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市場調查報告書
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1407037

專業音訊：市場佔有率分析、產業趨勢/統計、成長預測（2024-2029）

Professional Audio - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2024 - 2029
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球專業音訊市場規模預計將在 2024 年達到 117.4 億美元，並在 2024-2029 年預測期內以 6.5% 的複合年成長率成長，到 2029 年將達到 160.8 億美元。

專業音響市場-IMG1

不斷發展的娛樂生態系統，包括現場活動/音樂會、工作室製作和網路製作，正在刺激市場對先進防噪音音訊設備的需求。

主要亮點

  • 專業音訊市場受益於數位化的提高、高速網路的可用性以及智慧型手機普及的不斷提高。他們為廣告、音樂錄音和其他專業活動製作無噪音、無錯誤的音訊混音。除了上述好處外，它們還應用於酒吧、購物中心、體育設施、體育場等，以改善消費者和用戶的體驗。例如，餐廳經營者使用專業音響設備來增強用餐體驗。
  • 由於對高畫質和超高畫質音訊品質的需求不斷增加、Wi-Fi 和藍牙設備的普及不斷增加以及網路存取更加便捷，研究市場正在不斷擴大。透過智慧網路和其他區域網路進行通訊的進步使得遠端存取音訊設備成為可能。
  • 無線通訊的進步正在推動對專業音訊設備的需求。此外，對開發支援語音的智慧互動設備的投資不斷增加，為專業音訊設備市場創造了利潤豐厚的可能性。然而，高昂的初始設置成本和維護成本限制了市場的成長。
  • 專業音訊揚聲器有望與 AR/VR 設備整合。除了音樂之外，AR 設備還與音訊同步以提供虛擬體驗，反之亦然。聲音將像光環一樣伴隨著聽者，3D和環繞聲技術將開啟一個新的虛擬環境。在不久的將來，音樂將能夠與虛擬世界結合，創造全新的體驗。
  • 其他成長動力包括許多技術發展，包括將專業視音頻涵蓋物聯網和雲端運算平台。這些技術適用於現場活動、協作、安全、會議、學習和監控。其他因素，例如無人機、360 度攝影機和提供專業內容的虛擬實境系統的建造，以及通訊基礎設施的進步，預計將進一步推動市場發展。
  • 媒體和娛樂產業投資的增加預計將推動市場對專業視音響系統的需求。據印度品牌資產基金會（IBEF）稱，到 2024 年，印度媒體娛樂產業預計將達到 309 億美元。
  • 此外，專業音訊設備可在零售店中用於多種用途。零售商可以使用專業音響設備播放音樂來烘托氣氛，提供顧客愉快的購物體驗。音訊系統還可用於向消費者發佈公告，例如即將到來的促銷活動或商店關閉公告。它還可以用於現場音樂、作者朗讀和其他特殊活動，為消費者提供更豐富、更身臨其境的體驗。零售業對專業音訊產品不斷成長的需求正在推動市場參與者以研發投資和合作夥伴關係的形式創新新產品。例如，Black Box於2022年6月宣布將為Bose公司的專業音訊部門Bose Professional Solutions提供完整的設計和整合能力。該合作夥伴關係將側重於滿足美洲高等教育和零售市場的需求。
  • 專業音訊設備的高價格和支援高品質音訊系統所需的技術基礎設施有限，特別是在新興國家，可能會限制預測期內研究市場的成長。
  • 隨著通貨膨脹率上升以及各經濟體在應對新冠肺炎 (COVID-19) 大流行的影響，全球經濟可能會景氣衰退。世界新興經濟體將經歷停滯和支出減少。可支配收入的逐漸下降預計將對市場成長產生負面影響。

