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市場調查報告書
商品編碼
1441579

高級摩托車頭盔:市場佔有率分析、行業趨勢和統計、成長預測(2024-2029)

Premium Motorcycle Helmets - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

出版日期: | 出版商: Mordor Intelligence | 英文 90 Pages | 商品交期: 2-3個工作天內

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簡介目錄

高級摩托車頭盔市場規模預計到 2024 年為 9.1 億美元,預計到 2029 年將達到 12.7 億美元,在預測期內(2024-2029 年)成長 6.81%,年複合成長率成長。

高級摩托車安全帽 - 市場

從長遠來看,消費者對提高舒適性和安全性的認知不斷增強、運動自行車日益普及、政府對安全標準的嚴格監管以及千禧一代售後市場的自訂修改將推動全球成長。頭盔市場。

機車安全帽安全歐洲標準ECE 22.05測試認證已大幅更新,將於2023年生效。新標準對製造商提出了嚴格的規定,只有通過ECE認證才能在歐洲銷售其產品。從2024年1月起,將適用22.06法規。

此外,高檔摩托車頭盔市場受到高檔自行車和運動自行車銷售不斷成長的推動,因為高檔自行車買家更喜歡購買高檔頭盔以增加安全性和保護。多家公司正積極致力於推出優質頭盔產品並建立長期合作夥伴關係,以提高其在全球的品牌影響力。例如,

2023 年 1 月,Ignyte Helmets 宣布擴大其頭盔系列,推出符合 BIS 標準的新型 IGN-7 ECE 22.06。此外,該公司表示,其摩托車頭盔獲得了更嚴格的歐洲經濟委員會 22.06 (ECE 22.06) 認證,並且還獲得了美國聯邦機動車輛安全標準認證。

亞太地區是最大的市場,受到印度和中國電動二輪車和運動自行車銷量不斷成長以及在這些國家營運的大量兩輪車OEM的推動。由於強大的高性能馬達文化和豪華超級摩托車的高銷量,以及許多馬達安全帽OEM公司的存在,預計歐洲和北美將成為下一個最大的市場。

高級摩托車安全帽市場趨勢

通勤市場在預測期內受到關注

隨著都市化的提高和消費者個人可支配收入的增加,對高階摩托車的需求巨大,這對高檔摩托車頭盔市場的需求產生了積極的影響。高級頭盔越來越受到非賽車摩托車手的青睞,以提高安全性並防止發生事故時頭部受傷。通勤市場預計在預測期內將呈現快速成長,因為這些消費者有經濟能力購買更昂貴的優質摩托車安全帽。

根據人口研究所的數據,到 2022 年,北美、拉丁美洲和歐洲的都市化程度將最高。在北美,2022年城市人口占總人口的比例達到83%,而在歐洲,同期城市人口的比例為75%。

此外,由於交通事故的增加,對自行車頭盔,包括高階頭盔的需求也在增加。根據聯合國歐洲經濟委員會 (UNECE) 對道路事故的研究,摩托車騎士死於道路事故的可能性是小客車駕駛者的 26 倍。戴上正確的頭盔可將您的生存機會提高 42%,並防止 69% 的騎士受傷。例如,

根據道路運輸和公路部統計,印度道路交通事故數量從2021年的412,430起急劇增加至2022年的461,310起,2021年至2022與前一年同期比較增11.8%。

此外,隨著旅遊旅行和摩托車探險等巡航活動的增加,消費者的偏好已轉向更高品質的頭盔,這些頭盔更安全,並且在旅行時頭部受傷的風險更低。這種情況正在開始發生。因此,由於安全問題的日益嚴重以及具有內置藍牙等功能的技術先進的優質頭盔的推出,預計通勤市場在預測期內將出現快速成長。

