市場調查報告書

數位廣告:全球產業年度 (2015-2024年)

Digital Advertising Global Industry Almanac 2015-2024

出版商 MarketLine 商品編碼 950881
出版日期 內容資訊 英文 513 Pages
訂單完成後即時交付
價格
數位廣告:全球產業年度 (2015-2024年) Digital Advertising Global Industry Almanac 2015-2024
出版日期: 2020年06月30日內容資訊: 英文 513 Pages
簡介

全球數位廣告產業的總收益,2019年為2931億4470萬美金,2015年到2019年顯示16.1%的年複合成長率。行動市場區隔,在2019年中產業盈利最高,總收益為1816億1820萬美元,相當於產業整體價值的62%。全球數位廣告市場成長,尤其是由於新興各國的網際網路基礎設施開發及智慧型手機擁有的增加而加速。在更有發展的各國中,市場成長,是由於線上廣告與傳統廣告方法比較提供的明確優點。

本報告提供全球數位廣告產業的相關調查,提供包含產業的規模 (成果值、預測值) 的定性、定量性資訊,各主要地區、國家分析,並提供主要企業簡介等資訊。

第1章 摘要整理

第2章 簡介

第3章 全球數位廣告

第4章 亞太地區的數位廣告

第5章 歐洲的數位廣告

第6章 法國的數位廣告

第7章 德國的數位廣告

第8章 澳洲的數位廣告

第9章 巴西的數位廣告

第10章 加拿大的數位廣告

第11章 中國的數位廣告

第12章 印度的數位廣告

第13章 印尼的數位廣告

第14章 義大利的數位廣告

第15章 日本的數位廣告

第16章 墨西哥的數位廣告

第17章 荷蘭的數位廣告

第18章 北美的數位廣告

第19章 俄羅斯的數位廣告

第20章 斯堪地那維亞各國的數位廣告

第21章 新加坡的數位廣告

第22章 南非的數位廣告

第23章 韓國的數位廣告

第24章 西班牙的數位廣告

第25章 土耳其的數位廣告

第26章 英國的數位廣告

第27章 美國的數位廣告

第28章 企業簡介

第29章 附錄

目錄
Product Code: MLIG200005-01

Summary

Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Essential resource for top-line data and analysis covering the global digital advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.

Key Highlights

The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet.

Any currency conversions used in the creation of this report have been calculated using constant 2019 annual average exchange rates.

The global Digital advertising market had total revenues of $293,144.7m in 2019, representing a compound annual growth rate (CAGR) of 16.1% between 2015 and 2019.

The Mobile segment was the market's most lucrative in 2019, with total revenues of $181,618.2m, equivalent to 62% of the market's overall value.

Global digital advertising market growth has been fuelled by the development of internet infrastructure and increased ownership of smartphones, particularly in developing countries. In more developed countries, market growth has been the result of the clear benefits online ads offer in comparison to traditional advertising methods.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global digital advertising industry
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global digital advertising industry
  • Leading company profiles reveal details of key digital advertising industry players' global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global digital advertising industry with five year forecasts by both value and volume
  • Reasons to Buy
  • What was the size of the global digital advertising industry by value in 2019?
  • What will be the size of the global digital advertising industry in 2024?
  • What factors are affecting the strength of competition in the global digital advertising industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the global digital advertising industry?

