全球在線住宿預訂市場：COVID-19 的增長、趨勢、影響和預測（2022-2027 年）

全球在線住宿預訂市場預計將繼續穩步增長，因為它在整個住宿市場中的份額不斷擴大。

據業內專家預測，到 2022 年，約 50% 的酒店預訂收入將來自在線，短期租賃的市場份額將更高。目前，大部分在線住宿市場由在線旅行社（OTA）等多家在線經紀人主導。

本報告調查了全球在線住宿預訂市場，並提供了市場概況，以及按平台、預訂模式、地區和進入市場的公司概況劃分的趨勢。

目錄

第一章介紹

第二章調查方法

• 分析研究方法
• 調查階段

第 3 章執行摘要

第 4 章市場動態和市場洞察

• 當前市場情況
• 市場動態
  • 促進因素
  • 抑製器
  • 市場機會
• 行業訴求——波特五力分析
• 價值鏈/供應鏈分析
• 行業政策法規
• 深入瞭解在線住宿預訂期間提供的各種優惠
• 洞察在線預訂系統中各利益相關方的價格分佈
• 信息系統管理技術進步
• 市場進入者實施的廣告策略
• 洞察銷售產品的創新策略

第 5 章市場細分

• 按平台
  • 移動應用
  • 網站
• 按預約方式
  • 第三方在線門戶
  • 直接/強制門戶
• 按地區
  • 北美
  • 亞太地區
  • 歐洲
  • 拉丁美洲
  • 中東/非洲

第6章競爭態勢

• 市場集中度概述
• 公司簡介
  • Expedia Group Inc.
  • Booking Holdings Inc.
  • Trip.com Group Ltd.
  • Airbnb Inc.
  • Tripadvisor Inc.
  • Oravel Stays Pvt Ltd
  • Traveloka Indonesia PT
  • HRS GmbH
  • Hotelbeds Group SL
  • Hostelworld Group
  • Agoda
  • Intercontinental Hotels Group

第7章市場投資機會

第 8 章市場未來展望

第9章附錄

第10章免責聲明和魔多情報

第11章投資分析

• 最近的併購

第 12 章全球在線住宿預訂市場的未來

第13章免責聲明

The market is expected to grow steadily in the future by increasing its share in the overall lodging market. It is anticipated by industry experts that by 2022, about 50% of the hotel booking revenues are to be derived online with an even higher share for short term rentals. The majority of the online accommodation market is presently controlled by several online intermediaries, such as online travel agencies (OTAs). The world's top two OTAs, Booking Holdings Inc., and Expedia Group Inc., together accounted for nearly 1 trillion room nights booked in 2017, according to company data. Direct suppliers, such as hotels, are recognizing the need to rack up their loyalty programs and highlight experiences in order to respond to the OTA threat. A group of market players that challenge both OTAs and hotels in the online category is peer-to-peer accommodation sharing platforms such as that of Airbnb which appeal to younger travelers especially. In the USA, the number of Airbnb users is projected to expand by more than 10 million between 2017 and 2022, and in the UK close to one in three individuals made reservations from specialized peer-to-peer platforms and apps. Recently, the prominent market trend which is on the rise of the mobile channel. The trend is especially pronounced in Latin America, where a double-digit share of mobile Internet users in Mexico and Argentina booked travel lodging on a mobile device according to the consumer surveys.

Key Market Trends

Increasing Internet Penetration has Huge Impact on the Market

Ecommerce is growing at an unprecedented rate in the entire world. People from every age right from children to the old get excited to shop online from numerous e-stores. Online shopping provides much more joy as compared to physical shopping stores. The reason being simple as there are a lot of websites and apps focusing on e-commerce. Thus, it has gotten easy to find anything one-store that one decides to buy immediately. Future suggests that it is expected to see unprecedented growth of the e-commerce that will further increase like never before with all the present technologies. The rate of online shopping is growing beyond measure and this is driving e-commerce owners crazy to keep their solid place in the online race. Thus, the online accommodation is gaining pace on similar lines across various regions in the world.