亞太地區在預測期內主導市場

由於印度和中國等國家兩輪車銷量的增加,預計亞太地區將在未來幾年主導兩輪車豪華頭盔市場。由於這些國家的人口成長和交通堵塞加劇,消費者更喜歡使用摩托車而不是小客車,對亞太地區的豪華安全帽市場產生正面影響。

根據印度汽車工業協會(SIAM)預測,2023年印度國內摩托車銷量將達到1590萬輛,而2022年為1360萬輛,2022年至2023年與前一年同期比較%。記錄下來了。

此外,根據工業協會(CAAM)的數據,2022年1月單月中國摩托車銷量達145萬輛。

此外,由於政府制定了嚴格的安全標準法規,以防止道路事故造成嚴重死亡,全部區域對優質摩托車頭盔的需求龐大。該地區對兩輪車的消費者需求最高,因此從長期需求角度來看仍然是最盈利的地區。摩托車安全帽安全監管機構正在努力更新安全帽製造商的安全標準,以幫助他們為客戶提供最安全的安全帽並避免頭部受傷。例如,

印度標準局 (BIS) 取消了兩輪車頭盔 1.2 公斤的重量限制,此前該限制阻礙了進口頭盔在該國的銷售。這可能使多個優質頭盔品牌能夠在該國銷售和分銷最新的優質頭盔。

此外,未來幾年,印度、中國和韓國等國家電動二輪車銷量的成長預計將推動亞太全部區域的優質兩輪車頭盔市場。該地區電動二輪車的銷售已經在加速,這為優質頭盔製造商鞏固市場提供了有利可圖的機會。

根據電動車製造商協會(SMEV)的數據,2023 會計年度印度電動二輪車的銷量將達到 728,000 輛,而 2022 會計年度為 252,000 輛,與前一年相比,2023 會計年度至22 會計年度成長了與前一年同期比較188.8%。

全部區域兩輪車銷售的樂觀前景,加上各國政府積極推動引入嚴格的安全標準,將推動該地區的優質摩托車頭盔市場在預測期內呈現顯著成長。

高級摩托車頭盔行業概覽

由於生態系統中存在各種國際和地區參與者,優質馬達頭盔市場分散且競爭激烈。主要廠商包括AAGV(Dainese子公司)、Shoei、Schuberth GmbH、Arai Helmet Limited、HJC Helmets、Shark Helmets、Bell Helmets、Airoh Helmets、MT Helmets、LS2 Helmets等。這些公司不斷致力於新產品的推出、合作夥伴關係和擴大生產能力,以擴大其業務活動並在市場上立足。例如,

2023年11月,SteelBird Hi-Tech India Limited將斥資1.5億盧比(1260萬美元)將其產能提高到每天50,000個頭盔,並正在考慮在泰米爾納德邦建立新工廠,宣布擴大其零售足跡並推出頭盔。各種優質頭盔,包括藍牙版本。此外,該公司表示,計劃在 2024 年推出 10 款新的優質頭盔型號,包括碳纖維製成的高階型號,內置藍牙,售價約為 15,000-20,000 盧比(180-240 美元)。

2022 年 11 月,Schuberth 發布了下一代 E2 翻轉式冒險頭盔。 E2 配備了一個新的、更大的擾流板,具有兩個位置的可調節頂部通風口和一個抽氣裝置,以確保在最困難的條件下騎行時獲得最佳的氣流。

2022年9月,Arai Helmets與勒芒公司宣布達成新的合作協議,在美國銷售Arai Helmet產品。這些公司之間的新合作夥伴關係將透過其 Parts Unlimited 和 Drag Specialty 分銷業務,向美國各地的經銷商及其客戶銷售手工製作的 Arai 頭盔和原始 Arai 零件和配件。

由於這些參與者希望在行業中獲得競爭優勢,預計未來幾年市場將推出各種具有藍牙和智慧型手機連接功能的高級頭盔產品。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章 簡介