專業音訊市場趨勢

揚聲器領域預計將佔據主要市場佔有率

  • 企業部門對高階專業揚聲器的需求不斷成長將推動市場成長。隨著競爭的加劇，公司擴大部署音訊設備來促進和管理職場工作流程。如今，企業部門的視訊會議系統需要配備高階專業揚聲器。然而，由於材料品質、設計、耐用性、重量、品牌實力等原因，高階揚聲器的高成本，為市場成長帶來了挑戰。
  • 此外，物聯網和擴增實境(AR) 等先進技術的出現使得創新專業揚聲器的生產成為可能，這些揚聲器可用於音樂會、錄音和廣播工作室以及電影院等商業用途。一些公司正在採用 AR、從而為市場成長演變提供了有利可圖的機會。
  • 此外，在過去十年中，音樂節已成為競爭激烈的行業中的重要搖錢樹，該行業每年舉辦數十場活動，包括 Coachella、Lollapalooza 和 Outside Lands。在與主流音樂節日益普及的同時，數百個小型、小眾或特定流派的音樂節也蓬勃發展。
  • 例如，Live Nation 於 2022 年在全球舉辦了超過 4.36 萬場活動，高於 2021 年的 1.72 萬場活動。專業揚聲器在這些活動中的受歡迎程度預計將推動專業揚聲器領域的巨大成長。
  • 例如，2022 年 7 月底特律 Movement Festival 的許多舞池在 Movement 的多個舞台上採用了流線型裝備，配備 JBL VTX A12 揚聲器以及 B28 和 S28 低音炮，推出多功能 JBL VTX 系列線性陣列擴聲系統。
專業音響市場-IMG2

預計歐洲市場將高速成長

  • 歐洲的技術進步可能使製造商在預測期內獲得可觀的利潤。 Skype 和 Zoom 等通訊應用程式的整合以及消費者需求的不斷成長可能會進一步推動專業音訊市場向前發展。
  • 此外，消費者支出的增加也可能導致購買更多優質的音訊和視訊設備。由於英國疫苗接種計劃的迅速推出、與歐盟貿易關係的更大確定性以及限制的放鬆，2022 年消費者支出有所成長。預計這將成為所研究市場的成長機會。
  • 一些組織正在轉向基於 IP 的基礎設施，以增強其媒體管理工作流程。在歐洲，政府正在與多家公司合作，加強市場上的錄音和串流應用程式。例如，2022 年 9 月，Arbor 宣布推出基於 Matrox ST 2110 硬體和軟體技術的新型 IP SMPTE 2110 標準軟體產品組合。 Arbor 全新的基於 IP 的視訊管理解決方案支援歐洲政府機構和組織的各種串流媒體和錄製應用程式。
  • Arbor 的解決方案為政府機構提供廣播級音訊和視訊錄製，使用戶能夠完全控制所有音訊和視訊內容。 Arbor 為政府客戶提供多樣化的應用需求，包括專業的廣播品質影片、標準和未來性的平台。此類政府推出視音頻系統的舉措預計將有助於增加市場對專業音訊系統的需求。
  • 此外，市場上的供應商正在尋求策略性投資，以透過提供新產品來提高競爭力並迎合更廣泛的客戶群。例如，2022 年 1 月，為快速成長的內容製作市場提供優質品牌硬體產品和軟體解決方案的全球供應商 Vitec Imaging Solutions 宣布推出其用於演播室和現場表演音訊的頂級麥克風品牌。奧迪克斯公司
  • 此外，2023 年 1 月，思科在歐洲整合系統大會上宣布推出一套適用於 Microsoft Teams 的新協作設備，其中包括 Cisco Table，這是一款混合工作空間的定向桌面麥克風，可提高音訊互通性。Microphone Pro 已發布。

專業音訊行業概況

全球專業音訊市場呈現碎片化，參與者眾多，包括松下、Altec Lansing、三星電子（JBL、哈曼）和 Creative Technology Ltd。由於市場競爭激烈，企業不斷努力採用先進技術，創新整體產品。

