市場調查報告書

世界數字廣告業年鑑

Digital Advertising Global Industry Almanach 2015-2024

出版商 MarketLine 商品編碼 949889
出版日期 內容資訊 英文 513 Pages
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價格
世界數字廣告業年鑑 Digital Advertising Global Industry Almanach 2015-2024
出版日期: 2020年06月30日內容資訊: 英文 513 Pages
簡介

數字廣告,也稱為在線營銷,互聯網廣告和網絡廣告,基於通過互聯網進行的廣告活動產生的收入。截至2019年,全球數字廣告市場價值293,144.7百萬美元,2015年至2019年的複合年增長率為16.1%。移動收入部門收入最高,2019年總收入為18161.82億美元,佔整個市場的62%。市場的增長受到新興國家互聯網基礎設施的發展和智能手機的普及等因素的推動。在發達國家,在線廣告相對於傳統廣告的優勢已得到認可。增長正在加速。

該報告調查了全球數字廣告市場,並提供了諸如各個地區和國家的趨勢以及主要公司的概況之類的信息。

內容

第1章執行摘要

  • 市場價值
  • 市場價值預測
  • 按類別劃分的市場
  • 區域市場
  • 競爭形勢

第2章簡介

第3章全球數字廣告市場

  • 市場概況
  • 市場數據
  • 市場細分
  • 市場前景
  • 五力分析
  • 宏觀經濟指標

第四章亞太地區

  • 市場概況
  • 市場數據
  • 市場細分
  • 市場前景
  • 五力分析

第5章歐洲

  • 市場概況
  • 市場數據
  • 市場細分
  • 市場前景
  • 五力分析
  • 宏觀經濟指標

第6章法國

  • 市場概況
  • 市場數據
  • 市場細分
  • 市場前景
  • 五力分析
  • 宏觀經濟指標

第7章德國

  • 市場概況
  • 市場數據
  • 市場細分
  • 市場前景
  • 五力分析
  • 宏觀經濟指標

第8章澳大利亞

  • 市場概況
  • 市場數據
  • 市場細分
  • 市場前景
  • 五力分析
  • 宏觀經濟指標

第9章巴西

  • 市場概況
  • 市場數據
  • 市場細分
  • 市場前景
  • 五力分析
  • 宏觀經濟指標

加拿大第10章

  • 市場概況
  • 市場數據
  • 市場細分
  • 市場前景
  • 五力分析
  • 宏觀經濟指標

第11章中國

  • 市場概況
  • 市場數據
  • 市場細分
  • 市場前景
  • 五力分析
  • 宏觀經濟指標

第12章印度

  • 市場概況
  • 市場數據
  • 市場細分
  • 市場前景
  • 五力分析
  • 宏觀經濟指標

第13章印度尼西亞

  • 市場概況
  • 市場數據
  • 市場細分
  • 市場前景
  • 五力分析
  • 宏觀經濟指標

第14章意大利

  • 市場概況
  • 市場數據
  • 市場細分
  • 市場前景
  • 五力分析
  • 宏觀經濟指標

第15章日本

  • 市場概況
  • 市場數據
  • 市場細分
  • 市場前景
  • 五力分析
  • 宏觀經濟指標

第16章墨西哥

  • 市場概況
  • 市場數據
  • 市場細分
  • 市場前景
  • 五力分析
  • 宏觀經濟指標

第17章荷蘭

  • 市場概況
  • 市場數據
  • 市場細分
  • 市場前景
  • 五力分析
  • 宏觀經濟指標

北美第18章

  • 市場概況
  • 市場數據
  • 市場細分
  • 市場前景
  • 五力分析

第19章俄羅斯

  • 市場概況
  • 市場數據
  • 市場細分
  • 市場前景
  • 五力分析
  • 宏觀經濟指標

第20章斯堪的納維亞半島

  • 市場概況
  • 市場數據
  • 市場細分
  • 市場前景
  • 五力分析

第21章新加坡

  • 市場概況
  • 市場數據
  • 市場細分
  • 市場前景
  • 五力分析
  • 宏觀經濟指標

南非第22章

  • 市場概況
  • 市場數據
  • 市場細分
  • 市場前景
  • 五力分析
  • 宏觀經濟指標

第23章韓國

  • 市場概況
  • 市場數據
  • 市場細分
  • 市場前景
  • 五力分析
  • 宏觀經濟指標

西班牙第24章

  • 市場概況
  • 市場數據
  • 市場細分
  • 市場前景
  • 五力分析
  • 宏觀經濟指標

第25章土耳其

  • 市場概況
  • 市場數據
  • 市場細分
  • 市場前景
  • 五力分析
  • 宏觀經濟指標

第26章英國

  • 市場概況
  • 市場數據
  • 市場細分
  • 市場前景
  • 五力分析
  • 宏觀經濟指標

美國第27章

  • 市場概況
  • 市場數據
  • 市場細分
  • 市場前景
  • 五力分析
  • 宏觀經濟指標

第28章公司簡介

  • Microsoft Corporation
  • Alphabet Inc
  • Amazon.com、Inc.
  • Baidu、Inc.
  • Facebook Inc.
  • Alibaba Group Holding Limited
  • Naver Corp
  • Globo Comunicacao e Participacoes SA
  • Beijing ByteDance Technology Co Ltd
  • Tencent Holdings Limited
  • Mercado Latino Inc
  • Yandex NV
  • Mail.Ru Group Ltd
  • Kakao Corp

第29章附錄

  • 調查方法
  • 關於MarketLine
目錄
Product Code: MLIG190005-01

Summary

Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Essential resource for top-line data and analysis covering the global digital advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.

Key Highlights

The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet.

Any currency conversions used in the creation of this report have been calculated using constant 2019 annual average exchange rates.

The global Digital advertising market had total revenues of $293,144.7m in 2019, representing a compound annual growth rate (CAGR) of 16.1% between 2015 and 2019.

The Mobile segment was the market's most lucrative in 2019, with total revenues of $181,618.2m, equivalent to 62% of the market's overall value.

Global digital advertising market growth has been fuelled by the development of internet infrastructure and increased ownership of smartphones, particularly in developing countries. In more developed countries, market growth has been the result of the clear benefits online ads offer in comparison to traditional advertising methods.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global digital advertising industry
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global digital advertising industry
  • Leading company profiles reveal details of key digital advertising industry players' global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global digital advertising industry with five year forecasts by both value and volume
  • Reasons to Buy
  • What was the size of the global digital advertising industry by value in 2019?
  • What will be the size of the global digital advertising industry in 2024?
  • What factors are affecting the strength of competition in the global digital advertising industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the global digital advertising industry?

Table of Contents

1 EXECUTIVE SUMMARY

  • 1.1. Market value
  • 1.2. Market value forecast
  • 1.3. Category segmentation
  • 1.4. Geography segmentation
  • 1.5. Competitive Landscape

2 Introduction

  • 2.1. What is this report about?
  • 2.2. Who is the target reader?
  • 2.3. How to use this report
  • 2.4. Definitions

3 Global Digital Advertising

  • 3.1. Market Overview
  • 3.2. Market Data
  • 3.3. Market Segmentation
  • 3.4. Market outlook
  • 3.5. Five forces analysis
  • 3.6. Macroeconomic Indicators

4 Digital Advertising in Asia-Pacific

  • 4.1. Market Overview
  • 4.2. Market Data
  • 4.3. Market Segmentation
  • 4.4. Market outlook
  • 4.5. Five forces analysis

5 Digital Advertising in Europe

  • 5.1. Market Overview
  • 5.2. Market Data
  • 5.3. Market Segmentation
  • 5.4. Market outlook
  • 5.5. Five forces analysis
  • 5.6. Macroeconomic Indicators

6 Digital Advertising in France

  • 6.1. Market Overview
  • 6.2. Market Data
  • 6.3. Market Segmentation
  • 6.4. Market outlook
  • 6.5. Five forces analysis
  • 6.6. Macroeconomic Indicators

7 Digital Advertising in Germany

  • 7.1. Market Overview
  • 7.2. Market Data
  • 7.3. Market Segmentation
  • 7.4. Market outlook
  • 7.5. Five forces analysis
  • 7.6. Macroeconomic Indicators

8 Digital Advertising in Australia

  • 8.1. Market Overview
  • 8.2. Market Data
  • 8.3. Market Segmentation
  • 8.4. Market outlook
  • 8.5. Five forces analysis
  • 8.6. Macroeconomic Indicators

9 Digital Advertising in Brazil

  • 9.1. Market Overview
  • 9.2. Market Data
  • 9.3. Market Segmentation
  • 9.4. Market outlook
  • 9.5. Five forces analysis
  • 9.6. Macroeconomic Indicators

10 Digital Advertising in Canada

  • 10.1. Market Overview
  • 10.2. Market Data
  • 10.3. Market Segmentation
  • 10.4. Market outlook
  • 10.5. Five forces analysis
  • 10.6. Macroeconomic Indicators

11 Digital Advertising in China

  • 11.1. Market Overview
  • 11.2. Market Data
  • 11.3. Market Segmentation
  • 11.4. Market outlook
  • 11.5. Five forces analysis
  • 11.6. Macroeconomic Indicators

12 Digital Advertising in India

  • 12.1. Market Overview
  • 12.2. Market Data
  • 12.3. Market Segmentation
  • 12.4. Market outlook
  • 12.5. Five forces analysis
  • 12.6. Macroeconomic Indicators

13 Digital Advertising in Indonesia

  • 13.1. Market Overview
  • 13.2. Market Data
  • 13.3. Market Segmentation
  • 13.4. Market outlook
  • 13.5. Five forces analysis
  • 13.6. Macroeconomic Indicators

14 Digital Advertising in Italy

  • 14.1. Market Overview
  • 14.2. Market Data
  • 14.3. Market Segmentation
  • 14.4. Market outlook
  • 14.5. Five forces analysis
  • 14.6. Macroeconomic Indicators

15 Digital Advertising in Japan

  • 15.1. Market Overview
  • 15.2. Market Data
  • 15.3. Market Segmentation
  • 15.4. Market outlook
  • 15.5. Five forces analysis
  • 15.6. Macroeconomic Indicators

16 Digital Advertising in Mexico

  • 16.1. Market Overview
  • 16.2. Market Data
  • 16.3. Market Segmentation
  • 16.4. Market outlook
  • 16.5. Five forces analysis
  • 16.6. Macroeconomic Indicators

17 Digital Advertising in The Netherlands

  • 17.1. Market Overview
  • 17.2. Market Data
  • 17.3. Market Segmentation
  • 17.4. Market outlook
  • 17.5. Five forces analysis
  • 17.6. Macroeconomic Indicators

18 Digital Advertising in North America

  • 18.1. Market Overview
  • 18.2. Market Data
  • 18.3. Market Segmentation
  • 18.4. Market outlook
  • 18.5. Five forces analysis

19 Digital Advertising in Russia

  • 19.1. Market Overview
  • 19.2. Market Data
  • 19.3. Market Segmentation
  • 19.4. Market outlook
  • 19.5. Five forces analysis
  • 19.6. Macroeconomic Indicators

20 Digital Advertising in Scandinavia

  • 20.1. Market Overview
  • 20.2. Market Data
  • 20.3. Market Segmentation
  • 20.4. Market outlook
  • 20.5. Five forces analysis

21 Digital Advertising in Singapore

  • 21.1. Market Overview
  • 21.2. Market Data
  • 21.3. Market Segmentation
  • 21.4. Market outlook
  • 21.5. Five forces analysis
  • 21.6. Macroeconomic Indicators

22 Digital Advertising in South Africa

  • 22.1. Market Overview
  • 22.2. Market Data
  • 22.3. Market Segmentation
  • 22.4. Market outlook
  • 22.5. Five forces analysis
  • 22.6. Macroeconomic Indicators

23 Digital Advertising in South Korea

  • 23.1. Market Overview
  • 23.2. Market Data
  • 23.3. Market Segmentation
  • 23.4. Market outlook
  • 23.5. Five forces analysis
  • 23.6. Macroeconomic Indicators

24 Digital Advertising in Spain

  • 24.1. Market Overview
  • 24.2. Market Data
  • 24.3. Market Segmentation
  • 24.4. Market outlook
  • 24.5. Five forces analysis
  • 24.6. Macroeconomic Indicators

25 Digital Advertising in Turkey

  • 25.1. Market Overview
  • 25.2. Market Data
  • 25.3. Market Segmentation
  • 25.4. Market outlook
  • 25.5. Five forces analysis
  • 25.6. Macroeconomic Indicators

26 Digital Advertising in The United Kingdom

  • 26.1. Market Overview
  • 26.2. Market Data
  • 26.3. Market Segmentation
  • 26.4. Market outlook
  • 26.5. Five forces analysis
  • 26.6. Macroeconomic Indicators

27 Digital Advertising in The United States

  • 27.1. Market Overview
  • 27.2. Market Data
  • 27.3. Market Segmentation
  • 27.4. Market outlook
  • 27.5. Five forces analysis
  • 27.6. Macroeconomic Indicators

28 Company Profiles

  • 28.1. Microsoft Corporation
  • 28.2. Alphabet Inc
  • 28.3. Amazon.com, Inc.
  • 28.4. Baidu, Inc.
  • 28.5. Facebook Inc.
  • 28.6. Alibaba Group Holding Limited
  • 28.7. Naver Corp
  • 28.8. Globo Comunicacao e Participacoes S.A.
  • 28.9. Beijing ByteDance Technology Co Ltd
  • 28.10. Tencent Holdings Limited
  • 28.11. Mercado Latino Inc
  • 28.12. Yandex NV
  • 28.13. Mail.Ru Group Ltd
  • 28.14. Kakao Corp

29 Appendix

  • 29.1. Methodology
  • 29.2. About MarketLine

List of Tables

  • Table 1: Global digital advertising market value: $ million, 2015-19
  • Table 2: Global digital advertising market category segmentation: $ million, 2019
  • Table 3: Global digital advertising market geography segmentation: $ million, 2019
  • Table 4: Global digital advertising market value forecast: $ million, 2019-24
  • Table 5: Global size of population (million), 2015-19
  • Table 6: Global gdp (constant 2005 prices, $ billion), 2015-19
  • Table 7: Global gdp (current prices, $ billion), 2015-19
  • Table 8: Global inflation, 2015-19
  • Table 9: Global consumer price index (absolute), 2015-19
  • Table 10: Global exchange rate, 2015-19
  • Table 11: Asia-Pacific digital advertising market value: $ million, 2015-19
  • Table 12: Asia-Pacific digital advertising market category segmentation: $ million, 2019
  • Table 13: Asia-Pacific digital advertising market geography segmentation: $ million, 2019
  • Table 14: Asia-Pacific digital advertising market value forecast: $ million, 2019-24
  • Table 15: Europe digital advertising market value: $ million, 2015-19
  • Table 16: Europe digital advertising market category segmentation: $ million, 2019
  • Table 17: Europe digital advertising market geography segmentation: $ million, 2019
  • Table 18: Europe digital advertising market value forecast: $ million, 2019-24
  • Table 19: Europe size of population (million), 2015-19
  • Table 20: Europe gdp (constant 2005 prices, $ billion), 2015-19
  • Table 21: Europe gdp (current prices, $ billion), 2015-19
  • Table 22: Europe inflation, 2015-19
  • Table 23: Europe consumer price index (absolute), 2015-19
  • Table 24: Europe exchange rate, 2015-19
  • Table 25: France digital advertising market value: $ million, 2015-19
  • Table 26: France digital advertising market category segmentation: $ million, 2019
  • Table 27: France digital advertising market geography segmentation: $ million, 2019
  • Table 28: France digital advertising market value forecast: $ million, 2019-24
  • Table 29: France size of population (million), 2015-19
  • Table 30: France gdp (constant 2005 prices, $ billion), 2015-19
  • Table 31: France gdp (current prices, $ billion), 2015-19
  • Table 32: France inflation, 2015-19
  • Table 33: France consumer price index (absolute), 2015-19
  • Table 34: France exchange rate, 2015-19
  • Table 35: Germany digital advertising market value: $ million, 2015-19
  • Table 36: Germany digital advertising market category segmentation: $ million, 2019
  • Table 37: Germany digital advertising market geography segmentation: $ million, 2019
  • Table 38: Germany digital advertising market value forecast: $ million, 2019-24
  • Table 39: Germany size of population (million), 2015-19
  • Table 40: Germany gdp (constant 2005 prices, $ billion), 2015-19
  • Table 41: Germany gdp (current prices, $ billion), 2015-19
  • Table 42: Germany inflation, 2015-19
  • Table 43: Germany consumer price index (absolute), 2015-19
  • Table 44: Germany exchange rate, 2015-19
  • Table 45: Australia digital advertising market value: $ million, 2015-19
  • Table 46: Australia digital advertising market category segmentation: $ million, 2019
  • Table 47: Australia digital advertising market geography segmentation: $ million, 2019
  • Table 48: Australia digital advertising market value forecast: $ million, 2019-24
  • Table 49: Australia size of population (million), 2015-19
  • Table 50: Australia gdp (constant 2005 prices, $ billion), 2015-19
  • Table 51: Australia gdp (current prices, $ billion), 2015-19
  • Table 52: Australia inflation, 2015-19
  • Table 53: Australia consumer price index (absolute), 2015-19
  • Table 54: Australia exchange rate, 2015-19
  • Table 55: Brazil digital advertising market value: $ million, 2015-19
  • Table 56: Brazil digital advertising market category segmentation: $ million, 2019
  • Table 57: Brazil digital advertising market geography segmentation: $ million, 2019
  • Table 58: Brazil digital advertising market value forecast: $ million, 2019-24
  • Table 59: Brazil size of population (million), 2015-19

