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富通訊解決方案 (RCS) 市場展望與預測:按技術、應用、使用者類型、發展模式、垂直產業 (2020-2025年)

Rich Communications Services Market Outlook and Forecasts: RCS Market by Technology, Applications, User Types, Deployment Models, and Industry Verticals 2020 - 2025

出版商 Mind Commerce 商品編碼 922971
出版日期 內容資訊 英文 113 Pages
商品交期: 最快1-2個工作天內
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富通訊解決方案 (RCS) 市場展望與預測:按技術、應用、使用者類型、發展模式、垂直產業 (2020-2025年) Rich Communications Services Market Outlook and Forecasts: RCS Market by Technology, Applications, User Types, Deployment Models, and Industry Verticals 2020 - 2025
出版日期: 2020年01月21日內容資訊: 英文 113 Pages
簡介

富通訊解決方案 (RCS) 預估能與WebRTC和其他RTC解決方案抗衡。 Social Presence Information將成為成長快速的RCS解決方案領域。預估全球Social Presence解決方案市場將於2024年達16億美規模。預估北美RCS總市場額將於2024年超越40億美元規模。

本報告分析富通訊解決方案 (RCS) 市場的推動因素、技術課題、預測、未來展望,彙整按技術、應用、使用者類型、展開模式、垂直產業、地區的分析與預測,並提供主要企業簡介等情報。

第1章 摘要整理

第2章 前言

第3章 RCS市場推動因素

  • 市場結構
  • 商業模式
  • 市場動態
  • 阻礙因素
  • 需求分析
  • 價值鏈分析

第4章 RCS功能與應用

  • RCS技術分析
    • VoIP通話
    • 聊天
    • 檔案傳輸/內容共享
    • 富媒體/進階傳訊
    • IP影像通話
    • Presence Based Capability Exchange
    • Social Presence Information
  • 支援技術
    • 人工智慧
    • IoT
    • 雲端運算
    • LTE與5G網路
    • 通信API
  • 作為附加價值服務推動力的RCS
    • 附加價值服務
    • VAS中RCS的作用
  • RCS功能分析
    • 加入者ID管理
    • 雲端儲存與存取
    • Presence功能
    • RCS VoIP
    • 富通話與傳訊
    • 富媒體整合
    • 行動商務
  • RCS:消費者案例
  • RCS:企業案例
    • 企業內通信
    • 顧客關係管理
    • 產業特有案例
  • RCS:末端使用者分析
  • RCS:全球的導入與實行
  • RCS vs. OTT傳訊
  • RCS vs. WebRTC

第5章 企業分析

  • AT&T
  • Celcom
  • China Mobile
  • Synchronoss Technologies
  • Deutsche Telekom
  • Dialogic
  • Ericsson
  • Ribbon Communications
  • Google
  • Huawei
  • Interop Technologies
  • KDDI
  • Mavenir Systems
  • Microsoft
  • Neusoft Corporation
  • Nokia Network
  • Oracle
  • Orange Business
  • Samsung
  • SK Telecom
  • Sprint
  • Telefonica
  • T-Mobile USA
  • Verizon Wireless
  • Vodafone
  • D2 Technologies
  • 其他企業

第6章 RCS市場分析與預測

  • 全球RCS市場
  • 區域RCS市場

第7章 CSP、OTT提供商、企業導向的RCS未來

第8章 結論與建議

第9章 附錄:RCS支持基礎架構

目錄

Overview:

This report provides analysis of the RCS market including drivers, technical issues, forecasts and future outlook. It is must reading for any organization focused on monetizing voice over LTE and 5G, data and messaging services, and integrating third-party value-added apps and content with carriers for next generation consumer and enterprise solutions.

The report analyzes RCS technologies and capabilities for use in applications by legacy carriers as well as OTT players, enterprise, and other third parties. The report also evaluates vendor strategies and initiatives including plans for new RCS based solutions.

The report also assesses the RCS market outlook for communication service providers as well as opportunities for enterprise to leverage RCS capabilities such as the combination of rich calls, messaging, and videos as well as branded communications. The report includes analysis and forecasts by technology, application, user type, deployment model, and industry vertical globally and regionally for 2020 to 2024.

Rich Communication Services (RCS) originally marketed by GSMA marks the transition of messaging and voice capabilities from Circuit Switched technology to an all-IP world. RCS and VoLTE share the same IP Multimedia Subsystem (IMS) investment and leverage the same IMS capabilities. For consumers, it has the potential to combine voice and SMS with instant messaging or chat, live video sharing and file transfer across all devices and networks.

RCS will facilitate many consumer-related applications and solutions. From the communication service provider's perspective, RCS is an opportunity to better compete against OTT-based service offerings. From the third-party application and content provider perspective, RCS provides a means of leveraging telecom APIs to better integrate with communication apps.

With the introduction of RCS, enterprise can leverage various API interfaces to fully integrate with their operations, providing differentiation not found today. Integration can occur between mobile network operator (network infrastructure and databases) and enterprise assets such CRM and employee data. Businesses can enhance their communications infrastructure by providing a single interface from which users can initiate voice, video, and messaging sessions.

RCS provides access to these features directly from a device's address book, whether the device is a smartphone, wearable, tablet, or PC. In addition to traditional contact information (name, number, email address, social media identity) the enhanced RCS address book positively identifies users and identifies whether each contact's device can join a chat, initiate a video call, or send a file.

Mind Commerce also sees significant value via open API integration for various value-added enterprise RCS applications. One of those applications is the Corporate Enterprise Dashboard, which provides a key application for the carriers most-valued customers (businesses) to provide improved internal communications. In addition, RCS represents an opportunity for business to provide improved CRM via mixed media and branded customer contact, which is very important in the world of unwanted robocalls.