Sustainable Booking Practices are on the Rise to Encourage Eco-friendly Tourism

Eco-friendly accommodation bookings are mostly preferred in the global market with about 70% of the global travelers choosing to go the green way. Hotels are increasingly under pressure to react to the environmental changes and are actively informing customers about the factors that were making difference to meet the Climate Change challenges. Sustainable accommodation is the new trend observed across the globe. Many people are choosing to give back to the planet while enriching their travel and holiday stay experiences with sustainable hotels and their environmentally friendly business practices.

Competitive Landscape

Global Online Accommodation Market is fairly fragmented with a large number of established local players in each region across the globe. Few of the major players profiled in the global industry include Airbnb, Expedia, Tripadvisor, Trip.com Group Ltd., etc. Presently, TripAdvisor is considered to be one of the most influential travel and accommodation booking portals online. TripAdvisor claims 80% of all travelers will spend around four weeks researching a destination, taking the time to read reviews and hunting for unique travel tips to make their trip even better before booking. Studies suggest that more than 90% of travelers are influenced by traveler's reviews online, which makes TripAdvisor still leading the way in the entire market.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Deliverables
• 1.2 Study Assumptions
• 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

• 2.1 Analysis Methodology
• 2.2 Research Phases

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS AND INSIGHTS

• 4.1 Current Market Scenario
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Industry Attractiveness -Porter's Five Forces Analysis
• 4.4 Value Chain / Supply Chain Analysis
• 4.5 Industry Policies and Regulations
• 4.6 Insights on the various offers given while booking online accommodation
• 4.7 Insights on the price distribution of various stakeholders in the online booking systems
• 4.8 Technological Advancements in the information systems management
• 4.9 Advertising Strategies Implemented by the Market Players
• 4.10 Insights on the Innovative Strategies to sell the products

5 MARKET SEGMENTATION

• 5.1 By Platform
  • 5.1.1 Mobile Application
  • 5.1.2 Website
• 5.2 By Mode of Booking
  • 5.2.1 Third party online portals
  • 5.2.2 Direct / captive portals
• 5.3 By Geographical Region
  • 5.3.1 North America
    • 5.3.1.1 US
    • 5.3.1.2 Canada
    • 5.3.1.3 Rest of North America
  • 5.3.2 Asia Pacific
    • 5.3.2.1 China
    • 5.3.2.2 India
    • 5.3.2.3 South Korea
    • 5.3.2.4 Japan
    • 5.3.2.5 Rest of APAC
  • 5.3.3 Europe
    • 5.3.3.1 United Kingdom
    • 5.3.3.2 Italy
    • 5.3.3.3 Germany
    • 5.3.3.4 France
    • 5.3.3.5 Spain
    • 5.3.3.6 Rest of Europe
  • 5.3.4 Latin America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of Latin America
  • 5.3.5 Middle East and Africa
    • 5.3.5.1 United Arab Emirates
    • 5.3.5.2 Saudi Arabia
    • 5.3.5.3 South Africa
    • 5.3.5.4 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration Overview
• 6.2 Company Profiles
  • 6.2.1 Expedia Group Inc.
  • 6.2.2 Booking Holdings Inc.
  • 6.2.3 Trip.com Group Ltd.
  • 6.2.4 Airbnb Inc.
  • 6.2.5 Tripadvisor Inc.
  • 6.2.6 Oravel Stays Pvt Ltd
  • 6.2.7 Traveloka Indonesia PT
  • 6.2.8 HRS GmbH
  • 6.2.9 Hotelbeds Group SL
  • 6.2.10 Hostelworld Group
  • 6.2.11 Agoda
  • 6.2.12 Intercontinental Hotels Group

7 Investment Opportunities in the market

8 Future of the market

9 Appendix

• 9.1 Growth of the tourists in a particular geography in the past few years
• 9.2 Tourism industry growth in various regions of the world
• 9.3 Increase in the per capita income of important countries in each geographical region

10 Disclaimer and About us

11 INVESTMENT ANALYSIS

• 11.1 Recent Mergers and Acquisitions

12 Future Of Global Online Accomodation Booking Market

13 DISCLAIMER