媒體:全球產業年鑑 (2015年∼2024年)

全球媒體產業的市場收益額，從2015年到2019年以2.4％的年複合成長率成長，2019年達到了1兆1326億美元。

廣告市場區隔於產業中盈利最高，市場收益額2019年總額5965億美元，達到了產業整體52.7％。

在媒體產業中 "數位破壞" 造成出版產業最嚴重的受害，由於報紙發行量的持續性減少蒙受甚大的打擊。

本報告提供全球媒體產業相關分析，全球整體的市場規模、佔有率趨勢預測 (過去、今後5年份) ，及各地區、主要國家及各分類的詳細趨勢，主要的推動及阻礙市場要素，市場競爭情形，各國的宏觀經濟要素，主要企業的簡介、財務指標，新型冠狀病毒感染疾病 (COVID-19)的影響等調查。

目錄

第1章 摘要整理

• 市場價格趨勢
• 市場規模的預測 (以金額為準)
• 各分類的市場區隔
• 各地區的市場區隔
• 競爭情形

第2章 簡介

第3章 全球媒體產業

• 市場概要
• 市場資料
• 市場區隔
• 市場未來展望
• 波特的五力分析

第4章 宏觀經濟指標

• 各國資料

第5章 亞太地區的媒體產業

第6章 歐洲的媒體產業

第7章 宏觀經濟指標

• 各國資料

第8章 法國的媒體產業

• 市場概要
• 市場資料
• 市場區隔
• 市場預測
• 波特的五力分析

第9章 宏觀經濟指標

第10章 德國的媒體產業

第11章 宏觀經濟指標

第12章 澳洲的媒體產業

第13章 宏觀經濟指標

第14章 巴西的媒體產業

第15章 宏觀經濟指標

第16章 加拿大的媒體產業

第17章 宏觀經濟指標

第18章 中國的媒體產業

第19章 宏觀經濟指標

第20章 印度的媒體產業

第21章 宏觀經濟指標

第22章 印尼的媒體產業

第23章 宏觀經濟指標

第24章 義大利的媒體產業

第25章 宏觀經濟指標

第26章 日本的媒體產業

• 市場概要
• 市場資料
• 市場區隔
• 市場預測
• 波特的五力分析

第27章 宏觀經濟指標

• 國家資料

第28章 墨西哥的媒體產業

第29章 宏觀經濟指標

第30章 荷蘭的媒體產業

第31章 宏觀經濟指標

第32章 北美的媒體產業

33章:俄羅斯的媒體產業

第34章 宏觀經濟指標

第35章 斯堪地那維亞各國的媒體產業

第36章 新加坡的媒體產業

第37章 宏觀經濟指標

第38章 南非的媒體產業

第39章 宏觀經濟指標

第40章 韓國的媒體產業

第41章 宏觀經濟指標

第42章 西班牙的媒體產業

第43章 宏觀經濟指標

第44章 土耳其的媒體產業

第45章 宏觀經濟指標

第46章 英國的媒體產業

第47章 宏觀經濟指標

第48章 美國的媒體產業

第49章 宏觀經濟指標

第50章 企業簡介

• Pearson plc
• Bouygues SA
• Dassault Systemes SA
• France Televisions SA
• Lagardere SCA
• Vivendi S.A.
• Zweites Deutsches Fernsehen
• Axel Springer SE
• Banco ABC Brasil SA
• Nine Entertainment Co. Holdings Ltd
• Globo Comunicacao e Participacoes S.A.
• BCE Inc.
• Postmedia Network Canada Corp
• Shaw Communications Inc
• Torstar Corporation
• Xinhua Winshare Publishing and Media Co., Ltd
• Tribune Media Company
• Zee Entertainment Enterprises Limited
• Dainik Bhaskar Group
• Sun TV Network Ltd
• Jagran Prakashan Ltd
• Eros International plc
• Kompas Gramedia Group
• PT Media Nusantara Citra Tbk
• Radiotelevisione italiana SpA
• Arnoldo Mondadori Editore S.p.A.
• GEDI Gruppo Editoriale SpA
• NHK Spring Co Ltd
• Nippon Television Holdings, Inc.
• Hakuhodo DY Holdings Inc
• Fuji Media Holdings Inc
• TV Azteca, S.A.B. de C.V.
• Royal KPN NV
• Mediahuis NV
• RTL Group S.A.
• de Persgroep Nederland BV
• VodafoneZiggo Group BV
• Grupo Televisa S.A.B.
• The Interpublic Group of Companies, Inc.
• Gazprombank
• Sony Corporation of America
• Modern Times Group MTG AB
• Bonnier AB
• Schibsted ASA
• MediaCorp Pte Ltd
• Singapore Press Holdings Limited
• MultiChoice Africa (Pty) Limited
• Tiso Blackstar Group SE
• South African Broadcasting Corp SOC Ltd
• Cheil Worldwide Inc.
• Korean Broadcasting System
• Woongjin ThinkBig Co., Ltd.
• Dentsu, Inc.
• Atresmedia Corporacion de Medios de Comunicacion SA
• Promotora de Informaciones SA
• Havas Media
• Mediaset S.p.A.
• Vocento SA
• Demiroren Holding AS
• CJ Corp
• Publicis Groupe SA
• Sky plc
• Daily Mail and General Trust plc
• British Broadcasting Corporation
• Omnicom Group, Inc.
• Sing Tao News Corp Ltd
• The Walt Disney Company
• WPP plc
• Comcast Corporation
• Bertelsmann SE & Co. KGaA
• AT&T Inc

第51章 附錄

Summary

Global Media industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.

The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through subscriptions, or public funds (either through TV licenses, general taxation, or donations).

The publishing market consists of books, newspaper and magazines segments.

The book publishing segment includes publishers of academic, professional, general and other (fictions, non-fiction etc) books. The market value of this segment refers to the domestic B2C sales of books only at the retail sales price (RSP).

The newspaper segment is valued as the sum total of all revenues gained from the sale of newspapers including those gained through circulation, subscription (inc. online subscription), but excluding advertising revenue.

The magazine segment value is calculated as the revenues generated by publishers from B2C sales of copies of their products, and does not include advertising revenues.

The movies & entertainment market consists of both producers and distributors of entertainment formats, such as movies and music. The market value consists of the revenues received by movie box offices from total annual admissions, retail sales of prerecorded music singles, CDs, VCDs, DVDs and Blue-Ray disks, and paid downloadable music and video.

Any currency conversions used in the creation of this report have been calculated using constant 2019 annual average exchange rates.

Figures presented in this report are calculated applying the "middle path" scenario - this is based on the current situation in countries where the epidemic burst first, like China as a model countries and the announcements made by governments, stating that the abnormal situation may last up to six months.

The assumption has been made that after this time the economy will gradually go back to the levels recorded before the pandemics by the end of the year. It is also assumed that there is no widespread economic crisis as seen back in 2008 due to announced pay-outs across countries.

At the moment of preparation of this report in September 2020 the economic implications of the lock downs of many economics are still very difficult to predict as there is no indication how long the pandemics could last, the number of sectors forced to stay closed and the scale of the government aid involved. At the same time the weight of the pandemic seriousness is applied on the individual countries in this report based on death to population ratio recorded in countries.

Majority of the industries will see the decline in volume of the goods and services offered by companies. Usually the lower demand would cause the decrease the prices level. However, amid many governments' ordered for many industries to lock down and so the supply chain is distorted that in great pictures mitigate the results of lower demand.

Applied scenarios differ depending on the individual sector, however generally sectors which involves intensive manual labor and face to face interaction seem to be hit the most by present situation. On the other hand the internet based businesses as well as the producers of the vital, subsisted products and services seems to take advantages of the current events.

The global media industry had total revenues of $1,132.6bn in 2019, representing a compound annual growth rate (CAGR) of 2.4% between 2015 and 2019.

The advertising segment was the industry's most lucrative in 2019, with total revenues of $596.5bn, equivalent to 52.7% of the industry's overall value.

The worst impact of digital disruption in the media industry has been felt in the global publishing segment, which has been gutted by persistent declines in newspaper circulations.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global media industry
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global media industry
• Leading company profiles reveal details of key media industry players' global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the global media industry with five year forecasts

Reasons to Buy

• What was the size of the global media industry by value in 2019?
• What will be the size of the global media industry in 2024?
• What factors are affecting the strength of competition in the global media industry?
• How has the industry performed over the last five years?
• What are the main segments that make up the global media industry?

Table of Contents

1. EXECUTIVE SUMMARY

• 1.1. Market value
• 1.2. Market value forecast
• 1.3. Category segmentation
• 1.4. Geography segmentation
• 1.5. Competitive Landscape

2. Introduction

• 2.1. What is this report about?
• 2.2. Who is the target reader?
• 2.3. How to use this report
• 2.4. Definitions

3. Global Media

• 3.1. Market Overview
• 3.2. Market Data
• 3.3. Market Segmentation
• 3.4. Market outlook
• 3.5. Five forces analysis

4. Macroeconomic Indicators

• 4.1. Country data

5. Media in Asia-Pacific

• 5.1. Market Overview
• 5.2. Market Data
• 5.3. Market Segmentation
• 5.4. Market outlook
• 5.5. Five forces analysis

6. Media in Europe

• 6.1. Market Overview
• 6.2. Market Data
• 6.3. Market Segmentation
• 6.4. Market outlook
• 6.5. Five forces analysis

7. Macroeconomic Indicators

• 7.1. Country data

8. Media in France

• 8.1. Market Overview
• 8.2. Market Data
• 8.3. Market Segmentation
• 8.4. Market outlook
• 8.5. Five forces analysis

9. Macroeconomic Indicators

• 9.1. Country data

10. Media in Germany

• 10.1. Market Overview
• 10.2. Market Data
• 10.3. Market Segmentation
• 10.4. Market outlook
• 10.5. Five forces analysis

11. Macroeconomic Indicators

• 11.1. Country data

12. Media in Australia

• 12.1. Market Overview
• 12.2. Market Data
• 12.3. Market Segmentation
• 12.4. Market outlook
• 12.5. Five forces analysis

13. Macroeconomic Indicators

• 13.1. Country data

14. Media in Brazil

• 14.1. Market Overview
• 14.2. Market Data
• 14.3. Market Segmentation
• 14.4. Market outlook
• 14.5. Five forces analysis

15. Macroeconomic Indicators

• 15.1. Country data

16. Media in Canada

• 16.1. Market Overview
• 16.2. Market Data
• 16.3. Market Segmentation
• 16.4. Market outlook
• 16.5. Five forces analysis

17. Macroeconomic Indicators

• 17.1. Country data

18. Media in China

• 18.1. Market Overview
• 18.2. Market Data
• 18.3. Market Segmentation
• 18.4. Market outlook
• 18.5. Five forces analysis

19. Macroeconomic Indicators

• 19.1. Country data

20. Media in India

• 20.1. Market Overview
• 20.2. Market Data
• 20.3. Market Segmentation
• 20.4. Market outlook
• 20.5. Five forces analysis

21. Macroeconomic Indicators

• 21.1. Country data

22. Media in Indonesia

• 22.1. Market Overview
• 22.2. Market Data
• 22.3. Market Segmentation
• 22.4. Market outlook
• 22.5. Five forces analysis

23. Macroeconomic Indicators

• 23.1. Country data

24. Media in Italy

• 24.1. Market Overview
• 24.2. Market Data
• 24.3. Market Segmentation
• 24.4. Market outlook
• 24.5. Five forces analysis

25. Macroeconomic Indicators

• 25.1. Country data

26. Media in Japan

• 26.1. Market Overview
• 26.2. Market Data
• 26.3. Market Segmentation
• 26.4. Market outlook
• 26.5. Five forces analysis

27. Macroeconomic Indicators

• 27.1. Country data

28. Media in Mexico

• 28.1. Market Overview
• 28.2. Market Data
• 28.3. Market Segmentation
• 28.4. Market outlook
• 28.5. Five forces analysis

29. Macroeconomic Indicators

• 29.1. Country data

30. Media in The Netherlands

• 30.1. Market Overview
• 30.2. Market Data
• 30.3. Market Segmentation
• 30.4. Market outlook
• 30.5. Five forces analysis

31. Macroeconomic Indicators

• 31.1. Country data

32. Media in North America

• 32.1. Market Overview
• 32.2. Market Data
• 32.3. Market Segmentation
• 32.4. Market outlook
• 32.5. Five forces analysis

33. Media in Russia

• 33.1. Market Overview
• 33.2. Market Data
• 33.3. Market Segmentation
• 33.4. Market outlook
• 33.5. Five forces analysis

34. Macroeconomic Indicators

• 34.1. Country data

35. Media in Scandinavia

• 35.1. Market Overview
• 35.2. Market Data
• 35.3. Market Segmentation
• 35.4. Market outlook
• 35.5. Five forces analysis

36. Media in Singapore

• 36.1. Market Overview
• 36.2. Market Data
• 36.3. Market Segmentation
• 36.4. Market outlook
• 36.5. Five forces analysis

37. Macroeconomic Indicators

• 37.1. Country data

38. Media in South Africa

• 38.1. Market Overview
• 38.2. Market Data
• 38.3. Market Segmentation
• 38.4. Market outlook
• 38.5. Five forces analysis

39. Macroeconomic Indicators

• 39.1. Country data

40. Media in South Korea

• 40.1. Market Overview
• 40.2. Market Data
• 40.3. Market Segmentation
• 40.4. Market outlook
• 40.5. Five forces analysis

41. Macroeconomic Indicators

• 41.1. Country data

42. Media in Spain

• 42.1. Market Overview
• 42.2. Market Data
• 42.3. Market Segmentation
• 42.4. Market outlook
• 42.5. Five forces analysis

43. Macroeconomic Indicators

• 43.1. Country data

44. Media in Turkey

• 44.1. Market Overview
• 44.2. Market Data
• 44.3. Market Segmentation
• 44.4. Market outlook
• 44.5. Five forces analysis

45. Macroeconomic Indicators

• 45.1. Country data

46. Media in The United Kingdom

• 46.1. Market Overview
• 46.2. Market Data
• 46.3. Market Segmentation
• 46.4. Market outlook
• 46.5. Five forces analysis

47. Macroeconomic Indicators

• 47.1. Country data

48. Media in The United States

• 48.1. Market Overview
• 48.2. Market Data
• 48.3. Market Segmentation
• 48.4. Market outlook
• 48.5. Five forces analysis

49. Macroeconomic Indicators

• 49.1. Country data

50. Company Profiles

• 50.1. Pearson plc
• 50.2. Bouygues SA
• 50.3. Dassault Systemes SA
• 50.4. France Televisions SA
• 50.5. Lagardere SCA
• 50.6. Vivendi S.A.
• 50.7. Zweites Deutsches Fernsehen
• 50.8. Axel Springer SE
• 50.9. Banco ABC Brasil SA
• 50.10. Nine Entertainment Co. Holdings Ltd
• 50.11. Globo Comunicacao e Participacoes S.A.
• 50.12. BCE Inc.
• 50.13. Postmedia Network Canada Corp
• 50.14. Shaw Communications Inc
• 50.15. Torstar Corporation
• 50.16. Xinhua Winshare Publishing and Media Co., Ltd
• 50.17. Tribune Media Company
• 50.18. Zee Entertainment Enterprises Limited
• 50.19. Dainik Bhaskar Group
• 50.20. Sun TV Network Ltd
• 50.21. Jagran Prakashan Ltd
• 50.22. Eros International plc
• 50.23. Kompas Gramedia Group
• 50.24. PT Media Nusantara Citra Tbk
• 50.25. Radiotelevisione italiana SpA
• 50.26. Arnoldo Mondadori Editore S.p.A.
• 50.27. GEDI Gruppo Editoriale SpA
• 50.28. NHK Spring Co Ltd
• 50.29. Nippon Television Holdings, Inc.
• 50.30. Hakuhodo DY Holdings Inc
• 50.31. Fuji Media Holdings Inc
• 50.32. TV Azteca, S.A.B. de C.V.
• 50.33. Royal KPN NV
• 50.34. Mediahuis NV
• 50.35. RTL Group S.A.
• 50.36. de Persgroep Nederland BV
• 50.37. VodafoneZiggo Group BV
• 50.38. Grupo Televisa S.A.B.
• 50.39. The Interpublic Group of Companies, Inc.
• 50.40. Gazprombank
• 50.41. Sony Corporation of America
• 50.42. Modern Times Group MTG AB
• 50.43. Bonnier AB
• 50.44. Schibsted ASA
• 50.45. MediaCorp Pte Ltd
• 50.46. Singapore Press Holdings Limited
• 50.47. MultiChoice Africa (Pty) Limited
• 50.48. Tiso Blackstar Group SE
• 50.49. South African Broadcasting Corp SOC Ltd
• 50.50. Cheil Worldwide Inc.
• 50.51. Korean Broadcasting System
• 50.52. Woongjin ThinkBig Co., Ltd.
• 50.53. Dentsu, Inc.
• 50.54. Atresmedia Corporacion de Medios de Comunicacion SA
• 50.55. Promotora de Informaciones SA
• 50.56. Havas Media
• 50.57. Mediaset S.p.A.
• 50.58. Vocento SA
• 50.59. Demiroren Holding AS
• 50.60. CJ Corp
• 50.61. Publicis Groupe SA
• 50.62. Sky plc
• 50.63. Daily Mail and General Trust plc
• 50.64. British Broadcasting Corporation
• 50.65. Omnicom Group, Inc.
• 50.66. Sing Tao News Corp Ltd
• 50.67. The Walt Disney Company
• 50.68. WPP plc
• 50.69. Comcast Corporation
• 50.70. Bertelsmann SE & Co. KGaA
• 50.71. AT&T Inc

51. Appendix

• 51.1. Methodology
• 51.2. About MarketLine

List of Tables

• Table 1: Global media industry value: $ billion, 2015-19
• Table 2: Global media industry category segmentation: $ billion, 2019
• Table 3: Global media industry geography segmentation: $ billion, 2019
• Table 4: Global media industry value forecast: $ billion, 2019-24
• Table 5: Global size of population (million), 2015-19
• Table 6: Global gdp (constant 2005 prices, $ billion), 2015-19
• Table 7: Global gdp (current prices, $ billion), 2015-19
• Table 8: Global inflation, 2015-19
• Table 9: Global consumer price index (absolute), 2015-19
• Table 10: Global exchange rate, 2015-19
• Table 11: Asia-Pacific media industry value: $ billion, 2015-19
• Table 12: Asia-Pacific media industry category segmentation: $ billion, 2019
• Table 13: Asia-Pacific media industry geography segmentation: $ billion, 2019
• Table 14: Asia-Pacific media industry value forecast: $ billion, 2019-24
• Table 15: Europe media industry value: $ billion, 2015-19
• Table 16: Europe media industry category segmentation: $ billion, 2019
• Table 17: Europe media industry geography segmentation: $ billion, 2019
• Table 18: Europe media industry value forecast: $ billion, 2019-24
• Table 19: Europe size of population (million), 2015-19
• Table 20: Europe gdp (constant 2005 prices, $ billion), 2015-19
• Table 21: Europe gdp (current prices, $ billion), 2015-19
• Table 22: Europe inflation, 2015-19
• Table 23: Europe consumer price index (absolute), 2015-19
• Table 24: Europe exchange rate, 2015-19
• Table 25: France media industry value: $ billion, 2015-19
• Table 26: France media industry category segmentation: $ billion, 2019
• Table 27: France media industry geography segmentation: $ billion, 2019
• Table 28: France media industry value forecast: $ billion, 2019-24
• Table 29: France size of population (million), 2015-19
• Table 30: France gdp (constant 2005 prices, $ billion), 2015-19
• Table 31: France gdp (current prices, $ billion), 2015-19
• Table 32: France inflation, 2015-19
• Table 33: France consumer price index (absolute), 2015-19
• Table 34: France exchange rate, 2015-19
• Table 35: Germany media industry value: $ billion, 2015-19
• Table 36: Germany media industry category segmentation: $ billion, 2019
• Table 37: Germany media industry geography segmentation: $ billion, 2019
• Table 38: Germany media industry value forecast: $ billion, 2019-24
• Table 39: Germany size of population (million), 2015-19
• Table 40: Germany gdp (constant 2005 prices, $ billion), 2015-19
• Table 41: Germany gdp (current prices, $ billion), 2015-19
• Table 42: Germany inflation, 2015-19
• Table 43: Germany consumer price index (absolute), 2015-19
• Table 44: Germany exchange rate, 2015-19
• Table 45: Australia media industry value: $ billion, 2015-19
• Table 46: Australia media industry category segmentation: $ billion, 2019
• Table 47: Australia media industry geography segmentation: $ billion, 2019
• Table 48: Australia media industry value forecast: $ billion, 2019-24
• Table 49: Australia size of population (million), 2015-19
• Table 50: Australia gdp (constant 2005 prices, $ billion), 2015-19

List of Figures

• Figure 1: Global media industry value: $ billion, 2015-19
• Figure 2: Global media industry category segmentation: % share, by value, 2019
• Figure 3: Global media industry geography segmentation: % share, by value, 2019
• Figure 4: Global media industry value forecast: $ billion, 2019-24
• Figure 5: Forces driving competition in the global media industry, 2019
• Figure 6: Drivers of buyer power in the global media industry, 2019
• Figure 7: Drivers of supplier power in the global media industry, 2019
• Figure 8: Factors influencing the likelihood of new entrants in the global media industry, 2019
• Figure 9: Factors influencing the threat of substitutes in the global media industry, 2019
• Figure 10: Drivers of degree of rivalry in the global media industry, 2019
• Figure 11: Asia-Pacific media industry value: $ billion, 2015-19
• Figure 12: Asia-Pacific media industry category segmentation: % share, by value, 2019
• Figure 13: Asia-Pacific media industry geography segmentation: % share, by value, 2019
• Figure 14: Asia-Pacific media industry value forecast: $ billion, 2019-24
• Figure 15: Forces driving competition in the media industry in Asia-Pacific, 2019
• Figure 16: Drivers of buyer power in the media industry in Asia-Pacific, 2019
• Figure 17: Drivers of supplier power in the media industry in Asia-Pacific, 2019
• Figure 18: Factors influencing the likelihood of new entrants in the media industry in Asia-Pacific, 201
• Figure 19: Factors influencing the threat of substitutes in the media industry in Asia-Pacific, 2019
• Figure 20: Drivers of degree of rivalry in the media industry in Asia-Pacific, 2019
• Figure 21: Europe media industry value: $ billion, 2015-19
• Figure 22: Europe media industry category segmentation: % share, by value, 2019
• Figure 23: Europe media industry geography segmentation: % share, by value, 2019
• Figure 24: Europe media industry value forecast: $ billion, 2019-24
• Figure 25: Forces driving competition in the media industry in Europe, 2019
• Figure 26: Drivers of buyer power in the media industry in Europe, 2019
• Figure 27: Drivers of supplier power in the media industry in Europe, 2019
• Figure 28: Factors influencing the likelihood of new entrants in the media industry in Europe, 2019
• Figure 29: Factors influencing the threat of substitutes in the media industry in Europe, 2019
• Figure 30: Drivers of degree of rivalry in the media industry in Europe, 2019
• Figure 31: France media industry value: $ billion, 2015-19
• Figure 32: France media industry category segmentation: % share, by value, 2019
• Figure 33: France media industry geography segmentation: % share, by value, 2019
• Figure 34: France media industry value forecast: $ billion, 2019-24
• Figure 35: Forces driving competition in the media industry in France, 2019
• Figure 36: Drivers of buyer power in the media industry in France, 2019
• Figure 37: Drivers of supplier power in the media industry in France, 2019
• Figure 38: Factors influencing the likelihood of new entrants in the media industry in France, 2019
• Figure 39: Factors influencing the threat of substitutes in the media industry in France, 2019
• Figure 40: Drivers of degree of rivalry in the media industry in France, 2019
• Figure 41: Germany media industry value: $ billion, 2015-19
• Figure 42: Germany media industry category segmentation: % share, by value, 2019
• Figure 43: Germany media industry geography segmentation: % share, by value, 2019
• Figure 44: Germany media industry value forecast: $ billion, 2019-24
• Figure 45: Forces driving competition in the media industry in Germany, 2019
• Figure 46: Drivers of buyer power in the media industry in Germany, 2019
• Figure 47: Drivers of supplier power in the media industry in Germany, 2019
• Figure 48: Factors influencing the likelihood of new entrants in the media industry in Germany, 2019
• Figure 49: Factors influencing the threat of substitutes in the media industry in Germany, 2019
• Figure 50: Drivers of degree of rivalry in the media industry in Germany, 2019
• Figure 51: Australia media industry value: $ billion, 2015-19