Big Data and Machine Learning Driven Marketing
|出版商||Mobile Market Development Ltd||商品編碼||301227|
|出版日期||內容資訊||英文 28 Pages
|巨量資料、機器學習主導的行銷 Big Data and Machine Learning Driven Marketing|
|出版日期: 2014年05月07日||內容資訊: 英文 28 Pages||
MNOs continue to seek new revenue streams to address increased pressure on margins through competition and regulation. Where such a revenue stream leverages unique knowledge and capabilities within the MNO, it represents an extremely attractive opportunity that should be explored and pursued as a high priority.
Big Data is just such a high priority opportunity, potentially monetising information and capabilities already available in-house. Further, the new revenue stream that could be generated is less susceptible to competition from other players (such as OTT service or content providers). This report examines the potential for Mobile Network Operators to profit from Big Data services, looking at the manner in which such technology can be applied internally, and the potential services that could be offered to customers. It advances a view about the nature of the benefits to be obtained, the customer propositions required and the likely value chain in a commercially sustainable business model.
All MNOs should at least consider addressing this market opportunity. This report provides the information necessary to commence that consideration, and concludes with a series of recommendations to help MNOs maximise their revenues from this area.