Rcs Update: the Direction Of Messaging Services
|出版商||Mobile Market Development Ltd||商品編碼||876607|
|出版日期||內容資訊||英文 46 Pages
|RCS (進階通訊服務):訊息服務的方向性 Rcs Update: the Direction Of Messaging Services|
|出版日期: 2019年06月26日||內容資訊: 英文 46 Pages||
本報告含括RCS (進階通訊服務) 市場，提供包含業者的實行、RCS商務訊息服務開發，市場最新趨勢的分析。
Rich Communication Services (RCS) development has been guided by the GSMA. RCS is a multimedia messaging service that is based on MNO networks. It was originally intended to compete with over-the-top (OTT) messaging services (e.g. WhatsApp, Facebook Messenger), with the added advantage of being a universal mobile offering - like SMS - which is accessible to all mobile users (i.e. there is no app requirement):
When RCS messages are sent to recipients without RCS capability, the message is delivered by SMS, ensuring universality.
MNOs were initially reticent to adopt RCS, as it required an IP Multimedia Subsystem (IMS) architecture to coordinate media streams regardless of the technical enabler (e.g. IP-enabled or circuit switch-enabled). Revenue outlook failed to justify this investment at the time, see MWP report IP Multimedia Subsystem (IMS): Who Benefits? (November 2010). A lack of RCS standards also hindered uptake by operators, while web-based OTT messaging services thrived, as they capitalised on meeting consumers' advanced messaging needs.
Two MWP reports in 2017 touched on the topic of RCS:
The first covered Google's entrance into operator support for RCS implementation and Android device support for the RCS standard. It looked at the impact that this had had on operator RCS messaging initiatives at the time. The second report looked at business messaging as an opportunity and considered the potential for RCS business messaging within this.
The current report provides an update on RCS developments, both in terms of operator implementations and the development of RCS business messaging services: MNO traction appears to be growing, standards are in place, high profile players like Google and Samsung are collaborating on Universal Profile RCS and commercial implementations of RCS business messaging are emerging. Mobile Market Development examines this progress in the context of the wider messaging market.
The report concludes with a summary of the main findings and recommendations for operators who developing their approach to RCS messaging.