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市場調查報告書

廣告產業:全球產業年鑑

Advertising Global Industry Almanac 2014-2023

出版商 MarketLine 商品編碼 328976
出版日期 內容資訊 英文 458 Pages
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廣告產業:全球產業年鑑 Advertising Global Industry Almanac 2014-2023
出版日期: 2019年03月27日內容資訊: 英文 458 Pages
簡介

本報告提供全球廣告產業相關分析、全球整體及各地區、主要國家的市場規模、佔有率(過去5年的實際成果值與今後五年的預測值),及各領域的詳細趨勢、產業結構、競爭力、推動因素、各國的宏觀經濟指標、主要企業簡介等調查。

摘要整理

簡介

全球廣告產業

  • 市場概況
  • 市場資料
  • 市場明細
  • 市場今後的預測
  • 波特的五力分析

亞太地區的廣告產業

  • 市場概況
  • 市場資料
  • 市場明細
  • 市場今後的預測
  • 波特的五力分析

歐洲的廣告產業

  • 市場概況
  • 市場資料
  • 市場明細
  • 市場今後的預測
  • 波特的五力分析

法國的廣告產業

  • 市場概況
  • 市場資料
  • 市場明細
  • 市場今後的預測
  • 波特的五力分析
  • 宏觀經濟指標

德國的廣告產業

  • 市場概況
  • 市場資料
  • 市場明細
  • 市場今後的預測
  • 波特的五力分析
  • 宏觀經濟指標

澳洲的廣告產業

  • 市場概況
  • 市場資料
  • 市場明細
  • 市場今後的預測
  • 波特的五力分析
  • 宏觀經濟指標

巴西的廣告產業

  • 市場概況
  • 市場資料
  • 市場明細
  • 市場今後的預測
  • 波特的五力分析
  • 宏觀經濟指標

加拿大的廣告產業

  • 市場概況
  • 市場資料
  • 市場明細
  • 市場今後的預測
  • 波特的五力分析
  • 宏觀經濟指標

中國的廣告產業

  • 市場概況
  • 市場資料
  • 市場明細
  • 市場今後的預測
  • 波特的五力分析
  • 宏觀經濟指標

印度的廣告產業

  • 市場概況
  • 市場資料
  • 市場明細
  • 市場今後的預測
  • 波特的五力分析
  • 宏觀經濟指標

印尼的廣告產業

  • 市場概況
  • 市場資料
  • 市場明細
  • 市場今後的預測
  • 波特的五力分析
  • 宏觀經濟指標

義大利的廣告產業

  • 市場概況
  • 市場資料
  • 市場明細
  • 市場今後的預測
  • 波特的五力分析
  • 宏觀經濟指標

日本的廣告產業

  • 市場概況
  • 市場資料
  • 市場明細
  • 市場今後的預測
  • 波特的五力分析
  • 宏觀經濟指標

墨西哥的廣告產業

  • 市場概況
  • 市場資料
  • 市場明細
  • 市場今後的預測
  • 波特的五力分析
  • 宏觀經濟指標

荷蘭的廣告產業

  • 市場概況
  • 市場資料
  • 市場明細
  • 市場今後的預測
  • 波特的五力分析
  • 宏觀經濟指標

北美的廣告產業

  • 市場概況
  • 市場資料
  • 市場明細
  • 市場今後的預測
  • 波特的五力分析

俄羅斯的廣告產業

  • 市場概況
  • 市場資料
  • 市場明細
  • 市場今後的預測
  • 波特的五力分析
  • 宏觀經濟指標

斯堪地那維亞的廣告產業

  • 市場概況
  • 市場資料
  • 市場明細
  • 市場今後的預測
  • 波特的五力分析

新加坡的廣告產業

  • 市場概況
  • 市場資料
  • 市場明細
  • 市場今後的預測
  • 波特的五力分析
  • 宏觀經濟指標

南非的廣告產業

  • 市場概況
  • 市場資料
  • 市場明細
  • 市場今後的預測
  • 波特的五力分析
  • 宏觀經濟指標

韓國的廣告產業

  • 市場概況
  • 市場資料
  • 市場明細
  • 市場今後的預測
  • 波特的五力分析
  • 宏觀經濟指標

西班牙的廣告產業

  • 市場概況
  • 市場資料
  • 市場明細
  • 市場今後的預測
  • 波特的五力分析
  • 宏觀經濟指標

土耳其的廣告產業

  • 市場概況
  • 市場資料
  • 市場明細
  • 市場今後的預測
  • 波特的五力分析
  • 宏觀經濟指標

英國的廣告產業

  • 市場概況
  • 市場資料
  • 市場明細
  • 市場今後的預測
  • 波特的五力分析
  • 宏觀經濟指標

美國的廣告產業

