市場調查報告書

擴大第三方收益

Growing Third Party Revenue

出版商 Mobile Market Development Ltd 商品編碼 825185
出版日期 內容資訊 英文 31 Pages
商品交期: 最快1-2個工作天內
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擴大第三方收益 Growing Third Party Revenue
出版日期: 2019年04月19日內容資訊: 英文 31 Pages
簡介

本報告提供增加第三方收益的MNO的配合措施的相關調查,針對第三方定義、第三方收益的生成,MNO採用的舉措的簡介等。

第1章 概要

第2章 背景和內容

第3章 第三方收益定義

第4章 第三方收益的舉措

  • 直接營運商計費
  • A2P通訊
  • 行動認同
  • 巨量資料服務
  • 數位行銷、廣告服務
  • 平台、聯盟
    • Telefonica, 世界
    • NTT DoCoMo, 日本
  • 數位轉換的支援
    • 企業用轉換服務:AT & T,美國
    • 垂直轉換服務:TELUS,加拿大

第5章 主要調查結果

第6章 建議

目錄

Key Infographic

image1

Introduction

Operator revenue is no longer growing at historic rates. Digital trends are exposing new opportunities for operators to add value and grow their relevance in the digital environment. Their ability to add value will enable them to command revenue from new sources. Some MNOs have established value-adding services to benefit non-traditional third party audiences. This report explores what they are doing in order to inform the approach of operators hoping to diversify their sources of revenue.

Three i3

image2

Companies: Telefonica Deutschland, Vodafone Carrier Services, SK Telecom, Deutsche Telekom, Singtel, Telefonica O2, Verizon, Telefonica, NTT DoCoMo, AT&T, TELUS,

Countries: Global, Germany, South Korea, Singapore, UK, USA, Japan, Canada,

Table of Contents

1 Overview

  • 1.1Key Infographic
  • 1.2Introduction
  • 1.3Three i3.....

2 Background and Content

  • 2.1Background to the Report
  • 2.2Report Content
  • 2.3Currency and Conversions
  • 2.4Further Questions and Feedback

3 Defining Third Party Revenue

4 Initiatives for Third Party Revenue

  • 4.1Direct Carrier Billing
  • 4.2A2P Messaging
  • 4.3Mobile Identity
  • 4.4Big Data Services
  • 4.5Digital Marketing and Advertising Services
  • 4.6Platforms and Partnerships
    • 4.6.1Telefónica, Global
    • 4.6.2NTT DoCoMo, Japan
  • 4.7Supporting Digital Transformation
    • 4.7.1Enterprise Transformation Services at AT&T, USA
    • 4.7.2Vertical Transformation Services at TELUS, Canada

5 Findings

6 Recommendations

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