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Hybrid Networks as a Customer Proposition

出版商 Mobile Market Development Ltd 商品編碼 302230
出版日期 內容資訊 英文 25 Pages
商品交期: 最快1-2個工作天內
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作為客戶提案的混合式網路 Hybrid Networks as a Customer Proposition
出版日期: 2014年05月14日 內容資訊: 英文 25 Pages



第1章 概要

第2章 簡介

第3章 邁向混合式提案的步驟

  • 簡介
  • 核準的頻帶與Wi-Fi存取
  • 業者控制的OTT應用程式
  • 同時由於語音的4G

第4章 作為提案的混合式網路

  • 簡介
  • Sprint(美國)
  • KDDI(日本)
  • Republic Wireless(美國)
  • Deutsche Telekom(德國)

第5章 混合式網路的推動因素

  • 簡介
  • Hotspot 2.0

第6章 主要調查結果

第7章 建議



The use of multiple network technologies to manage network traffic is by no means a new idea. Operators have been launching their own Wi-Fi networks in order to reduce congestion on their cellular networks for some time.

However few MNOs have recognised the potential of a hybrid network offering as a consumer proposition. Most operators continue to market their plans according to the network technology that is used for service delivery (e.g. 3G or 4G) - yet how much do consumers truly care about the technology? They care more about the connectivity - and their requirements and expectations regarding connectivity are growing all the time.

Consumers are looking for cost effective ways to meet these demands.

Wi-Fi, in particular, has been a popular choice for many, given its low cost nature. In fact, the majority of data accessed by smartphones is accessed over Wi-Fi networks - often with deliberate actions being taken on the part of the consumer to bypass expensive cellular routes. Operators should be looking to avoid the uncontrolled leakage of traffic off their network and improve the consumer experience by creating simple propositions to ensure connectivity by the means most appropriate to the situation (whatever technology that implies).

The development of such propositions, based on a hybrid of network technologies has the potential to differentiate operators from the competition and defend their position from the threat of new entrants, endeavouring to service the needs of smartphone customers unencumbered by an investment in expensive licensed spectrum.

Table of Contents

1 Overview

2 Introduction

  • 2.1 Background to the Report
  • 2.2 Report Content
  • 2.3 Currency and Conversions
  • 2.4 Further Questions and Feedback

3 Steps Towards Hybrid Propositions

  • 3.1 Introduction
  • 3.2 Bundling Licensed Spectrum and Wi-Fi Access
  • 3.3 EAP-SIM
  • 3.4 Operator Controlled Over-The-Top Apps
  • 3.5 4G with Simultaneous Voice or Circuit Switched Fall Back Adaptations

4 Hybrid Networks As a Proposition

  • 4.1 Introduction
  • 4.2 Sprint - USA
    • 4.2.1 Consumer Proposition
    • 4.2.2 Network Technology
  • 4.3 KDDI - Japan
    • 4.3.1 Consumer Proposition
    • 4.3.2 Network Technology
  • 4.4 Republic Wireless - USA
    • 4.4.1 Consumer Proposition
    • 4.4.2 Network Technology
  • 4.5 Deutsche Telekom - Germany
    • 4.5.1 Consumer Proposition
    • 4.5.2 Network Technology

5 Facilitators Of A Hybrid Network

  • 5.1 Introduction
  • 5.2 Hotspot 2.0
    • 5.2.1 Passpoint
  • 5.3 Access Network Discovery And Selection Function (ANDSF)
    • 5.3.1 Policy-on-Device
  • 5.4 TWAG and SaMOG

6 Key Findings

7 Recommendations

Appendix - Feedback Questions

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