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市場調查報告書

網路以外客戶

Customers Beyond the Network

出版商 Mobile Market Development Ltd 商品編碼 603629
出版日期 內容資訊 英文 23 Pages
商品交期: 最快1-2個工作天內
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網路以外客戶 Customers Beyond the Network
出版日期: 2018年02月12日 內容資訊: 英文 23 Pages
簡介

本報告提供行動網路業者(MNO) 致力於新的商務領域及超越網路足跡提供客戶價值的相關調查,各業者的案例研究分析。

第1章 概要

第2章 簡介

第3章 多樣化的方法

  • 簡介
  • 新 vs. 現有客戶
  • 品牌
  • 組織、能力

第4章 案例研究

  • 簡介
  • TELUS:加拿大
    • 舉措
    • 新 vs. 現有客戶
    • 品牌
    • 組織、能力
    • 評估
  • Safaricom:肯亞
  • T-Mobile:美國
  • SK Telecom:韓國

第5章 主要調查結果、結論

第6章 建議

附錄:對問題的回饋

目錄

Operator revenue growth has slowed as a result of increased penetration and the commoditisation of connectivity. Many have realised that the value of connectivity to consumers lies in its use cases. For this reason, MNOs are investing in applications for connectivity (e.g. content, financial services) in order to monetise existing customer relationships in other ways.

These MNOs should continue to achieve incremental growth, however by limiting their target market to owners of own network SIM cards, they are unlikely to attain the levels of growth that have historically been seen.

Some operators are looking at new business areas and how they can bring value to customers beyond their network footprint. This report looks at examples of this in order to identify learnings for those commencing the journey towards diversification.

Companies: TELUS, SK Telecom, T-Mobile, Kodak, Layer3 TV, Safaricom, giffgaff, Sendy.

Countries: Canada, USA, South Korea, Kenya, UK.

Table of Contents

1. Overview

2. Introduction

  • 2.1. Background to the Report
  • 2.2. Report Content
  • 2.3. Currency and Conversions
  • 2.4. Further Questions and Feedback

3. Diversification Approaches

  • 3.1. Introduction
  • 3.2. New Versus Existing Customers
  • 3.3. Brand
  • 3.4. Organisation and Capability

4. Case Studies

  • 4.1. Introduction
  • 4.2. TELUS, Canada
    • 4.2.1. Initiative
    • 4.2.2. New Versus Existing Customers
    • 4.2.3. Brand
    • 4.2.4. Organisation and Capabilities
    • 4.2.5. Assessment
  • 4.3. Safaricom, Kenya
    • 4.3.1. Initiative
    • 4.3.2. New Versus Existing Customers
    • 4.3.3. Brand
    • 4.3.4. Organisation and Capabilities
    • 4.3.5. Assessment
  • 4.4. T-Mobile, USA
    • 4.4.1. Initiative
    • 4.4.2. New Versus Existing Customers
    • 4.4.3. Brand
    • 4.4.4. Organisation and Capabilities
    • 4.4.5. Assessment
  • 4.5. SK Telecom, Korea
    • 4.5.1. Initiative
    • 4.5.2. New Versus Existing Customers
    • 4.5.3. Brand
    • 4.5.4. Organisation and Capabilities
    • 4.5.5. Assessment

5. Key Findings and Conclusions

6. Recommendations

Appendix - Feedback Questions

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