窗膜市場 - 增長、趨勢和預測 (2023-2028)
市場調查報告書
商品編碼
1273528

窗膜市場 - 增長、趨勢和預測 (2023-2028)

Window Films Market - Growth, Trends, and Forecasts (2023 - 2028)

出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

在預測期內,全球窗膜市場預計將以超過 5% 的複合年增長率增長。

主要亮點

  • COVID-19 大流行對建築業產生了負面影響。 由於物流和原材料供應不足,該行業面臨挑戰。 不過,疫情後汽車行業產銷增長拉動了行業增長。
  • 從中期來看,對減少碳足蹟的重視以及消費者對安全保障的日益關注是推動市場增長的主要因素。 然而,窗膜安裝需要一定的專業知識,技術和安裝問題需要改進,以推動窗膜市場的增長。
  • 此外,人們對紫外線 (UV) 保護的興趣日益濃厚,預計將為該行業帶來新的增長機會。 亞太地區主導市場,預計在預測期內將呈現最高的複合年增長率 (CAGR)。

窗膜市場趨勢

建築和施工主導市場

  • 窗膜主要用於建築領域以控制太陽輻射,因為它們反射太陽的熱量並保持結構和建築物內部的舒適溫度。 窗膜主要用於建築行業的太陽能控制,因為它們能夠反射來自太陽輻射的熱量,並在結構和建築物內保持舒適的溫度環境。
  • 在建築領域,使用裝飾膜、防紫外線 (UV) 膜、隱私膜、防眩光膜、防塗鴉膜、隔熱膜和安全膜等窗膜。 到 2030 年,全球建築業預計將達到 8 萬億美元,主要由印度、中國和美國等國家推動。
  • 中國正處於建築業的大繁榮時期。 該國擁有世界上最大的建築施工市場,佔全球建築投資總額的 20%。 到 2030 年,預計僅中國就將在建築方面投資約 13 萬億美元。
  • 到 2022 年 9 月,印度在建築和開發領域(城鎮、住房、建築基礎設施和建築開發項目)獲得了 260 億美元的外國直接投資 (FDI)。 到 2022 年,美國私人建築支出將增加,幾乎是公共部門建築支出的四倍。 美國在建築業中佔有很大份額,2022 年的年度支出超過 17.93 億美元。
  • 根據美國人口普查局 (USCB) 的數據,經季節性因素調整後的私人建築支出年率為 14,271 億美元,比 11 月份修正後的數字 14,329 億美元下降 0.4%。 因此,上述發展預計將在未來幾年推動建築行業對窗膜的需求。
窗膜市場-IMG1

亞太地區主導市場

  • 預計亞太地區將主導市場,其中中國和印度佔據最大份額。 按 GDP 計算,中國是該地區最大的經濟體。 中國是增長最快的經濟體之一,也是當今世界上最大的生產基地之一。 該國的製造業是該國經濟的主要貢獻者之一。 中國是亞太地區建築活動最多的國家之一,工業和建築業約佔 GDP 的 50%。
  • 預計該國的人口結構將繼續刺激住宅建設的增長。 家庭收入水平上升和人口從農村向城市遷移的結合預計將繼續推動該國住宅建築行業的需求。 公共和私營部門對經濟適用房的更多關注將推動住宅建築行業的增長。
  • 印度是建築業最大的市場,預計在房地產和城市發展領域也會增長。 根據印度品牌資產基金會 (IBEF) 的數據,到 2030 年,印度房地產行業可能達到 1 萬億美元,並在 2025 年佔該國 GDP 的 13% 左右。 預計這將增加窗膜市場的需求並推動該地區的市場。
  • 建築行業的需求似乎表現良好,但隨著大流行病後市場需求的增加,該國的汽車行業也在增長。 2021 年汽車產量增長 30%。 機動車保有量從2020年的3394萬輛增加到2021年的4399萬輛。 此外,到 2022 年,南亞國家在國內銷售了超過 1300 萬輛兩輪車。 印度政府制定了一個目標,使該國大多數兩輪車都實現電氣化。
  • 此外,到 2021 年,中國汽車行業的總銷量將達到 2620 萬輛,其中約 2150 萬輛是乘用車。 中國最大的汽車製造商是上汽集團,2021 年銷量約為 276 萬輛。 2022年4月中國乘用車銷量約為965萬輛,商用車銷量約為216萬輛。
  • 鑑於這些因素,預計該地區的窗膜市場在預測期內將穩步增長。
窗膜市場-IMG2

窗膜行業概覽

全球窗膜市場是分散的,前兩家公司佔據全球市場的大部分份額,而其他公司的份額有限。 市場上的主要參與者包括Eastman Chemical Company、3M、Avery Dennison Corporation、Saint-Gobain、Lintec Corporation等。

其他福利:

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

內容

第 1 章介紹

  • 調查先決條件
  • 本次調查的範圍

第 2 章研究方法論

第 3 章執行摘要

第 4 章市場動態

  • 促進因素
    • 對安全可靠的窗膜的需求不斷擴大
    • 減少碳足蹟的重要性與日俱增
  • 抑制因素
    • 技術、保修和安裝問題
    • 智能玻璃市場增長
    • 汽車產量下降
    • COVID-19 造成的不利情況
  • 工業價值鏈分析
  • 波特的五力分析
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭程度

第 5 章市場細分

  • 類型
    • 防紫外線膜
    • 裝飾膜
    • 安全保護膜
    • 隱私電影
    • 絕緣膜
    • 其他類型
  • 最終用戶行業
    • 汽車相關
    • 建築和建築材料
      • 住宅
      • 商業
      • 基礎設施/設施
    • 船隻
    • 其他最終用戶行業
  • 地區
    • 亞太地區
      • 中國
      • 印度
      • 日本
      • 韓國
      • 澳大利亞和新西蘭
      • 東盟國家
      • 其他亞太地區
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
    • 歐洲
      • 德國
      • 英國
      • 意大利
      • 法國
      • 西班牙
      • 北歐國家
      • 其他歐洲
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東和非洲
      • 沙特阿拉伯
      • 阿拉伯聯合酋長國
      • 南非
      • 其他中東和非洲地區

第 6 章競爭格局

  • 併購、合資、合作、合同等。
  • 市場份額 (%)/排名分析
  • 主要公司採用的策略
  • 公司簡介
    • 3M
    • Armolan Greece
    • Avery Dennison Corporation
    • Eastman Chemical Company
    • HYOSUNG CHEMICAL
    • Johnson Window Films Inc.
    • LINTEC Corporation
    • NEXFIL
    • Rayno Window Film
    • Saint-Gobain
    • TORAY INDUSTRIES INC.

第 7 章市場機會與未來趨勢

  • 對紫外線防護的興趣增加
簡介目錄
Product Code: 61487

The global window films market is projected to register a CAGR of over 5% during the forecast period.

Key Highlights

  • The COVID-19 pandemic adversely affected the construction industry. The industry faced challenges due to logistics and raw materials' unavailability. However, the upsurge in the automotive industry in terms of production and sales post-pandemic has propelled the industry growth.
  • Over the medium term, the major factors driving the market's growth are increasing emphasis on reducing carbon footprint and increasing safety and security concerns among consumers. However, some technical expertise is required to install window films, and the technicality and installation issues need to be improved to increase the growth of the window film market.
  • Furthermore, the growing concern for ultraviolet (UV) protection is projected to create new growth opportunities for the industry. The Asia-Pacific region is expected to dominate the market and will likely witness the highest compound annual growth rate (CAGR) during the forecast period.

Window Films Market Trends

The Building and Construction Segment to Dominate the Market

  • Window films are majorly used in the construction sector for solar control, due to their ability to reflect the heat coming from solar radiation and maintain a comfortable ambiance, in terms of the temperature inside the structure or building. Window films are majorly used in the construction sector for solar control, due to their ability to reflect the heat coming from solar radiation and maintain a comfortable ambiance, in terms of the temperature inside the structure or building.
  • In the construction sector, window films, such as decorative, ultraviolet (UV) block, privacy, anti-glare, anti-graffiti, insulating films, and safety and security films, are used. The global construction industry is expected to reach USD 8 trillion by 2030, primarily driven by countries like India, China, and the United States.
  • China is in the midst of a construction mega-boom. The country has the largest building construction market in the world, making up 20% of all construction investment globally. The country alone is expected to spend nearly USD 13 trillion on buildings by 2030.
  • In India, Foreign Direct Investment (FDI) received in the construction development sector (townships, housing, built-up infrastructure, and construction development projects) up to September 2022 stood at USD 26 billion. The United States' spending on private construction grew in 2022 and was nearly four times larger than construction spending in the public sector. The United States holds a significant share of the construction industry, which recorded an annual expenditure of over USD 1,793 million in 2022.
  • According to the US Census Bureau (USCB), spending on private construction was at a seasonally adjusted annual rate of USD 1,427.1 billion, 0.4 percent below the revised November estimate of USD 1,432.9 billion. Therefore, the aforementioned developments are expected to drive the demand for window films in the construction industry through the years to come.
Window Films Market - IMG1

The Asia-Pacific Region to Dominate the Market

  • The Asia-Pacific region is expected to dominate the market, with China and India accounting for the largest share. In the region, China is the largest economy in terms of GDP. China is one of the fastest emerging economies, and it has become one of the biggest production houses in the world today. The country's manufacturing sector is one of the major contributors to the country's economy. China is one of the major countries in Asia-Pacific with ample construction activities, with the industrial and construction sectors accounting for approximately 50% of the GDP.
  • Demographics in the country are expected to continue to spur growth in residential construction. Rising household income levels combined with the population migrating from rural to urban areas are expected to continue to drive demand for the residential construction sector in the country. Increased focus on affordable housing by both the public and private sectors will drive growth in the residential construction sector.
  • India is the largest market for the construction industry, with an increase in the real estate and urban development segment. According to the Indian Brand Equity Foundation (IBEF), the Indian real estate industry will likely reach USD 1 trillion by 2030 and contribute approximately 13% to the country's GDP by 2025. This will increase the demand for the window film market and propel its market in the region.
  • Although the demand for the construction industry is looking good, the automotive sector in the country is also increasing with an increase in market demand after the pandemic. Automotive production witnessed 30% of growth in 2021. The volume of automobiles increased from 33.94 million units in 2020 to 43.99 million units in 2021. Moreover, in 2022, over 13 million units of two-wheelers were sold domestically across the south Asian country. The Indian government has set a target to electrify a major proportion of the two-wheelers within the nation.
  • Furthermore, in China, the total volume of automobile industry sales reached 26.2 million units in 2021, around 21.5 million units of which were passenger cars. The leading automobile manufacturer in China was SAIC Motor Corporation, with around 2.76 million units sold in 2021. In April 2022, approximately 9.65 million units of passenger cars and 2.16 million units of commercial vehicles were sold in China.
  • Due to all such factors, the market for window films in the region is expected to have steady growth during the forecast period.
Window Films Market - IMG2

Window Films Industry Overview

The global window films market is fragmented, with the top two companies holding significant shares in the global market while the rest of the companies hold a limited share in the market. Some of the major players in the market include Eastman Chemical Company, 3M, Avery Dennison Corporation, Saint-Gobain, and Lintec Corporation, among others.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Drivers
    • 4.1.1 Increasing Demand for Safety and Security Window Films
    • 4.1.2 Increasing Emphasis on Reducing Carbon Footprint
  • 4.2 Restraints
    • 4.2.1 Technical, Warranty, and Installation Issues
    • 4.2.2 Growing Smart Glass Market
    • 4.2.3 Decreasing Automotive Production
    • 4.2.4 Unfavorable Conditions Arising due to the COVID-19 Impact
  • 4.3 Industry Value Chain Analysis
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Bargaining Power of Suppliers
    • 4.4.2 Bargaining Power of Buyers
    • 4.4.3 Threat of New Entrants
    • 4.4.4 Threat of Substitute Products and Services
    • 4.4.5 Degree of Competition

5 MARKET SEGMENTATION (Market Size in Value)

  • 5.1 Type
    • 5.1.1 UV Blocking Films
    • 5.1.2 Decorative Films
    • 5.1.3 Safety and Security Films
    • 5.1.4 Privacy Films
    • 5.1.5 Insulating Films
    • 5.1.6 Other Types
  • 5.2 End-user Industry
    • 5.2.1 Automotive
    • 5.2.2 Building and Construction
      • 5.2.2.1 Residential
      • 5.2.2.2 Commercial
      • 5.2.2.3 Infrastructural and Institutional
    • 5.2.3 Marine
    • 5.2.4 Other End-user Industries
  • 5.3 Geography
    • 5.3.1 Asia-Pacific
      • 5.3.1.1 China
      • 5.3.1.2 India
      • 5.3.1.3 Japan
      • 5.3.1.4 South Korea
      • 5.3.1.5 Australia & New Zealand
      • 5.3.1.6 ASEAN Countries
      • 5.3.1.7 Rest of Asia-Pacific
    • 5.3.2 North America
      • 5.3.2.1 United States
      • 5.3.2.2 Canada
      • 5.3.2.3 Mexico
    • 5.3.3 Europe
      • 5.3.3.1 Germany
      • 5.3.3.2 United Kingdom
      • 5.3.3.3 Italy
      • 5.3.3.4 France
      • 5.3.3.5 Spain
      • 5.3.3.6 Nordic Countries
      • 5.3.3.7 Rest of Europe
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East and Africa
      • 5.3.5.1 Saudi Arabia
      • 5.3.5.2 United Arab Emirates
      • 5.3.5.3 South Africa
      • 5.3.5.4 Rest of Middle-East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
  • 6.2 Market Share(%)**/Ranking Analysis
  • 6.3 Strategies Adopted by Leading Players
  • 6.4 Company Profiles
    • 6.4.1 3M
    • 6.4.2 Armolan Greece
    • 6.4.3 Avery Dennison Corporation
    • 6.4.4 Eastman Chemical Company
    • 6.4.5 HYOSUNG CHEMICAL
    • 6.4.6 Johnson Window Films Inc.
    • 6.4.7 LINTEC Corporation
    • 6.4.8 NEXFIL
    • 6.4.9 Rayno Window Film
    • 6.4.10 Saint-Gobain
    • 6.4.11 TORAY INDUSTRIES INC.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

  • 7.1 Increasing Concerns Regarding UV Protection