市場調查報告書

RCS (進階通訊服務):訊息服務的方向性

Rcs Update: the Direction Of Messaging Services

出版商 Mobile Market Development Ltd 商品編碼 876607
出版日期 內容資訊 英文 46 Pages
商品交期: 最快1-2個工作天內
價格
RCS (進階通訊服務):訊息服務的方向性 Rcs Update: the Direction Of Messaging Services
出版日期: 2019年06月26日內容資訊: 英文 46 Pages
簡介

本報告含括RCS (進階通訊服務) 市場,提供包含業者的實行、RCS商務訊息服務開發,市場最新趨勢的分析。

第1章 概要

第2章 背景情況與分析內容

第3章 RCS的簡介

  • RCS的歷史
  • RCS 2.x 規格的通用簡介
  • RCS的引進

第4章 通訊的可能性

  • 通訊市場
  • P2P通訊的商務案例
  • 商務通訊 (含A2P)的商務案例
    • 初期的成功
    • OTT商務通訊的競爭

第5章 主要RCS支援者的更新

  • 簡介
  • Google
  • Samsung
  • SK Telecom
  • Vodafone
  • Orange
  • Deutsche Telekom/T-Mobile
  • America Movil
  • Sprint
  • KDDI

第6章 主要調查結果

第7章 建議

目錄

Background to the Report

Rich Communication Services (RCS) development has been guided by the GSMA. RCS is a multimedia messaging service that is based on MNO networks. It was originally intended to compete with over-the-top (OTT) messaging services (e.g. WhatsApp, Facebook Messenger), with the added advantage of being a universal mobile offering - like SMS - which is accessible to all mobile users (i.e. there is no app requirement):

When RCS messages are sent to recipients without RCS capability, the message is delivered by SMS, ensuring universality.

MNOs were initially reticent to adopt RCS, as it required an IP Multimedia Subsystem (IMS) architecture to coordinate media streams regardless of the technical enabler (e.g. IP-enabled or circuit switch-enabled). Revenue outlook failed to justify this investment at the time, see MWP report IP Multimedia Subsystem (IMS): Who Benefits? (November 2010). A lack of RCS standards also hindered uptake by operators, while web-based OTT messaging services thrived, as they capitalised on meeting consumers' advanced messaging needs.

Two MWP reports in 2017 touched on the topic of RCS:

  • RCS vs. OTT Messaging - Best Practice for MNOs (March 2017);
  • SMS VAS Opportunities for Longer Term Revenues (October 2017).

The first covered Google's entrance into operator support for RCS implementation and Android device support for the RCS standard. It looked at the impact that this had had on operator RCS messaging initiatives at the time. The second report looked at business messaging as an opportunity and considered the potential for RCS business messaging within this.

The current report provides an update on RCS developments, both in terms of operator implementations and the development of RCS business messaging services: MNO traction appears to be growing, standards are in place, high profile players like Google and Samsung are collaborating on Universal Profile RCS and commercial implementations of RCS business messaging are emerging. Mobile Market Development examines this progress in the context of the wider messaging market.

Report Content

  • Subsequent to this introduction, the remainder of the report is arranged in the following sections:
  • Section 3 provides the history of RCS and where it is to date in terms of adoption;
  • Section 4 outlines the potential for messaging services, both person-to-person (P2P) and business-to-consumer (A2P);
  • Section 5 examines what RCS supporters are doing to launch services around the world.

The report concludes with a summary of the main findings and recommendations for operators who developing their approach to RCS messaging.

Table of Contents

1 Overview

  • 1.1Key Infographic
  • 1.2Introduction
  • 1.3Three i3 .

2 Background and Content

  • 2.1Background to the Report
  • 2.2Report Content
  • 2.3Currency and Conversions
  • 2.4Further Questions and Feedback

3 Introduction to RCS

  • 3.1History of RCS
  • 3.2Universal Profile RCS 2.x Specifications
  • 3.3RCS Adoption

4 Messaging Potential

  • 4.1Messaging Market
  • 4.2P2P Messaging Business Case
  • 4.3Business Messaging (including A2P) Business Case
    • 4.3.1Early Success
    • 4.3.2OTT Business Messaging Competition

5 Key RCS Supporter Updates

  • 5.1Introduction
  • 5.2Google .
  • 5.3Samsung .
  • 5.4SK Telecom
  • 5.5Vodafone
  • 5.6Orange .
  • 5.7Deutsche Telekom/T-Mobile
  • 5.8América Móvil
  • 5.9Sprint .
  • 5.10KDDI .

6 Findings

7 Recommendations