Table of Contents

1. EXECUTIVE SUMMARY

2. Introduction

3. Global Digital Advertising

4. Digital Advertising in Asia-Pacific

5. Digital Advertising in Europe

6. Digital Advertising in France

7. Digital Advertising in Germany

8. Digital Advertising in Australia

9. Digital Advertising in Brazil

10. Digital Advertising in Canada

11. Digital Advertising in China

12. Digital Advertising in India

13. Digital Advertising in Indonesia

14. Digital Advertising in Italy

15. Digital Advertising in Japan

16. Digital Advertising in Mexico

17. Digital Advertising in The Netherlands

18. Digital Advertising in North America

19. Digital Advertising in Russia

20. Digital Advertising in Scandinavia

21. Digital Advertising in Singapore

22. Digital Advertising in South Africa

23. Digital Advertising in South Korea

24. Digital Advertising in Spain

25. Digital Advertising in Turkey

26. Digital Advertising in The United Kingdom

27. Digital Advertising in The United States

28. Company Profiles

29. Appendix

List of Tables

  • Table 1: Global digital advertising market value: $ million, 2015-19
  • Table 2: Global digital advertising market category segmentation: $ million, 2019
  • Table 3: Global digital advertising market geography segmentation: $ million, 2019
  • Table 4: Global digital advertising market value forecast: $ million, 2019-24
  • Table 5: Global size of population (million), 2015-19
  • Table 6: Global gdp (constant 2005 prices, $ billion), 2015-19
  • Table 7: Global gdp (current prices, $ billion), 2015-19
  • Table 8: Global inflation, 2015-19
  • Table 9: Global consumer price index (absolute), 2015-19
  • Table 10: Global exchange rate, 2015-19
  • Table 11: Asia-Pacific digital advertising market value: $ million, 2015-19
  • Table 12: Asia-Pacific digital advertising market category segmentation: $ million, 2019
  • Table 13: Asia-Pacific digital advertising market geography segmentation: $ million, 2019
  • Table 14: Asia-Pacific digital advertising market value forecast: $ million, 2019-24
  • Table 15: Europe digital advertising market value: $ million, 2015-19
  • Table 16: Europe digital advertising market category segmentation: $ million, 2019
  • Table 17: Europe digital advertising market geography segmentation: $ million, 2019
  • Table 18: Europe digital advertising market value forecast: $ million, 2019-24
  • Table 19: Europe size of population (million), 2015-19
  • Table 20: Europe gdp (constant 2005 prices, $ billion), 2015-19
  • Table 21: Europe gdp (current prices, $ billion), 2015-19
  • Table 22: Europe inflation, 2015-19
  • Table 23: Europe consumer price index (absolute), 2015-19
  • Table 24: Europe exchange rate, 2015-19
  • Table 25: France digital advertising market value: $ million, 2015-19
  • Table 26: France digital advertising market category segmentation: $ million, 2019
  • Table 27: France digital advertising market geography segmentation: $ million, 2019
  • Table 28: France digital advertising market value forecast: $ million, 2019-24
  • Table 29: France size of population (million), 2015-19
  • Table 30: France gdp (constant 2005 prices, $ billion), 2015-19
  • Table 31: France gdp (current prices, $ billion), 2015-19
  • Table 32: France inflation, 2015-19
  • Table 33: France consumer price index (absolute), 2015-19
  • Table 34: France exchange rate, 2015-19
  • Table 35: Germany digital advertising market value: $ million, 2015-19
  • Table 36: Germany digital advertising market category segmentation: $ million, 2019
  • Table 37: Germany digital advertising market geography segmentation: $ million, 2019
  • Table 38: Germany digital advertising market value forecast: $ million, 2019-24
  • Table 39: Germany size of population (million), 2015-19
  • Table 40: Germany gdp (constant 2005 prices, $ billion), 2015-19
  • Table 41: Germany gdp (current prices, $ billion), 2015-19
  • Table 42: Germany inflation, 2015-19
  • Table 43: Germany consumer price index (absolute), 2015-19
  • Table 44: Germany exchange rate, 2015-19
  • Table 45: Australia digital advertising market value: $ million, 2015-19
  • Table 46: Australia digital advertising market category segmentation: $ million, 2019
  • Table 47: Australia digital advertising market geography segmentation: $ million, 2019
  • Table 48: Australia digital advertising market value forecast: $ million, 2019-24
  • Table 49: Australia size of population (million), 2015-19
  • Table 50: Australia gdp (constant 2005 prices, $ billion), 2015-19
  • Table 51: Australia gdp (current prices, $ billion), 2015-19
  • Table 52: Australia inflation, 2015-19
  • Table 53: Australia consumer price index (absolute), 2015-19
  • Table 54: Australia exchange rate, 2015-19
  • Table 55: Brazil digital advertising market value: $ million, 2015-19
  • Table 56: Brazil digital advertising market category segmentation: $ million, 2019
  • Table 57: Brazil digital advertising market geography segmentation: $ million, 2019
  • Table 58: Brazil digital advertising market value forecast: $ million, 2019-24
  • Table 59: Brazil size of population (million), 2015-19