  • 調查先決條件
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場動態

  • 市場促進因素
    • 運動自行車的日益普及推動市場成長
  • 市場限制因素
    • 優質頭盔的高成本阻礙了市場成長
  • 產業吸引力-波特五力分析
    • 供應商的議價能力
    • 買方議價能力
    • 新進入者的威脅
    • 替代產品的威脅
    • 競爭公司之間的敵意強度

第5章市場區隔(以金額為準的市場規模)

  • 依材料類型
    • 玻璃纖維
    • 碳纖維
    • 塑膠
    • 其他材料類型(丙烯腈-丁二烯-苯乙烯(ABS)等)
  • 按分銷管道
    • 離線
      • 機車展示室
      • 頭盔製造商展示室
      • 售後市場
    • 線上的
  • 按最終用戶
    • 通勤者
    • 賽車手
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
      • 北美其他地區
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 義大利
      • 其他歐洲國家
    • 亞太地區
      • 中國
      • 印度
      • 日本
      • 韓國
      • 其他亞太地區
    • 世界其他地區
      • 南美洲
      • 中東和非洲

第6章 競爭形勢

  • 供應商市場佔有率
  • 公司簡介
    • AGV(Subsidiary of Dainese)
    • Shoei Co., Ltd
    • Schuberth GmbH
    • Arai Helmet Limited
    • HJC Helmets
    • Shark Helmets
    • Bell Helmets
    • Nolan Helmets
    • Airoh Helmets
    • MT Helmets
    • Studds Helmets
    • Suomy Motorsport SRL
    • LS2 Helmets

第7章市場機會與未來趨勢

  • 執行嚴格的政府安全標準規定,促進市場需求

第 8 章:按品牌/型號分類的高級腳踏車安全帽價格分析

簡介目錄
Product Code: 51967

The Premium Motorcycle Helmets Market size is estimated at USD 0.91 billion in 2024, and is expected to reach USD 1.27 billion by 2029, growing at a CAGR of 6.81% during the forecast period (2024-2029).

Premium Motorcycle Helmets - Market

Over the long term, rising awareness of enhanced comfort and safety among consumers, the heightened popularity of owning a sports bike, government strict regulations on safety standards, and custom-made modifications in the aftermarket among the millennials will serve as the major determinants for the growth of the premium motorcycle helmet market across the world.

The European standard for motorcycle helmet safety, ECE 22.05 test certification, got a major update, which is effective from 2023. The new standard imposes strict regulations on manufacturers who will only be able to sell their products in Europe if it has been certified under ECE 22.06 regulation from January 2024.

Moreover, the premium motorcycle helmet market is driven by the rising sales of premium and sportbikes since buyers of these bikes prefer purchasing premium helmets for enhanced safety and protection. Various companies are actively engaging in launching premium helmet products and forming long-term partnerships to enhance their brand presence across the world. For instance,

In January 2023, Ignyte Helmets announced the expansion of its range of helmets with the new IGN-7 ECE 22.06, which meets BIS standards. Further, the company stated that their motorcycle helmets have received the more stringent Economic Commission For Europe 22.06 (ECE 22.06) certification and have additionally been homologated for the US Federal Motor Vehicle Safety Standards.

Asia-Pacific is the largest market, driven by the rising sales of electric two-wheelers and sports bikes in India and China, coupled with the large number of two-wheeler OEMs operating in these countries. Europe and North America are projected to be the next biggest markets because of the strong culture of performance motorcycling and high sales of premium superbikes, along with the presence of many motorcycle helmet OEMs.

Premium Motorcycle Helmets Market Trends

Commuters Segment of the Market to Gain Traction during the Forecast Period

With the rising urbanization rate and increasing personal disposable income of consumers, there exists a massive demand for high-segment motorcycles, which, in turn, is positively impacting the demand for premium motorcycle helmets market. Premium helmets are being increasingly preferred by two-wheeler riders other than racers for enhancing their safety and preventing head damage in case of any adverse event. Since these consumers have the financial capability to purchase higher-priced premium motorcycle helmets, the commuter segment of the market is expected to showcase surging growth during the forecast period.