  • 2023 年 4 月 - 專業音訊和燈光品牌 ATI Pro 宣布計劃與一家公司擴展到新德里市中心，以擴大其視野。即將推出的展示室將由多個部門組成，旨在成為技術先進產品的一站式解決方案。佔地超過 60,000 平方英尺，將設有精緻的展示室、專用演示室、進出口部門、專用服務中心和物流部門。
  • 2023 年 3 月 - Sennheiser 推出 Profile USB 麥克風，這是一款定向電容麥克風，為串流媒體和播客提供簡單時尚的解決方案。專業聲音可直接存取所有功能，因此播客、主播和遊戲玩家可以專注於他們的內容。側面位址麥克風為 MRP 10900 桌上型支架型，Profile Streaming Set 具有 3 點自鎖吊臂。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

  • 研究框架
  • 二次調查
  • 初步調查
  • 主要研究方法及主要受訪者
  • 對資料進行三角測量並產生見解

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買方議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間的敵對關係
  • 價值鏈分析
  • 評估宏觀經濟趨勢對市場的影響

第5章市場動態

  • 市場促進因素
    • 技術進步與創新
    • Wi-Fi 和藍牙裝置的普及提高
  • 市場抑制因素
    • 設備成本高

第6章市場區隔

  • 依產品
    • 揚聲器
    • 放大器
    • 混音主機
    • 麥克風
    • 耳機
    • 其他
  • 按類型
    • 有線
    • 無線的
  • 按行業分類
    • 公司
    • 場地/活動
    • 零售
    • 媒體娛樂
    • 其他
  • 按地區
    • 北美洲
    • 亞太地區
    • 歐洲
    • 其他地區

第7章 競爭形勢

  • 公司簡介
    • Bose
    • Panasonic
    • Altec Lansing
    • Sony
    • Samsung Electronics（JBL, Harman）
    • Yamaha
    • Creative technology Ltd
    • Klipsch Group Inc.
    • Pioneer
    • LEWITT GmbH
    • Seismic Audio

第8章投資分析

第9章市場的未來

簡介目錄
Product Code: 90783
Professional Audio - Market - IMG1

The Professional Audio Market size is estimated at USD 11.74 billion in 2024, and is expected to reach USD 16.08 billion by 2029, growing at a CAGR of 6.5% during the forecast period (2024-2029).

The evolving entertainment ecosystem, including live events/concerts, studio productions, and web production, has spurred the market's appetite for advanced, noise-proof audio equipment.

Key Highlights

  • The professional audio market has profited from growing digitalization, the availability of high-speed internet, and increasing smartphone adoption. These create noise and error-free audio mixes for commercials, music recordings, and other professional endeavors. Apart from the advantages listed above, these are also employed to enhance the consumer or user experience in bars, malls, sports complexes, and stadiums. For instance, restaurant operators enhance dining experiences with professional audio equipment.
  • The studied market is expanding due to the growing demand for HD and Ultra HD sound quality, enhanced penetration of Wi-Fi & Bluetooth-based devices, and simplicity of network access. Audio equipment can now be accessed remotely due to the developments in communication via smart networks or other local area networks.
  • Advancements in wireless communication have boosted the demand for professional audio equipment. In addition, the increased investment in developing voice-enabled smart interactive gadgets presents a lucrative potential for the professional audio equipment market. However, the expensive initial setup and maintenance costs limit the market's growth.
  • Professional audio loudspeakers are anticipated to find their merger with AR/VR devices. Along with the music, AR devices would work in sync with the audio to provide a virtual experience or vice-versa. The sound would accompany listeners like a halo, opening up new virtual environments due to 3D and surround sound technology. Soon, music is likely to be able to be combined with virtual worlds to create an altogether new experience.
  • Other growth-promoting factors include the numerous technological developments, such as the incorporation of pro AV with the Internet of Things and cloud computing platforms. These technologies function well for live events, collaboration, security, conferencing, learning, and monitoring. It is anticipated that additional factors, like the creation of drones, 360-degree cameras, and virtual reality systems to provide specialized content, as well as advancements in the telecommunications infrastructure, are likely to fuel the market even more.
  • The increasing investments in the media and entertainment industry, is expected to promote the demand for pro AV systems in the market. As per the India Brand Equity Foundation (IBEF), by 2024, the Indian media and entertainment industry is expected to reach USD 30.9 billion.
  • Further, professional audio equipment can be used in various ways in retail stores. Retailers can use professional audio equipment to play the music that sets the mood and creates a pleasant shopping experience for customers. The audio systems can be used to make announcements to shoppers, such as upcoming promotions or store closing announcements. They can also be used for live musical performances, author readings, or other special events, creating a richer and more immersive experience for shoppers. The increasing demand for professional audio products in the retail sector is driving the market players to innovate new products by way of investing in R&D and partnerships. For instance, in June 2022, Black Box announced that it would provide full design and integration capability for complete Bose Professional solutions, the division of Bose Corporation dedicated to pro audio ingenuity. The partnership would focus on addressing the requirements of higher education and retail markets across the Americas.
  • The high cost of professional audio equipment and the limited availability of technological infrastructure needed to support high-quality audio systems, especially in developing regions and countries, could restrain the growth of the studied market during the forecast period.
  • With inflation ballooning and economies still suffering the aftershocks of the Covid-19 pandemic, the onset of a global economic recession is likely to happen. Developed economies of the world would experience stagnation and compressed spending. A gradual erosion of disposable incomes is anticipated to impact market growth negatively.

