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市場調查報告書
商品編碼
1198473

運動飲料市場 - 增長、趨勢和預測 (2023-2028)

Sports Drink Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

運動飲料市場預計在未來五年內以 4.45% 的複合年增長率增長。

由於肥胖、糖尿病和高血壓等疾病的流行，消費者變得更加積極，並開始參與體育鍛煉活動。 過去，運動和能量飲料專供運動員和體育專業人士使用。 然而，如今，消費者需要負擔得起且方便的營養選擇。 由於可支配收入的增加和工作人口的增加，對運動飲料和罐頭的需求正在增長。 不斷變化的消費趨勢也促使運動飲料製造商開發新產品以滿足消費者的興趣。 年輕人和嬰兒潮一代非常熱衷於運動和健身活動。 根據 Physical Activity Council Report 2021，2021 年美國將有 64.4% 的嬰兒潮一代和 70% 的千禧一代參與健身運動。

此外，超市、零售店和電子商務網站等各種分銷渠道的產品銷量增加也推動了市場增長。 由於更多產品的可用性，許多新興國家的電子商務正在增長。 這就是消費者獲得更多選擇、優惠和折扣的原因。 例如，2021 年 2 月，Ready Nutrition 的蛋白質注入運動飲料系列將在美國部分雜貨店上市。 該產品還將在亞馬遜上銷售。 此外，廣告和促銷活動的增加導致年輕消費者對運動飲料的需求激增。

運動飲料的市場趨勢

提高運動成績

隨著消費者的健康意識越來越強，功能性飲料市場正在迅速擴大。 在新興市場，飲料不再僅僅被視為快速提神。 然而，飲料已成為一種更方便的營養和食品補充產品。 該地區深受消費者對蛋白質、健康、自然和“不含”趨勢的興趣的影響。 出於這個原因，市場參與者正在競爭並推出新產品以保持市場領先地位。 例如，2021 年 11 月，可口可樂公司宣布全面收購紐約能量飲料公司 Body Armor，以在與百事可樂的競爭中保持領先地位。 消費者認識到運動飲料在運動和體育活動前後為身體補充能量和補水的好處。 推動市場增長的消費者人群包括尋求能量的老年人、想要嘗試新健康產品的千禧一代，以及尋求便捷健康選擇的忙碌消費者。

北美市場領先

越來越多的人從事運動和身體活動正在推動運動飲料市場。 年輕一代對健康和健身的興趣日益濃厚，這促使市場參與者生產營養豐富且熱量低的產品。 隨著可支配收入的增加和在家工作的趨勢，消費者面臨著高血壓、糖尿病和肥胖等各種問題。 此外，飲食習慣和生活方式的改變增加了消費者對健康和能量飲料的偏好。 由於北美運動和健身活動的增加，市場參與者正在推出具有其他好處的運動飲料，例如無糖、低熱量和植物性產品。 例如，2021 年 5 月，百事可樂旗下品牌佳得樂推出了一款名為 Gatorylyte 的新型運動飲料。 這種新的運動飲料含糖量低，電解質含量高，有櫻桃酸橙、橙子和草莓奇異果口味。

運動飲料市場競爭分析

運動飲料市場競爭激烈，百事可樂公司和可口可樂公司佔據了很大份額。 該市場參與者採取的主要策略是擴張、創新和推出新產品，以保持市場競爭力。 公司正在推出包含天然成分和添加劑的創新新產品，以便從現有產品中脫穎而出。 此外，公司之間的併購正在加強市場向好的方向發展。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第一章介紹

  • 研究假設和市場定義
  • 調查範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

  • 市場驅動因素
  • 市場製約因素
  • 波特的五力分析
    • 供應商的議價能力
    • 買方/消費者議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭程度

第 5 章市場細分

  • 包裹
    • PET 瓶
    • 可以
  • 分銷渠道
    • 超市、大賣場
    • 便利店
    • 在線商店
    • 其他分銷渠道
  • 按地區
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
      • 其他北美地區
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 俄羅斯
      • 意大利
      • 西班牙
      • 北美其他地區
    • 亞太地區
      • 印度
      • 中國
      • 日本
      • 澳大利亞
      • 其他亞太地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東
      • 阿拉伯聯合酋長國
      • 南非
      • 其他中東地區

第六章競爭格局

  • 主要招聘策略
  • 市場份額分析
  • 公司簡介
    • PepsiCo Inc.（Rockstar Energy, Bang）
    • The Coca Cola Company（Energy, Monster Beverages）
    • AJE Group
    • BA Sports Nutrition, LL
    • Abbott Nutrition Co.（Pedialyte）
    • Biosteel Nordics
    • Britivic Plc
    • Suntory Beverage and Food Ltd
    • Harbin Pharmaceutical Group（GNC Holdings Inc.）
    • GoodSport Nutrition

第7章 市場機會今後動向

簡介目錄
Product Code: 51996

The sports drink market is projected to witness a CAGR of 4.45% over the next five years.