According to the Population Reference Bureau, North America, Latin America, and Europe had the highest degree of urbanization as of 2022. In North America, the share of the urban population touched 83% of the overall population in 2022, while in Europe, the share of the urban population stood at 75% during the same period.

Moreover, the growing number of road accidents is also increasing the demand for bike helmets, including premium helmets. According to the United Nations Economic Commission for Europe (UNECE) study on road accidents, motorcyclists are 26 times more likely to die in a traffic crash than drivers of passenger cars. Wearing an appropriate helmet improves their chances of survival by 42% and helps avoid 69% of injuries to riders. For instance,

According to the Indian Ministry of Road Transport and Highways, the number of road accidents in India sharply increased to 461.31 thousand in 2022 compared to 412.43 thousand in 2021, representing a Y-o-Y growth of 11.8% between 2021 and 2022.

Further, with the increasing cruising activities, like traveling using motorcycles to tourist spots and adventure rides, consumers are shifting their preference to premium quality helmets, as these offer higher safety and lower risk of head injuries during tours. Therefore, with increasing safety concerns and the launch of technologically advanced premium helmets with features such as built-in Bluetooth, the commuter segment of the market is expected to witness rapid growth during the forecast period.

Asia-Pacific Region to Dominate the Market during the Forecast Period

The Asia-Pacific region is expected to dominate the premium motorcycle helmet market in the coming years, attributed to the increasing sales of two-wheelers in countries such as India and China. The growing population in these countries, coupled with increasing traffic congestion, is leading to consumers' preference towards availing motorcycles rather than passenger cars, which, in turn, positively impacts the market for premium helmets across the Asia-Pacific region.

According to the Society of Indian Automobile Manufacturers (SIAM), two-wheeler domestic sales in India touched 15.9 million units in FY 2023 compared to 13.6 million units in FY 2022, recording a Y-o-Y growth of 16.91% between FY 2022 and FY 2023.

Further, according to the Association of Automobile Manufacturers (CAAM), motorcycle sales in China touched 1.45 million units in a single month of January 2022.

Further, with the enforcement of strict government regulations on safety standards to prevent any extreme fatalities due to road accidents, there exists a massive demand for premium motorcycle helmets across the Asia-Pacific region. As this region has the maximum consumer demand for motorcycles, it remains the most lucrative region from a long-term demand perspective. The motorcycle helmet safety regulators are involved in updating the safety standards for helmet manufacturers so that they are bound to provide the safest helmets to their customers and avoid any head injuries. For instance,

The Bureau of Indian Standards (BIS) removed the weight limit of 1.2 kg for two-wheeler helmets, which previously prevented the sales of imported helmets in the country. This is likely to allow several premium helmet brands to market and distribute the latest premium helmets in the country.

Moreover, the premium motorcycle helmet market across the Asia-Pacific region will be driven by the increasing electric two-wheeler sales in countries such as India, China, and South Korea in the coming years. The sales of electric two-wheelers are already picking its pace in this region, and therefore, present a lucrative opportunity for premium helmet manufacturers to integrate the market.

According to the Society of Manufacturers of Electric Vehicles (SMEV), electric two-wheeler sales in India touched 728 thousand in FY 2023 compared to 252 thousand in FY 2022, representing a Y-o-Y growth of 188.8% between FY 2023 and FY 2022.

With the optimistic outlook of two-wheeler sales across the Asia-Pacific region, coupled with the aggressive push by the government to implement strict safety standards, the premium motorcycle helmet market in this region is expected to showcase substantial growth during the forecast period.

