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市場調查報告書

聖誕樹的北美市場:成長,趨勢,COVID-19的影響,預測(2021年∼2026年)

North America Christmas Tree Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

出版商 Mordor Intelligence Pvt Ltd 商品編碼 1005962
出版日期 內容資訊 英文 95 Pages
商品交期: 2-3個工作天內
價格
聖誕樹的北美市場:成長,趨勢,COVID-19的影響,預測(2021年∼2026年) North America Christmas Tree Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
出版日期: 2021年04月21日內容資訊: 英文 95 Pages
簡介

北美的聖誕樹的市場規模,預計2021年∼2026年的預測期間內將以約4.3年複合成長率成長。

Covid19和2008年的經濟衰退導致聖誕樹短缺,因為種植樹木需要8到12年的時間,而在2008年經濟衰退的高峰期,農民幾乎沒有動力以正常水準種植樹木。這些因素的綜合作用使聖誕樹在過去一年中更難找到且價格更高。因此,COVID-19對市場帶來了大的影響。近年來,與人工變種相比,千禧一代對環境可持續性的意識日益增強,加上自上次經濟衰退以來生產模式的轉變,增加了該地區現鋸真聖誕樹的銷售量。

本報告提供聖誕樹的北美市場調查,市場概要,市場成長要素及阻礙因素分析,市場機會,COVID-19的影響,各類型、各地區的市場規模的變化與預測,競爭情形,主要企業的簡介等,系統性資訊。

目錄

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 市場動態

  • 市場概要
  • 市場原動力
  • 市場阻礙因素
  • 波特的五力分析

第5章 市場區隔

  • 各類型
    • 花旗松
    • 貴族冷杉
    • 弗雷澤冷杉
    • 香脂冷杉
    • 其他
  • 各地區
    • 美國
    • 加拿大
    • 墨西哥
    • 其他

第6章 競爭情形

  • 最常採用的策略
  • 市場佔有率分析
  • 企業簡介
    • JG Brands
    • Mr. Jingle's Christmas Trees
    • Big John's Trees
    • Tree Towne Christmas Trees
    • Grobe's Nursery and Garden Centre
    • Santa's Trees
    • Bastein Christmas Tree Farm
    • Z &Z Christmas Trees
    • Saanichton Christmas Tree Farm

第7章 趨勢

第8章 市場的COVID-19影響的評估

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目錄
Product Code: 70110

The North America Christmas tree market is estimated to grow at a CAGR of around 4.3%, during the forecast period (2021-2026). The Covid 19 and 2008 recession has led to a shortage of Christmas trees because growing trees take 8 to 12 years, and at the height of the Recession in 2008, farmers had little incentive to plant trees at their typical levels. A combination of these factors has made Christmas trees harder to find and more expensive in the past year. Hence, COVID-19 had a significant impact on the market. A growing awareness of environmental sustainability amongst the millennials, when compared to artificial variants, coupled with a paradigm shift in production since the last recession, has augmented the sales of fresh-cut real Christmas trees in the region, in recent years. Moreover, price-competitiveness of the real trees, which were sold at an average price of USD 81.0 per tree in the United States, as against USD 107.0 for a fake tree in 2019, aided by wider accessibility to freshly cut farm trees through both online and offline retail platforms, are expected to further drive the sales of real Christmas trees in the region, during the forecast period. The United States was the largest market for Christmas trees in 2019. According to the National Christmas Tree Association, the retail sales value of the Christmas trees reached USD 2.56 billion in 2018, an increase of about 25.5% from USD 2.04 billion in 2016. Moreover, the sales volume in 2018 rose by almost 5 million, despite a rise in average prices by USD 5.0 when compared to the previous year, as stated by Tim O'Connor, Executive Director of The National Christmas Tree Association.

Key Market Trends

Growing Consciousness Towards Environmental Sustainability

The growing demand for real Christmas trees can be primarily attributed to environmental consciousness driving the purchase decisions of consumers, as millennial households are increasingly looking for biodegradable and recyclable options. This further corroborates a shortage in the domestic supply in the region as trees once planted need 7 to 10 years to grow. Although a sizeable portion of trees planted in eastern Canada is shipped to the United States every year, demand in the destined market still outpaces the exports. Real Christmas trees can also be recycled for a considerable amount of time without any underlying threat to the environment and can also be turned into mulch or biofuel. According to the National Christmas Tree Association, although the average price of a real Christmas tree reached USD 81.0 in the United States in 2018, it was followed by an unchanged demand during the year, while a PVC tree costing USD 107.0, on an average, witnessed 21.1 million sales during the same year. In Canada, the demand has grown by almost 15% since 2015 and with a declining number of farms amidst shortage in operations by senior farmers, a new wave of young farmers is expected to fill the documented gap in the country, thus, stabilizing the domestic supply in response to the growing demand, in the coming years. Moreover, in 2018, Amazon responded to the reinvigorated trend of purchasing real Christmas trees by beginning to ship live trees, including Douglas firs and Norfolk Island pines, across the region.

United States The Largest Market for Christmas Trees

The United States remained the largest market for Christmas trees in North America in 2019. As per the National Christmas Tree Association, the total retail sales of real Christmas trees in the country reached USD 2.56 billion in 2018, when compared to USD 1.32 billion in 2015. The Association also reported that 26.2 million real Christmas trees were purchased in 2018 and retail chains such as Choose & Cut Farm contributed to the highest share of 32.0% followed by Walmart, Home Depot, and Loews choose contributed a share of 24% in the retail sales during the same year, retail lots with 17.0%, nurseries, and garden centers 13.0%, and others. Furthermore, the growing inclination of millennial consumers towards traditional and environmentally sustainable trees is further anticipated to lead the market for real Christmas trees to grow, during the forecast period.

Competitive Landscape

The market for Christmas trees in North America is highly fragmented as numerous players occupy the market with annual supplies of Christmas trees throughout the region. The players are vying for a significant market share by expanding franchises in strategic locations across the country. Moreover, some of the players operate an extensive distribution network and retail partnerships to cater to the growing demand across all major countries in North America. Some of the most active companies selling real Christmas trees include J.G Brands, Mr. Jingle's Christmas Trees, Big John's Trees, Tree Towne Christmas Trees, Santa's Trees, Grobe's Nursery and Garden Centre, Z & Z Christmas Trees, and Bastein Christmas Tree Farm, among others.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Bargaining Power of Buyers
    • 4.4.2 Bargaining Power of Suppliers
    • 4.4.3 Threat of Substitutes
    • 4.4.4 Threat of New Entrants
    • 4.4.5 Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Douglas Fir
    • 5.1.2 Noble Fir
    • 5.1.3 Fraser Fir
    • 5.1.4 Balsam Fir
    • 5.1.5 Other Types
  • 5.2 Geography
    • 5.2.1 United States
    • 5.2.2 Canada
    • 5.2.3 Mexico
    • 5.2.4 Rest of North America

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 J.G Brands
    • 6.3.2 Mr. Jingle's Christmas Trees
    • 6.3.3 Big John's Trees
    • 6.3.4 Tree Towne Christmas Trees
    • 6.3.5 Grobe's Nursery and Garden Centre
    • 6.3.6 Santa's Trees
    • 6.3.7 Bastein Christmas Tree Farm
    • 6.3.8 Z & Z Christmas Trees
    • 6.3.9 Saanichton Christmas Tree Farm

7 MARKET OPPORTUNITIES & FUTURE TRENDS

8 AN ASSESSMENT OF COVID-19 IMPACT ON THE MARKET​