Professional Audio Market Trends

The Loudspeakers Segment is Expected to Hold a Major Market Share

  • The increased demand for high-end professional loudspeakers in the corporate sector drives the market's growth. With increased competition, corporate organizations increasingly embrace sound equipment to ease and manage workplace workflow. Nowadays, implementing high-end professional speakers in video conferencing systems in the corporate sector has become necessary. However, the high cost of high-end speakers, due to the quality of materials, design, durability, weight, and branding, is challenging for the market's growth.
  • Further, the advent of advanced technologies like the IoT and augmented reality (AR) presents lucrative opportunities for the evolution of the growth of the market as several companies are adopting AR to manufacture innovative professional loudspeakers intended for usage in commercial purposes like music concerts, recording and broadcasting studios, and the cinemas.
  • Additionally, within the last decade, music festivals have become significant moneymakers in a competitive industry that sees numerous events yearly like Coachella, Lollapalooza, Outside Lands, etc. Hundreds of smaller, niche, or genre-specific festivals have flourished alongside the rise in mainstream music festivals' popularity.
  • For instance, Live Nation organized over 43.6 thousand events worldwide in 2022, an increase from 17.2 thousand events in 2021. The soaring popularity of professional speakers in these events is expected to offer tremendous growth to the professional loudspeakers segment.
  • For instance, in July 2022, many dancefloors at Detroit's Movement Festival deployed highly versatile JBL VTX Series line array sound reinforcement systems comprising streamlined rigs featuring JBL VTX A12 loudspeakers and B28 and S28 subwoofers for several of Movement's stages.
Professional Audio - Market - IMG2