Consumers have become more active and are engaged in sports and athletic activities due to the prevalence of diseases like obesity, diabetes, blood pressure, and many more. In the older times, sports and energy drinks were only for athletes and sports personnel. But nowadays, consumers are seeking quick and convenient nutrition options. Due to the rising disposable income and increase in the working population, the demand for sports drinks and cans is growing. The shift in consumer trends is also encouraging sports drink manufacturers to evolve new products that meet consumer interest. The young population and baby boomers are very active in sports and fitness activities. According to the Physical Activity Council Report 2021, 64.4% of baby boomers and 70% of millennials in the US were involved in fitness sports in 2021.

Additionally, an increase in sales of products in different distribution channels like supermarkets, retail stores, and e-commerce sites is also driving market growth. In many developing countries, e-commerce is growing due to more product availability. It is why consumers are getting more options, offers, and discounts. For instance, in February 2021, products from Ready Nutrition, which makes protein-infused sports drinks, are launched in selected grocery stores in the US. The products will also be available on Amazon. Furthermore, an increase in advertising and promotional activities is surging the demand for sports drinks among young consumers.

Sports Drink Market Trends

Improved Athletic Performance

The market for functional beverages is increasing fast as consumers are paying more attention to staying healthy. In the developed markets, drinks are no longer viewed solely as a quick refreshment. However, they have become more convenient nutrient and food supplement products. The region is strongly influenced by consumer focus on protein, wellness, natural, and 'free from' trends. Due to this, market players are competing and launching new products to stay at the top of the market. For instance, in November 2021, The Coca-Cola Company announced the complete acquisition of New York-based energy drink company Bodyarmor to stay in the competition with PepsiCo Inc. Consumers are aware of the sports drink benefits, acting as refueling energy and hydrating the body after or before any exercise or sports activities. The consumer segments driving the market growth include aging consumers looking for vitality, millennials willing to try new products with wellness benefits, and busy consumers seeking convenient health options.

North America Leading the Market

The increased population involved in sports and physical activities is driving the sports drink market. Increasing concerns about health and fitness among the young generation are driving the market players to produce products with nutritional benefits and low-calorie products. Due to an increase in disposable income, and the trend of work-from-home culture, consumers are facing issues like high blood pressure, diabetes, obesity, and many more. Moreover, consumers' preference for health and energy drinks increased due to food habits and lifestyle changes. Due to the increase in sports and fitness activities in North America, market players are launching sports drinks with additional benefits like no sugar, low calorie, plant-based products. For instance, in May 2021, Gatorade, a PepsiCo Inc. brand, launched a new sports drink, "Gatorylyte." The new sports drink contains less sugar and more electrolyte and is available in cherry lime, orange, and strawberry kiwi flavors.

Sports Drink Market Competitor Analysis

The sports drink market is highly competitive, with PepsiCo Inc. and the Coca-Cola Company holding significant shares, among others. The key strategies adopted by the players in the market are expansions, innovations, and new product launches to maintain competitiveness in the market. The companies have been introducing new and innovative products with the inclusion of naturally derived ingredients and additives to make their products unique from the existing ones. Furthermore, mergers and acquisitions between companies are strengthening the market for betterment.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Degree of Competition

5 MARKET SEGMENTATION

  • 5.1 Packaging
    • 5.1.1 PET Bottles
    • 5.1.2 Cans
  • 5.2 Distribution Channels
    • 5.2.1 Supermarkets and Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Online Retailers
    • 5.2.4 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Russia
      • 5.3.2.5 Italy
      • 5.3.2.6 Spain
      • 5.3.2.7 Rest of North America
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 India
      • 5.3.3.2 China
      • 5.3.3.3 Japan
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East
      • 5.3.5.1 United Arab Emirates
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle-East

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adapted Stratagies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 PepsiCo Inc. (Rockstar Energy, Bang)
    • 6.3.2 The Coca Cola Company (Energy, Monster Beverages)
    • 6.3.3 AJE Group
    • 6.3.4 BA Sports Nutrition, LL
    • 6.3.5 Abbott Nutrition Co. (Pedialyte)
    • 6.3.6 Biosteel Nordics
    • 6.3.7 Britivic Plc
    • 6.3.8 Suntory Beverage and Food Ltd
    • 6.3.9 Harbin Pharmaceutical Group (GNC Holdings Inc.)
    • 6.3.10 GoodSport Nutrition

7 MARKET OPPORTUNITIES AND FUTURE TRENDS