市場調查報告書
商品編碼
1066812

廣告 - 產業年鑑:市場概要,競爭分析,預測(2017年∼2026年)

Advertising - Market Summary, Competitive Analysis and Forecast, 2017-2026 (Global Almanac)

出版日期: | 出版商: MarketLine | 英文 503 Pages | 訂單完成後即時交付

價格
  • 全貌
  • 簡介
  • 目錄
簡介

全球廣告市場總收益,2021年達到6,957億美元,2017年∼2021年之間以2.3%的年複合成長率顯示成長。

食品、飲料,個人/醫療保健領域,2021年成為相當於產業整體18%的1,251億美元的總收益,成為了產業盈利最高的領域。

本報告提供全球廣告市場相關調查分析,含市場規模(2017年∼2021年的市場價值,至2026年的預測)的定性及定量的市場概要,包含財務指標和市場內競爭壓力分析的主要企業資訊。

目錄

第1章 摘要整理

  • 市場價值
  • 市場價值預測
  • 各種類的市場區隔
  • 各地區的市場區隔
  • 競爭情形

第2章 簡介

第3章 全球廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析

第4章 宏觀經濟指標

  • 各國資料

第5章 亞太地區的廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析

第6章 歐洲的廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析

第7章 宏觀經濟指標

  • 國家資料

第8章 法國的廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析

第9章 宏觀經濟指標

  • 國家資料

第10章 德國的廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析

第11章 宏觀經濟指標

  • 國家資料

第12章 澳洲的廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析

第13章 宏觀經濟指標

  • 國家資料

第14章 巴西的廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析

第15章 宏觀經濟指標

  • 國家資料

第16章 加拿大的廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析

第17章 宏觀經濟指標

  • 國家資料

第18章 中國的廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析

第19章 宏觀經濟指標

  • 國家資料

第20章 印度的廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析

第21章 宏觀經濟指標

  • 國家資料

第22章 印尼的廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析

第23章 宏觀經濟指標

  • 國家資料

第24章 義大利的廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析

第25章 宏觀經濟指標

  • 國家資料

第26章 日本的廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析

第27章 宏觀經濟指標

  • 國家資料

第28章 墨西哥的廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析

第29章 宏觀經濟指標

  • 國家資料

第30章 荷蘭的廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析

第31章 宏觀經濟指標

  • 國家資料

第32章 北美的廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析

第33章 俄羅斯的廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析

第34章 宏觀經濟指標

  • 國家資料

第35章 斯堪地那維亞的廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析

第36章 新加坡的廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析

第37章 宏觀經濟指標

  • 各國資料

第38章 南非的廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析

第39章 宏觀經濟指標

  • 國家資料

第40章 韓國的廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析

第41章 宏觀經濟指標

  • 國家資料

第42章 西班牙的廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析

第43章 宏觀經濟指標

  • 國家資料

第44章 土耳其的廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析

第45章 宏觀經濟指標

  • 國家資料

第46章 英國的廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析

第47章 宏觀經濟指標

  • 國家資料

第48章 美國的廣告

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場預測
  • 波特的五力分析

第49章 宏觀經濟指標

  • 國家資料

第50章 企業簡介

  • Havas SA
  • Hakuhodo DY Holdings Inc
  • The Interpublic Group of Companies, Inc.
  • Asatsu-DK Inc.
  • Dentsu, Inc.
  • Publicis Groupe SA
  • Cheil Worldwide Inc.
  • GIIR Corporation
  • Innocean Worldwide Inc.
  • Lotte Holdings Co Ltd
  • WPP plc
  • Omnicom Group, Inc.

第51章 附錄

  • 調查手法
  • 關於MarketLine
目錄
Product Code: MLIG220001-01

Summary

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2021 annual average exchange rates.

As the pandemic crisis keeps affecting every industry differently, data used in this report has been modelled based on up-to-date information about the impact of Covid-19 in the evolution of this specific market.

