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市場調查報告書
商品編碼
986452

富通信服務(RCS)市場前景和預測:按使用情況,用戶類型,部署模型(2021-2026)

Rich Communications Services Market Outlook and Forecasts: RCS Market by Applications, User Types, and Deployment Models 2021 - 2026

出版日期: | 出版商: Mind Commerce | 英文 122 Pages | 商品交期: 最快1-2個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

GSMA最初出售的Rich Communications Services(RCS)表明消息傳遞和語音呼叫功能完全啟用了IP。對於消費者而言,這意味著語音呼叫和SMS現在可以與任何設備或網絡上的即時消息傳遞,聊天,實時視頻共享和文件傳輸相結合。

RCS促進了許多個人應用程序解決方案的使用。從通信服務提供商(CSP)的角度來看,RCS是與基於OTT的服務更具競爭力的機會。從第三方應用程序和內容提供商的角度來看,RCS是一種鼓勵使用通信API並增強與移動應用程序集成的方法。

隨著RCS的推出,公司可以利用各種API接口,將它們與操作完全集成,並實現前所未有的差異化。合併可能發生在移動運營商(網絡基礎結構和數據庫)和公司資產(客戶關係管理(CRM),員工數據等)之間。企業可以通過提供允許用戶啟動語音,視頻和消息傳遞會話的單個界面來增強其通信基礎結構。

無論設備類型(智能手機,可穿戴設備,平板電腦,PC)如何,RCS均可直接從您的地址簿訪問這些功能。除了傳統的聯繫信息(姓名,電話號碼,電子郵件地址,社交媒體ID)之外,增強的RCS通訊簿還可以清楚地標識用戶,並允許每個聯繫人的設備加入聊天或發起視頻通話。文件。

開放式API與各種企業增值RCS應用程序的集成創造了巨大的市場價值。投資回報率(ROI)最高的解決方案之一是企業企業儀表板(CED)。 CED為電信運營商的最佳客戶(公司)提供了改善內部通信環境的重要應用程序。此外,RCS還為公司提供了通過混合媒體和高質量客戶聯繫來改善其CRM的機會。在無用的漫遊器氾濫的世界中,這一點非常重要。

WebRTC(WebReal-time Communications,基於IP的實時通信解決方案)是一種框架協議API,可促進通過Web瀏覽器進行實時交互式語音/視頻通話和數據通信。 WebRTC支持的解決方案,服務和應用程序直接與CSP主導的稱為RCS的計劃競爭。因此,WebRTC可能會對電信服務提供商的商業模式造成極大破壞,並代表機遇和威脅。

本報告從整體上分析了全球富通訊服務(RCS)市場,技術概述和功能,市場歷史和主要驅動因素,個人/企業用戶的主要用途和用例,我們將為您提供以下信息:市場規模趨勢的展望(未來6年),按領域/地區劃分的詳細趨勢,主要公司的概況以及相關公司的未來市場機會。

目錄

第1章執行摘要

第2章簡介

  • 豐富的通訊服務(RCS)
    • RCS基礎架構
    • RCS協議
    • P2P/A2P消息傳遞
  • RCS的開發和實施
    • 3GPP版本
    • 喬恩
    • RCS通用配置文件
    • GSMA和CCMI
    • 谷歌與蘋果

第3章RCS市場推廣人

  • RCS市場結構
  • RCS業務模型
  • RCS市場動態
  • RCS限制
  • RCS市場需求分析
  • 價值鏈分析

第4章RCS功能和應用程序

  • RCS技術分析
    • VoIP通話
    • 聊天
    • 文件傳輸/內容共享
    • 富媒體/高性能消息傳遞
    • IP視頻通話
    • 基於狀態的能力交換
    • 社會存在信息
  • 輔助技術
    • 人工智能(AI)
    • 物聯網(物聯網)
    • 雲計算
    • LTE/5G網絡
    • 通訊API
  • RCS作為增值服務的推動力
    • 增值服務(VAS)
    • RCS在VAS中的作用
  • RCS特性/功能分析
    • 訂戶ID管理
    • 雲存儲和訪問
    • 存在功能
    • RCS VoIP
    • Rich Cole和消息傳遞
    • 富媒體集成
    • 電子商務
  • RCS個人用例
  • RCS企業用例
    • 企業內部溝通
    • 客戶關係管理(CRM)
    • 公司/行業特定的用例
  • RCS最終用戶分析
  • RCS在世界範圍內的傳播和實施狀況
  • RCS和OTT消息傳遞
  • RCS和WebRTC

