NEWS: 公告在東京證券交易所JASDAQ標準市場新上市

市場調查報告書

數位廣告:全球產業年鑑 - 市場概要,競爭分析,未來預測 (到2025年)

Digital Advertising Global Industry Almanac - Market Summary, Competitive Analysis and Forecast to 2025

出版商 MarketLine 商品編碼 1006726
出版日期 內容資訊 英文 560 Pages
訂單完成後即時交付
價格
數位廣告:全球產業年鑑 - 市場概要,競爭分析,未來預測 (到2025年) Digital Advertising Global Industry Almanac - Market Summary, Competitive Analysis and Forecast to 2025
出版日期: 2021年04月28日內容資訊: 英文 560 Pages
簡介

全球數位廣告產業的總收益額,2020年達到了3361億1360萬美元。還有從2016年到2020年的年複合成長率是16.6%。各市場區隔中行動廣告最大,2020年的總收益額為2079億3910萬美元,佔全球市場的61.9%。在各地區中美國是最大的市場,達全球市場的41.4%。

本報告提供全球數位廣告產業相關分析,全球整體的市場規模、佔有率的成果值 (2016年∼2020年) 和預測值 (到2025年),各地區、主要國家及各分類的詳細趨勢,主要的推動及阻礙市場要素,市場競爭情形,各國的宏觀經濟要素,主要企業的簡介、財務指標等調查。

目錄

第1章 摘要整理

  • 市場規模 (以金額為準)
  • 市場規模 (以金額為準),預測值
  • 各分類的市場區隔
  • 各地區的市場區隔
  • 競爭情形

第2章 簡介

第3章 全球數位廣告市場

  • 市場概要
  • 市場資料
  • 市場區隔
  • 市場未來展望
  • 波特的五力分析
  • 宏觀經濟指標

第4章 亞太地區的數位廣告市場

第5章 歐洲的數位廣告市場

第6章 法國的數位廣告市場

第7章 德國的數位廣告市場

第8章 澳洲的數位廣告市場

第9章 巴西的數位廣告市場

第10章 加拿大的數位廣告市場

第11章 中國的數位廣告市場

第12章 印度的數位廣告市場

第13章 印尼的數位廣告市場

第14章 義大利的數位廣告市場

第15章 日本的數位廣告市場

第16章 墨西哥的數位廣告市場

第17章 荷蘭的數位廣告市場

第18章 北美的數位廣告市場

第19章 俄羅斯的數位廣告市場

第20章 北歐各國的數位廣告市場

第21章 新加坡的數位廣告市場

第22章 南非的數位廣告市場

第23章 韓國的數位廣告市場

第24章 西班牙的數位廣告市場

第25章 土耳其的數位廣告市場

第26章 英國的數位廣告市場

第27章 美國的數位廣告市場

第28章 企業簡介

  • Microsoft Corporation
  • Alphabet Inc
  • Amazon.com, Inc.
  • Baidu, Inc.
  • Facebook Inc.
  • Naver Corp
  • Alibaba Group Holding Limited
  • Beijing ByteDance Technology Co Ltd
  • Globo Comunicacao e Participacoes S.A.
  • Tencent Holdings Limited
  • Flipkart Internet Pvt Ltd
  • Rakuten Inc
  • Mercado Latino Inc
  • Yandex NV
  • Mail.Ru Group Ltd
  • Kakao Corp

第29章 附錄

目錄
Product Code: MLIG210001-01

Summary

Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: Market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market.

Key Highlights

The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2020 annual average exchange rates.

Forecast figures presented in this report are calculated using crisis scenarios for the apparel retail market. The length of the pandemic and restrictions introduced by verieous countiries are still difficult to predict, though many governments had introduced the national lockdowns and temporarily banned sales of products that are deemed "non essential". As the length of the pandemic and its impact on this market is not certain, the data used in this report has been modelled on the assumption of a crisis scenario and has taken into consideration forecast impacts on national ecomomics.

The global digital advertising market had total revenues of $336,113.6m in 2020, representing a compound annual growth rate (CAGR) of 16.6% between 2016 and 2020.

The mobile segment was the market's most valuable in 2020, with total revenues of $207,939.1m, equivalent to 61.9% of the market's overall value.

The US was the market's largest player in 2020, responsible for 41.4% of global digital advertising revenues.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global digital advertising Market
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global digital advertising Market
  • Leading company profiles reveal details of key digital advertising Market players' global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global digital advertising Market with five year forecasts

Reasons to Buy

  • What was the size of the global digital advertising Market by value in 2020?
  • What will be the size of the global digital advertising Market in 2025?
  • What factors are affecting the strength of competition in the global digital advertising Market?
  • How has the Market performed over the last five years?
  • What are the main segments that make up the global digital advertising Market?

Table of Contents

1 EXECUTIVE SUMMARY

  • 1.1. Market value
  • 1.2. Market value forecast
  • 1.3. Category segmentation
  • 1.4. Geography segmentation
  • 1.5. Competitive Landscape

2 Introduction

  • 2.1. What is this report about?
  • 2.2. Who is the target reader?
  • 2.3. How to use this report
  • 2.4. Definitions

3 Global Digital Advertising

  • 3.1. Market Overview
  • 3.2. Market Data
  • 3.3. Market Segmentation
  • 3.4. Market outlook
  • 3.5. Five forces analysis
  • 3.6. Macroeconomic Indicators

4 Digital Advertising in Asia-Pacific

  • 4.1. Market Overview
  • 4.2. Market Data
  • 4.3. Market Segmentation
  • 4.4. Market outlook
  • 4.5. Five forces analysis

5 Digital Advertising in Europe

  • 5.1. Market Overview
  • 5.2. Market Data
  • 5.3. Market Segmentation
  • 5.4. Market outlook
  • 5.5. Five forces analysis
  • 5.6. Macroeconomic Indicators

6 Digital Advertising in France

  • 6.1. Market Overview
  • 6.2. Market Data
  • 6.3. Market Segmentation
  • 6.4. Market outlook
  • 6.5. Five forces analysis
  • 6.6. Macroeconomic Indicators

7 Digital Advertising in Germany

  • 7.1. Market Overview
  • 7.2. Market Data
  • 7.3. Market Segmentation
  • 7.4. Market outlook
  • 7.5. Five forces analysis
  • 7.6. Macroeconomic Indicators

8 Digital Advertising in Australia

  • 8.1. Market Overview
  • 8.2. Market Data
  • 8.3. Market Segmentation
  • 8.4. Market outlook
  • 8.5. Five forces analysis
  • 8.6. Macroeconomic Indicators

9 Digital Advertising in Brazil

  • 9.1. Market Overview
  • 9.2. Market Data
  • 9.3. Market Segmentation
  • 9.4. Market outlook
  • 9.5. Five forces analysis
  • 9.6. Macroeconomic Indicators

10 Digital Advertising in Canada

  • 10.1. Market Overview
  • 10.2. Market Data
  • 10.3. Market Segmentation
  • 10.4. Market outlook
  • 10.5. Five forces analysis
  • 10.6. Macroeconomic Indicators

11 Digital Advertising in China

  • 11.1. Market Overview
  • 11.2. Market Data
  • 11.3. Market Segmentation
  • 11.4. Market outlook
  • 11.5. Five forces analysis
  • 11.6. Macroeconomic Indicators

12 Digital Advertising in India

  • 12.1. Market Overview
  • 12.2. Market Data
  • 12.3. Market Segmentation
  • 12.4. Market outlook
  • 12.5. Five forces analysis
  • 12.6. Macroeconomic Indicators

13 Digital Advertising in Indonesia

  • 13.1. Market Overview
  • 13.2. Market Data
  • 13.3. Market Segmentation
  • 13.4. Market outlook
  • 13.5. Five forces analysis
  • 13.6. Macroeconomic Indicators

14 Digital Advertising in Italy

  • 14.1. Market Overview
  • 14.2. Market Data
  • 14.3. Market Segmentation
  • 14.4. Market outlook
  • 14.5. Five forces analysis
  • 14.6. Macroeconomic Indicators

15 Digital Advertising in Japan

  • 15.1. Market Overview
  • 15.2. Market Data
  • 15.3. Market Segmentation
  • 15.4. Market outlook
  • 15.5. Five forces analysis
  • 15.6. Macroeconomic Indicators

16 Digital Advertising in Mexico

  • 16.1. Market Overview
  • 16.2. Market Data
  • 16.3. Market Segmentation
  • 16.4. Market outlook
  • 16.5. Five forces analysis
  • 16.6. Macroeconomic Indicators

17 Digital Advertising in The Netherlands

  • 17.1. Market Overview
  • 17.2. Market Data
  • 17.3. Market Segmentation
  • 17.4. Market outlook
  • 17.5. Five forces analysis
  • 17.6. Macroeconomic Indicators

18 Digital Advertising in North America

  • 18.1. Market Overview
  • 18.2. Market Data
  • 18.3. Market Segmentation
  • 18.4. Market outlook
  • 18.5. Five forces analysis

19 Digital Advertising in Russia

  • 19.1. Market Overview
  • 19.2. Market Data
  • 19.3. Market Segmentation
  • 19.4. Market outlook
  • 19.5. Five forces analysis
  • 19.6. Macroeconomic Indicators

20 Digital Advertising in Scandinavia

  • 20.1. Market Overview
  • 20.2. Market Data
  • 20.3. Market Segmentation
  • 20.4. Market outlook
  • 20.5. Five forces analysis

21 Digital Advertising in Singapore

  • 21.1. Market Overview
  • 21.2. Market Data
  • 21.3. Market Segmentation
  • 21.4. Market outlook
  • 21.5. Five forces analysis
  • 21.6. Macroeconomic Indicators

22 Digital Advertising in South Africa

  • 22.1. Market Overview
  • 22.2. Market Data
  • 22.3. Market Segmentation
  • 22.4. Market outlook
  • 22.5. Five forces analysis
  • 22.6. Macroeconomic Indicators

23 Digital Advertising in South Korea

  • 23.1. Market Overview
  • 23.2. Market Data
  • 23.3. Market Segmentation
  • 23.4. Market outlook
  • 23.5. Five forces analysis
  • 23.6. Macroeconomic Indicators

24 Digital Advertising in Spain

  • 24.1. Market Overview
  • 24.2. Market Data
  • 24.3. Market Segmentation
  • 24.4. Market outlook
  • 24.5. Five forces analysis
  • 24.6. Macroeconomic Indicators

25 Digital Advertising in Turkey

  • 25.1. Market Overview
  • 25.2. Market Data
  • 25.3. Market Segmentation
  • 25.4. Market outlook
  • 25.5. Five forces analysis
  • 25.6. Macroeconomic Indicators

26 Digital Advertising in The United Kingdom

  • 26.1. Market Overview
  • 26.2. Market Data
  • 26.3. Market Segmentation
  • 26.4. Market outlook
  • 26.5. Five forces analysis
  • 26.6. Macroeconomic Indicators

27 Digital Advertising in The United States

  • 27.1. Market Overview
  • 27.2. Market Data
  • 27.3. Market Segmentation
  • 27.4. Market outlook
  • 27.5. Five forces analysis
  • 27.6. Macroeconomic Indicators

28 Company Profiles

  • 28.1. Microsoft Corporation
  • 28.2. Alphabet Inc
  • 28.3. Amazon.com, Inc.
  • 28.4. Baidu, Inc.
  • 28.5. Facebook Inc.
  • 28.6. Naver Corp
  • 28.7. Alibaba Group Holding Limited
  • 28.8. Beijing ByteDance Technology Co Ltd
  • 28.9. Globo Comunicacao e Participacoes S.A.
  • 28.10. Tencent Holdings Limited
  • 28.11. Flipkart Internet Pvt Ltd
  • 28.12. Rakuten Inc
  • 28.13. Mercado Latino Inc
  • 28.14. Yandex NV
  • 28.15. Mail.Ru Group Ltd
  • 28.16. Kakao Corp

29 Appendix

  • 29.1. Methodology
  • 29.2. About MarketLine

List of Tables

  • Table 1: Global digital advertising market value: $ million, 2016-20
  • Table 2: Global digital advertising market category segmentation: $ million, 2020
  • Table 3: Global digital advertising market geography segmentation: $ million, 2020
  • Table 4: Global digital advertising market value forecast: $ million, 2020-25
  • Table 5: Global size of population (million), 2016-20
  • Table 6: Global gdp (constant 2005 prices, $ billion), 2016-20
  • Table 7: Global gdp (current prices, $ billion), 2016-20
  • Table 8: Global inflation, 2016-20
  • Table 9: Global consumer price index (absolute), 2016-20
  • Table 10: Global exchange rate, 2016-20
  • Table 11: Asia-Pacific digital advertising market value: $ million, 2016-20
  • Table 12: Asia-Pacific digital advertising market category segmentation: $ million, 2020
  • Table 13: Asia-Pacific digital advertising market geography segmentation: $ million, 2020
  • Table 14: Asia-Pacific digital advertising market value forecast: $ million, 2020-25
  • Table 15: Europe digital advertising market value: $ million, 2016-20
  • Table 16: Europe digital advertising market category segmentation: $ million, 2020
  • Table 17: Europe digital advertising market geography segmentation: $ million, 2020
  • Table 18: Europe digital advertising market value forecast: $ million, 2020-25
  • Table 19: Europe size of population (million), 2016-20
  • Table 20: Europe gdp (constant 2005 prices, $ billion), 2016-20
  • Table 21: Europe gdp (current prices, $ billion), 2016-20
  • Table 22: Europe inflation, 2016-20
  • Table 23: Europe consumer price index (absolute), 2016-20
  • Table 24: Europe exchange rate, 2016-20
  • Table 25: France digital advertising market value: $ million, 2016-20
  • Table 26: France digital advertising market category segmentation: $ million, 2020
  • Table 27: France digital advertising market geography segmentation: $ million, 2020
  • Table 28: France digital advertising market value forecast: $ million, 2020-25
  • Table 29: France size of population (million), 2016-20
  • Table 30: France gdp (constant 2005 prices, $ billion), 2016-20
  • Table 31: France gdp (current prices, $ billion), 2016-20
  • Table 32: France inflation, 2016-20
  • Table 33: France consumer price index (absolute), 2016-20
  • Table 34: France exchange rate, 2016-20
  • Table 35: Germany digital advertising market value: $ million, 2016-20
  • Table 36: Germany digital advertising market category segmentation: $ million, 2020
  • Table 37: Germany digital advertising market geography segmentation: $ million, 2020
  • Table 38: Germany digital advertising market value forecast: $ million, 2020-25
  • Table 39: Germany size of population (million), 2016-20
  • Table 40: Germany gdp (constant 2005 prices, $ billion), 2016-20
  • Table 41: Germany gdp (current prices, $ billion), 2016-20
  • Table 42: Germany inflation, 2016-20
  • Table 43: Germany consumer price index (absolute), 2016-20
  • Table 44: Germany exchange rate, 2016-20
  • Table 45: Australia digital advertising market value: $ million, 2016-20
  • Table 46: Australia digital advertising market category segmentation: $ million, 2020
  • Table 47: Australia digital advertising market geography segmentation: $ million, 2020
  • Table 48: Australia digital advertising market value forecast: $ million, 2020-25
  • Table 49: Australia size of population (million), 2016-20
  • Table 50: Australia gdp (constant 2005 prices, $ billion), 2016-20
  • Table 51: Australia gdp (current prices, $ billion), 2016-20
  • Table 52: Australia inflation, 2016-20
  • Table 53: Australia consumer price index (absolute), 2016-20
  • Table 54: Australia exchange rate, 2016-20
  • Table 55: Brazil digital advertising market value: $ million, 2016-20
  • Table 56: Brazil digital advertising market category segmentation: $ million, 2020
  • Table 57: Brazil digital advertising market geography segmentation: $ million, 2020
  • Table 58: Brazil digital advertising market value forecast: $ million, 2020-25
  • Table 59: Brazil size of population (million), 2016-20
  • Table 60: Brazil gdp (constant 2005 prices, $ billion), 2016-20
  • Table 61: Brazil gdp (current prices, $ billion), 2016-20

List of Figures

  • Figure 1: Global digital advertising market value: $ million, 2016-20
  • Figure 2: Global digital advertising market category segmentation: % share, by value, 2020
  • Figure 3: Global digital advertising market geography segmentation: % share, by value, 2020
  • Figure 4: Global digital advertising market value forecast: $ million, 2020-25
  • Figure 5: Forces driving competition in the global digital advertising market, 2020
  • Figure 6: Drivers of buyer power in the global digital advertising market, 2020
  • Figure 7: Drivers of supplier power in the global digital advertising market, 2020
  • Figure 8: Factors influencing the likelihood of new entrants in the global digital advertising market, 2020
  • Figure 9: Factors influencing the threat of substitutes in the global digital advertising market, 2020
  • Figure 10: Drivers of degree of rivalry in the global digital advertising market, 2020
  • Figure 11: Asia-Pacific digital advertising market value: $ million, 2016-20
  • Figure 12: Asia-Pacific digital advertising market category segmentation: % share, by value, 2020
  • Figure 13: Asia-Pacific digital advertising market geography segmentation: % share, by value, 2020
  • Figure 14: Asia-Pacific digital advertising market value forecast: $ million, 2020-25
  • Figure 15: Forces driving competition in the digital advertising market in Asia-Pacific, 2020
  • Figure 16: Drivers of buyer power in the digital advertising market in Asia-Pacific, 2020
  • Figure 17: Drivers of supplier power in the digital advertising market in Asia-Pacific, 2020
  • Figure 18: Factors influencing the likelihood of new entrants in the digital advertising market in Asia-Pacific, 2020
  • Figure 19: Factors influencing the threat of substitutes in the digital advertising market in Asia-Pacific, 2020
  • Figure 20: Drivers of degree of rivalry in the digital advertising market in Asia-Pacific, 2020
  • Figure 21: Europe digital advertising market value: $ million, 2016-20
  • Figure 22: Europe digital advertising market category segmentation: % share, by value, 2020
  • Figure 23: Europe digital advertising market geography segmentation: % share, by value, 2020
  • Figure 24: Europe digital advertising market value forecast: $ million, 2020-25
  • Figure 25: Forces driving competition in the digital advertising market in Europe, 2020
  • Figure 26: Drivers of buyer power in the digital advertising market in Europe, 2020
  • Figure 27: Drivers of supplier power in the digital advertising market in Europe, 2020
  • Figure 28: Factors influencing the likelihood of new entrants in the digital advertising market in Europe, 2020
  • Figure 29: Factors influencing the threat of substitutes in the digital advertising market in Europe, 2020
  • Figure 30: Drivers of degree of rivalry in the digital advertising market in Europe, 2020
  • Figure 31: France digital advertising market value: $ million, 2016-20
  • Figure 32: France digital advertising market category segmentation: % share, by value, 2020
  • Figure 33: France digital advertising market geography segmentation: % share, by value, 2020
  • Figure 34: France digital advertising market value forecast: $ million, 2020-25
  • Figure 35: Forces driving competition in the digital advertising market in France, 2020
  • Figure 36: Drivers of buyer power in the digital advertising market in France, 2020
  • Figure 37: Drivers of supplier power in the digital advertising market in France, 2020
  • Figure 38: Factors influencing the likelihood of new entrants in the digital advertising market in France, 2020
  • Figure 39: Factors influencing the threat of substitutes in the digital advertising market in France, 2020
  • Figure 40: Drivers of degree of rivalry in the digital advertising market in France, 2020
  • Figure 41: Germany digital advertising market value: $ million, 2016-20
  • Figure 42: Germany digital advertising market category segmentation: % share, by value, 2020
  • Figure 43: Germany digital advertising market geography segmentation: % share, by value, 2020
  • Figure 44: Germany digital advertising market value forecast: $ million, 2020-25
  • Figure 45: Forces driving competition in the digital advertising market in Germany, 2020
  • Figure 46: Drivers of buyer power in the digital advertising market in Germany, 2020
  • Figure 47: Drivers of supplier power in the digital advertising market in Germany, 2020
  • Figure 48: Factors influencing the likelihood of new entrants in the digital advertising market in Germany, 2020
  • Figure 49: Factors influencing the threat of substitutes in the digital advertising market in Germany, 2020
  • Figure 50: Drivers of degree of rivalry in the digital advertising market in Germany, 2020
  • Figure 51: Australia digital advertising market value: $ million, 2016-20
  • Figure 52: Australia digital advertising market category segmentation: % share, by value, 2020
  • Figure 53: Australia digital advertising market geography segmentation: % share, by value, 2020
  • Figure 54: Australia digital advertising market value forecast: $ million, 2020-25
  • Figure 55: Forces driving competition in the digital advertising market in Australia, 2020
  • Figure 56: Drivers of buyer power in the digital advertising market in Australia, 2020
  • Figure 57: Drivers of supplier power in the digital advertising market in Australia, 2020
  • Figure 58: Factors influencing the likelihood of new entrants in the digital advertising market in Australia, 2020
  • Figure 59: Factors influencing the threat of substitutes in the digital advertising market in Australia, 2020
  • Figure 60: Drivers of degree of rivalry in the digital advertising market in Australia, 2020