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市場調查報告書

MNO平台的機會

PLATFORM OPPORTUNITIES FOR MNOS

出版商 Mobile Market Development Ltd 商品編碼 539803
出版日期 內容資訊 英文 26 Pages
商品交期: 最快1-2個工作天內
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MNO平台的機會 PLATFORM OPPORTUNITIES FOR MNOS
出版日期: 2017年08月09日 內容資訊: 英文 26 Pages
簡介

本報告以平台為基礎的經營模式為研究主題,提供MNO的市場機會相關的系統性資訊。

第1章 概要

第2章 簡介

第3章 所謂平台

  • 所謂平台
  • 平台的經濟學
  • The Platform Continuum

第4章 MNO的平台主張

  • 簡介
  • Verizon:ThingSpace IoT平台
  • SK Telecom:SK Planet 貿易平台
  • Bango:付款平台
  • QIVICON:連網家庭平台

第5章 平台的評估

  • 簡介
  • Verizon的ThingSpace
  • SK Telecom的SK Planet平台
  • Bango
  • Deutsche Telekom的QIVICON

第6章 主要調查結果與結論

第7章 建議

附錄

目錄

New players are disrupting telecommunications and other industries by adopting technical platforms and leveraging the new business models that these platforms allow. They are outperforming and out-innovating existing manufacturers and service providers due to the unique economic dynamics supported by platforms.

Network operators require an understanding of platform dynamics in order to secure their participation in the digital economy. They need to examine their businesses to identify opportunities for technical platforms and the development of platform-supported ecosystems and business models that enable new means of value creation and new paths to growth.

Platform-based business models can deliver rapid scale, operational efficiencies and the elimination of the point of diminishing returns.

This report aims to provide the foundations of that understanding to help MNOs in their consideration of platform strategies.

Companies: Apple, Verizon, Bango, SK Telecom, Deutsche Telekom.

Countries: USA, South Korea, Germany.

Table of Contents

1. Overview

2. Introduction

  • 2.1. Background to the Report
  • 2.2. Report Content
  • 2.3. Currency and Conversions
  • 2.4. Further Questions and Feedback

3. Platforms Explained

  • 3.1. What is a Platform?
    • 3.1.1. Platform Types
  • 3.2. Platform Economics
  • 3.3. The Platform Continuum

4. MNO Platform Initiatives

  • 4.1. Introduction
  • 4.2. Verizon ThingSpace Internet of Things (IoT) Platform
  • 4.3. SK Telecom SK Planet Commerce Platform
  • 4.4. Bango Payments Platform
  • 4.5. The QIVICON Connected Home Platform

5. Platform Assessments

  • 5.1. Introduction
  • 5.2. Verizon's ThingSpace
  • 5.3. SK Telecom's SK Planet Platforms
  • 5.4. Bango
  • 5.5. Deutsche Telekom's QIVICON

6. Key Findings and Conclusions

  • 6.1. Platform Options
  • 6.2. Learnings from Operator Initiatives

7. Recommendations

Appendix - Feedback Questions

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