  • 市場概況
  • 市場資料
  • 市場明細
  • 市場今後的預測
  • 波特的五力分析
  • 宏觀經濟指標

企業簡介

  • 主要企業

附錄

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目錄
Product Code: MLIG190001-01

Summary

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Questions Answered:

  • What was the size of the global advertising industry by value in 2018?
  • What will be the size of the global advertising industry in 2023?
  • What factors are affecting the strength of competition in the global advertising industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the global advertising industry?

Scope

  • Essential resource for top-line data and analysis covering the global advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.
  • The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
  • Any currency conversions used in the creation of this report have been calculated using constant 2018 annual average exchange rates.
  • The global advertising industry had total revenues of $600,391.3m in 2018, representing a compound annual growth rate (CAGR) of 4.6% between 2014 and 2018.
  • The food, beverage & personal/healthcare segment was the industry's most lucrative in 2018, with total revenues of $141,702.1m, equivalent to 23.6% of the industry's overall value.
  • Media planning will grow in importance in the coming years, as identifying the most suitable channel to reach the target audience becomes more complex. Traditional forms of advertising will remain significant, but digital will continue to be the most lucrative channel.

Reasons to buy

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising industry
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising industry
  • Leading company profiles reveal details of key advertising industry players' global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global advertising industry with five year forecasts

Table of Contents

EXECUTIVE SUMMARY

  • Market value
  • Market value forecast
  • Category segmentation
  • Geography segmentation

Introduction

  • What is this report about?
  • Who is the target reader?
  • How to use this report
  • Definitions

Global Advertising

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis

Advertising in Asia-Pacific

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis

Advertising in Europe

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis

Advertising in France

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in Germany

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in Australia

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in Brazil

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in Canada

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in China

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in India

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in Indonesia

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in Italy

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in Japan

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in Mexico

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in The Netherlands

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in North America

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis

Advertising in Russia

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in Scandinavia

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis

Advertising in Singapore

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in South Africa

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in South Korea

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in Spain

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in Turkey

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in The United Kingdom

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in The United States

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Company Profiles

  • Leading Companies

Appendix

  • Methodology
  • About MarketLine

List of Tables

  • Table 1: Global advertising industry value: $ billion, 2014-18
  • Table 2: Global advertising industry category segmentation: $ billion, 2018
  • Table 3: Global advertising industry geography segmentation: $ billion, 2018
  • Table 4: Global advertising industry value forecast: $ billion, 2018-23
  • Table 5: Asia-Pacific advertising industry value: $ billion, 2014-18
  • Table 6: Asia-Pacific advertising industry category segmentation: $ billion, 2018
  • Table 7: Asia-Pacific advertising industry geography segmentation: $ billion, 2018
  • Table 8: Asia-Pacific advertising industry value forecast: $ billion, 2018-23
  • Table 9: Europe advertising industry value: $ billion, 2014-18
  • Table 10: Europe advertising industry category segmentation: $ billion, 2018
  • Table 11: Europe advertising industry geography segmentation: $ billion, 2018
  • Table 12: Europe advertising industry value forecast: $ billion, 2018-23
  • Table 13: France advertising industry value: $ million, 2014-18
  • Table 14: France advertising industry category segmentation: $ million, 2018
  • Table 15: France advertising industry geography segmentation: $ million, 2018
  • Table 16: France advertising industry value forecast: $ million, 2018-23
  • Table 17: France size of population (million), 2014-18
  • Table 18: France gdp (constant 2005 prices, $ billion), 2014-18
  • Table 19: France gdp (current prices, $ billion), 2014-18
  • Table 20: France inflation, 2014-18
  • Table 21: France consumer price index (absolute), 2014-18
  • Table 22: France exchange rate, 2014-18
  • Table 23: Germany advertising industry value: $ million, 2014-18
  • Table 24: Germany advertising industry category segmentation: $ million, 2018
  • Table 25: Germany advertising industry geography segmentation: $ million, 2018
  • Table 26: Germany advertising industry value forecast: $ million, 2018-23
  • Table 27: Germany size of population (million), 2014-18
  • Table 28: Germany gdp (constant 2005 prices, $ billion), 2014-18
  • Table 29: Germany gdp (current prices, $ billion), 2014-18
  • Table 30: Germany inflation, 2014-18
  • Table 31: Germany consumer price index (absolute), 2014-18
  • Table 32: Germany exchange rate, 2014-18
  • Table 33: Australia advertising industry value: $ million, 2014-18
  • Table 34: Australia advertising industry category segmentation: $ million, 2018
  • Table 35: Australia advertising industry geography segmentation: $ million, 2018
  • Table 36: Australia advertising industry value forecast: $ million, 2018-23
  • Table 37: Australia size of population (million), 2014-18
  • Table 38: Australia gdp (constant 2005 prices, $ billion), 2014-18
  • Table 39: Australia gdp (current prices, $ billion), 2014-18
  • Table 40: Australia inflation, 2014-18
  • Table 41: Australia consumer price index (absolute), 2014-18
  • Table 42: Australia exchange rate, 2014-18
  • Table 43: Brazil advertising industry value: $ million, 2014-18
  • Table 44: Brazil advertising industry category segmentation: $ million, 2018
  • Table 45: Brazil advertising industry geography segmentation: $ million, 2018
  • Table 46: Brazil advertising industry value forecast: $ million, 2018-23
  • Table 47: Brazil size of population (million), 2014-18
  • Table 48: Brazil gdp (constant 2005 prices, $ billion), 2014-18
  • Table 49: Brazil gdp (current prices, $ billion), 2014-18
  • Table 50: Brazil inflation, 2014-18
  • Table 51: Brazil consumer price index (absolute), 2014-18
  • Table 52: Brazil exchange rate, 2014-18
  • Table 53: Canada advertising industry value: $ million, 2014-18
  • Table 54: Canada advertising industry category segmentation: $ million, 2018
  • Table 55: Canada advertising industry geography segmentation: $ million, 2018
  • Table 56: Canada advertising industry value forecast: $ million, 2018-23
  • Table 57: Canada size of population (million), 2014-18
  • Table 58: Canada gdp (constant 2005 prices, $ billion), 2014-18
  • Table 59: Canada gdp (current prices, $ billion), 2014-18
  • Table 60: Canada inflation, 2014-18

List of Figures

  • Figure 1: Global advertising industry value: $ billion, 2014-18
  • Figure 2: Global advertising industry category segmentation: % share, by value, 2018
  • Figure 3: Global advertising industry geography segmentation: % share, by value, 2018
  • Figure 4: Global advertising industry value forecast: $ billion, 2018-23
  • Figure 5: Forces driving competition in the global advertising industry, 2018
  • Figure 6: Drivers of buyer power in the global advertising industry, 2018
  • Figure 7: Drivers of supplier power in the global advertising industry, 2018
  • Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2018
  • Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2018
  • Figure 10: Drivers of degree of rivalry in the global advertising industry, 2018
  • Figure 11: Asia-Pacific advertising industry value: $ billion, 2014-18
  • Figure 12: Asia-Pacific advertising industry category segmentation: % share, by value, 2018
  • Figure 13: Asia-Pacific advertising industry geography segmentation: % share, by value, 2018
  • Figure 14: Asia-Pacific advertising industry value forecast: $ billion, 2018-23
  • Figure 15: Forces driving competition in the advertising industry in Asia-Pacific, 2018
  • Figure 16: Drivers of buyer power in the advertising industry in Asia-Pacific, 2018
  • Figure 17: Drivers of supplier power in the advertising industry in Asia-Pacific, 2018
  • Figure 18: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2018
  • Figure 19: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2018
  • Figure 20: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2018
  • Figure 21: Europe advertising industry value: $ billion, 2014-18
  • Figure 22: Europe advertising industry category segmentation: % share, by value, 2018
  • Figure 23: Europe advertising industry geography segmentation: % share, by value, 2018
  • Figure 24: Europe advertising industry value forecast: $ billion, 2018-23
  • Figure 25: Forces driving competition in the advertising industry in Europe, 2018
  • Figure 26: Drivers of buyer power in the advertising industry in Europe, 2018
  • Figure 27: Drivers of supplier power in the advertising industry in Europe, 2018
  • Figure 28: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2018
  • Figure 29: Factors influencing the threat of substitutes in the advertising industry in Europe, 2018
  • Figure 30: Drivers of degree of rivalry in the advertising industry in Europe, 2018
  • Figure 31: France advertising industry value: $ million, 2014-18
  • Figure 32: France advertising industry category segmentation: % share, by value, 2018
  • Figure 33: France advertising industry geography segmentation: % share, by value, 2018
  • Figure 34: France advertising industry value forecast: $ million, 2018-23
  • Figure 35: Forces driving competition in the advertising industry in France, 2018
  • Figure 36: Drivers of buyer power in the advertising industry in France, 2018
  • Figure 37: Drivers of supplier power in the advertising industry in France, 2018
  • Figure 38: Factors influencing the likelihood of new entrants in the advertising industry in France, 2018
  • Figure 39: Factors influencing the threat of substitutes in the advertising industry in France, 2018
  • Figure 40: Drivers of degree of rivalry in the advertising industry in France, 2018
  • Figure 41: Germany advertising industry value: $ million, 2014-18
  • Figure 42: Germany advertising industry category segmentation: % share, by value, 2018
  • Figure 43: Germany advertising industry geography segmentation: % share, by value, 2018
  • Figure 44: Germany advertising industry value forecast: $ million, 2018-23
  • Figure 45: Forces driving competition in the advertising industry in Germany, 2018
  • Figure 46: Drivers of buyer power in the advertising industry in Germany, 2018
  • Figure 47: Drivers of supplier power in the advertising industry in Germany, 2018
  • Figure 48: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2018
  • Figure 49: Factors influencing the threat of substitutes in the advertising industry in Germany, 2018
  • Figure 50: Drivers of degree of rivalry in the advertising industry in Germany, 2018
  • Figure 51: Australia advertising industry value: $ million, 2014-18
  • Figure 52: Australia advertising industry category segmentation: % share, by value, 2018
  • Figure 53: Australia advertising industry geography segmentation: % share, by value, 2018
  • Figure 54: Australia advertising industry value forecast: $ million, 2018-23
  • Figure 55: Forces driving competition in the advertising industry in Australia, 2018
  • Figure 56: Drivers of buyer power in the advertising industry in Australia, 2018
  • Figure 57: Drivers of supplier power in the advertising industry in Australia, 2018
  • Figure 58: Factors influencing the likelihood of new entrants in the advertising industry in Australia, 2018
  • Figure 59: Factors influencing the threat of substitutes in the advertising industry in Australia, 2018
  • Figure 60: Drivers of degree of rivalry in the advertising industry in Australia, 2018
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