市場調查報告書
商品編碼
1005639

印度的寵物食品市場-成長,趨勢,COVID-19的影響,及預測(2021∼2026年)

India Pet Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

出版日期: | 出版商: Mordor Intelligence Pvt Ltd | 英文 80 Pages | 商品交期: 2-3個工作天內

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  • 全貌
  • 簡介
  • 目錄
簡介

印度的寵物食品的市場規模,在預測期間(2021∼2026年)預計以13.7%的年複合成長率擴大。Covid-19大流行,給印度的寵物食品市場帶來了很大的影響。因為對寵物感染的免疫相關錯誤的資訊擴大,部分人們開始拋棄寵物。因此寵物食品產業開始了澄清謠言的特別意識提升宣傳活動。由於寵物飼主之間對寵物食品的恐慌購入造成很大的供需缺口。寵物食品產業,由於供應鏈的混亂與不完全的物流服務而無法滿足需求。

本報告提供印度的寵物食品市場相關調查,市場概要,以及各產品,各動物類型,各銷售管道趨勢,及加入此市場的主要企業簡介等資訊。

目錄

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 市場動態

  • 市場概要
  • 市場推動因素
  • 市場阻礙因素
  • 市場機會
  • 波特的五力分析

第5章 市場區隔

  • 各產品
    • 乾燥寵物食品
    • 溼寵物食品
    • 動物用的飲食
    • 零食
    • 其他
  • 動物各類型
    • 其他
  • 各銷售通路
    • 寵物店
    • 網路零售
    • 大賣場/超級市場
    • 其他銷售管道

第6章 競爭情形

  • 最常採用的策略
  • 市場佔有率分析
  • 企業簡介
    • Mars Inc.
    • Uni-Charm Corp.
    • Nutriara Alimentos Ltda
    • Royal Canin India
    • Eukanuba
    • Jerhigh
    • Drools
    • Nestle SA (Purina)
    • Holistic Select
    • Eagle Pack
    • Blue Buffalo
    • Diamond Naturals

第7章 市場機會及趨勢

第8章 COVID-19對市場的影響的評估

目錄
Product Code: 55376

India Pet Food Market is projected to register a CAGR of 13.7% during the forecast period (2021-2026). The Covid-19 pandemic has caused a major impact on the pet food market in India. Due to the rampant spread of misinformation on pets' immunity to infection, some people started to abandon their pets. This made the pet food industries launch certain awareness campaigns to dispel the rumors. There were a huge supply and demand gap due to panic buying of pet food among pet parents. The pet food industries are unable to cater to the demand due to disruptions in the supply chain and poor logistic services. The concept of owning pets and taking care of them is a very urban phenomenon in India. The growth of the market, therefore, is mainly dependent on the pace of urbanization; the infrastructure changes of the past two decades signal a very positive and rapid movement here. The initial impasse of the Indian consumers' overspending on pets is slowly giving way to the feeling of pet humanization and sensitization, trends well demonstrated by the rapid rise in adoption rates. Therefore, increasing concern for pet health and nutrition is acting as a significant driver behind the growth of the market.

Key Market Trends

Increase in pet Humanization

Over the years, different types of pets have been considered as family, but the notion of treating pets like people, which is being called "Humanization" of pets is driving the pet food industry in India. With growing income, urbanization and increasing health awareness, pet owners are shifting to premium and natural foods that are free of genetically modified organisms, artificial colours and flavors and aid in promoting good health of pets. In order to utilize this situation many companies are releasing food with high quality protiens and vitamins, gluten and GMO free, which help in maintaining healthy skin, digestive health etc. Indians welcoming pets supported by humanization of pets is fuelling the growth of pet food industry in India.

Dog Food captures the market

Dogs adapt traditional eating habits, such as meat, non-meat scraps, leftovers of human existence, etc. However, these unhygienic foods lead to an allergic reaction in pets. Health concerns for animals and pet humanization have created an opportunity for pet food. The dog is an omnivore. The primary raw materials used in dog feed are feed-grade ingredients and additives. Commercial dog food comes in dry form or a wet canned form. The difference between the two types is the moisture content. Dry dog pet food contains 6-10% moisture by volume, as compared to 60-90% in canned food. Dry dog pet food is the most significant and fastest-growing segment, mainly due to the convenience of storage and low price.

Competitive Landscape

Indian pet food market is consolidated type dominated by major players. Mars International continues to lead the cat food segment. Its flagship brand Whiskas continued to enjoy high levels of popularity among existing consumers and also among new consumers, who were shifting from home-cooked food to packaged cat food. Mars International was followed by Royal Canin, which competes with a premium positioning. Demand for Pedigree and Royal Canin is primarily supported by the strong consumer base and extensive distribution networks.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Market Opportunities
  • 4.5 Porter's Five Force Analysis
    • 4.5.1 Bargaining Power of Suppliers
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Threat of New Entrants
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Product
    • 5.1.1 Dry Pet Food
    • 5.1.2 Wet Pet Foods
    • 5.1.3 Veterinary Diet
    • 5.1.4 Treat/Snack
    • 5.1.5 Other Products
  • 5.2 Animal Type
    • 5.2.1 Dog
    • 5.2.2 Cat
    • 5.2.3 Bird
    • 5.2.4 Other Animal Types
  • 5.3 Sales Channel
    • 5.3.1 Specialized Pet Shop
    • 5.3.2 Internet Sale
    • 5.3.3 Hypermarket/Supermarket
    • 5.3.4 Other Sales Channels

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Mars Inc.
    • 6.3.2 Uni-Charm Corp.
    • 6.3.3 Nutriara Alimentos Ltda
    • 6.3.4 Royal Canin India
    • 6.3.5 Eukanuba
    • 6.3.6 Jerhigh
    • 6.3.7 Drools
    • 6.3.8 Nestle SA (Purina)
    • 6.3.9 Holistic Select
    • 6.3.10 Eagle Pack
    • 6.3.11 Blue Buffalo
    • 6.3.12 Diamond Naturals

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 AN ASSESSMENT OF COVID-19 IMPACT ON THE MARKET