首頁 > 市場調查報告書 > 消費品

市場調查報告書

商品編碼

1066812

廣告 - 產業年鑑:市場概要，競爭分析，預測(2017年～2026年)

Advertising - Market Summary, Competitive Analysis and Forecast, 2017-2026 (Global Almanac)

出版日期: 2022年03月17日 | 出版商:

MarketLine | 英文 503 Pages | 訂單完成後即時交付

價格

全貌
簡介
目錄

簡介

全球廣告市場總收益，2021年達到6,957億美元，2017年～2021年之間以2.3％的年複合成長率顯示成長。

食品、飲料，個人/醫療保健領域，2021年成為相當於產業整體18％的1,251億美元的總收益，成為了產業盈利最高的領域。

本報告提供全球廣告市場相關調查分析，含市場規模(2017年～2021年的市場價值，至2026年的預測)的定性及定量的市場概要，包含財務指標和市場內競爭壓力分析的主要企業資訊。

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2021 annual average exchange rates.

As the pandemic crisis keeps affecting every industry differently, data used in this report has been modelled based on up-to-date information about the impact of Covid-19 in the evolution of this specific market.

The global advertising industry had total revenues of $695.7bn in 2021, representing a compound annual growth rate (CAGR) of 2.3% between 2017 and 2021.

The food, beverage and personal/healthcare segment was the industry's most lucrative in 2021, with total revenues of $125.1bn, equivalent to 18% of the industry's overall value.

The advertising industry is highly correlated with consumer spending and financial power.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising industry
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising industry
Leading company profiles reveal details of key advertising industry players' global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the global advertising industry with five year forecasts

Reasons to Buy

What was the size of the global advertising industry by value in 2021?
What will be the size of the global advertising industry in 2026?
What factors are affecting the strength of competition in the global advertising industry?
How has the industry performed over the last five years?
What are the main segments that make up the global advertising industry?

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Competitive Landscape

2 Introduction

2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions

3 Global Advertising

3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis

4 Macroeconomic Indicators

4.1. Country data

5 Advertising in Asia-Pacific

5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis

6 Advertising in Europe

6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis

7 Macroeconomic Indicators

7.1. Country data

8 Advertising in France

8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market outlook
8.5. Five forces analysis

9 Macroeconomic Indicators

9.1. Country data

10 Advertising in Germany

10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market outlook
10.5. Five forces analysis

11 Macroeconomic Indicators

11.1. Country data

12 Advertising in Australia

12.1. Market Overview
12.2. Market Data
12.3. Market Segmentation
12.4. Market outlook
12.5. Five forces analysis

13 Macroeconomic Indicators

13.1. Country data

14 Advertising in Brazil

14.1. Market Overview
14.2. Market Data
14.3. Market Segmentation
14.4. Market outlook
14.5. Five forces analysis

15 Macroeconomic Indicators

15.1. Country data

16 Advertising in Canada

16.1. Market Overview
16.2. Market Data
16.3. Market Segmentation
16.4. Market outlook
16.5. Five forces analysis

17 Macroeconomic Indicators

17.1. Country data

18 Advertising in China

18.1. Market Overview
18.2. Market Data
18.3. Market Segmentation
18.4. Market outlook
18.5. Five forces analysis

19 Macroeconomic Indicators

19.1. Country data

20 Advertising in India

20.1. Market Overview
20.2. Market Data
20.3. Market Segmentation
20.4. Market outlook
20.5. Five forces analysis

21 Macroeconomic Indicators

21.1. Country data

22 Advertising in Indonesia

22.1. Market Overview
22.2. Market Data
22.3. Market Segmentation
22.4. Market outlook
22.5. Five forces analysis

23 Macroeconomic Indicators

23.1. Country data

24 Advertising in Italy

24.1. Market Overview
24.2. Market Data
24.3. Market Segmentation
24.4. Market outlook
24.5. Five forces analysis

25 Macroeconomic Indicators

25.1. Country data

26 Advertising in Japan

26.1. Market Overview
26.2. Market Data
26.3. Market Segmentation
26.4. Market outlook
26.5. Five forces analysis

27 Macroeconomic Indicators

27.1. Country data

28 Advertising in Mexico

28.1. Market Overview
28.2. Market Data
28.3. Market Segmentation
28.4. Market outlook
28.5. Five forces analysis

29 Macroeconomic Indicators

29.1. Country data

30 Advertising in The Netherlands

30.1. Market Overview
30.2. Market Data
30.3. Market Segmentation
30.4. Market outlook
30.5. Five forces analysis

31 Macroeconomic Indicators

31.1. Country data

32 Advertising in North America

32.1. Market Overview
32.2. Market Data
32.3. Market Segmentation
32.4. Market outlook
32.5. Five forces analysis

33 Advertising in Russia

33.1. Market Overview
33.2. Market Data
33.3. Market Segmentation
33.4. Market outlook
33.5. Five forces analysis

34 Macroeconomic Indicators

34.1. Country data

35 Advertising in Scandinavia

35.1. Market Overview
35.2. Market Data
35.3. Market Segmentation
35.4. Market outlook
35.5. Five forces analysis

36 Advertising in Singapore

36.1. Market Overview
36.2. Market Data
36.3. Market Segmentation
36.4. Market outlook
36.5. Five forces analysis

37 Macroeconomic Indicators

37.1. Country data

38 Advertising in South Africa

38.1. Market Overview
38.2. Market Data
38.3. Market Segmentation
38.4. Market outlook
38.5. Five forces analysis

39 Macroeconomic Indicators

39.1. Country data

40 Advertising in South Korea

40.1. Market Overview
40.2. Market Data
40.3. Market Segmentation
40.4. Market outlook
40.5. Five forces analysis

41 Macroeconomic Indicators

41.1. Country data

42 Advertising in Spain

42.1. Market Overview
42.2. Market Data
42.3. Market Segmentation
42.4. Market outlook
42.5. Five forces analysis

43 Macroeconomic Indicators

43.1. Country data

44 Advertising in Turkey

44.1. Market Overview
44.2. Market Data
44.3. Market Segmentation
44.4. Market outlook
44.5. Five forces analysis

45 Macroeconomic Indicators

45.1. Country data

46 Advertising in The United Kingdom

46.1. Market Overview
46.2. Market Data
46.3. Market Segmentation
46.4. Market outlook
46.5. Five forces analysis

47 Macroeconomic Indicators

47.1. Country data

48 Advertising in The United States

48.1. Market Overview
48.2. Market Data
48.3. Market Segmentation
48.4. Market outlook
48.5. Five forces analysis

49 Macroeconomic Indicators

49.1. Country data

50 Company Profiles

50.1. Havas SA
50.2. Hakuhodo DY Holdings Inc
50.3. The Interpublic Group of Companies, Inc.
50.4. Asatsu-DK Inc.
50.5. Dentsu, Inc.
50.6. Publicis Groupe SA
50.7. Cheil Worldwide Inc.
50.8. GIIR Corporation
50.9. Innocean Worldwide Inc.
50.10. Lotte Holdings Co Ltd
50.11. WPP plc
50.12. Omnicom Group, Inc.

51 Appendix

51.1. Methodology
51.2. About MarketLine

List of Tables

Table 1: Global advertising industry value: $ billion, 2017-21
Table 2: Global advertising industry category segmentation: % share, by value, 2017-2021
Table 3: Global advertising industry category segmentation: $ billion, 2017-2021
Table 4: Global advertising industry geography segmentation: $ billion, 2021
Table 5: Global advertising industry value forecast: $ billion, 2021-26
Table 6: Global size of population (million), 2017-21
Table 7: Global gdp (constant 2005 prices, $ billion), 2017-21
Table 8: Global gdp (current prices, $ billion), 2017-21
Table 9: Global inflation, 2017-21
Table 10: Global consumer price index (absolute), 2017-21
Table 11: Global exchange rate, 2017-21
Table 12: Asia-Pacific advertising industry value: $ billion, 2017-21
Table 13: Asia-Pacific advertising industry category segmentation: % share, by value, 2017-2021
Table 14: Asia-Pacific advertising industry category segmentation: $ billion, 2017-2021
Table 15: Asia-Pacific advertising industry geography segmentation: $ billion, 2021
Table 16: Asia-Pacific advertising industry value forecast: $ billion, 2021-26
Table 17: Europe advertising industry value: $ billion, 2017-21
Table 18: Europe advertising industry category segmentation: % share, by value, 2017-2021
Table 19: Europe advertising industry category segmentation: $ billion, 2017-2021
Table 20: Europe advertising industry geography segmentation: $ billion, 2021
Table 21: Europe advertising industry value forecast: $ billion, 2021-26
Table 22: Europe size of population (million), 2017-21
Table 23: Europe gdp (constant 2005 prices, $ billion), 2017-21
Table 24: Europe gdp (current prices, $ billion), 2017-21
Table 25: Europe inflation, 2017-21
Table 26: Europe consumer price index (absolute), 2017-21
Table 27: Europe exchange rate, 2017-21
Table 28: France advertising industry value: $ million, 2017-21
Table 29: France advertising industry category segmentation: % share, by value, 2017-2021
Table 30: France advertising industry category segmentation: $ million, 2017-2021
Table 31: France advertising industry geography segmentation: $ million, 2021
Table 32: France advertising industry value forecast: $ million, 2021-26
Table 33: France size of population (million), 2017-21
Table 34: France gdp (constant 2005 prices, $ billion), 2017-21
Table 35: France gdp (current prices, $ billion), 2017-21
Table 36: France inflation, 2017-21
Table 37: France consumer price index (absolute), 2017-21
Table 38: France exchange rate, 2017-21
Table 39: Germany advertising industry value: $ million, 2017-21
Table 40: Germany advertising industry category segmentation: % share, by value, 2017-2021
Table 41: Germany advertising industry category segmentation: $ million, 2017-2021
Table 42: Germany advertising industry geography segmentation: $ million, 2021
Table 43: Germany advertising industry value forecast: $ million, 2021-26
Table 44: Germany size of population (million), 2017-21
Table 45: Germany gdp (constant 2005 prices, $ billion), 2017-21
Table 46: Germany gdp (current prices, $ billion), 2017-21
Table 47: Germany inflation, 2017-21
Table 48: Germany consumer price index (absolute), 2017-21
Table 49: Germany exchange rate, 2017-21
Table 50: Australia advertising industry value: $ million, 2017-21
Table 51: Australia advertising industry category segmentation: % share, by value, 2017-2021
Table 52: Australia advertising industry category segmentation: $ million, 2017-2021
Table 53: Australia advertising industry geography segmentation: $ million, 2021
Table 54: Australia advertising industry value forecast: $ million, 2021-26
Table 55: Australia size of population (million), 2017-21
Table 56: Australia gdp (constant 2005 prices, $ billion), 2017-21
Table 57: Australia gdp (current prices, $ billion), 2017-21
Table 58: Australia inflation, 2017-21
Table 59: Australia consumer price index (absolute), 2017-21
Table 60: Australia exchange rate, 2017-21
Table 61: Brazil advertising industry value: $ million, 2017-21
Table 62: Brazil advertising industry category segmentation: % share, by value, 2017-2021
Table 63: Brazil advertising industry category segmentation: $ million, 2017-2021
Table 64: Brazil advertising industry geography segmentation: $ million, 2021
Table 65: Brazil advertising industry value forecast: $ million, 2021-26
Table 66: Brazil size of population (million), 2017-21
Table 67: Brazil gdp (constant 2005 prices, $ billion), 2017-21
Table 68: Brazil gdp (current prices, $ billion), 2017-21
Table 69: Brazil inflation, 2017-21
Table 70: Brazil consumer price index (absolute), 2017-21
Table 71: Brazil exchange rate, 2017-21
Table 72: Canada advertising industry value: $ million, 2017-21
Table 73: Canada advertising industry category segmentation: % share, by value, 2017-2021
Table 74: Canada advertising industry category segmentation: $ million, 2017-2021

List of Figures

Figure 1: Global advertising industry value: $ billion, 2017-21
Figure 2: Global advertising industry category segmentation: $ billion, 2017-2021
Figure 3: Global advertising industry geography segmentation: % share, by value, 2021
Figure 4: Global advertising industry value forecast: $ billion, 2021-26
Figure 5: Forces driving competition in the global advertising industry, 2021
Figure 6: Drivers of buyer power in the global advertising industry, 2021
Figure 7: Drivers of supplier power in the global advertising industry, 2021
Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2021
Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2021
Figure 10: Drivers of degree of rivalry in the global advertising industry, 2021
Figure 11: Asia-Pacific advertising industry value: $ billion, 2017-21
Figure 12: Asia-Pacific advertising industry category segmentation: $ billion, 2017-2021
Figure 13: Asia-Pacific advertising industry geography segmentation: % share, by value, 2021
Figure 14: Asia-Pacific advertising industry value forecast: $ billion, 2021-26
Figure 15: Forces driving competition in the advertising industry in Asia-Pacific, 2021
Figure 16: Drivers of buyer power in the advertising industry in Asia-Pacific, 2021
Figure 17: Drivers of supplier power in the advertising industry in Asia-Pacific, 2021
Figure 18: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2021
Figure 19: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2021
Figure 20: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2021
Figure 21: Europe advertising industry value: $ billion, 2017-21
Figure 22: Europe advertising industry category segmentation: $ billion, 2017-2021
Figure 23: Europe advertising industry geography segmentation: % share, by value, 2021
Figure 24: Europe advertising industry value forecast: $ billion, 2021-26
Figure 25: Forces driving competition in the advertising industry in Europe, 2021
Figure 26: Drivers of buyer power in the advertising industry in Europe, 2021
Figure 27: Drivers of supplier power in the advertising industry in Europe, 2021
Figure 28: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2021
Figure 29: Factors influencing the threat of substitutes in the advertising industry in Europe, 2021
Figure 30: Drivers of degree of rivalry in the advertising industry in Europe, 2021
Figure 31: France advertising industry value: $ million, 2017-21
Figure 32: France advertising industry category segmentation: $ million, 2017-2021
Figure 33: France advertising industry geography segmentation: % share, by value, 2021
Figure 34: France advertising industry value forecast: $ million, 2021-26
Figure 35: Forces driving competition in the advertising industry in France, 2021
Figure 36: Drivers of buyer power in the advertising industry in France, 2021
Figure 37: Drivers of supplier power in the advertising industry in France, 2021
Figure 38: Factors influencing the likelihood of new entrants in the advertising industry in France, 2021
Figure 39: Factors influencing the threat of substitutes in the advertising industry in France, 2021
Figure 40: Drivers of degree of rivalry in the advertising industry in France, 2021
Figure 41: Germany advertising industry value: $ million, 2017-21
Figure 42: Germany advertising industry category segmentation: $ million, 2017-2021
Figure 43: Germany advertising industry geography segmentation: % share, by value, 2021
Figure 44: Germany advertising industry value forecast: $ million, 2021-26
Figure 45: Forces driving competition in the advertising industry in Germany, 2021
Figure 46: Drivers of buyer power in the advertising industry in Germany, 2021
Figure 47: Drivers of supplier power in the advertising industry in Germany, 2021
Figure 48: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2021
Figure 49: Factors influencing the threat of substitutes in the advertising industry in Germany, 2021
Figure 50: Drivers of degree of rivalry in the advertising industry in Germany, 2021
Figure 51: Australia advertising industry value: $ million, 2017-21
Figure 52: Australia advertising industry category segmentation: $ million, 2017-2021
Figure 53: Australia advertising industry geography segmentation: % share, by value, 2021
Figure 54: Australia advertising industry value forecast: $ million, 2021-26
Figure 55: Forces driving competition in the advertising industry in Australia, 2021
Figure 56: Drivers of buyer power in the advertising industry in Australia, 2021
Figure 57: Drivers of supplier power in the advertising industry in Australia, 2021
Figure 58: Factors influencing the likelihood of new entrants in the advertising industry in Australia, 2021
Figure 59: Factors influencing the threat of substitutes in the advertising industry in Australia, 2021
Figure 60: Drivers of degree of rivalry in the advertising industry in Australia, 2021
Figure 61: Brazil advertising industry value: $ million, 2017-21
Figure 62: Brazil advertising industry category segmentation: $ million, 2017-2021
Figure 63: Brazil advertising industry geography segmentation: % share, by value, 2021
Figure 64: Brazil advertising industry value forecast: $ million, 2021-26
Figure 65: Forces driving competition in the advertising industry in Brazil, 2021
Figure 66: Drivers of buyer power in the advertising industry in Brazil, 2021
Figure 67: Drivers of supplier power in the advertising industry in Brazil, 2021
Figure 68: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2021
Figure 69: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2021
Figure 70: Drivers of degree of rivalry in the advertising industry in Brazil, 2021
Figure 71: Canada advertising industry value: $ million, 2017-21
Figure 72: Canada advertising industry category segmentation: $ million, 2017-2021
Figure 73: Canada advertising industry geography segmentation: % share, by value, 2021
Figure 74: Canada advertising industry value forecast: $ million, 2021-26
Figure 75: Forces driving competition in the advertising industry in Canada, 2021
Figure 76: Drivers of buyer power in the advertising industry in Canada, 2021
Figure 77: Drivers of supplier power in the advertising industry in Canada, 2021

02-2729-4219

+886-2-2729-4219

License/價格

相關商品

廣告的全球市場:市場概要，競爭分析，預測(2017年～2026年)

G8各國的廣告市場:市場概要，競爭分析，預測(2017年～2026年)

全球廣告市場：行業趨勢，份額，規模，增長，機會，預測（2021-2026）

路牌廣告及戶外廣告的全球市場:各類型，各應用領域，各地區的市場規模調查與預測(2020年～2027年)

戶外廣告的全球市場分析:各類型·各用途·各地區的未來預測

戶外廣告的全球市場:分析、趨勢、預測 (2020～2024年)

戶外廣告的全球市場:2020年～2024年

廣告： TV vs. OTT - OTT遷移時代中民營電視頻道的未來

FAQ

廣告 - 產業年鑑:市場概要，競爭分析，預測(2017年～2026年)

Advertising - Market Summary, Competitive Analysis and Forecast, 2017-2026 (Global Almanac)

目錄

第1章 摘要整理

第2章 簡介

第3章 全球廣告

第4章 宏觀經濟指標

第5章 亞太地區的廣告

第6章 歐洲的廣告

第7章 宏觀經濟指標

第8章 法國的廣告

第9章 宏觀經濟指標

第10章 德國的廣告

第11章 宏觀經濟指標

第12章 澳洲的廣告

第13章 宏觀經濟指標

第14章 巴西的廣告

第15章 宏觀經濟指標

第16章 加拿大的廣告

第17章 宏觀經濟指標

第18章 中國的廣告

第19章 宏觀經濟指標

第20章 印度的廣告

第21章 宏觀經濟指標

第22章 印尼的廣告

第23章 宏觀經濟指標

第24章 義大利的廣告

第25章 宏觀經濟指標

第26章 日本的廣告

第27章 宏觀經濟指標

第28章 墨西哥的廣告

第29章 宏觀經濟指標

第30章 荷蘭的廣告

第31章 宏觀經濟指標

第32章 北美的廣告

第33章 俄羅斯的廣告

第34章 宏觀經濟指標

第35章 斯堪地那維亞的廣告

第36章 新加坡的廣告

第37章 宏觀經濟指標

第38章 南非的廣告

第39章 宏觀經濟指標

第40章 韓國的廣告

第41章 宏觀經濟指標

第42章 西班牙的廣告

第43章 宏觀經濟指標

第44章 土耳其的廣告

第45章 宏觀經濟指標

第46章 英國的廣告

第47章 宏觀經濟指標

第48章 美國的廣告

第49章 宏觀經濟指標

第50章 企業簡介

第51章 附錄

Summary

Key Highlights

Scope

Reasons to Buy

Table of Contents

1 EXECUTIVE SUMMARY

2 Introduction

3 Global Advertising

4 Macroeconomic Indicators

5 Advertising in Asia-Pacific

6 Advertising in Europe

7 Macroeconomic Indicators

8 Advertising in France

9 Macroeconomic Indicators

10 Advertising in Germany

11 Macroeconomic Indicators

12 Advertising in Australia

13 Macroeconomic Indicators

14 Advertising in Brazil

15 Macroeconomic Indicators

16 Advertising in Canada

17 Macroeconomic Indicators

18 Advertising in China

19 Macroeconomic Indicators

20 Advertising in India

21 Macroeconomic Indicators

第1章摘要整理

第2章簡介

第3章全球廣告

第4章宏觀經濟指標

第5章亞太地區的廣告

第6章歐洲的廣告

第7章宏觀經濟指標

第8章法國的廣告

第9章宏觀經濟指標

第10章德國的廣告

第11章宏觀經濟指標

第12章澳洲的廣告

第13章宏觀經濟指標

第14章巴西的廣告

第15章宏觀經濟指標

第16章加拿大的廣告

第17章宏觀經濟指標

第18章中國的廣告

第19章宏觀經濟指標

第20章印度的廣告

第21章宏觀經濟指標

第22章印尼的廣告

第23章宏觀經濟指標

第24章義大利的廣告

第25章宏觀經濟指標

第26章日本的廣告

第27章宏觀經濟指標

第28章墨西哥的廣告

第29章宏觀經濟指標

第30章荷蘭的廣告

第31章宏觀經濟指標

第32章北美的廣告

第33章俄羅斯的廣告

第34章宏觀經濟指標

第35章斯堪地那維亞的廣告

第36章新加坡的廣告

第37章宏觀經濟指標

第38章南非的廣告

第39章宏觀經濟指標

第40章韓國的廣告

第41章宏觀經濟指標

第42章西班牙的廣告

第43章宏觀經濟指標

第44章土耳其的廣告

第45章宏觀經濟指標

第46章英國的廣告

第47章宏觀經濟指標

第48章美國的廣告

第49章宏觀經濟指標

第50章企業簡介

第51章附錄