Premium Motorcycle Helmets Industry Overview

The premium motorcycle helmet market is fragmented and highly competitive due to the presence of various international and regional players operating in the ecosystem. Some of the major players include AAGV (Subsidiary of Dainese), Shoei Co., Ltd, Schuberth GmbH, Arai Helmet Limited, HJC Helmets, Shark Helmets, Bell Helmets, Airoh Helmets, MT Helmets, and LS2 Helmets, among others. These players constantly engage in new product launches, partnerships, and capacity expansions to expand their business activities and cement their market positions. For instance,

In November 2023, SteelBird Hi-Tech India Limited announced the increase of its production capacity to 50,000 helmets per day at an outlay of Rs 105 crore (USD 12.6 million), exploring a new plant in Tamil Nadu and expanding its retail reach to launch a range of premium helmets including a Bluetooth variant. Further, the company stated that they are strategizing to launch 10 new premium helmet models by 2024 - made with carbon fiber, built-in Bluetooth, and high-end variants costing about Rs.15,000-20,000 (USD 180-240).

In November 2022, Schuberth introduced the next-generation E2 Flip-Up adventure helmet. The E2 comes with a two-position adjustable top vent as well as a newly enlarged spoiler featuring an air extractor to ensure optimal airflow when riding in the most challenging conditions.

In September 2022, Arai Helmet and Le Mans Corp. announced a new partnership agreement for distributing Arai Helmet products in the United States. The new partnership between these companies will enable the sales of Arai hand-crafted helmets and Arai genuine parts and accessories to dealers and their customers across the United States through their Parts Unlimited and Drag Specialties distribution operations.

The market is anticipated to witness the launch of various advanced premium helmet products with Bluetooth and smartphone connectivity in the coming years as these players try to gain a competitive edge in the industry.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Rising Popularity of Sports Bike to Foster the Growth of the Market
  • 4.2 Market Restraints
    • 4.2.1 High Cost of Premium Helmets Deter Market Growth
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION (Market Size in Value - USD)

  • 5.1 By Material Type
    • 5.1.1 Fiber Glass
    • 5.1.2 Carbon Fiber
    • 5.1.3 Plastics
    • 5.1.4 Other Material Types (Acrylonitrile Butadiene Styrene (ABS), etc.)
  • 5.2 By Distribution Channel
    • 5.2.1 Offline
      • 5.2.1.1 Motorcycle Showrooms
      • 5.2.1.2 Helmet Manufacturer Showrooms
      • 5.2.1.3 Aftermarket
    • 5.2.2 Online
  • 5.3 By End-User
    • 5.3.1 Commuters
    • 5.3.2 Racers
  • 5.4 By Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Rest of North America
    • 5.4.2 Europe
      • 5.4.2.1 Germany
      • 5.4.2.2 United Kingdom
      • 5.4.2.3 France
      • 5.4.2.4 Italy
      • 5.4.2.5 Rest of Europe
    • 5.4.3 Asia-Pacific
      • 5.4.3.1 China
      • 5.4.3.2 India
      • 5.4.3.3 Japan
      • 5.4.3.4 South Korea
      • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 Rest of the World
      • 5.4.4.1 South America
      • 5.4.4.2 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles*
    • 6.2.1 AGV (Subsidiary of Dainese)
    • 6.2.2 Shoei Co., Ltd
    • 6.2.3 Schuberth GmbH
    • 6.2.4 Arai Helmet Limited
    • 6.2.5 HJC Helmets
    • 6.2.6 Shark Helmets
    • 6.2.7 Bell Helmets
    • 6.2.8 Nolan Helmets
    • 6.2.9 Airoh Helmets
    • 6.2.10 MT Helmets
    • 6.2.11 Studds Helmets
    • 6.2.12 Suomy Motorsport SRL
    • 6.2.13 LS2 Helmets

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

  • 7.1 Implementation of Strict Government Regulations on Safety Standards to Fuel the Market Demand

8 PRICING ANALYSIS OF PREMIUM MOTORCYCLE HELMETS BY BRANDS/MODELS