市場調查報告書
商品編碼
989973

在COVID-19之後的Z世代-下一代消費者在炒作趨勢中掙扎

Generation Z after COVID-19 - Next Generation Consumers will struggle to Drive Over-Hyped Trends

出版日期: | 出版商: MarketLine | 英文 16 Pages | 訂單完成後即時交付

價格
  • 全貌
  • 簡介
  • 目錄
簡介

COVID-19的經濟影響幾乎影響了世界每個地區的每個行業。由於第一波大流行,Z代工人難以獲得和維持穩定的工作,並且將來可能面臨不利條件。無疑,這將給消費者的情緒帶來壓力。

本報告調查並分析了COVID-19之後Z代的情況和前景,並提供了系統的信息。

目錄

Z世代將以COVID-19輻射進入成年期

失業率打擊Z族最重

一些Z代趨勢被炒作誤解了

以蔬菜為基礎的飲食往往主要由千禧一代而不是Z世代推廣

遠程工作對於Z世代來說可能是光明的一面

附錄

目錄
Product Code: ML00026-037

Summary

Among the historical events which are expected to have shaped Gen Z's consumer tastes, technological innovations and economic downturns loom large. The 2008 recession, which reportedly left most of the parents of Gen Z children still worse-off than their parents in 2018, created a financially pessimistic generation which was trained early on to be sceptical of big corporations and the stock market. The recession hit around the time that Apple launched the first iPhone, an innovation that was immediately hailed as 21st century technology's opening gambit. Numerous surveys over the last decade have called Gen Z children 'tech natives' because of their early saturation in online culture and communication. One report by Childwise in January 2020 found that around 90% of UK children owned a smartphone by the age of 11, and spent about three hours and 20 minutes per day online.

Key Highlights

The economic fallout of COVID-19 has hit practically every industry across all regions of the globe. Gen Z workers have struggled to secure and maintain steady jobs in 2020, during the pandemic's first waves, and in future they are likely to face further disadvantages. This will undoubtedly weigh on anticipated consumer trends.

There is a major gap between the unemployment impact of the pandemic on members of Gen Z and Millennials. As illustrated in Figure 2, the 2020 increase in unemployment among 16-24 year-olds, an age group containing new Gen Z workers and the tail-end of the Millennial generation, was almost double that for workers over the age of 25.

Millennials already suffered from weaker employment patterns than previous generations, with zero-hours contracts and gig working being key trends in recent years, and Gen Z will to be disproportionately affected due to the sectors on which they predominantly rely.

Other factors weighing against Gen Z during the economic recovery include student loan debt and an emerging mental health crisis. Like many of their millennial predecessors, Gen Zs who attend university will be saddled with debt. This is likely to worsen in 2020, as university applications rose to record levels with teenagers opting to delay their entry to the job market. This will create a less financially-empowered generation, and will also delay the entry of thousands of salaried consumers to the marketplace.

Scope

  • See how Generation Z is forming as a consumer generation
  • Understand how the population has been impacted by COVID-19
  • What goals and priorities does Generation Z have?
  • How is this generation different from previous?

Reasons to Buy

  • How will massive unemployment effect the generation?
  • Does the generation have different dietary desires?
  • How will the sharing economy effect Generation Z?
  • How is product consumption being redefined?

Table of Contents

Gen Z is coming of age in the COVID-19 fallout

Unemployment will hit Gen Z the hardest

Some Gen Z trends are over-hyped and misunderstood

Plant-based diets show trend driven primarily by Millennials, not Gen Z

Homeworking could be a bright side for Gen Z

Appendix