The global advertising industry had total revenues of $695.7bn in 2021, representing a compound annual growth rate (CAGR) of 2.3% between 2017 and 2021.

The food, beverage and personal/healthcare segment was the industry's most lucrative in 2021, with total revenues of $125.1bn, equivalent to 18% of the industry's overall value.

The advertising industry is highly correlated with consumer spending and financial power.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising industry
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising industry
  • Leading company profiles reveal details of key advertising industry players' global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global advertising industry with five year forecasts

Reasons to Buy

  • What was the size of the global advertising industry by value in 2021?
  • What will be the size of the global advertising industry in 2026?
  • What factors are affecting the strength of competition in the global advertising industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the global advertising industry?

Table of Contents

1 EXECUTIVE SUMMARY

  • 1.1. Market value
  • 1.2. Market value forecast
  • 1.3. Category segmentation
  • 1.4. Geography segmentation
  • 1.5. Competitive Landscape

2 Introduction

  • 2.1. What is this report about?
  • 2.2. Who is the target reader?
  • 2.3. How to use this report
  • 2.4. Definitions

3 Global Advertising

  • 3.1. Market Overview
  • 3.2. Market Data
  • 3.3. Market Segmentation
  • 3.4. Market outlook
  • 3.5. Five forces analysis

4 Macroeconomic Indicators

  • 4.1. Country data

5 Advertising in Asia-Pacific

  • 5.1. Market Overview
  • 5.2. Market Data
  • 5.3. Market Segmentation
  • 5.4. Market outlook
  • 5.5. Five forces analysis

6 Advertising in Europe

  • 6.1. Market Overview
  • 6.2. Market Data
  • 6.3. Market Segmentation
  • 6.4. Market outlook
  • 6.5. Five forces analysis

7 Macroeconomic Indicators

  • 7.1. Country data

8 Advertising in France

  • 8.1. Market Overview
  • 8.2. Market Data
  • 8.3. Market Segmentation
  • 8.4. Market outlook
  • 8.5. Five forces analysis

9 Macroeconomic Indicators

  • 9.1. Country data

10 Advertising in Germany

  • 10.1. Market Overview
  • 10.2. Market Data
  • 10.3. Market Segmentation
  • 10.4. Market outlook
  • 10.5. Five forces analysis

11 Macroeconomic Indicators

  • 11.1. Country data

12 Advertising in Australia

  • 12.1. Market Overview
  • 12.2. Market Data
  • 12.3. Market Segmentation
  • 12.4. Market outlook
  • 12.5. Five forces analysis

13 Macroeconomic Indicators

  • 13.1. Country data

14 Advertising in Brazil

  • 14.1. Market Overview
  • 14.2. Market Data
  • 14.3. Market Segmentation
  • 14.4. Market outlook
  • 14.5. Five forces analysis

15 Macroeconomic Indicators

  • 15.1. Country data

16 Advertising in Canada

  • 16.1. Market Overview
  • 16.2. Market Data
  • 16.3. Market Segmentation
  • 16.4. Market outlook
  • 16.5. Five forces analysis

17 Macroeconomic Indicators

  • 17.1. Country data

18 Advertising in China

  • 18.1. Market Overview
  • 18.2. Market Data
  • 18.3. Market Segmentation
  • 18.4. Market outlook
  • 18.5. Five forces analysis

19 Macroeconomic Indicators

  • 19.1. Country data

20 Advertising in India

  • 20.1. Market Overview
  • 20.2. Market Data
  • 20.3. Market Segmentation
  • 20.4. Market outlook
  • 20.5. Five forces analysis

21 Macroeconomic Indicators

  • 21.1. Country data

22 Advertising in Indonesia

  • 22.1. Market Overview
  • 22.2. Market Data
  • 22.3. Market Segmentation
  • 22.4. Market outlook
  • 22.5. Five forces analysis

23 Macroeconomic Indicators

  • 23.1. Country data

24 Advertising in Italy

  • 24.1. Market Overview
  • 24.2. Market Data
  • 24.3. Market Segmentation
  • 24.4. Market outlook
  • 24.5. Five forces analysis

25 Macroeconomic Indicators

  • 25.1. Country data

26 Advertising in Japan

  • 26.1. Market Overview
  • 26.2. Market Data
  • 26.3. Market Segmentation
  • 26.4. Market outlook
  • 26.5. Five forces analysis

27 Macroeconomic Indicators

  • 27.1. Country data

28 Advertising in Mexico

  • 28.1. Market Overview
  • 28.2. Market Data
  • 28.3. Market Segmentation
  • 28.4. Market outlook
  • 28.5. Five forces analysis

29 Macroeconomic Indicators

  • 29.1. Country data

30 Advertising in The Netherlands

  • 30.1. Market Overview
  • 30.2. Market Data
  • 30.3. Market Segmentation
  • 30.4. Market outlook
  • 30.5. Five forces analysis

31 Macroeconomic Indicators

  • 31.1. Country data

32 Advertising in North America

  • 32.1. Market Overview
  • 32.2. Market Data
  • 32.3. Market Segmentation
  • 32.4. Market outlook
  • 32.5. Five forces analysis

33 Advertising in Russia

  • 33.1. Market Overview
  • 33.2. Market Data
  • 33.3. Market Segmentation
  • 33.4. Market outlook
  • 33.5. Five forces analysis

34 Macroeconomic Indicators

  • 34.1. Country data

35 Advertising in Scandinavia

  • 35.1. Market Overview
  • 35.2. Market Data
  • 35.3. Market Segmentation
  • 35.4. Market outlook
  • 35.5. Five forces analysis

36 Advertising in Singapore

  • 36.1. Market Overview
  • 36.2. Market Data
  • 36.3. Market Segmentation
  • 36.4. Market outlook
  • 36.5. Five forces analysis

37 Macroeconomic Indicators

  • 37.1. Country data

38 Advertising in South Africa

  • 38.1. Market Overview
  • 38.2. Market Data
  • 38.3. Market Segmentation
  • 38.4. Market outlook
  • 38.5. Five forces analysis

39 Macroeconomic Indicators

  • 39.1. Country data

40 Advertising in South Korea

  • 40.1. Market Overview
  • 40.2. Market Data
  • 40.3. Market Segmentation
  • 40.4. Market outlook
  • 40.5. Five forces analysis

41 Macroeconomic Indicators

  • 41.1. Country data

42 Advertising in Spain

  • 42.1. Market Overview
  • 42.2. Market Data
  • 42.3. Market Segmentation
  • 42.4. Market outlook
  • 42.5. Five forces analysis

43 Macroeconomic Indicators

  • 43.1. Country data

44 Advertising in Turkey

  • 44.1. Market Overview
  • 44.2. Market Data
  • 44.3. Market Segmentation
  • 44.4. Market outlook
  • 44.5. Five forces analysis

45 Macroeconomic Indicators

  • 45.1. Country data

46 Advertising in The United Kingdom

  • 46.1. Market Overview
  • 46.2. Market Data
  • 46.3. Market Segmentation
  • 46.4. Market outlook
  • 46.5. Five forces analysis

47 Macroeconomic Indicators

  • 47.1. Country data

48 Advertising in The United States

  • 48.1. Market Overview
  • 48.2. Market Data
  • 48.3. Market Segmentation
  • 48.4. Market outlook
  • 48.5. Five forces analysis

49 Macroeconomic Indicators

  • 49.1. Country data

50 Company Profiles

  • 50.1. Havas SA
  • 50.2. Hakuhodo DY Holdings Inc
  • 50.3. The Interpublic Group of Companies, Inc.
  • 50.4. Asatsu-DK Inc.
  • 50.5. Dentsu, Inc.
  • 50.6. Publicis Groupe SA
  • 50.7. Cheil Worldwide Inc.
  • 50.8. GIIR Corporation
  • 50.9. Innocean Worldwide Inc.
  • 50.10. Lotte Holdings Co Ltd
  • 50.11. WPP plc
  • 50.12. Omnicom Group, Inc.

51 Appendix

  • 51.1. Methodology
  • 51.2. About MarketLine

List of Tables

  • Table 1: Global advertising industry value: $ billion, 2017-21
  • Table 2: Global advertising industry category segmentation: % share, by value, 2017-2021
  • Table 3: Global advertising industry category segmentation: $ billion, 2017-2021
  • Table 4: Global advertising industry geography segmentation: $ billion, 2021
  • Table 5: Global advertising industry value forecast: $ billion, 2021-26
  • Table 6: Global size of population (million), 2017-21
  • Table 7: Global gdp (constant 2005 prices, $ billion), 2017-21
  • Table 8: Global gdp (current prices, $ billion), 2017-21
  • Table 9: Global inflation, 2017-21
  • Table 10: Global consumer price index (absolute), 2017-21
  • Table 11: Global exchange rate, 2017-21
  • Table 12: Asia-Pacific advertising industry value: $ billion, 2017-21
  • Table 13: Asia-Pacific advertising industry category segmentation: % share, by value, 2017-2021
  • Table 14: Asia-Pacific advertising industry category segmentation: $ billion, 2017-2021
  • Table 15: Asia-Pacific advertising industry geography segmentation: $ billion, 2021
  • Table 16: Asia-Pacific advertising industry value forecast: $ billion, 2021-26
  • Table 17: Europe advertising industry value: $ billion, 2017-21
  • Table 18: Europe advertising industry category segmentation: % share, by value, 2017-2021
  • Table 19: Europe advertising industry category segmentation: $ billion, 2017-2021
  • Table 20: Europe advertising industry geography segmentation: $ billion, 2021
  • Table 21: Europe advertising industry value forecast: $ billion, 2021-26
  • Table 22: Europe size of population (million), 2017-21
  • Table 23: Europe gdp (constant 2005 prices, $ billion), 2017-21
  • Table 24: Europe gdp (current prices, $ billion), 2017-21
  • Table 25: Europe inflation, 2017-21
  • Table 26: Europe consumer price index (absolute), 2017-21
  • Table 27: Europe exchange rate, 2017-21
  • Table 28: France advertising industry value: $ million, 2017-21
  • Table 29: France advertising industry category segmentation: % share, by value, 2017-2021
  • Table 30: France advertising industry category segmentation: $ million, 2017-2021
  • Table 31: France advertising industry geography segmentation: $ million, 2021
  • Table 32: France advertising industry value forecast: $ million, 2021-26
  • Table 33: France size of population (million), 2017-21
  • Table 34: France gdp (constant 2005 prices, $ billion), 2017-21
  • Table 35: France gdp (current prices, $ billion), 2017-21
  • Table 36: France inflation, 2017-21
  • Table 37: France consumer price index (absolute), 2017-21
  • Table 38: France exchange rate, 2017-21
  • Table 39: Germany advertising industry value: $ million, 2017-21
  • Table 40: Germany advertising industry category segmentation: % share, by value, 2017-2021
  • Table 41: Germany advertising industry category segmentation: $ million, 2017-2021
  • Table 42: Germany advertising industry geography segmentation: $ million, 2021
  • Table 43: Germany advertising industry value forecast: $ million, 2021-26
  • Table 44: Germany size of population (million), 2017-21
  • Table 45: Germany gdp (constant 2005 prices, $ billion), 2017-21
  • Table 46: Germany gdp (current prices, $ billion), 2017-21
  • Table 47: Germany inflation, 2017-21
  • Table 48: Germany consumer price index (absolute), 2017-21
  • Table 49: Germany exchange rate, 2017-21
  • Table 50: Australia advertising industry value: $ million, 2017-21
  • Table 51: Australia advertising industry category segmentation: % share, by value, 2017-2021
  • Table 52: Australia advertising industry category segmentation: $ million, 2017-2021
  • Table 53: Australia advertising industry geography segmentation: $ million, 2021
  • Table 54: Australia advertising industry value forecast: $ million, 2021-26
  • Table 55: Australia size of population (million), 2017-21
  • Table 56: Australia gdp (constant 2005 prices, $ billion), 2017-21
  • Table 57: Australia gdp (current prices, $ billion), 2017-21
  • Table 58: Australia inflation, 2017-21
  • Table 59: Australia consumer price index (absolute), 2017-21
  • Table 60: Australia exchange rate, 2017-21
  • Table 61: Brazil advertising industry value: $ million, 2017-21
  • Table 62: Brazil advertising industry category segmentation: % share, by value, 2017-2021
  • Table 63: Brazil advertising industry category segmentation: $ million, 2017-2021
  • Table 64: Brazil advertising industry geography segmentation: $ million, 2021
  • Table 65: Brazil advertising industry value forecast: $ million, 2021-26
  • Table 66: Brazil size of population (million), 2017-21
  • Table 67: Brazil gdp (constant 2005 prices, $ billion), 2017-21
  • Table 68: Brazil gdp (current prices, $ billion), 2017-21
  • Table 69: Brazil inflation, 2017-21
  • Table 70: Brazil consumer price index (absolute), 2017-21
  • Table 71: Brazil exchange rate, 2017-21
  • Table 72: Canada advertising industry value: $ million, 2017-21
  • Table 73: Canada advertising industry category segmentation: % share, by value, 2017-2021
  • Table 74: Canada advertising industry category segmentation: $ million, 2017-2021

List of Figures

  • Figure 1: Global advertising industry value: $ billion, 2017-21
  • Figure 2: Global advertising industry category segmentation: $ billion, 2017-2021
  • Figure 3: Global advertising industry geography segmentation: % share, by value, 2021
  • Figure 4: Global advertising industry value forecast: $ billion, 2021-26
  • Figure 5: Forces driving competition in the global advertising industry, 2021
  • Figure 6: Drivers of buyer power in the global advertising industry, 2021
  • Figure 7: Drivers of supplier power in the global advertising industry, 2021
  • Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2021
  • Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2021
  • Figure 10: Drivers of degree of rivalry in the global advertising industry, 2021
  • Figure 11: Asia-Pacific advertising industry value: $ billion, 2017-21
  • Figure 12: Asia-Pacific advertising industry category segmentation: $ billion, 2017-2021
  • Figure 13: Asia-Pacific advertising industry geography segmentation: % share, by value, 2021
  • Figure 14: Asia-Pacific advertising industry value forecast: $ billion, 2021-26
  • Figure 15: Forces driving competition in the advertising industry in Asia-Pacific, 2021
  • Figure 16: Drivers of buyer power in the advertising industry in Asia-Pacific, 2021
  • Figure 17: Drivers of supplier power in the advertising industry in Asia-Pacific, 2021
  • Figure 18: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2021
  • Figure 19: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2021
  • Figure 20: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2021
  • Figure 21: Europe advertising industry value: $ billion, 2017-21
  • Figure 22: Europe advertising industry category segmentation: $ billion, 2017-2021
  • Figure 23: Europe advertising industry geography segmentation: % share, by value, 2021
  • Figure 24: Europe advertising industry value forecast: $ billion, 2021-26
  • Figure 25: Forces driving competition in the advertising industry in Europe, 2021
  • Figure 26: Drivers of buyer power in the advertising industry in Europe, 2021
  • Figure 27: Drivers of supplier power in the advertising industry in Europe, 2021
  • Figure 28: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2021
  • Figure 29: Factors influencing the threat of substitutes in the advertising industry in Europe, 2021
  • Figure 30: Drivers of degree of rivalry in the advertising industry in Europe, 2021
  • Figure 31: France advertising industry value: $ million, 2017-21
  • Figure 32: France advertising industry category segmentation: $ million, 2017-2021
  • Figure 33: France advertising industry geography segmentation: % share, by value, 2021
  • Figure 34: France advertising industry value forecast: $ million, 2021-26
  • Figure 35: Forces driving competition in the advertising industry in France, 2021
  • Figure 36: Drivers of buyer power in the advertising industry in France, 2021
  • Figure 37: Drivers of supplier power in the advertising industry in France, 2021
  • Figure 38: Factors influencing the likelihood of new entrants in the advertising industry in France, 2021
  • Figure 39: Factors influencing the threat of substitutes in the advertising industry in France, 2021
  • Figure 40: Drivers of degree of rivalry in the advertising industry in France, 2021
  • Figure 41: Germany advertising industry value: $ million, 2017-21
  • Figure 42: Germany advertising industry category segmentation: $ million, 2017-2021
  • Figure 43: Germany advertising industry geography segmentation: % share, by value, 2021
  • Figure 44: Germany advertising industry value forecast: $ million, 2021-26
  • Figure 45: Forces driving competition in the advertising industry in Germany, 2021
  • Figure 46: Drivers of buyer power in the advertising industry in Germany, 2021
  • Figure 47: Drivers of supplier power in the advertising industry in Germany, 2021
  • Figure 48: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2021
  • Figure 49: Factors influencing the threat of substitutes in the advertising industry in Germany, 2021
  • Figure 50: Drivers of degree of rivalry in the advertising industry in Germany, 2021
  • Figure 51: Australia advertising industry value: $ million, 2017-21
  • Figure 52: Australia advertising industry category segmentation: $ million, 2017-2021
  • Figure 53: Australia advertising industry geography segmentation: % share, by value, 2021
  • Figure 54: Australia advertising industry value forecast: $ million, 2021-26
  • Figure 55: Forces driving competition in the advertising industry in Australia, 2021
  • Figure 56: Drivers of buyer power in the advertising industry in Australia, 2021
  • Figure 57: Drivers of supplier power in the advertising industry in Australia, 2021
  • Figure 58: Factors influencing the likelihood of new entrants in the advertising industry in Australia, 2021
  • Figure 59: Factors influencing the threat of substitutes in the advertising industry in Australia, 2021
  • Figure 60: Drivers of degree of rivalry in the advertising industry in Australia, 2021
  • Figure 61: Brazil advertising industry value: $ million, 2017-21
  • Figure 62: Brazil advertising industry category segmentation: $ million, 2017-2021
  • Figure 63: Brazil advertising industry geography segmentation: % share, by value, 2021
  • Figure 64: Brazil advertising industry value forecast: $ million, 2021-26
  • Figure 65: Forces driving competition in the advertising industry in Brazil, 2021
  • Figure 66: Drivers of buyer power in the advertising industry in Brazil, 2021
  • Figure 67: Drivers of supplier power in the advertising industry in Brazil, 2021
  • Figure 68: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2021
  • Figure 69: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2021
  • Figure 70: Drivers of degree of rivalry in the advertising industry in Brazil, 2021
  • Figure 71: Canada advertising industry value: $ million, 2017-21
  • Figure 72: Canada advertising industry category segmentation: $ million, 2017-2021
  • Figure 73: Canada advertising industry geography segmentation: % share, by value, 2021
  • Figure 74: Canada advertising industry value forecast: $ million, 2021-26
  • Figure 75: Forces driving competition in the advertising industry in Canada, 2021
  • Figure 76: Drivers of buyer power in the advertising industry in Canada, 2021
  • Figure 77: Drivers of supplier power in the advertising industry in Canada, 2021