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市場調查報告書

歐洲主要國家的通訊匯流市場趨勢

Convergence Watch - Key European Markets

出版商 Mobile Market Development Ltd 商品編碼 256519
出版日期 內容資訊 英文 115 Pages
商品交期: 最快1-2個工作天內
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歐洲主要國家的通訊匯流市場趨勢 Convergence Watch - Key European Markets
出版日期: 2012年10月31日 內容資訊: 英文 115 Pages
簡介

本報告提供歐洲的主要5個國家(法國·德國·義大利·西班牙·英國)的通訊匯流市場最新趨勢相關分析,調查各國的通訊匯流市場概況,及域內的大型通訊企業22間公司的服務內容,與1年前調查結果比較,彙整各服務內容的變化(變更·廢除·新追加點),為您概述為以下內容。

第1章 概要

第2章 簡介

  • 分析背景
  • 分析內容
  • 匯率
  • 附加問題和回饋

第3章 通訊匯流市場定義

  • 匯流定義
  • 服務·技術類型
    • 固定寬頻服務
      • DSL寬頻
      • 其他固定寬頻服務
    • 行動寬頻
    • 語音通訊服務
    • 收費電視及VoD服務
    • 其他應用

第4章 法國

  • 簡介
  • Orange France
    • 固定線路寬頻及語音通訊
    • 行動通訊市場上的競爭:Free Mobile的進入的應對
    • 多合一服務·家用光纜線路服務:從去年開始的主要的變化
    • ADSL「開放式」四網合一服務:從去年開始的主要的變化
  • SFR France
    • 多元包裝·四網合一服務:從去年開始的主要的變化
  • Free France
    • Free「Freebox Revolution」服務:從去年開始的主要的變化
  • Bouygues Telecom
    • 四網合一服務:從去年開始的主要的變化
  • 法國的通訊匯流市場

第5章 德國

  • Deutsche Telekom
    • 雙重/三合一IPTV·服務:從去年開始的主要的變化
  • Vodafone Germany
    • 雙重/三合一IPTV·服務:從去年開始的主要的變化
  • O2 Germany
    • Alice寬頻·家庭電話線路雙重·服務:從去年開始的主要的變化
  • 1&1 (United Internet)
    • Doppel-Flat服務:從去年開始的主要的變化
  • Kabel Deutschland
    • 雙重·服務:從去年開始的主要的變化
  • 德國的通訊匯流市場

第6章 義大利

  • Telecom Italia
    • Tutto Senza Limiti & Internet Senza Limiti服務:從去年開始的主要的變化
  • Vodafone ADSL
    • ADSL & Telefono Senza Limiti服務:從去年開始的主要的變化
  • Wind Group Infostrada
    • All inclusive & Super All Inclusive服務:從去年開始的主要的變化
  • Fastweb
    • Super Surf & Home Packs服務:從去年開始的主要的變化
  • 義大利的通訊匯流市場

第7章 西班牙

  • Telefonica - Movistar
    • ADSL·VDSL·光纜線路服務:從去年開始的主要的變化
  • Orange Spain
    • ADSL Maxima Velocidad及附有電視線路ADSL服務:從去年開始的主要的變化
  • Vodafone Spain
    • 附加行動寬頻·TV的ADSL服務:從去年開始的主要的變化
  • Ono Spain
    • 三合一/四網合一服務:從去年開始的主要的變化
  • 西班牙的通訊匯流市場

第8章 英國

  • BT
    • 三合一IPTV及智慧型手機服務:從去年開始的主要的變化
  • Vodafone
    • Vodafone Sure Signal
  • Orange (+ T-Mobile, as Everything Everywhere)
    • Orange Broadband服務:從去年開始的主要的變化
    • Orange Signal Boost
  • O2
    • O2寬頻·服務:從去年開始的主要的變化
    • Virgin Media
    • 三合一/四網合一服務:從去年開始的主要的變化
  • TalkTalk
    • TalkTalk雙重/三合一IPTV·服務:從去年開始的主要的變化
  • 英國的通訊匯流市場

第9章 資料表

  • 法國
  • 德國
  • 義大利
  • 西班牙
  • 英國

第10章 結論與建議

  • 主要的分析結果(摘要)
  • 網路·業者的建議

附錄:回饋的問題

目錄

Mobile Market Development has been producing its series of Convergence Watch papers since 2007. During that time we have reviewed the changing iterations of converged propositions promoted by incumbent and alternative (fixed and mobile) players and find that the incumbent fixed operators in most cases remain the dominant when it comes to the provision of dual-and triple-play services such as home phone, broadband and TV. Cable operators currently represent the greatest triple-play challenge to incumbent fixed operators, largely through having an established TV customer base to which they can cross sell faster broadband speeds compared to traditional fixed ADSL providers.

From a triple-play perspective, TV has been a difficult element to get right for fixed and mobile operators. Many operators have had disappointing results in their TV ventures and services have been withdrawn or scaled back to online video rental services. Some operators are gaining ground however, by offering a relevant TV proposition delivered via high-speed broadband connections.

The bundling of mobile services with core dual- and triple-play propositions (phone, broadband and TV) has achieved more success where operators integrate their fixed and mobile propositions in a complementary way rather than bundling unrelated fixed and mobile services together and relying on heavy and expensive discounts to stimulate sales.

This report reviews the convergence practices of 22 fixed, mobile and cable operators across the five main European markets (France, Germany, Italy, Spain and the UK). By comparing with our 2011 series of Convergence Watch papers, we highlight the changes in convergence propositions over the last year, review the current convergence state of play for each market and provide an overview of their performance in light of the current economic circumstances currently prevailing in Europe.

This report will be valuable to those interested in learning how operators have managed their convergent portfolio over the past year by discovering how operators have shaped their propositions to address individual market needs.

Table of Contents

1. Overview

2. Introduction

  • 2.1. Background to the Report
  • 2.2. Report Content
  • 2.3. Currency and Conversions
  • 2.4. Further Questions and Feedback

3. The Convergence Market Defined

  • 3.1. Convergence Definitions
  • 3.2. Type of Services and Technologies Involved
    • 3.2.1. Fixed Broadband Services
      • 3.2.1.1. DSL Broadband
      • 3.2.1.2. Other Fixed Broadband Services
    • 3.2.2. Mobile Broadband
    • 3.2.3. Voice Telephony Services
    • 3.2.4. Pay TV and VoD Services
    • 3.2.5. Other Varied Applications

4. France

  • 4.1. Introduction
  • 4.2. Orange France
    • 4.2.1. Fixed Broadband and Telephony
    • 4.2.2. Mobile Competition - Response to the arrival of Free Mobile
    • 4.2.3. Multi-Play Home Fibre Offers - Key Changes Since 2011
      • 4.2.3.1. What has changed?
      • 4.2.3.2. What has been dropped?
      • 4.2.3.3. What is new?
    • 4.2.4. ADSL 'Open' Quad-Play Offers - Key Changes Since 2011
      • 4.2.4.1. What has changed?
      • 4.2.4.2. What has been dropped?
      • 4.2.4.3. What is new?
  • 4.3. SFR France
    • 4.3.1. Multi-Packs Quad-Play Offers - Key Changes Since 2011
      • 4.3.1.1. What has changed?
      • 4.3.1.2. What is new?
  • 4.4. Free France
    • 4.4.1. Free 'Freebox Revolution' Offer - Key Changes Since 2011
      • 4.4.1.1. What is new?
  • 4.5. Bouygues Telecom
    • 4.5.1. Ideo Quad-Play Offer - Key Changes Since 2011
      • 4.5.1.1. What has changed?
      • 4.5.1.2. What is new?
  • 4.6. Convergence in France

5. Germany

  • 5.1. Deutsche Telekom
    • 5.1.1. Dual-and Triple-Play Propositions - Key Changes Since 2011
      • 5.1.1.1. What has changed?
      • 5.1.1.2. What has been dropped?
      • 5.1.1.3. What is new?
  • 5.2. Vodafone Germany
    • 5.2.1. Dual-and Triple-Play Propositions - Key Changes Since 2011
      • 5.2.1.1. What has changed?
      • 5.2.1.2. What has been dropped?
      • 5.2.1.3. What is new?
  • 5.3. O2 Germany
    • 5.3.1. Alice Broadband and Home Phone Dual-Play Propositions - Key Changes Since 2011
      • 5.3.1.1. What has changed?
      • 5.3.1.2. What has been dropped?
      • 5.3.1.3. What is new?
  • 5.4. 1&1 (United Internet)
    • 5.4.1. Doppel-Flat Propositions - Key Changes Since 2011
      • 5.4.1.1. What has changed?
      • 5.4.1.2. What is new?
  • 5.5. Kabel Deutschland
    • 5.5.1. Dual-Play Propositions - Key Changes Since 2011
      • 5.5.1.1. What has changed?
      • 5.5.1.2. What has been dropped?
      • 5.5.1.3. What is new?
  • 5.6. Convergence in Germany

6. Italy

  • 6.1. Telecom Italia
    • 6.1.1. Tutto Senza Limiti & Internet Senza Limiti Offers - Key Changes Since 2011
      • 6.1.1.1. What has changed?
      • 6.1.1.2. What has been dropped?
      • 6.1.1.3. What is new?
  • 6.2. Vodafone ADSL
    • 6.2.1. ADSL & Telefono Senza Limiti Offers - Key Changes Since 2011
      • 6.2.1.1. What has changed?
      • 6.2.1.2. What is new?
  • 6.3. Wind Group Infostrada
    • 6.3.1. All inclusive & Super All Inclusive Offers - Key Changes Since 2011
      • 6.3.1.1. What has changed?
      • 6.3.1.2. What has been dropped?
      • 6.3.1.3. What is new?
  • 6.4. Fastweb
    • 6.4.1. Super Surf & Home Packs Offers - Key Changes Since 2011
      • 6.4.1.1. What has changed?
      • 6.4.1.2. What has been dropped?
      • 6.4.1.3. What is new?
  • 6.5. Convergence In Italy

7. Spain

  • 7.1. Telefonica - Movistar
    • 7.1.1. ADSL, VDSL & Fibre Offers - Key Changes Since 2011
      • 7.1.1.1. What has changed?
      • 7.1.1.2. What has been dropped?
      • 7.1.1.3. What is new?
  • 7.2. Orange Spain
    • 7.2.1. ADSL Maxima Velocidad & ADSL with TV Offers - Key Changes Since 2011
      • 7.2.1.1. What has changed?
      • 7.2.1.2. What is new?
  • 7.3. Vodafone Spain
    • 7.3.1. ADSL with Mobile Broadband Plus TV Offers - Key Changes Since 2011
      • 7.3.1.1. What has changed?
      • 7.3.1.2. What is new?
  • 7.4. Ono Spain
    • 7.4.1. Triple- and Quad-Play Offers - Key Changes Since 2011
      • 7.4.1.1. What has changed?
      • 7.4.1.2. What is new?
  • 7.5. Convergence In Spain

8. UK

  • 8.1. BT
    • 8.1.1. BT Triple-Play and Smartphone Offers - Key Changes Since 2011
      • 8.1.1.1. What has changed?
      • 8.1.1.2. What has been dropped?
      • 8.1.1.3. What is new?
  • 8.2. Vodafone
    • 8.2.1. Vodafone Sure Signal
  • 8.3. Orange (+ T-Mobile, as Everything Everywhere)
    • 8.3.1. Orange Broadband Offers - Key Changes Since 2011
      • 8.3.1.1. What has changed?
      • 8.3.1.2. What has been dropped?
      • 8.3.1.3. What is new?
    • 8.3.2. Orange Signal Boost
  • 8.4. O2
    • 8.4.1. O2 Broadband Offers - Key Changes Since 2011
      • 8.4.1.1. What has changed?
      • 8.4.1.2. What has been dropped?
      • 8.4.1.3. What is new?
    • 8.4.2. Virgin Media
    • 8.4.3. Virgin Triple- and Quad-Play Offers - Key Changes Since 2011
      • 8.4.3.1. What has changed?
      • 8.4.3.2. What has been dropped?
      • 8.4.3.3. What is new?
  • 8.5. TalkTalk
    • 8.5.1. TalkTalk Dual-and Triple-Play Offers - Key Changes Since 2011
      • 8.5.1.1. What has changed?
      • 8.5.1.2. What has been dropped?
      • 8.5.1.3. What is new?
  • 8.6. Convergence in the UK

9. Tables

  • 9.1. France
  • 9.2. Germany
  • 9.3. Italy
  • 9.4. Spain
  • 9.5. United Kingdom (UK)

10. Conclusions & Recommendations

  • 10.1. Summary of Key Findings
  • 10.2. Recommendations for Network Operators

Appendix - Feedback Questions

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