NEWS: 公告在東京證券交易所JASDAQ標準市場新上市

市場調查報告書

澳洲的花卉園藝市場-成長,趨勢,Covid-19的影響,及預測(2021∼2026年)

Australia Floriculture Market - Growth, Trends, Covid-19 Impact, and Forecasts (2021 - 2026)

出版商 Mordor Intelligence Pvt Ltd 商品編碼 1005982
出版日期 內容資訊 英文 70 Pages
商品交期: 2-3個工作天內
價格
澳洲的花卉園藝市場-成長,趨勢,Covid-19的影響,及預測(2021∼2026年) Australia Floriculture Market - Growth, Trends, Covid-19 Impact, and Forecasts (2021 - 2026)
出版日期: 2021年04月21日內容資訊: 英文 70 Pages
簡介

澳洲的花卉園藝的市場規模,在預測期間(2021∼2026年)中預計以4.1%的年複合成長率擴大。

由於限制,大型活動的規模縮小,對蒂佩特玫瑰的需求減少,農場在 2020 年的收入僅為平時的四分之一。這影響了國家的整體花卉市場。然而,雖然主要海外國家都在努力銷售鮮花,澳洲的花卉種植者的趨勢正發生變化。由於大流行以及供需的變化,澳洲人再次直接接觸當地種植者。

本報告提供澳洲的花卉園藝市場相關調查,市場概要,以及花的各類型趨勢,貿易趨勢分析等資訊。

目錄

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 市場動態

  • 市場概要
  • 市場推動因素
  • 市場阻礙因素
  • 波特的五力分析
  • 國家概況
    • 大環境分析

第5章 市場區隔

  • 花的各類型
    • 玫瑰
    • 鬱金香
    • 菊花
    • 非洲菊
    • 小蒼蘭
    • 百合
    • 蘭花
    • 苗木
    • 其他

第6章 價值鏈分析與貿易分析

  • 價值鏈分析
  • 流通管道分析
  • 貿易分析
    • 進口分析
    • 出口分析

第7章 市場機會及趨勢

第8章 COVID-19對市場的影響

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: 71947

Australian floriculture market is projected to register a CAGR of 4.1% during the forecast period(2021-2026). Due to the restrictions, there is a downsizing of major events, reduced demand for Tippet's roses, and the farms were able to make only a quarter of their usual revenue in 2020. This affected the overall flower market in the country.​ However, while major overseas countries were struggling to sell their flowers, the trend was changing for flower growers in Australia. Due to the pandemic, and the change in supply and demand, Australians are going direct to local growers again.​

In Australia, there is a high demand for flowers in February for Valentine's day, May for Mother's day, and December for Christmas. Among all the types of flowers rose is a highly demanded flower in the country. The cultivation of flowers occurs majorly in the high-tech glasshouses, lower-tech protected cropping, and outdoor fields. Perth, Wimmera, South East Queensland, Northern Rivers, Central Coast, and Melbourne are the major flower-producing areas in Australia. In recent years, an expansion of the native flower industry has been observed, with the entry of large numbers of new growers. Most of the industry is now located along the coast, with a strong focus on the Mid North Coast and North Coast regions. According to the Australian Horticulture Statistics Handbook, New South Wales and Victoria were the leading importers of flowers in the country, with an import value of USD 27.4 million and USD 24.8 million, respectively, in 2020. Therefore, growing demand from the consumer and the high export potential of the market are the key factors supporting the market growth.

Key Market Trends

Growing Export of Flowers

Australia is one of the top exporters of cut flowers across the world. The flower market in Australia is dynamic, and this growing industry is defined by three major components, namely, growers, wholesalers, and retailers. ​ The country is the largest producer of cut flowers, as well as a critical exporter to Asia-Pacific countries. Thus, the increased demand for cut flowers globally is driving the export market in Australia. The main export markets of floriculture are Japan, China, the United States, the Netherlands, and South Korea. ​

Japan remains one of the largest single markets for Australian-grown flowers. Most flowers are distributed to Japan through the auction system. Factors, such as the availability of various native flowers and protea species, offer the best prospects for the growth of exports to Japan.​ In 2020, Australia exported 13,728 thousand units of cut flowers worth USD 3,113 thousand. The demand for flowers for bouquets and ornamental purposes across the world is supporting the growth of Australian exports.​

Rose Dominate the Market

Fresh flowers play a unique role in our lives, both in celebration and in sorrow. Unlike other horticultural crops, demand for fresh flowers like the rose is often related to fashion trends. It is considered as most idealist flower because of its fragrance, different shapes, and colors. They also hold an emotional association with the people.​ Roses are deciduous plants and become dormant during winters. Hence, they can be grown in every state and territory of Australia with proper care and conditions. Wollerton Old hall rose, coconut ice rose, and fearless rose is the three common varieties grown in the country.​

According to a report in Australia in 2018, regular wine drinkers choose rose not only in summer but throughout the year. Also, the consumption is equal between males and females. This drives the rose market by increased sales of roses in the country. Hence, due to the demand for Valentine's day and its application in wines in the country, the consumption of fresh roses is increasing, coupled with the increased imports from Kenya, which is driving the Australian floriculture market during the forecast period.​

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Bargaining Power of Suppliers
    • 4.4.2 Bargaining Power of Buyers
    • 4.4.3 Threat of New Entrants
    • 4.4.4 Threat of Substitutes
    • 4.4.5 Intesity of Competitive Rivalry
  • 4.5 COUNTRY PROFILE
    • 4.5.1 PESTLE Analysis

5 MARKET SEGMENTATION

  • 5.1 By Type of Flower
    • 5.1.1 Rosa
    • 5.1.2 Tulipa
    • 5.1.3 Chrysanthemum
    • 5.1.4 Gerbera
    • 5.1.5 Freesia
    • 5.1.6 Lily
    • 5.1.7 Orchids
    • 5.1.8 Nursery Stocks
    • 5.1.9 Others

6 VALUE CHAIN ANALYSIS & TRADE ANALYSIS

  • 6.1 Value Chain Analysis
  • 6.2 Distribution Channel Analysis
  • 6.3 Trade Analysis
    • 6.3.1 Import Analysis
    • 6.3.2 Export Analysis

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET