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市場調查報告書

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1059868

媒體 - 世界年鑑:市場概要，競爭分析，預測(2016年～2025年)

Media - Market Summary, Competitive Analysis and Forecast, 2016-2025 (Global Almanac)

出版日期: 2022年01月15日 | 出版商:

MarketLine | 英文 681 Pages | 訂單完成後即時交付

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簡介
目錄

簡介

全球媒體產業的市場規模在2016年～2020年間以-1％的CARC推移，2020年總收益為1兆162億美元。廣告領域2020年佔產業最高的金額佔有率，總收益為5,257億美金，相當於這個產業整體的51.7％。該行業的全球增長反映了消費亞太地區最大經濟體的人口稠密和貪婪的數位媒體與歐洲和北美市場的適度增長之間的平衡。

本報告提供全球媒體市場的相關調查，提供市場概要，市場預測，市場分析，企業簡介等全面性資訊。

Global Media industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.

The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.

The market is valued as the revenues generated by broadcasters through subscriptions, or public funds (either through TV licenses, general taxation, or donations), but does not include revenues generated through advertising.

The publishing market consists of books, newspapers and magazines segments.

The book publishing segment includes publishers of academic, professional, general and other (fictions, non-fiction etc.) books. The market value of this segment refers to the domestic B2C sales of books only at the retail sales price (RSP).

The newspaper segment is valued as the sum of all revenues gained from the sale of newspapers including those gained through circulation, subscription (inc. online subscription), but excluding advertising revenues.

The magazine segment value is calculated as the revenues generated by publishers from B2C sales of copies of their products and does not include advertising revenues.

The movies & entertainment market consists of revenues from both: producers and distributors of entertainment formats, such as movies and music.

The movie box office segment is valued as the revenues received by box offices from total annual admissions.

The music & video segment covers retail sales of prerecorded music singles, CDs, VCDs, DVDs and Blue-Ray disks, and paid downloadable music and video.

All market data and forecasts are represented in nominal terms (i.e., without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2020 annual average exchange rates.

Forecast figures presented in this report are calculated using crisis scenarios for the market. The length of the pandemic and restrictions introduced by various countries are still difficult to predict. Many governments had introduced the national lockdowns and temporarily banned sales of products that are deemed "non-essential". As the length of the pandemic and its impact on this market is not certain, the data used in this report has been modeled taking forecast impacts on national economics into consideration.

The global media industry had total revenues of $1,016.2bn in 2020, representing a compound annual rate of change (CARC) of -1% between 2016 and 2020.

The advertising segment accounted for the industry's highest value share in 2020, with total revenues of $525.7bn, equivalent to 51.7% of the industry's overall value.

Global growth in this industry reflects a balance between the biggest economies in Asia-Pacific, where dense populations are voraciously consuming digital media, and the modest growth of the European and North American markets.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global media industry
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global media industry
Leading company profiles reveal details of key media industry players' global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the global media industry with five year forecasts

Reasons to Buy

What was the size of the global media industry by value in 2020?
What will be the size of the global media industry in 2025?
What factors are affecting the strength of competition in the global media industry?
How has the industry performed over the last five years?
What are the main segments that make up the global media industry?

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Competitive Landscape

2 Introduction

2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions

3 Global Media

3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis

4 Macroeconomic Indicators

4.1. Country data

5 Media in Asia-Pacific

5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis

6 Media in Europe

6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis

7 Macroeconomic Indicators

7.1. Country data

8 Media in France

8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market outlook
8.5. Five forces analysis

9 Macroeconomic Indicators

9.1. Country data

10 Media in Germany

10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market outlook
10.5. Five forces analysis

11 Macroeconomic Indicators

11.1. Country data

12 Media in Australia

12.1. Market Overview
12.2. Market Data
12.3. Market Segmentation
12.4. Market outlook
12.5. Five forces analysis

13 Macroeconomic Indicators

13.1. Country data

14 Media in Brazil

14.1. Market Overview
14.2. Market Data
14.3. Market Segmentation
14.4. Market outlook
14.5. Five forces analysis

15 Macroeconomic Indicators

15.1. Country data

16 Media in Canada

16.1. Market Overview
16.2. Market Data
16.3. Market Segmentation
16.4. Market outlook
16.5. Five forces analysis

17 Macroeconomic Indicators

17.1. Country data

18 Media in China

18.1. Market Overview
18.2. Market Data
18.3. Market Segmentation
18.4. Market outlook
18.5. Five forces analysis

19 Macroeconomic Indicators

19.1. Country data

20 Media in India

20.1. Market Overview
20.2. Market Data
20.3. Market Segmentation
20.4. Market outlook
20.5. Five forces analysis

21 Macroeconomic Indicators

21.1. Country data

22 Media in Indonesia

22.1. Market Overview
22.2. Market Data
22.3. Market Segmentation
22.4. Market outlook
22.5. Five forces analysis

23 Macroeconomic Indicators

23.1. Country data

24 Media in Italy

24.1. Market Overview
24.2. Market Data
24.3. Market Segmentation
24.4. Market outlook
24.5. Five forces analysis

25 Macroeconomic Indicators

25.1. Country data

26 Media in Japan

26.1. Market Overview
26.2. Market Data
26.3. Market Segmentation
26.4. Market outlook
26.5. Five forces analysis

27 Macroeconomic Indicators

27.1. Country data

28 Media in Mexico

28.1. Market Overview
28.2. Market Data
28.3. Market Segmentation
28.4. Market outlook
28.5. Five forces analysis

29 Macroeconomic Indicators

29.1. Country data

30 Media in The Netherlands

30.1. Market Overview
30.2. Market Data
30.3. Market Segmentation
30.4. Market outlook
30.5. Five forces analysis

31 Macroeconomic Indicators

31.1. Country data

32 Media in North America

32.1. Market Overview
32.2. Market Data
32.3. Market Segmentation
32.4. Market outlook
32.5. Five forces analysis

33 Media in Russia

33.1. Market Overview
33.2. Market Data
33.3. Market Segmentation
33.4. Market outlook
33.5. Five forces analysis

34 Macroeconomic Indicators

34.1. Country data

35 Media in Scandinavia

35.1. Market Overview
35.2. Market Data
35.3. Market Segmentation
35.4. Market outlook
35.5. Five forces analysis

36 Media in Singapore

36.1. Market Overview
36.2. Market Data
36.3. Market Segmentation
36.4. Market outlook
36.5. Five forces analysis

37 Macroeconomic Indicators

37.1. Country data

38 Media in South Africa

38.1. Market Overview
38.2. Market Data
38.3. Market Segmentation
38.4. Market outlook
38.5. Five forces analysis

39 Macroeconomic Indicators

39.1. Country data

40 Media in South Korea

40.1. Market Overview
40.2. Market Data
40.3. Market Segmentation
40.4. Market outlook
40.5. Five forces analysis

41 Macroeconomic Indicators

41.1. Country data

42 Media in Spain

42.1. Market Overview
42.2. Market Data
42.3. Market Segmentation
42.4. Market outlook
42.5. Five forces analysis

43 Macroeconomic Indicators

43.1. Country data

44 Media in Turkey

44.1. Market Overview
44.2. Market Data
44.3. Market Segmentation
44.4. Market outlook
44.5. Five forces analysis

45 Macroeconomic Indicators

45.1. Country data

46 Media in The United Kingdom

46.1. Market Overview
46.2. Market Data
46.3. Market Segmentation
46.4. Market outlook
46.5. Five forces analysis

47 Macroeconomic Indicators

47.1. Country data

48 Media in The United States

48.1. Market Overview
48.2. Market Data
48.3. Market Segmentation
48.4. Market outlook
48.5. Five forces analysis

49 Macroeconomic Indicators

49.1. Country data

50 Company Profiles

51 Appendix

51.1. Methodology
51.2. About MarketLine

List of Tables

Table 1: Global media industry value: $ billion, 2016-20
Table 2: Global media industry category segmentation: $ billion, 2020
Table 3: Global media industry geography segmentation: $ billion, 2020
Table 4: Global media industry value forecast: $ billion, 2020-25
Table 5: Global size of population (million), 2016-20
Table 6: Global gdp (constant 2005 prices, $ billion), 2016-20
Table 7: Global gdp (current prices, $ billion), 2016-20
Table 8: Global inflation, 2016-20
Table 9: Global consumer price index (absolute), 2016-20
Table 10: Global exchange rate, 2016-20
Table 11: Asia-Pacific media industry value: $ billion, 2016-20
Table 12: Asia-Pacific media industry category segmentation: $ billion, 2020
Table 13: Asia-Pacific media industry geography segmentation: $ billion, 2020
Table 14: Asia-Pacific media industry value forecast: $ billion, 2020-25
Table 15: Europe media industry value: $ billion, 2016-20
Table 16: Europe media industry category segmentation: $ billion, 2020
Table 17: Europe media industry geography segmentation: $ billion, 2020
Table 18: Europe media industry value forecast: $ billion, 2020-25
Table 19: Europe size of population (million), 2016-20
Table 20: Europe gdp (constant 2005 prices, $ billion), 2016-20
Table 21: Europe gdp (current prices, $ billion), 2016-20
Table 22: Europe inflation, 2016-20
Table 23: Europe consumer price index (absolute), 2016-20
Table 24: Europe exchange rate, 2016-20
Table 25: France media industry value: $ billion, 2016-20
Table 26: France media industry category segmentation: $ billion, 2020
Table 27: France media industry geography segmentation: $ billion, 2020
Table 28: France media industry value forecast: $ billion, 2020-25
Table 29: France size of population (million), 2016-20
Table 30: France gdp (constant 2005 prices, $ billion), 2016-20
Table 31: France gdp (current prices, $ billion), 2016-20
Table 32: France inflation, 2016-20
Table 33: France consumer price index (absolute), 2016-20
Table 34: France exchange rate, 2016-20
Table 35: Germany media industry value: $ billion, 2016-20
Table 36: Germany media industry category segmentation: $ billion, 2020
Table 37: Germany media industry geography segmentation: $ billion, 2020
Table 38: Germany media industry value forecast: $ billion, 2020-25
Table 39: Germany size of population (million), 2016-20
Table 40: Germany gdp (constant 2005 prices, $ billion), 2016-20
Table 41: Germany gdp (current prices, $ billion), 2016-20
Table 42: Germany inflation, 2016-20
Table 43: Germany consumer price index (absolute), 2016-20
Table 44: Germany exchange rate, 2016-20
Table 45: Australia media industry value: $ billion, 2016-20
Table 46: Australia media industry category segmentation: $ billion, 2020
Table 47: Australia media industry geography segmentation: $ billion, 2020
Table 48: Australia media industry value forecast: $ billion, 2020-25
Table 49: Australia size of population (million), 2016-20
Table 50: Australia gdp (constant 2005 prices, $ billion), 2016-20
Table 51: Australia gdp (current prices, $ billion), 2016-20
Table 52: Australia inflation, 2016-20
Table 53: Australia consumer price index (absolute), 2016-20
Table 54: Australia exchange rate, 2016-20
Table 55: Brazil media industry value: $ billion, 2016-20
Table 56: Brazil media industry category segmentation: $ billion, 2020
Table 57: Brazil media industry geography segmentation: $ billion, 2020
Table 58: Brazil media industry value forecast: $ billion, 2020-25
Table 59: Brazil size of population (million), 2016-20
Table 60: Brazil gdp (constant 2005 prices, $ billion), 2016-20
Table 61: Brazil gdp (current prices, $ billion), 2016-20
Table 62: Brazil inflation, 2016-20
Table 63: Brazil consumer price index (absolute), 2016-20
Table 64: Brazil exchange rate, 2016-20

List of Figures

Figure 1: Global media industry value: $ billion, 2016-20
Figure 2: Global media industry category segmentation: % share, by value, 2020
Figure 3: Global media industry geography segmentation: % share, by value, 2020
Figure 4: Global media industry value forecast: $ billion, 2020-25
Figure 5: Forces driving competition in the global media industry, 2020
Figure 6: Drivers of buyer power in the global media industry, 2020
Figure 7: Drivers of supplier power in the global media industry, 2020
Figure 8: Factors influencing the likelihood of new entrants in the global media industry, 2020
Figure 9: Factors influencing the threat of substitutes in the global media industry, 2020
Figure 10: Drivers of degree of rivalry in the global media industry, 2020
Figure 11: Asia-Pacific media industry value: $ billion, 2016-20
Figure 12: Asia-Pacific media industry category segmentation: % share, by value, 2020
Figure 13: Asia-Pacific media industry geography segmentation: % share, by value, 2020
Figure 14: Asia-Pacific media industry value forecast: $ billion, 2020-25
Figure 15: Forces driving competition in the media industry in Asia-Pacific, 2020
Figure 16: Drivers of buyer power in the media industry in Asia-Pacific, 2020
Figure 17: Drivers of supplier power in the media industry in Asia-Pacific, 2020
Figure 18: Factors influencing the likelihood of new entrants in the media industry in Asia-Pacific, 2020
Figure 19: Factors influencing the threat of substitutes in the media industry in Asia-Pacific, 2020
Figure 20: Drivers of degree of rivalry in the media industry in Asia-Pacific, 2020
Figure 21: Europe media industry value: $ billion, 2016-20
Figure 22: Europe media industry category segmentation: % share, by value, 2020
Figure 23: Europe media industry geography segmentation: % share, by value, 2020
Figure 24: Europe media industry value forecast: $ billion, 2020-25
Figure 25: Forces driving competition in the media industry in Europe, 2020
Figure 26: Drivers of buyer power in the media industry in Europe, 2020
Figure 27: Drivers of supplier power in the media industry in Europe, 2020
Figure 28: Factors influencing the likelihood of new entrants in the media industry in Europe, 2020
Figure 29: Factors influencing the threat of substitutes in the media industry in Europe, 2020
Figure 30: Drivers of degree of rivalry in the media industry in Europe, 2020
Figure 31: France media industry value: $ billion, 2016-20
Figure 32: France media industry category segmentation: % share, by value, 2020
Figure 33: France media industry geography segmentation: % share, by value, 2020
Figure 34: France media industry value forecast: $ billion, 2020-25
Figure 35: Forces driving competition in the media industry in France, 2020
Figure 36: Drivers of buyer power in the media industry in France, 2020
Figure 37: Drivers of supplier power in the media industry in France, 2020
Figure 38: Factors influencing the likelihood of new entrants in the media industry in France, 2020
Figure 39: Factors influencing the threat of substitutes in the media industry in France, 2020
Figure 40: Drivers of degree of rivalry in the media industry in France, 2020
Figure 41: Germany media industry value: $ billion, 2016-20
Figure 42: Germany media industry category segmentation: % share, by value, 2020
Figure 43: Germany media industry geography segmentation: % share, by value, 2020
Figure 44: Germany media industry value forecast: $ billion, 2020-25
Figure 45: Forces driving competition in the media industry in Germany, 2020
Figure 46: Drivers of buyer power in the media industry in Germany, 2020
Figure 47: Drivers of supplier power in the media industry in Germany, 2020
Figure 48: Factors influencing the likelihood of new entrants in the media industry in Germany, 2020
Figure 49: Factors influencing the threat of substitutes in the media industry in Germany, 2020
Figure 50: Drivers of degree of rivalry in the media industry in Germany, 2020
Figure 51: Australia media industry value: $ billion, 2016-20
Figure 52: Australia media industry category segmentation: % share, by value, 2020
Figure 53: Australia media industry geography segmentation: % share, by value, 2020
Figure 54: Australia media industry value forecast: $ billion, 2020-25
Figure 55: Forces driving competition in the media industry in Australia, 2020
Figure 56: Drivers of buyer power in the media industry in Australia, 2020
Figure 57: Drivers of supplier power in the media industry in Australia, 2020
Figure 58: Factors influencing the likelihood of new entrants in the media industry in Australia, 2020
Figure 59: Factors influencing the threat of substitutes in the media industry in Australia, 2020
Figure 60: Drivers of degree of rivalry in the media industry in Australia, 2020
Figure 61: Brazil media industry value: $ billion, 2016-20
Figure 62: Brazil media industry category segmentation: % share, by value, 2020
Figure 63: Brazil media industry geography segmentation: % share, by value, 2020
Figure 64: Brazil media industry value forecast: $ billion, 2020-25
Figure 65: Forces driving competition in the media industry in Brazil, 2020
Figure 66: Drivers of buyer power in the media industry in Brazil, 2020
Figure 67: Drivers of supplier power in the media industry in Brazil, 2020
Figure 68: Factors influencing the likelihood of new entrants in the media industry in Brazil, 2020
Figure 69: Factors influencing the threat of substitutes in the media industry in Brazil, 2020
Figure 70: Drivers of degree of rivalry in the media industry in Brazil, 2020
Figure 71: Canada media industry value: $ billion, 2016-20
Figure 72: Canada media industry category segmentation: % share, by value, 2020
Figure 73: Canada media industry geography segmentation: % share, by value, 2020
Figure 74: Canada media industry value forecast: $ billion, 2020-25
Figure 75: Forces driving competition in the media industry in Canada, 2020
Figure 76: Drivers of buyer power in the media industry in Canada, 2020
Figure 77: Drivers of supplier power in the media industry in Canada, 2020
Figure 78: Factors influencing the likelihood of new entrants in the media industry in Canada, 2020
Figure 79: Factors influencing the threat of substitutes in the media industry in Canada, 2020

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Media - Market Summary, Competitive Analysis and Forecast, 2016-2025 (Global Almanac)

目錄

第1章 摘要整理

第2章 簡介

第3章 全球媒體

第4章 宏觀經濟指標

第5章 亞太地區的媒體

第6章 歐洲的媒體

第7章 宏觀經濟指標

第8章 法國的媒體

第9章 宏觀經濟指標

第10章 德國的媒體

第11章 宏觀經濟指標

第12章 澳洲的媒體

第13章 宏觀經濟指標

第14章 巴西的媒體

第15章 宏觀經濟指標

第16章 加拿大的媒體

第17章 宏觀經濟指標

第18章 中國的媒體

第19章 宏觀經濟指標

第20章 印度的媒體

第21章 宏觀經濟指標

第22章 印尼的媒體

第23章 宏觀經濟指標

第24章 義大利的媒體

第25章 宏觀經濟指標

第26章 日本的媒體

第27章 宏觀經濟指標

第28章 墨西哥的媒體

第29章 宏觀經濟指標

第30章 荷蘭的媒體

第31章 宏觀經濟指標

第32章 北美的媒體

第33章 俄羅斯的媒體

第34章 宏觀經濟指標

第35章 斯堪地那維亞的媒體

第36章 新加坡的媒體

第37章 宏觀經濟指標

第38章 南非的媒體

第39章 宏觀經濟指標

第40章 韓國的媒體

第41章 宏觀經濟指標

第42章 西班牙的媒體

第43章 宏觀經濟指標

第44章 土耳其的媒體

第45章 宏觀經濟指標

第46章 英國的媒體

第47章 宏觀經濟指標

第48章 美國的媒體

第49章 宏觀經濟指標

第50章 企業簡介

第51章 附錄

Summary

Key Highlights

Scope

Reasons to Buy

Table of Contents

1 EXECUTIVE SUMMARY

2 Introduction

3 Global Media

4 Macroeconomic Indicators

5 Media in Asia-Pacific

6 Media in Europe

7 Macroeconomic Indicators

8 Media in France

9 Macroeconomic Indicators

10 Media in Germany

11 Macroeconomic Indicators

12 Media in Australia

13 Macroeconomic Indicators

14 Media in Brazil

15 Macroeconomic Indicators

16 Media in Canada

17 Macroeconomic Indicators

18 Media in China

19 Macroeconomic Indicators

20 Media in India

21 Macroeconomic Indicators

第1章摘要整理

第2章簡介

第3章全球媒體

第4章宏觀經濟指標

第5章亞太地區的媒體

第6章歐洲的媒體

第7章宏觀經濟指標

第8章法國的媒體

第9章宏觀經濟指標

第10章德國的媒體

第11章宏觀經濟指標

第12章澳洲的媒體

第13章宏觀經濟指標

第14章巴西的媒體

第15章宏觀經濟指標

第16章加拿大的媒體

第17章宏觀經濟指標

第18章中國的媒體

第19章宏觀經濟指標

第20章印度的媒體

第21章宏觀經濟指標

第22章印尼的媒體

第23章宏觀經濟指標

第24章義大利的媒體

第25章宏觀經濟指標

第26章日本的媒體

第27章宏觀經濟指標

第28章墨西哥的媒體

第29章宏觀經濟指標

第30章荷蘭的媒體

第31章宏觀經濟指標

第32章北美的媒體

第33章俄羅斯的媒體

第34章宏觀經濟指標

第35章斯堪地那維亞的媒體

第36章新加坡的媒體

第37章宏觀經濟指標

第38章南非的媒體

第39章宏觀經濟指標

第40章韓國的媒體

第41章宏觀經濟指標

第42章西班牙的媒體

第43章宏觀經濟指標

第44章土耳其的媒體

第45章宏觀經濟指標

第46章英國的媒體

第47章宏觀經濟指標

第48章美國的媒體

第49章宏觀經濟指標

第50章企業簡介

第51章附錄