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市場調查報告書

廣告:全球的產業指南

Advertising Global Industry Guide 2013-2022

出版商 MarketLine 商品編碼 256915
出版日期 內容資訊 英文 269 Pages
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廣告:全球的產業指南 Advertising Global Industry Guide 2013-2022
出版日期: 2018年04月19日 內容資訊: 英文 269 Pages
簡介

本報告提供全球及主要地區·國家的廣告市場規模,不同市場區隔資料,主要趨勢和競爭情形分析,並提供主要企業簡介等,為您概述為以下內容。

摘要整理

  • 市場銷售額
  • 市場銷售額的預測
  • 分類區分
  • 地區區分

簡介

  • 關於本報告
  • 主要讀者
  • 該報告的利用方法
  • 定義

全球廣告市場

  • 市場概要
  • 市場資料
  • 市場區分
  • 市場預測
  • 波特的五力分析

廣告市場:亞太地區

  • 市場概要
  • 市場資料
  • 市場區分
  • 市場預測
  • 波特的五力分析

廣告市場:歐洲

  • 市場概要
  • 市場資料
  • 市場區分
  • 市場預測
  • 波特的五力分析

廣告市場:法國

廣告市場:德國

廣告市場:義大利

廣告市場:日本

廣告市場:比利時

廣告市場:加拿大

廣告市場:中國

廣告市場:荷蘭

廣告市場:西班牙

廣告市場:英國

廣告市場:美國

企業簡介

  • 主要企業

附錄

  • 調查手法

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目錄
Product Code: MLIG180002-06

Summary

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Synopsis

Essential resource for top-line data and analysis covering the global advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.

Key highlights

The advertising industry consists of agencies providing advertising, including display advertising, services.

The industry value reflects income of the agencies from such services.

Any currency conversions used in the creation of this report have been calculated using constant 2017 annual average exchange rates.

The global advertising industry had total revenues of $101,588.0m in 2017, representing a compound annual growth rate (CAGR) of 3.1% between 2013 and 2017.

The food, beverage & personal/healthcare segment was the industry's most lucrative in 2017, with total revenues of $28,237.5m, equivalent to 27.8% of the industry's overall value.

Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped expose advertisements to older internet users.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising industry
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising industry
  • Leading company profiles reveal details of key advertising industry players' global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global advertising industry with five year forecasts
  • Reasons to buy
  • What was the size of the global advertising industry by value in 2017?
  • What will be the size of the global advertising industry in 2022?
  • What factors are affecting the strength of competition in the global advertising industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the global advertising industry?

Table of Contents

EXECUTIVE SUMMARY

  • Market value
  • Market value forecast
  • Category segmentation
  • Geography segmentation

Introduction

  • What is this report about?
  • Who is the target reader?
  • How to use this report
  • Definitions

Global Advertising

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis

Advertising in Asia-Pacific

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis

Advertising in Europe

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis

Advertising in France

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in Germany

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in Italy

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in Japan

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in Australia

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in Canada

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in China

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in The Netherlands

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in Spain

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in The United Kingdom

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in The United States

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Company Profiles

  • Leading Companies

Appendix

  • Methodology
  • About MarketLine
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