List of Figures

  • Figure 1: Global digital advertising market value: $ million, 2015-19
  • Figure 2: Global digital advertising market category segmentation: % share, by value, 2019
  • Figure 3: Global digital advertising market geography segmentation: % share, by value, 2019
  • Figure 4: Global digital advertising market value forecast: $ million, 2019-24
  • Figure 5: Forces driving competition in the global digital advertising market, 2019
  • Figure 6: Drivers of buyer power in the global digital advertising market, 2019
  • Figure 7: Drivers of supplier power in the global digital advertising market, 2019
  • Figure 8: Factors influencing the likelihood of new entrants in the global digital advertising market, 2019
  • Figure 9: Factors influencing the threat of substitutes in the global digital advertising market, 2019
  • Figure 10: Drivers of degree of rivalry in the global digital advertising market, 2019
  • Figure 11: Asia-Pacific digital advertising market value: $ million, 2015-19
  • Figure 12: Asia-Pacific digital advertising market category segmentation: % share, by value, 2019
  • Figure 13: Asia-Pacific digital advertising market geography segmentation: % share, by value, 2019
  • Figure 14: Asia-Pacific digital advertising market value forecast: $ million, 2019-24
  • Figure 15: Forces driving competition in the digital advertising market in Asia-Pacific, 2019
  • Figure 16: Drivers of buyer power in the digital advertising market in Asia-Pacific, 2019
  • Figure 17: Drivers of supplier power in the digital advertising market in Asia-Pacific, 2019
  • Figure 18: Factors influencing the likelihood of new entrants in the digital advertising market in Asia-Pacific, 2019
  • Figure 19: Factors influencing the threat of substitutes in the digital advertising market in Asia-Pacific, 2019
  • Figure 20: Drivers of degree of rivalry in the digital advertising market in Asia-Pacific, 2019
  • Figure 21: Europe digital advertising market value: $ million, 2015-19
  • Figure 22: Europe digital advertising market category segmentation: % share, by value, 2019
  • Figure 23: Europe digital advertising market geography segmentation: % share, by value, 2019
  • Figure 24: Europe digital advertising market value forecast: $ million, 2019-24
  • Figure 25: Forces driving competition in the digital advertising market in Europe, 2019
  • Figure 26: Drivers of buyer power in the digital advertising market in Europe, 2019
  • Figure 27: Drivers of supplier power in the digital advertising market in Europe, 2019
  • Figure 28: Factors influencing the likelihood of new entrants in the digital advertising market in Europe, 2019
  • Figure 29: Factors influencing the threat of substitutes in the digital advertising market in Europe, 2019
  • Figure 30: Drivers of degree of rivalry in the digital advertising market in Europe, 2019
  • Figure 31: France digital advertising market value: $ million, 2015-19
  • Figure 32: France digital advertising market category segmentation: % share, by value, 2019
  • Figure 33: France digital advertising market geography segmentation: % share, by value, 2019
  • Figure 34: France digital advertising market value forecast: $ million, 2019-24
  • Figure 35: Forces driving competition in the digital advertising market in France, 2019
  • Figure 36: Drivers of buyer power in the digital advertising market in France, 2019
  • Figure 37: Drivers of supplier power in the digital advertising market in France, 2019
  • Figure 38: Factors influencing the likelihood of new entrants in the digital advertising market in France, 2019
  • Figure 39: Factors influencing the threat of substitutes in the digital advertising market in France, 2019
  • Figure 40: Drivers of degree of rivalry in the digital advertising market in France, 2019
  • Figure 41: Germany digital advertising market value: $ million, 2015-19
  • Figure 42: Germany digital advertising market category segmentation: % share, by value, 2019
  • Figure 43: Germany digital advertising market geography segmentation: % share, by value, 2019
  • Figure 44: Germany digital advertising market value forecast: $ million, 2019-24
  • Figure 45: Forces driving competition in the digital advertising market in Germany, 2019
  • Figure 46: Drivers of buyer power in the digital advertising market in Germany, 2019
  • Figure 47: Drivers of supplier power in the digital advertising market in Germany, 2019
  • Figure 48: Factors influencing the likelihood of new entrants in the digital advertising market in Germany, 2019
  • Figure 49: Factors influencing the threat of substitutes in the digital advertising market in Germany, 2019
  • Figure 50: Drivers of degree of rivalry in the digital advertising market in Germany, 2019
  • Figure 51: Australia digital advertising market value: $ million, 2015-19
  • Figure 52: Australia digital advertising market category segmentation: % share, by value, 2019
  • Figure 53: Australia digital advertising market geography segmentation: % share, by value, 2019
  • Figure 54: Australia digital advertising market value forecast: $ million, 2019-24
  • Figure 55: Forces driving competition in the digital advertising market in Australia, 2019
  • Figure 56: Drivers of buyer power in the digital advertising market in Australia, 2019
  • Figure 57: Drivers of supplier power in the digital advertising market in Australia, 2019
  • Figure 58: Factors influencing the likelihood of new entrants in the digital advertising market in Australia, 2019
  • Figure 59: Factors influencing the threat of substitutes in the digital advertising market in Australia, 2019
  • Figure 60: Drivers of degree of rivalry in the digital advertising market in Australia, 2019