Europe is Expected to Witness a High Market Growth

  • Technological advances in Europe may allow manufacturers to make significant gains over the forecast timeline. Integration of telecommunication applications like Skype and Zoom and growing consumer demand would further drive the Professional audio market forward.
  • Additionally, increased consumer spending is also likely to lead to more premium audio and visual equipment purchases. Consumer spending rose in 2022 due to the rapid rollout of the United Kingdom vaccination program, increased certainty surrounding trade relations with the European Union, and the relaxation of restrictions. This is expected to provide an opportunity for the growth of the studied market.
  • Several organizations are migrating to IP-based infrastructures to enhance their media management workflow. In Europe, the government has been collaborating with various companies with the aim of enhancing its recording and streaming application in the market. For instance, in September 2022, Arbor launched a novel IP SMPTE 2110 standards-based software portfolio built on Matrox ST 2110 hardware and software technologies. Arbor's new IP-based video management solutions support a wide range of streaming and recording applications for Europe's government agencies and organizations.
  • Arbor Solutions would be providing government organizations with broadcast-grade audio and video recordings and enabling users complete control over all audio and video content. Arbor offers its products to its customers in the government space for diverse range of applications like professional broadcast-quality video, standards, and future-proof platforms as essential requirements. Such initiatives by the government to adopt AV systems are expected to contribute to the increase in the demand for professional audio systems in the market.
  • Moreover, the vendors in the market are looking for strategic investments to gain a competitive edge and cater to a broader customer base through new product offerings. For instance, in January 2022, Vitec Imaging Solutions, a global provider of premium branded hardware products and software solutions to the proliferating content creation market, announced the acquisition of Audix which is the premier microphone brand for studio and live performance audio.
  • Further, in January 2023, at Integrated Systems Europe, Cisco introduced its new range of collaboration devices for Microsoft Teams and launched the new Cisco Table Microphone Pro, a digital and multi-directional table microphone for hybrid workspaces with audio interoperability advancements.

Professional Audio Industry Overview

The global professional audio market is fragmented, with the presence of several players like Panasonic, Altec Lansing, Samsung Electronics (JBL, Harman), Creative Technology Ltd., etc. Since the market is heavily competitive, the market players constantly strive to adopt advanced technologies and innovate comprehensive products.

  • April 2023 - Pro audio & lighting brand 'ATI Pro' announced its plans to expand its horizons with an upcoming corporate in the heart of New Delhi. With an aim to be a one-stop solution for technologically advanced products, the company's forthcoming showroom would consist of multiple divisions under one roof. Spread across an area of 60000 sq. ft, the corporate space would include an elaborate showroom, exclusive demo rooms, an exports & imports department, a dedicated service center, a logistics division, and many more.
  • March 2023 - Sennheiser launched the Profile USB microphone, a cardioid condenser microphone that presents an easy and stylish solution for streaming and podcasting. It incorporates professional sound with direct accessibility of all functions, allowing podcasters, streamers, and gamers to focus on their content. The side-address microphone is a table stand version at an MRP 10900, and the Profile Streaming Set with a 3-point self-locking boom arm.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumption and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

  • 2.1 Research Framework
  • 2.2 Secondary Research
  • 2.3 Primary Research
  • 2.4 Primary Research Approach and Key Respondents
  • 2.5 Data Triangulation and Insight Generation

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Value Chain Analysis
  • 4.4 Assessment of the Impact of Macro Economic Trends on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Technological Advancements and Innovations
    • 5.1.2 Increased Penetration of Wi-Fi- and Bluetooth-based devices
  • 5.2 Market Restraints
    • 5.2.1 High Equipment Cost

6 MARKET SEGMENTATION

  • 6.1 By Product
    • 6.1.1 Loudspeakers
    • 6.1.2 Power Amplifiers
    • 6.1.3 Mixing Consoles
    • 6.1.4 Microphones
    • 6.1.5 Headphones
    • 6.1.6 Others
  • 6.2 By Type
    • 6.2.1 Wired
    • 6.2.2 Wireless
  • 6.3 By End-User Vertical
    • 6.3.1 Corporate
    • 6.3.2 Venues and Events
    • 6.3.3 Retail
    • 6.3.4 Media and Entertainment
    • 6.3.5 Others
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Asia-Pacific
    • 6.4.3 Europe
    • 6.4.4 Rest of the World

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Bose
    • 7.1.2 Panasonic
    • 7.1.3 Altec Lansing
    • 7.1.4 Sony
    • 7.1.5 Samsung Electronics (JBL, Harman)
    • 7.1.6 Yamaha
    • 7.1.7 Creative technology Ltd
    • 7.1.8 Klipsch Group Inc.
    • 7.1.9 Pioneer
    • 7.1.10 LEWITT GmbH
    • 7.1.11 Seismic Audio

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET