本次調查的範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

  • 市場驅動力
  • 市場製約因素
  • 波特的五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分

  • 類型
    • 能量飲料
    • 運動飲料
    • 強化果汁
    • 乳製品和乳製品替代飲料
    • 其他類型
  • 分銷渠道
    • 超市/大賣場
    • 藥房/保健食品店
    • 便利店
    • 在線商店
    • 其他分銷渠道
  • 按地區
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
      • 其他北美地區
    • 歐洲
      • 英國
      • 德國
      • 法國
      • 俄羅斯
      • 意大利
      • 西班牙
      • 其他歐洲
    • 亞太地區
      • 印度
      • 中國
      • 日本
      • 澳大利亞
      • 其他亞太地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東和非洲
      • 南非
      • 沙特阿拉伯
      • 其他中東和非洲地區

第六章競爭格局

  • 最常採用的策略
  • 市場份額分析
  • 公司簡介
    • PepsiCo Inc.
    • Red Bull GmbH
    • National Beverage Corp
    • Danone SA
    • Monster Beverage Corporation
    • JAB Holdings Company
    • General Nutrition Centers Inc.
    • The Hain Celestial Group Inc.
    • Fonterra Co-operative Group
    • Koios Beverage Corp.

第7章 市場機會今後動向

簡介目錄
Product Code: 47103

The Global Functional Beverage Market is projected to register a CAGR of 7.5% over the upcoming five years.

Post-Covid-19, the market has witnessed a surge in demand for products that provide functional benefits, such as immune health, which is likely to impact the market positively. Consumers are increasingly seeking functional beverage products as they believe might aid in the body's defenses. Countries like United Kingdom have already announced a proof plan to counter rising obesity in the country with campaigns like '' better health''. Such initiatives are being considered a potential for the market that earns consumers turning to opt for a functional beverage with functional benefits. Increasing demand for innovative products, like plant-based and lactose-free beverage products, is driving market growth, while the inclusion of CBD-infused functional beverages is expected to be an opportunity for the future market.

Many functional drinks offer numerous health benefits, including hydration, fluid maintenance, and nutritional benefits. With the aging baby boom generation willing to invest in innovative products that will enhance their lives, the functional beverage industry is increasingly driven by consumers' recognition of the link between diet and health. Market players are therefore increasingly developing new products regularly to further develop the studied market.

As more consumers gain awareness and experience with the online and DTC distribution models, the market is expected to witness a transition of online channels by functional beverage manufacturers in the coming years. Additionally, energy drinks are becoming increasingly popular among college students and corporate workers as a substitute for coffee. Furthermore, these energy drinks are becoming more popular as mixers for alcoholic beverages.

Key Market Trends

The Growing Demand for Healthy Hydration Products

The progressive inclination of consumers toward health-oriented beverages has involved probiotic food products as a requisite in the list. In addition, the sale promoting tag lines, such as "ready to drink," "on the go," and other convenience factors, such as favorable packaging altogether served by beverages, further augments the demand for probiotic drinks, including kombucha. Consumers have started to prefer functional drinks over fruit juices and carbonated drinks.

With consumers now increasingly aware of the health implications associated with soft drinks categories, concerned drinkers are frequently shunning vilified categories, like carbonates and juices, in favor of 'healthier choices, such as soymilk, probiotics, and other functional drinks. Consumer education has been the key factor behind the rising demand for healthy hydration drinks. The trend of healthy hydration owes its success to the growing awareness of fermented drinks with natural ingredients and the increasing acceptance of consuming probiotics.

Asia-Pacific is the Fastest Growing Region

The high incidence of cardiovascular disease, osteoporosis, and arthritis, coupled with the growing demand for convenience beverages and the changing lifestyle among Asian consumers, is the primary driver for the growth of functional energy drinks, fortified/functional plant-based, and malt-based hot drink sales in the market. Furthermore, due to the high prevalence of diabetes in countries like India and China, consumers are becoming more aware of the importance of a healthy diet and active lifestyle, encouraging consumers to prefer natural sweeteners, such as stevia beverages. According to the International Diabetes Federation, In 2022, India is one of the 7 countries that make up the South East Asia region. In the South East Asia Region, 90 million people have diabetes; by 2045, this number will rise to 151.5 million. Thus, companies like PepsiCo Inc. and Coca-Cola are committed to removing artificial ingredients and reducing the sugar content in their products.

Additionally, Australia is one of the major markets for the functional beverage in the Asia-Pacific region. Health-conscious Australians are going out of their way to consume healthier food products, particularly products that have a functional benefit to their health. As a result, functional beverage products have seen tremendous growth in recent years. A few examples of trending functional beverages in the functional beverage sector of Australia include fermented drinks such as Kombucha and nootropic drinks. Consequently, the functional beverage industry in the country has undergone some changes over the last few years. Companies have adjusted their product innovation strategies to meet the changing demands of consumers. For instance, in April 2021, MOJO launched its new MOJO Kambucha Soda which supports a different aspect of gut health. The newly launched product is low in sugar and is stevia free with 2.5 grams of dietary fiber per serving. It is available in three distinct flavors: Tropical Twirl, Cola Kiss, and Berry Blitz.

Competitive Landscape

The functional beverage market is competitive and comprises numerous regional and international competitors. Players are also extensively focusing on providing consumers with innovative offerings while including functional benefits in each of their products. Furthermore, while engaging the consumers with innovation and expansion strategies, key players are capitalizing on the market revenue. Many companies operating in the market are embarking on product innovation, mergers, and acquisitions as their key strategies to achieve consolidation and optimize their offerings. Some of the major players in the market studied are PepsiCo, Red Bull GmbH, Coco-Cola, and Monster Beverage Corporation, among others.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables and Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Energy Drinks
    • 5.1.2 Sports Drinks
    • 5.1.3 Fortified Juice
    • 5.1.4 Dairy and Dairy Alternative Beverage
    • 5.1.5 Other Types
  • 5.2 Distribution Channel
    • 5.2.1 Supermarket/Hypermarket
    • 5.2.2 Pharmacies/Health Stores
    • 5.2.3 Convenience Stores
    • 5.2.4 Online Retail Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 France
      • 5.3.2.4 Russia
      • 5.3.2.5 Italy
      • 5.3.2.6 Spain
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 India
      • 5.3.3.2 China
      • 5.3.3.3 Japan
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East and Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 Saudi Arabia
      • 5.3.5.3 Rest of Middle-East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 PepsiCo Inc.
    • 6.3.2 Red Bull GmbH
    • 6.3.3 National Beverage Corp
    • 6.3.4 Danone SA
    • 6.3.5 Monster Beverage Corporation
    • 6.3.6 JAB Holdings Company
    • 6.3.7 General Nutrition Centers Inc.
    • 6.3.8 The Hain Celestial Group Inc.
    • 6.3.9 Fonterra Co-operative Group
    • 6.3.10 Koios Beverage Corp.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS