日本能量飲料市場COVID-19 的增長、趨勢、影響和預測2023-2028

在 2022 年至 2027 年的預測期內，日本能量飲料市場的複合年增長率預計為 14.5%。

隨著長時間的工作和忙碌的生活方式變得司空見慣，罐裝能量飲料因其可用性和便利性而成為最受歡迎和大量消費的對象。 儘管由於 COVID-19 大流行而嚴重停工，但日本尚未完全停工。 對居民或企業的流動沒有限制。 因此，工作人口是能量飲料的主要消費者，幫助維持了對能量飲料的需求。 然而，據推測，在日本，罐裝能量飲料因其可用性和便利性而最受歡迎和消費。

能量飲料市場正在響應千禧一代不斷變化的需求和消費者偏好，他們認為能量飲料比其他碳酸飲料更健康。 因此，這些因素正在推動市場。

不過，隨著消費者養生意識的提高，腸胃潰瘍、胃食管反流病（GERD）、胃腸炎等腸道相關疾病的發生率下降，能量飲料的使用也基本都是益生菌，消費大大加快。

日本能量飲料市場趨勢

忙碌的生活方式推動了對能量飲料的高需求

日本是世界上工作時間最長的國家之一。 根據一項政府調查，大約四分之一的日本公司需要 80 小時或更多的加班時間，12% 的公司每月加班時間超過 100 小時。 由於消費者的健康意識不斷增強，許多日本消費者正從忙碌的生活方式轉向更健康的飲料，而不是軟飲料和碳酸飲料，導致對使用售貨亭、自動售貨機、能量飲料等功能性飲料的需求可以很容易地買到在專賣店購買的商品正在增加。 此外，RTD（即飲）飲料的消費量隨著工作繁忙的生活方式而增加，人們的喜好正在轉向罐裝飲料、加工飲料和速溶飲料，這推動了功能性飲料市場。

包裝創新推動能量飲料需求

能量飲料是一種在日本各地的商店中隨處可見的產品類別，因為它們的保質期很長，包裝尺寸多種多樣，而且非常方便。 在日本，能量飲料作為藥品、準藥品和碳酸飲料而廣為人知，並採用新穎的包裝來吸引新一代消費者。 然而，一些能量飲料巨頭正在花費巨資根據安全措施對其產品進行包裝。 例如，紅牛在其所有產品中都使用循環包裝技術，以確保可持續性並減少塑料的使用。 日本人傾向於在食品服務行業花費大量資金，而日本的能量飲料消費率適中。

其他好處

• Excel 格式的市場預測 (ME) 表
• 三個月的分析師支持

內容

第一章介紹

• 研究假設和市場定義
• 調查範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

• 市場驅動力
• 市場製約因素
• 波特的五力分析
  • 新進入者的威脅
  • 買方/消費者議價能力
  • 供應商的議價能力
  • 替代品的威脅
  • 競爭公司之間的敵對關係

第 5 章市場細分

• 按包裝風格
  • 瓶子（塑料、玻璃）
  • 可以
• 分銷渠道
  • 超市/大賣場
  • 專賣店
  • 便利店
  • 網上購物
  • 其他分銷渠道

第六章競爭格局

• 最活躍的公司
• 最常採用的策略
• 市場份額分析
• 公司簡介
  • The Coca-Cola Company
  • Red Bull GmbH
  • Otsuka Pharmaceutical Co. Ltd
  • Taisho Pharmaceutical Co. Ltd
  • Monster Beverage Corporation
  • Rockstar Inc.
  • PepsiCo Inc.
  • Osotspa Ltd
  • Suntory Holdings Ltd
  • Takeda Consumer Healthcare Company Ltd

第七章市場機會與未來趨勢

第 8 章 COVID-19 對市場的影響

The Japanese energy drink market is estimated to register a CAGR of 14.5% during the forecast period 2022-2027.

By packaging, the canned energy drink segment is estimated to be the most preferred and highly consumed owing to its easy availability and convenience as long working schedules and hectic lifestyles become the norm. Despite stringent lockdowns due to the COVID-19 pandemic, Japan has not faced complete lockdowns. No restrictions were placed on residents' movements and businesses. Hence, the working population, which is one of the major consumers of energy drinks, helped the demand for energy drinks stay afloat. However, in Japan, canned energy drinks are estimated to be the most preferred and highly consumed product owing to their easy availability and convenience.

The energy drink market caters to the demand and changing consumer preferences of a large population of millennials in the country owing to their perception that energy drinks are superior to other carbonated drinks in terms of health benefits. Therefore, factors such as these are driving the market studied.

However, increasing consumer awareness of maintaining good health leads to the reduced frequency of gut-related disorders, like ulcers, Gastroesophageal Reflux Disease (GERD), gastroenteritis, etc., which is accelerating the consumption of energy drinks, basically probiotics, to a large extent.

Japan Energy Drink Market Trends

Hectic Lifestyles Leading Toward High Demand for Energy Drinks

Japan has among the longest working hours in the world. According to a government survey, approximately one-fourth of Japanese companies required their employees to work more than 80 hours of overtime, and 12% of companies had employees breaking the mark of 100 hours a month. Due to the rise in health consciousness among consumers, most Japanese consumers are shifting toward healthier alternatives to soft drinks and carbonated beverages due to their hectic lifestyle, which, in turn, has led to a rise in demand for functional beverages, like energy drinks, especially through kiosks, vending machines, and specialist retail stores that are easily available.​ The increasing consumption of ready-to-drink (RTD) beverages in line with the hectic schedules of consumers due to their work lifestyles has moved their preference toward canned, processed, or ready-to-eat drinks, which is propelling the functional drink market in Japan.

Innovation in Packaging Accelerating the Demand for Energy Drinks

Energy drinks, as a product category, are found widely in stores across the country due to their longer shelf life, range of packaging sizes, and convenience. In Japan, energy drinks are famous as pharmaceutical drugs, quasi-drug, and carbonated beverages with innovative packaging to attract new generations of consumers. However, several giant manufacturers of energy drinks are spending huge amounts on product packaging in line with safety measures. For instance, Red Bull has been employing circular packaging technology in all its products to ensure sustainability and decrease plastic usage. The Japanese population tends to spend a significant amount on the foodservice sector, and the country is witnessing a decent consumption rate of energy drinks.

Japan Energy Drink Market Competitor Analysis

The Japanese energy drink market is highly competitive, and the majority of the market share is held by key players, including The Coca-Cola Company, Rockstar Inc., Red Bull GmbH, Taisho Pharmaceutical Holdings, and Otsuka Pharmaceutical Co. Ltd. Manufacturers are focusing on creating wider distribution channels in order to cope with the rising competition and increasing consumer demand for energy drinks in the country. In addition, key players are relying on online distribution channels for the marketing and branding of their products. Advanced distribution network and manufacturing expertise offer an upper edge to manufacturers to expand their range of products across the country.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Drivers
• 4.2 Market Restraints
• 4.3 Porter's Five Forces Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 By Packaging Type
  • 5.1.1 Bottles (Plastic and Glass)
  • 5.1.2 Cans
• 5.2 Distribution Channel
  • 5.2.1 Supermarkets/Hypermarkets
  • 5.2.2 Specialty Stores
  • 5.2.3 Convenience Stores
  • 5.2.4 Online Retail Stores
  • 5.2.5 Other Distribution Channels

6 COMPETITIVE LANDSCAPE

• 6.1 Most Active Companies
• 6.2 Most Adopted Strategies
• 6.3 Market Share Analysis
• 6.4 Company Profiles
  • 6.4.1 The Coca-Cola Company
  • 6.4.2 Red Bull GmbH
  • 6.4.3 Otsuka Pharmaceutical Co. Ltd
  • 6.4.4 Taisho Pharmaceutical Co. Ltd
  • 6.4.5 Monster Beverage Corporation
  • 6.4.6 Rockstar Inc.
  • 6.4.7 PepsiCo Inc.
  • 6.4.8 Osotspa Ltd
  • 6.4.9 Suntory Holdings Ltd
  • 6.4.10 Takeda Consumer Healthcare Company Ltd

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET