市場調查報告書

G8各國的數位廣告產業指南 (2015年∼2024年)

Digital Advertising Global Group of Eight (G8) Industry Guide 2015-2024

出版商 MarketLine 商品編碼 950882
出版日期 內容資訊 英文 182 Pages
訂單完成後即時交付
價格
G8各國的數位廣告產業指南 (2015年∼2024年) Digital Advertising Global Group of Eight (G8) Industry Guide 2015-2024
出版日期: 2020年06月30日內容資訊: 英文 182 Pages
簡介

G8各國的數位廣告市場,從2015年到2019年以15.4%的年複合成長率(CAGR)成長,2019年達到了1,779億2,160萬美元的規模。該市場,在從2019年到2024年的預測期間內預計以9.4%的年複合成長率成長,2024年達到2,791億4,170萬美元。

本報告提供全球主要8個國家(G8:美國,加拿大,德國,法國,英國,義大利,俄羅斯,日本)的數位廣告市場相關分析,全球整體及各國的市場規模趨勢預測 (過去、今後5年份) ,及各市場區隔詳細趨勢,市場競爭概況,主要企業的簡介、業績、財務指標,各國的宏觀經濟指標等調查 。

目錄

第1章 簡介

第2章 G8各國的數位廣告

  • 產業的展望

第3章 加拿大的數位廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析
  • 宏觀經濟指標

第4章 法國的數位廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析
  • 宏觀經濟指標

第5章 德國的數位廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析
  • 宏觀經濟指標

第6章 義大利的數位廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析
  • 宏觀經濟指標

第7章 日本的數位廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析
  • 宏觀經濟指標

第8章 俄羅斯的數位廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析
  • 宏觀經濟指標

第9章 英國的數位廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析
  • 宏觀經濟指標

第10章 美國的數位廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析
  • 宏觀經濟指標

第11章 企業簡介

  • Alphabet Inc
  • Facebook Inc.
  • Amazon.com, Inc.
  • Microsoft Corporation
  • Yandex NV
  • Mail.Ru Group Ltd

第12章 附錄

目錄
Product Code: MLIG200005-02

Summary

The G8 Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Essential resource for top-line data and analysis covering the G8 digital advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.

Key Highlights

The G8 countries contributed $177,921.6 million in 2019 to the global digital advertising industry, with a compound annual growth rate (CAGR) of 15.4% between 2015 and 2019. The G8 countries are expected to reach a value of $279,141.7 million in 2024, with a CAGR of 9.4% over the 2019-24 period.

Among the G8 nations, the US is the leading country in the digital advertising industry, with market revenues of $114,990.6 million in 2019. This was followed by Japan and the UK, with a value of $18,117.9 and $16,705.6 million, respectively.

The US is expected to lead the digital advertising industry in the G8 nations with a value of $186,697.4 million in 2016, followed by Japan and the UK with expected values of $28,698.3 and $23,498.4 million, respectively.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the G8 digital advertising industry
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the G8 digital advertising industry
  • Leading company profiles reveal details of key digital advertising industry players' G8 operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the G8 digital advertising industry with five year forecasts by both value and volume
  • Compares data from the US, Canada, Germany, France, UK, Italy, Russia and Japan, alongside individual chapters on each country
  • Reasons to Buy
  • What was the size of the G8 digital advertising industry by value in 2019?
  • What will be the size of the G8 digital advertising industry in 2024?
  • What factors are affecting the strength of competition in the G8 digital advertising industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the G8 digital advertising industry?

Table of Contents

1 Introduction

  • 1.1. What is this report about?
  • 1.2. Who is the target reader?
  • 1.3. How to use this report
  • 1.4. Definitions

2 Group of Eight (G8) Digital Advertising

  • 2.1. Industry Outlook

3 Digital Advertising in Canada

  • 3.1. Market Overview
  • 3.2. Market Data
  • 3.3. Market Segmentation
  • 3.4. Market outlook
  • 3.5. Five forces analysis
  • 3.6. Macroeconomic Indicators

4 Digital Advertising in France

  • 4.1. Market Overview
  • 4.2. Market Data
  • 4.3. Market Segmentation
  • 4.4. Market outlook
  • 4.5. Five forces analysis
  • 4.6. Macroeconomic Indicators

5 Digital Advertising in Germany

  • 5.1. Market Overview
  • 5.2. Market Data
  • 5.3. Market Segmentation
  • 5.4. Market outlook
  • 5.5. Five forces analysis
  • 5.6. Macroeconomic Indicators

6 Digital Advertising in Italy

  • 6.1. Market Overview
  • 6.2. Market Data
  • 6.3. Market Segmentation
  • 6.4. Market outlook
  • 6.5. Five forces analysis
  • 6.6. Macroeconomic Indicators

7 Digital Advertising in Japan

  • 7.1. Market Overview
  • 7.2. Market Data
  • 7.3. Market Segmentation
  • 7.4. Market outlook
  • 7.5. Five forces analysis
  • 7.6. Macroeconomic Indicators

8 Digital Advertising in Russia

  • 8.1. Market Overview
  • 8.2. Market Data
  • 8.3. Market Segmentation
  • 8.4. Market outlook
  • 8.5. Five forces analysis
  • 8.6. Macroeconomic Indicators

9 Digital Advertising in The United Kingdom

  • 9.1. Market Overview
  • 9.2. Market Data
  • 9.3. Market Segmentation
  • 9.4. Market outlook
  • 9.5. Five forces analysis
  • 9.6. Macroeconomic Indicators

10 Digital Advertising in The United States

  • 10.1. Market Overview
  • 10.2. Market Data
  • 10.3. Market Segmentation
  • 10.4. Market outlook
  • 10.5. Five forces analysis
  • 10.6. Macroeconomic Indicators

11 Company Profiles

  • 11.1. Alphabet Inc
  • 11.2. Facebook Inc.
  • 11.3. Amazon.com, Inc.
  • 11.4. Microsoft Corporation
  • 11.5. Yandex NV
  • 11.6. Mail.Ru Group Ltd

12 Appendix

  • 12.1. Methodology
  • 12.2. About MarketLine

List of Tables

  • Table 1: G8 digital advertising industry, revenue($m), 2015-24
  • Table 2: G8 digital advertising industry, revenue by country ($m), 2015-19
  • Table 3: G8 digital advertising industry forecast, revenue by country ($m), 2019-24
  • Table 4: Canada digital advertising market value: $ million, 2015-19
  • Table 5: Canada digital advertising market category segmentation: $ million, 2019
  • Table 6: Canada digital advertising market geography segmentation: $ million, 2019
  • Table 7: Canada digital advertising market value forecast: $ million, 2019-24
  • Table 8: Canada size of population (million), 2015-19
  • Table 9: Canada gdp (constant 2005 prices, $ billion), 2015-19
  • Table 10: Canada gdp (current prices, $ billion), 2015-19
  • Table 11: Canada inflation, 2015-19
  • Table 12: Canada consumer price index (absolute), 2015-19
  • Table 13: Canada exchange rate, 2015-19
  • Table 14: France digital advertising market value: $ million, 2015-19
  • Table 15: France digital advertising market category segmentation: $ million, 2019
  • Table 16: France digital advertising market geography segmentation: $ million, 2019
  • Table 17: France digital advertising market value forecast: $ million, 2019-24
  • Table 18: France size of population (million), 2015-19
  • Table 19: France gdp (constant 2005 prices, $ billion), 2015-19
  • Table 20: France gdp (current prices, $ billion), 2015-19
  • Table 21: France inflation, 2015-19
  • Table 22: France consumer price index (absolute), 2015-19
  • Table 23: France exchange rate, 2015-19
  • Table 24: Germany digital advertising market value: $ million, 2015-19
  • Table 25: Germany digital advertising market category segmentation: $ million, 2019
  • Table 26: Germany digital advertising market geography segmentation: $ million, 2019
  • Table 27: Germany digital advertising market value forecast: $ million, 2019-24
  • Table 28: Germany size of population (million), 2015-19
  • Table 29: Germany gdp (constant 2005 prices, $ billion), 2015-19
  • Table 30: Germany gdp (current prices, $ billion), 2015-19
  • Table 31: Germany inflation, 2015-19
  • Table 32: Germany consumer price index (absolute), 2015-19
  • Table 33: Germany exchange rate, 2015-19
  • Table 34: Italy digital advertising market value: $ million, 2015-19
  • Table 35: Italy digital advertising market category segmentation: $ million, 2019
  • Table 36: Italy digital advertising market geography segmentation: $ million, 2019
  • Table 37: Italy digital advertising market value forecast: $ million, 2019-24
  • Table 38: Italy size of population (million), 2015-19
  • Table 39: Italy gdp (constant 2005 prices, $ billion), 2015-19
  • Table 40: Italy gdp (current prices, $ billion), 2015-19
  • Table 41: Italy inflation, 2015-19
  • Table 42: Italy consumer price index (absolute), 2015-19
  • Table 43: Italy exchange rate, 2015-19
  • Table 44: Japan digital advertising market value: $ million, 2015-19
  • Table 45: Japan digital advertising market category segmentation: $ million, 2019
  • Table 46: Japan digital advertising market geography segmentation: $ million, 2019
  • Table 47: Japan digital advertising market value forecast: $ million, 2019-24
  • Table 48: Japan size of population (million), 2015-19
  • Table 49: Japan gdp (constant 2005 prices, $ billion), 2015-19
  • Table 50: Japan gdp (current prices, $ billion), 2015-19
  • Table 51: Japan inflation, 2015-19
  • Table 52: Japan consumer price index (absolute), 2015-19
  • Table 53: Japan exchange rate, 2015-19
  • Table 54: Russia digital advertising market value: $ million, 2015-19
  • Table 55: Russia digital advertising market category segmentation: $ million, 2019
  • Table 56: Russia digital advertising market geography segmentation: $ million, 2019
  • Table 57: Russia digital advertising market value forecast: $ million, 2019-24
  • Table 58: Russia size of population (million), 2015-19
  • Table 59: Russia gdp (constant 2005 prices, $ billion), 2015-19

List of Figures

  • Figure 1: G8 digital advertising industry, revenue($m), 2015-24
  • Figure 2: G8 Digital Advertising industry, revenue by country (%), 2019
  • Figure 3: G8 digital advertising industry, revenue by country ($m), 2015-19
  • Figure 4: G8 digital advertising industry forecast, revenue by country ($m), 2019-24
  • Figure 5: Canada digital advertising market value: $ million, 2015-19
  • Figure 6: Canada digital advertising market category segmentation: % share, by value, 2019
  • Figure 7: Canada digital advertising market geography segmentation: % share, by value, 2019
  • Figure 8: Canada digital advertising market value forecast: $ million, 2019-24
  • Figure 9: Forces driving competition in the digital advertising market in Canada, 2019
  • Figure 10: Drivers of buyer power in the digital advertising market in Canada, 2019
  • Figure 11: Drivers of supplier power in the digital advertising market in Canada, 2019
  • Figure 12: Factors influencing the likelihood of new entrants in the digital advertising market in Canada, 2019
  • Figure 13: Factors influencing the threat of substitutes in the digital advertising market in Canada, 2019
  • Figure 14: Drivers of degree of rivalry in the digital advertising market in Canada, 2019
  • Figure 15: France digital advertising market value: $ million, 2015-19
  • Figure 16: France digital advertising market category segmentation: % share, by value, 2019
  • Figure 17: France digital advertising market geography segmentation: % share, by value, 2019
  • Figure 18: France digital advertising market value forecast: $ million, 2019-24
  • Figure 19: Forces driving competition in the digital advertising market in France, 2019
  • Figure 20: Drivers of buyer power in the digital advertising market in France, 2019
  • Figure 21: Drivers of supplier power in the digital advertising market in France, 2019
  • Figure 22: Factors influencing the likelihood of new entrants in the digital advertising market in France, 2019
  • Figure 23: Factors influencing the threat of substitutes in the digital advertising market in France, 2019
  • Figure 24: Drivers of degree of rivalry in the digital advertising market in France, 2019
  • Figure 25: Germany digital advertising market value: $ million, 2015-19
  • Figure 26: Germany digital advertising market category segmentation: % share, by value, 2019
  • Figure 27: Germany digital advertising market geography segmentation: % share, by value, 2019
  • Figure 28: Germany digital advertising market value forecast: $ million, 2019-24
  • Figure 29: Forces driving competition in the digital advertising market in Germany, 2019
  • Figure 30: Drivers of buyer power in the digital advertising market in Germany, 2019
  • Figure 31: Drivers of supplier power in the digital advertising market in Germany, 2019
  • Figure 32: Factors influencing the likelihood of new entrants in the digital advertising market in Germany, 2019
  • Figure 33: Factors influencing the threat of substitutes in the digital advertising market in Germany, 2019
  • Figure 34: Drivers of degree of rivalry in the digital advertising market in Germany, 2019
  • Figure 35: Italy digital advertising market value: $ million, 2015-19
  • Figure 36: Italy digital advertising market category segmentation: % share, by value, 2019
  • Figure 37: Italy digital advertising market geography segmentation: % share, by value, 2019
  • Figure 38: Italy digital advertising market value forecast: $ million, 2019-24
  • Figure 39: Forces driving competition in the digital advertising market in Italy, 2019
  • Figure 40: Drivers of buyer power in the digital advertising market in Italy, 2019
  • Figure 41: Drivers of supplier power in the digital advertising market in Italy, 2019
  • Figure 42: Factors influencing the likelihood of new entrants in the digital advertising market in Italy, 2019
  • Figure 43: Factors influencing the threat of substitutes in the digital advertising market in Italy, 2019
  • Figure 44: Drivers of degree of rivalry in the digital advertising market in Italy, 2019
  • Figure 45: Japan digital advertising market value: $ million, 2015-19
  • Figure 46: Japan digital advertising market category segmentation: % share, by value, 2019
  • Figure 47: Japan digital advertising market geography segmentation: % share, by value, 2019
  • Figure 48: Japan digital advertising market value forecast: $ million, 2019-24
  • Figure 49: Forces driving competition in the digital advertising market in Japan, 2019
  • Figure 50: Drivers of buyer power in the digital advertising market in Japan, 2019
  • Figure 51: Drivers of supplier power in the digital advertising market in Japan, 2019
  • Figure 52: Factors influencing the likelihood of new entrants in the digital advertising market in Japan, 2019
  • Figure 53: Factors influencing the threat of substitutes in the digital advertising market in Japan, 2019
  • Figure 54: Drivers of degree of rivalry in the digital advertising market in Japan, 2019
  • Figure 55: Russia digital advertising market value: $ million, 2015-19
  • Figure 56: Russia digital advertising market category segmentation: % share, by value, 2019
  • Figure 57: Russia digital advertising market geography segmentation: % share, by value, 2019
  • Figure 58: Russia digital advertising market value forecast: $ million, 2019-24
  • Figure 59: Forces driving competition in the digital advertising market in Russia, 2019
  • Figure 60: Drivers of buyer power in the digital advertising market in Russia, 2019