List of Figures

  • Figure 1: Global digital advertising market value: $ million, 2015-19
  • Figure 2: Global digital advertising market category segmentation: % share, by value, 2019
  • Figure 3: Global digital advertising market geography segmentation: % share, by value, 2019
  • Figure 4: Global digital advertising market value forecast: $ million, 2019-24
  • Figure 5: Forces driving competition in the global digital advertising market, 2019
  • Figure 6: Drivers of buyer power in the global digital advertising market, 2019
  • Figure 7: Drivers of supplier power in the global digital advertising market, 2019
  • Figure 8: Factors influencing the likelihood of new entrants in the global digital advertising market, 2019
  • Figure 9: Factors influencing the threat of substitutes in the global digital advertising market, 2019
  • Figure 10: Drivers of degree of rivalry in the global digital advertising market, 2019
  • Figure 11: Asia-Pacific digital advertising market value: $ million, 2015-19
  • Figure 12: Asia-Pacific digital advertising market category segmentation: % share, by value, 2019
  • Figure 13: Asia-Pacific digital advertising market geography segmentation: % share, by value, 2019
  • Figure 14: Asia-Pacific digital advertising market value forecast: $ million, 2019-24
  • Figure 15: Forces driving competition in the digital advertising market in Asia-Pacific, 2019
  • Figure 16: Drivers of buyer power in the digital advertising market in Asia-Pacific, 2019
  • Figure 17: Drivers of supplier power in the digital advertising market in Asia-Pacific, 2019
  • Figure 18: Factors influencing the likelihood of new entrants in the digital advertising market in Asia-Pacific, 2019
  • Figure 19: Factors influencing the threat of substitutes in the digital advertising market in Asia-Pacific, 2019
  • Figure 20: Drivers of degree of rivalry in the digital advertising market in Asia-Pacific, 2019
  • Figure 21: Europe digital advertising market value: $ million, 2015-19
  • Figure 22: Europe digital advertising market category segmentation: % share, by value, 2019
  • Figure 23: Europe digital advertising market geography segmentation: % share, by value, 2019
  • Figure 24: Europe digital advertising market value forecast: $ million, 2019-24
  • Figure 25: Forces driving competition in the digital advertising market in Europe, 2019
  • Figure 26: Drivers of buyer power in the digital advertising market in Europe, 2019
  • Figure 27: Drivers of supplier power in the digital advertising market in Europe, 2019
  • Figure 28: Factors influencing the likelihood of new entrants in the digital advertising market in Europe, 2019
  • Figure 29: Factors influencing the threat of substitutes in the digital advertising market in Europe, 2019
  • Figure 30: Drivers of degree of rivalry in the digital advertising market in Europe, 2019
  • Figure 31: France digital advertising market value: $ million, 2015-19
  • Figure 32: France digital advertising market category segmentation: % share, by value, 2019
  • Figure 33: France digital advertising market geography segmentation: % share, by value, 2019
  • Figure 34: France digital advertising market value forecast: $ million, 2019-24
  • Figure 35: Forces driving competition in the digital advertising market in France, 2019
  • Figure 36: Drivers of buyer power in the digital advertising market in France, 2019
  • Figure 37: Drivers of supplier power in the digital advertising market in France, 2019
  • Figure 38: Factors influencing the likelihood of new entrants in the digital advertising market in France, 2019
  • Figure 39: Factors influencing the threat of substitutes in the digital advertising market in France, 2019
  • Figure 40: Drivers of degree of rivalry in the digital advertising market in France, 2019
  • Figure 41: Germany digital advertising market value: $ million, 2015-19
  • Figure 42: Germany digital advertising market category segmentation: % share, by value, 2019
  • Figure 43: Germany digital advertising market geography segmentation: % share, by value, 2019
  • Figure 44: Germany digital advertising market value forecast: $ million, 2019-24
  • Figure 45: Forces driving competition in the digital advertising market in Germany, 2019
  • Figure 46: Drivers of buyer power in the digital advertising market in Germany, 2019
  • Figure 47: Drivers of supplier power in the digital advertising market in Germany, 2019
  • Figure 48: Factors influencing the likelihood of new entrants in the digital advertising market in Germany, 2019
  • Figure 49: Factors influencing the threat of substitutes in the digital advertising market in Germany, 2019
  • Figure 50: Drivers of degree of rivalry in the digital advertising market in Germany, 2019
  • Figure 51: Australia digital advertising market value: $ million, 2015-19
  • Figure 52: Australia digital advertising market category segmentation: % share, by value, 2019
  • Figure 53: Australia digital advertising market geography segmentation: % share, by value, 2019
  • Figure 54: Australia digital advertising market value forecast: $ million, 2019-24
  • Figure 55: Forces driving competition in the digital advertising market in Australia, 2019
  • Figure 56: Drivers of buyer power in the digital advertising market in Australia, 2019
  • Figure 57: Drivers of supplier power in the digital advertising market in Australia, 2019
  • Figure 58: Factors influencing the likelihood of new entrants in the digital advertising market in Australia, 2019
  • Figure 59: Factors influencing the threat of substitutes in the digital advertising market in Australia, 2019
  • Figure 60: Drivers of degree of rivalry in the digital advertising market in Australia, 2019