第5章公司分析

  • AT&T
  • Celcom
  • China Mobile
  • Synchronoss Technologies
  • Deutsche Telekom
  • Dialogic
  • Ericsson
  • Ribbon Communications
  • Google
  • Huawei
  • Interop Technologies
  • KDDI
  • Mavenir Systems
  • Microsoft
  • Neusoft Corporation
  • Nokia Network
  • Oracle
  • Orange Business
  • Samsung
  • SK Telecom
  • Sprint
  • Telefonica
  • T-Mobile USA
  • Verizon Wireless
  • Vodafone
  • D2 Technologies
  • 其他企業
    • Freedom Mobile
    • Infinite Convergence
    • LG Uplus
    • Myriad Group
    • O2
    • Rogers Communications
    • SAP America
    • Slovak Telekom
    • Summit Technology
    • TELIT Communications
    • Telstra Corporation
    • Sinch

第6章RCS市場分析和預測

  • 全球RCS市場(2021-2026)
    • RCS總體市場(2021-2026)
    • RCS市場:按技術分類(2021-2026)
    • RCS市場:按應用(2021-2026)
    • RCS市場:按行業分類(2021-2026)
    • RCS市場:按用戶類型(2021-2026)
    • RCS市場:按部署方法(2021-2026)
  • 每個地區的RCS市場(2021-2026)
    • RCS市場:按地區(2021-2026)
    • 北美RCS市場預測(2021-2026)
    • 亞太RCS市場預測(2021-2026)
    • 歐洲RCS市場預測(2021-2026)
    • 拉丁美洲RCS市場預測(2021-2026)
    • 中東和非洲的RCS市場預測(2021-2026)

第7章CSP/OTT提供商/企業的RCS的未來

第8章結論/建議

第9章附錄:RCS支持基礎結構

目錄

Overview:

This report provides an analysis of the RCS market including drivers, technical issues, forecasts and future outlook. It is a must-read for any organization focused on monetizing voice over LTE and 5G, data and messaging services, and integrating third-party value-added apps and content with carriers for next-generation consumer and enterprise solutions.

The report analyzes RCS technologies and capabilities for use in applications by legacy carriers as well as OTT players, enterprise, and other third parties. The report also evaluates vendor strategies and initiatives including plans for new RCS based solutions.

The report also assesses the RCS market outlook for communication service providers as well as opportunities for enterprise organizations to leverage RCS capabilities such as the combination of rich calls, messaging, and videos as well as branded communications. The report includes analysis and forecasts by technology, application, user type, deployment model, and industry vertical globally and regionally for 2021 to 2026.

Select Report Findings:

  • RCS will compete well against WebRTC and other RTC solutions
  • Presence and context-related capabilities will have highest CAGR
  • Social presence info will emerge as the fastest-growing RCS solution
  • The global market for social presence solutions will reach $3.2B by 2026
  • The overall RCS market value in North America will surpass $6B by 2026
  • The Cross Carrier Messaging Initiative will facilitate substantial innovation
  • OTT service providers will benefit significantly through content integration
  • Enterprise customers will benefit greatly through branded customer contact

Rich Communication Services (RCS) originally marketed by GSMA marks the transition of messaging and voice capabilities from Circuit Switched technology to an all-IP world. RCS and VoLTE share the same IP Multimedia Subsystem (IMS) investment and leverage the same IMS capabilities. For consumers, it has the potential to combine voice and SMS with instant messaging or chat, live video sharing and file transfer across all devices and networks.

RCS will facilitate many consumer-related applications and solutions. From the communication service provider's perspective, RCS is an opportunity to better compete against OTT-based service offerings. From the third-party application and content provider perspective, RCS provides a means of leveraging telecom APIs to better integrate with communication apps.

With the introduction of RCS, an enterprise can leverage various API interfaces to fully integrate with their operations, providing differentiation not found today. Integration can occur between mobile network operators (network infrastructure and databases) and enterprise assets such as CRM and employee data. Businesses can enhance their communications infrastructure by providing a single interface from which users can initiate voice, video, and messaging sessions.

RCS provides access to these features directly from a device's address book, whether the device is a smartphone, wearable, tablet, or PC. In addition to traditional contact information (name, number, email address, social media identity) the enhanced RCS address book positively identifies users and identifies whether each contact's device can join a chat, initiate a video call, or send a file.

There will be significant value via open API integration for various value-added enterprise RCS applications. One of the highest ROI solutions Mind Commerce sees is what we refer to as a Corporate Enterprise Dashboard (CED). The CED provides a key application for the carriers most-valued customers (businesses) to provide improved internal communications. In addition, RCS represents an opportunity for businesses to provide improved CRM via mixed media and branded customer contact, which is very important in the world of unwanted robocalls.

An alternative IP-based real-time communications solution, Web Real-time Communications (WebRTC) provides a framework, protocols, and API that facilitates real-time interactive voice, video, and data via a Web browser. The solutions, services, and applications supported by WebRTC are in direct competition with the CSP led initiative known as RCS. Therefore, WebRTC can be very disruptive to communication service provider business models, representing both an opportunity and a threat.

Report Benefits:

  • Forecasting for the RCS market globally and regionally for 2021 - 2026
  • Understand the evolution process and market dynamics of the RCS ecosystem
  • Identify leading RCS applications and use cases for consumer and enterprise users
  • Identify how MNOs and third-parties can leverage opportunities within RCS ecosystem
  • Recommendations for vendors, service providers and other stakeholders in the RCS ecosystem

Companies in Report:

  • AT&T
  • Celcom
  • China Mobile
  • D2 Technologies
  • Deutsche Telekom
  • Dialogic
  • Ericsson
  • First Orion
  • Freedom Mobile
  • Google
  • Hiya
  • Huawei
  • Infinite Convergence
  • Interop Technologies
  • KDDI
  • LG
  • Mavenir Systems
  • Microsoft
  • Myriad Group
  • Neusoft Corporation
  • Nokia Network
  • O2
  • Oracle
  • Orange Business
  • Ribbon Communications
  • Rogers Communications
  • Samsung
  • SAP America
  • Sinch
  • SK Telecom
  • Slovak Telekom
  • Sprint
  • Summit Technology
  • Synchronoss Technologies
  • T-Mobile USA
  • Telefonica
  • TELIT Communications
  • Telstra Corporation
  • Transaction Network Services
  • Twilio
  • Verizon Wireless
  • Vodafone

Table of Contents

1.0 Executive Summary

2.0 Introduction

  • 2.1 Rich Communication Services (RCS)
    • 2.1.1 RCS Infrastructure
      • 2.1.1.1 IP Multimedia Subsystem
      • 2.1.1.2 Home Subscriber Server (HSS)
      • 2.1.1.3 Call Session Control Function (CSCF)
      • 2.1.1.4 Media and Application Servers
      • 2.1.1.5 Gateway Functions
    • 2.1.2 RCS Protocols
      • 2.1.2.1 Session Initiation Protocol
      • 2.1.2.2 SIP Session Components
        • 2.1.2.2.1 SIP User Agents
        • 2.1.2.2.2 SIP Register Servers
        • 2.1.2.2.3 SIP Proxy Servers
        • 2.1.2.2.4 SIP Redirect Servers.
      • 2.1.2.3 Implications of SIP for IMS
      • 2.1.2.4 SDP and MSRP
    • 2.1.3 P2P vs. A2P Messaging
  • 2.2 RCS Development and Implementation
    • 2.2.1 3GPP Release
    • 2.2.2 Joyn
    • 2.2.3 RCS Universal Profile
    • 2.2.4 GSMA and CCMI
    • 2.2.5 Google vs. Apple

3.0 RCS Market Drivers

  • 3.1 RCS Market Structure
  • 3.2 RCS Business Models
  • 3.3 RCS Market Dynamics
  • 3.4 RCS Limitations
  • 3.5 RCS Market Demand Analysis
  • 3.6 Value Chain Analysis

4.0 RCS Capabilities and Applications

  • 4.1 RCS Technology Analysis
    • 4.1.1 VoIP Calling
    • 4.1.2 Chat
    • 4.1.3 File Transfer/Content Sharing
    • 4.1.4 Rich Media / Advanced Messaging
    • 4.1.5 IP Video Call
    • 4.1.6 Presence Based Capability Exchange
    • 4.1.7 Social Presence Information
  • 4.2 Supporting Technologies
    • 4.2.1 Artificial Intelligence
    • 4.2.2 Internet of Things
    • 4.2.3 Cloud Computing
    • 4.2.4 LTE and 5G Networks
    • 4.2.5 Telecom APIs
  • 4.3 RCS as a Value-added Service Enabler
    • 4.3.1 Value-added Services
    • 4.3.2 Role of RCS in VAS
  • 4.4 RCS Feature/Functionality Analysis
    • 4.4.1 Subscriber Identity Management
    • 4.4.2 Cloud Storage and Access
    • 4.4.3 Presence Capabilities
    • 4.4.4 RCS VoIP
      • 4.4.4.1 VoLTE
      • 4.4.4.2 Vo5G
    • 4.4.5 Rich Calls and Messaging
    • 4.4.6 Rich Media Integration
    • 4.4.7 Mobile Commerce
  • 4.5 RCS Consumer Use Cases
  • 4.6 RCS Enterprise Use Cases
    • 4.6.1 Enterprise Internal Communication
    • 4.6.2 Customer Relationship Management
      • 4.6.2.1 RCS Business Calling
      • 4.6.2.2 RCS Business Messaging
    • 4.6.3 Enterprise Vertical-specific Use Cases
      • 4.6.3.1 Telecom and IT
      • 4.6.3.2 Banking and NBFI
      • 4.6.3.3 Retail and E-Commerce
      • 4.6.3.4 Healthcare
      • 4.6.3.5 Media and Entertainment
      • 4.6.3.6 Tourism and Logistics
      • 4.6.3.7 Government and Utilities
  • 4.7 RCS End-user Analysis
  • 4.8 RCS Global Adoption and Implementation
  • 4.9 RCS vs. OTT Messaging
  • 4.10 RCS vs. WebRTC

5.0 Company Analysis

  • 5.1 AT&T
  • 5.2 Celcom
  • 5.3 China Mobile
  • 5.4 Synchronoss Technologies
  • 5.5 Deutsche Telekom
  • 5.6 Dialogic
  • 5.7 Ericsson
  • 5.8 Ribbon Communications
  • 5.9 Google
  • 5.10 Huawei
  • 5.11 Interop Technologies
  • 5.12 KDDI
  • 5.13 Mavenir Systems
  • 5.14 Microsoft
  • 5.15 Neusoft Corporation
  • 5.16 Nokia Network
  • 5.17 Oracle
  • 5.18 Orange Business
  • 5.19 Samsung
  • 5.20 SK Telecom
  • 5.21 Sprint
  • 5.22 Telefonica
  • 5.23 T-Mobile USA
  • 5.24 Verizon Wireless
  • 5.25 Vodafone
  • 5.26 D2 Technologies
  • 5.27 Other Companies
    • 5.27.1 Freedom Mobile
    • 5.27.2 Infinite Convergence
    • 5.27.3 LG Uplus
    • 5.27.4 Myriad Group
    • 5.27.5 O2
    • 5.27.6 Rogers Communications
    • 5.27.7 SAP America
    • 5.27.8 Slovak Telekom
    • 5.27.9 Summit Technology
    • 5.27.10 TELIT Communications
    • 5.27.11 Telstra Corporation
    • 5.27.12 Sinch

6.0 RCS Market Analysis and Forecasts 2021 - 2026

  • 6.1 Global RCS Market 2021 - 2026
    • 6.1.1 Total RCS Market 2021 - 2026
    • 6.1.2 RCS Market by Technology 2021 - 2026
    • 6.1.3 RCS Market by Application 2021 - 2026
    • 6.1.4 RCS Market by Industry Vertical 2021 - 2026
    • 6.1.5 RCS Market by User Type 2021 - 2026
      • 6.1.5.1 RCS Market by Enterprise Type 2021 - 2026
    • 6.1.6 RCS Market by Deployment 2021 - 2026
      • 6.1.6.1 RCS Market by Cloud Deployment 2021 - 2026
  • 6.2 Regional RCS Market 2021 - 2026
    • 6.2.1 RCS Market by Region 2021 - 2026
    • 6.2.2 North America RCS Market Forecast 2021 - 2026
    • 6.2.3 APAC RCS Market Forecast 2021 - 2026
    • 6.2.4 Europe RCS Market Forecast 2021 - 2026
    • 6.2.5 Latin America RCS Market Forecast 2021 - 2026
    • 6.2.6 Middle East and Africa RCS Market Forecast 2021 - 2026

7.0 Future of RCS for CSPs, OTT Providers, and Enterprise

8.0 Conclusions and Recommendations

9.0 Appendix: RCS Supporting Infrastructure

Figures

  • Figure 1: RCS Service Architecture
  • Figure 2: IMS Infrastructure
  • Figure 3: RCS A2P Messaging
  • Figure 4: RCS Universal Profile Ecosystem
  • Figure 5: RCS Business Models
  • Figure 6: Rich Media Messages
  • Figure 7: IoT RCS Application
  • Figure 8: Global RCS Messages 2021 - 2026
  • Figure 9: Mobile Commerce in RCS
  • Figure 10: RCS and Dynamic Address Book
  • Figure 11: RCS Integration with Apps and Content
  • Figure 12: RCS Enterprise Dashboard
  • Figure 13: RCS Enterprise Employee Finder Application
  • Figure 14: Call Data Analytics and Enterprise Call Completion
  • Figure 15: Enterprise Branded Calls
  • Figure 16: RCS Business Message Metrics
  • Figure 17: Dialogic PowerMedia XMS Media Server
  • Figure 18: Interop Rich Communication Suite
  • Figure 19: Orange UCC Framework for RCS
  • Figure 20: Global RCS Market 2021 - 2026

Tables

  • Table 1: RCS Monthly Active User by Technology 2021 - 2026
  • Table 2: RCS Monthly Active User by Region 2021 - 2026
  • Table 3: Global RCS Market by Technology 2021 - 2026
  • Table 4: Global RCS Market by Application 2021 - 2026
  • Table 5: Global RCS Market by Industry Vertical 2021 - 2026
  • Table 6: Global RCS Market by User Type 2021 - 2026
  • Table 7: Global RCS Market by Enterprise Type 2021 - 2026
  • Table 8: Global RCS Market by Deployment 2021 - 2026
  • Table 9: Global RCS Market by Cloud Deployment 2021 - 2026
  • Table 10: RCS Market by Region 2021 - 2026
  • Table 11: North America RCS Market by Technology 2021 - 2026
  • Table 12: North America RCS Market by Application 2021 - 2026
  • Table 13: North America RCS Market by Industry Vertical 2021 - 2026
  • Table 14: North America RCS Market by User Type 2021 - 2026
  • Table 15: North America RCS Market by Enterprise Type 2021 - 2026
  • Table 16: North America RCS Market by Deployment 2021 - 2026
  • Table 17: North America RCS Market by Cloud Deployment 2021 - 2026
  • Table 18: North America RCS Market by Country 2021 - 2026
  • Table 19: APAC RCS Market by Technology 2021 - 2026
  • Table 20: APAC RCS Market by Application 2021 - 2026
  • Table 21: APAC RCS Market by Industry Vertical 2021 - 2026
  • Table 22: APAC RCS Market by User Type 2021 - 2026
  • Table 23: APAC RCS Market by Enterprise Type 2021 - 2026
  • Table 24: APAC RCS Market by Deployment 2021 - 2026
  • Table 25: APAC RCS Market by Cloud Deployment 2021 - 2026
  • Table 26: APAC RCS Market by Country 2021 - 2026
  • Table 27: Europe RCS Market by Technology 2021 - 2026
  • Table 28: Europe RCS Market by Application 2021 - 2026
  • Table 29: Europe RCS Market by Industry Vertical 2021 - 2026
  • Table 30: Europe RCS Market by User Type 2021 - 2026
  • Table 31: Europe RCS Market by Enterprise Type 2021 - 2026
  • Table 32: Europe RCS Market by Deployment 2021 - 2026
  • Table 33: Europe RCS Market by Cloud Deployment 2021 - 2026
  • Table 34: Europe RCS Market by Country 2021 - 2026
  • Table 35: Latin America RCS Market by Technology 2021 - 2026
  • Table 36: Latin America RCS Market by Application 2021 - 2026
  • Table 37: Latin America RCS Market by Industry Vertical 2021 - 2026
  • Table 38: Latin America RCS Market by User Type 2021 - 2026
  • Table 39: Latin America RCS Market by Enterprise Type 2021 - 2026
  • Table 40: Latin America RCS Market by Deployment 2021 - 2026
  • Table 41: Latin America RCS Market by Cloud Deployment 2021 - 2026
  • Table 42: Latin America RCS Market by Country 2021 - 2026
  • Table 43: MEA RCS Market by Technology 2021 - 2026
  • Table 44: MEA RCS Market by Application 2021 - 2026
  • Table 45: MEA RCS Market by Industry Vertical 2021 - 2026
  • Table 46: MEA RCS Market by User Type 2021 - 2026
  • Table 47: MEA RCS Market by Enterprise Type 2021 - 2026
  • Table 48: MEA RCS Market by Deployment 2021 - 2026
  • Table 49: MEA RCS Market by Cloud Deployment 2021 - 2026
  • Table 50: MEA RCS Market by Country 2021 - 2026