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Middle East Poultry Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

出版商 Mordor Intelligence Pvt Ltd 商品編碼 1005797
出版日期 內容資訊 英文 140 Pages
商品交期: 2-3個工作天內
家禽的中東市場:成長,趨勢,COVID-19的影響,預測(2021年∼2026年) Middle East Poultry Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
出版日期: 2021年04月21日內容資訊: 英文 140 Pages





第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 市場動態

  • 市場推動要素
  • 市場阻礙因素
  • 波特的五力分析

第5章 市場區隔

  • 各產品類型
    • 新鮮
    • 冷凍
    • 冷藏
  • 各銷售管道
    • On-trade(食品服務)
    • Off-Trade(直接販賣通路)
  • 各地區
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 科威特
    • 卡達
    • 阿曼
    • 巴林
    • 其他中東

第6章 競爭情形

  • 主要企業採用的策略
  • 市場佔有率分析
  • 企業簡介
    • Emirates National Food CC LLC(Al Rawadh Foods)
    • Arasco
    • BRF SA
    • Al Watania Poultry
    • Almarai
    • JBS SA
    • Al'Saffa Foods SAOG
    • Al-Jazeera Group
    • Al Islami Foods
    • Al-Kabeer Group ME
    • Fakieh Farms(Fakieh Group)
    • Tanmiah Food Group

第7章 市場機會及趨勢

第8章 對產業的COVID-19的影響


Product Code: 67913

The middle east poultry market was valued at USD 26,871.73 million in 2020, and it is projected to recording a CAGR of 6.08% during the forecast period, 2021-2026.

  • The COVID-19 pandemic hampered the sale and consumption of poultry and other food and beverages products in Middle Eastern countries including the United Arab Emirates and Saudi Arabia, as most of the foodservices have either shut or decreased their operations. However, the sales of food products, including poultry through e-commerce resulted in supporting the market penetration during the pandemic. Statistics based on an online survey conducted by Dubai-based Choueiri Group revealed that in the month of April 2020, 55% of the population purchased grocery items via. online channels. On the contrary, only 6% used to practice online buying before the outbreak, which depicts the vast transformation of the country technologically.
  • Over the medium-term, the increase in the demand for animal protein, along with the increasing preference for low-fat and high-protein diet among the consumers is expected to lead to a remarkable increase in the consumption of poultry meat. As modern trade channels continue to expand, the demand for chilled and frozen poultry meat is expected to increase rapidly during the forecast period.
  • The poultry market across the Middle Eastern region is expected to stay as import-dependent, since weather conditions, along with less availability of arable land hinders expansion growth. However, R&D in terms of enhancing the poultry genetics is in line and once achieved, specific countries might produce enough to suffice domestic consumption.

Key Market Trends

Growing Demand for Poultry in Food Service Sector

The food sector has been prominent across most of the international ground and has witnessed a strong acceptance among the Middle Eastern consumers. The foodservice sector has surfaced as one of the most promising sectors in the region and has grown exponentially over the past years with increasing investments, with a trend of pointing towards an enduring future growth. For instance, in partnership with Pearl Investments in 2016, the U.S. fast-food chain, Smashburger, began its expansion in the United Arab Emirates and Qatar, and planned to open 26 restaurants across the two countries over the next several years, in countries such as the United Arab Emirates and Qatar.

The growing demand for poultry meat, inclusive of products, such as processed burger and sausages, is expected to have a significant penetration across the foodservice sector, mostly through the QSR segment. Moreover, poultry meat is anticipated to be one of the most preferred choices among consumers, citing regular protein intake, and readily available products across retail shelves and restaurant menus.

Increasing Domestic Poultry Production as well as Imports

According to a report by the Ministry of Development and Planning Statistics (MDPS) for 2013-2017, countries, such as Qatar, have gained some self-sufficiency in poultry meat that stood at 10% while the same for eggs was 14%. Most of the demand in the region is met through imports. Moreover, governments in the region have been continuing to provide various types of assistance to domestic poultry farms. For instance, in January 2020, the Saudi Arabian government removed most subsidies on imported animal feed and, in the case of poultry, moved to subsidies based on production. Thus, increasing domestic poultry production, driven by increasing government inititatives, suported by imports are expected to boost the market for poultry products.

Competitive Landscape

Middle East poultry market is competitive, with numerous domestic and regional players distributing their meat offerings. Leading market players are strongly competing in the product portfolio, quality, and certifications, with some of the major competitive strategies being expansions and partnerships. Moreover, the market depicts a wide presence of unorganized butchers and meat shops catering to the market on a domestic level. The poultry meat market of across is dominated by key organized players operating on a large scale across the country and the whole of the Middle East. Owing to this factor, Al-Watania Poultry, Fakieh Farms (Fakieh Group), Almarai Company, and Tanmiah Food Group are some of the leading market players. To widen their scope of operations and expand the business opportunities, leading meat manufacturers are expanding their meat business in the region by increasing their production units and launching their new product lines to gain a competitive advantage

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support



  • 1.1 Study Assumptions and Study Deliverables
  • 1.2 Scope of the Study




  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Intensity of Competitive Rivalry


  • 5.1 Product Type
    • 5.1.1 Fresh
    • 5.1.2 Frozen
    • 5.1.3 Chilled
  • 5.2 Distribution Channel
    • 5.2.1 On-Trade (Foodservice)
    • 5.2.2 Off-Trade
      • Specialty Stores
      • Hypermarkets/ Supermarkets
      • Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 Saudi Arabia
    • 5.3.2 United Arab Emirates
    • 5.3.3 Kuwait
    • 5.3.4 Qatar
    • 5.3.5 Oman
    • 5.3.6 Bahrain
    • 5.3.7 Rest of Middle East


  • 6.1 Strategies Adopted By Leading Players
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Emirates National Food CC LLC (Al Rawadh Foods)
    • 6.3.2 Arasco
    • 6.3.3 BRF SA
    • 6.3.4 Al Watania Poultry
    • 6.3.5 Almarai
    • 6.3.6 JBS SA
    • 6.3.7 Al'Saffa Foods SAOG
    • 6.3.8 Al-Jazeera Group
    • 6.3.9 Al Islami Foods
    • 6.3.10 Al-Kabeer Group ME
    • 6.3.11 Fakieh Farms (Fakieh Group)
    • 6.3.12 Tanmiah Food Group