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市場調查報告書

MNO營運的數位技術的最佳業務實踐應用

BEST PRACTICE APPLICATIONS OF DIGITAL TECHNOLOGIES IN MNO OPERATIONS

出版商 Mobile Market Development Ltd 商品編碼 625180
出版日期 內容資訊 英文 29 Pages
商品交期: 最快1-2個工作天內
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MNO營運的數位技術的最佳業務實踐應用 BEST PRACTICE APPLICATIONS OF DIGITAL TECHNOLOGIES IN MNO OPERATIONS
出版日期: 2018年04月11日 內容資訊: 英文 29 Pages
簡介

本報告提供MNO營運的數位轉換的相關調查,提供革新,簡單化,自動化及商業智慧的強化,並進行針對改善效率、盈利的數位轉換的機會相關分析。

第1章 概要

第2章 簡介

第3章 數位營運的價值

  • 簡介
  • 機會的定量化
  • 商務案例的使正當化的課題

第4章 引進的啟用、障礙

  • 未來的網路
  • 流程自動化
  • 人工智能 (AI)

第5章 最佳業務實踐的利用案例

  • AT & T:下一代網路
  • SPARK:流程自動化、簡單化
  • SK Telecom:網路用AI
  • Telefonica:認知情報
  • Deutsche Telekom:技術、革新部門

第6章 主要調查結果

第7章 建議

附錄

目錄

The telecoms industry is at a critical turning point, with regard to implementation and exploitation of digital technology.

Leading operators are already embracing fundamental transformation, whereby they re-invent and adapt their operations using the latest digital technologies to simplify business processes, and increase the quality of their services, while improving efficiency.

  • Other operators are, so far, focusing on digital mainly as a means to improve customer experience and diversify new revenue streams.
  • While this provides short-term returns with less risk and allows operators to retain their core culture, using digital services to attempt to compete with digital natives and OTT service providers is not sustainable.

This shift to a next generation operating model requires a bold commitment from operators for re-inventing process and infrastructure, establishing agile ways of working and changing the organisational culture.

  • There is no reason why these approaches cannot be piloted in customer-facing areas of the business, but failure to take the lessons to the rest of the business will result in a digital veneer on a costly, high inertia corporate framework that is not able to compete in a fully digital eco-system.

This report explores the opportunities for MNOs to digitally transform their own operations to deliver innovation, simplification, automation and enhanced business intelligence, while improving efficiency and profitability and ensuring they get their value share from digital transformation.

Companies: AT&T, Spark, SK Telekom, Telefónica, Deutsche Telecom, Orange, KPN, Telia, Bharti Airtel, T-Mobile.

Countries: USA, Europe, New Zealand, Germany, Austria, South Korea, Argentina, Brazil, Chile, Germany, Spain.

Table of Contents

1. Overview

2. Introduction

  • 2.1. Background to the Report
  • 2.2. Report Content
  • 2.3. Currency and Conversions
  • 2.4. Further Questions and Feedback

3. The Value of Digitalising Operations

  • 3.1. Introduction
  • 3.2. Quantifying the Opportunities
  • 3.3. Challenges in Justifying the Business Case

4. Adoption Enablers and Barriers

  • 4.1. Network of the future
    • 4.1.1. Enablers
    • 4.1.2. Barriers
  • 4.2. Process Automation
    • 4.2.1. Enablers
    • 4.2.2. Barriers
  • 4.3. Artificial Intelligence
    • 4.3.1. Drivers
    • 4.3.2. Barriers

5. Best Practices Use Cases

  • 5.1. AT&T: Next Generation Network
  • 5.2. SPARK: Process Automation and Simplification
  • 5.3. SK Telecom: AI for the Network
  • 5.4. Telefónica: Cognitive Intelligence
  • 5.5. Deutsche Telekom: Technology and Innovation Department

6. Key Findings

7. Recommendations

Appendix - Feedback Questions

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