An alternative IP-based real-time communications solution, Web Real-time Communications (WebRTC) provides a framework, protocols, and API that facilitates real-time interactive voice, video, and data via a Web browser. The solutions, services, applications are supported by WebRTC are in direct competition with the CSP led initiative known as RCS. Therefore, WebRTC can be very disruptive to communication service provider business models, representing both an opportunity and a threat.

Why purchase this report? With rich communication services market analysis originating in 2013, Mind Commerce offers the most continuous and comprehensive RCS technologies, infrastructure, solutions, and applications market research available.

Select Report Findings

  • RCS will compete well against WebRTC and other RTC solutions
  • Presence and context-related capabilities will have highest CAGR
  • Social presence info will emerge as fastest growing RCS solution area
  • The global market for social presence solutions will reach $1.6B by 2024
  • The overall RCS market value in North Amercia will surpass $4B by 2024
  • The Cross Carrier Messaging Initiative will facilitate substantial innovation
  • OTT service providers will benefit significantly through content integration
  • Enterprise customers will benefit greatly through branded customer contact

Report Benefits:

  • Forecasting for RCS market globally and regionally for 2020 - 2024
  • Understand the evolution process, and market dynamics of the RCS ecosystem
  • Identify leading RCS applications and use cases for consumer and enterprise users
  • Identify how MNOs and third-parties can leverage opportunities within RCS ecosystem
  • Recommendations for vendors, service providers and other stakeholders in the RCS ecosystem

Companies in Report:

  • AT&T
  • Celcom
  • China Mobile
  • D2 Technologies
  • Deutsche Telekom
  • Dialogic
  • Ericsson
  • First Orion
  • Freedom Mobile
  • Google
  • Huawei
  • Hiya
  • Infinite Convergence
  • Interop Technologies
  • KDDI
  • LG Uplus
  • Mavenir Systems
  • Microsoft
  • Myriad Group
  • Neusoft Corporation
  • Nokia Network
  • O2
  • Oracle
  • Orange Business
  • Ribbon Communications
  • Rogers Communications
  • Samsung
  • SAP America
  • Sinch
  • SK Telecom
  • Slovak Telekom
  • Sprint
  • Summit Technology
  • Synchronoss Technologies
  • Telefonica
  • TELIT Communications
  • Telstra Corporation
  • Transaction Network Services
  • T-Mobile USA
  • Twilio
  • Verizon Wireless
  • Vodafone

Table of Contents

1.0. Executive Summary

2.0. Introduction

  • 2.1. Rich Communication Services (RCS)
    • 2.1.1. RCS Infrastructure
      • 2.1.1.1. IP Multimedia Subsystem
      • 2.1.1.2. Home Subscriber Server (HSS)
      • 2.1.1.3. Call Session Control Function (CSCF)
      • 2.1.1.4. Media and Application Servers
      • 2.1.1.5. Gateway Functions
    • 2.1.2. RCS Protocols
      • 2.1.2.1. Session Initiation Protocol
      • 2.1.2.2. SIP Session Components
        • 2.1.2.2.1. SIP User Agents
        • 2.1.2.2.2. SIP Register Servers
        • 2.1.2.2.3. SIP Proxy Servers
        • 2.1.2.2.4. SIP Redirect Servers.
      • 2.1.2.3. Implications of SIP for IMS
      • 2.1.2.4. SDP and MSRP
    • 2.1.3. P2P vs. A2P Messaging
  • 2.2. RCS Development and Implementation
    • 2.2.1. 3GPP Release
    • 2.2.2. Joyn
    • 2.2.3. RCS Universal Profile
    • 2.2.4. GSMA and CCMI
    • 2.2.5. Google vs. Apple

3.0. RCS Market Drivers

  • 3.1. RCS Market Structure
  • 3.2. RCS Business Models
  • 3.3. RCS Market Dynamics
  • 3.4. RCS Limitations
  • 3.5. RCS Market Demand Analysis
  • 3.6. Value Chain Analysis

4.0. RCS Capabilities and Applications

  • 4.1. RCS Technology Analysis
    • 4.1.1. VoIP Calling
    • 4.1.2. Chat
    • 4.1.3. File Transfer/Content Sharing
    • 4.1.4. Rich Media / Advanced Messaging
    • 4.1.5. IP Video Call
    • 4.1.6. Presence Based Capability Exchange
    • 4.1.7. Social Presence Information
  • 4.2. Supporting Technologies
    • 4.2.1. Artificial Intelligence
    • 4.2.2. Internet of Things
    • 4.2.3. Cloud Computing
    • 4.2.4. LTE and 5G Networks
    • 4.2.5. Telecom APIs
  • 4.3. RCS as a Value-added Service Enabler
    • 4.3.1. Value-added Services
    • 4.3.2. Role of RCS in VAS
  • 4.4. RCS Feature/Functionality Analysis
    • 4.4.1. Subscriber Identity Management
    • 4.4.2. Cloud Storage and Access
    • 4.4.3. Presence Capabilities
    • 4.4.4. RCS VoIP
      • 4.4.4.1. VoLTE
      • 4.4.4.2. Vo5G
    • 4.4.5. Rich Calls and Messaging
    • 4.4.6. Rich Media Integration
    • 4.4.7. Mobile Commerce
  • 4.5. RCS Consumer Use Cases
  • 4.6. RCS Enterprise Use Cases
    • 4.6.1. Enterprise Internal Communication
    • 4.6.2. Customer Relationship Management
      • 4.6.2.1. RCS Business Calling
      • 4.6.2.2. RCS Business Messaging
    • 4.6.3. Enterprise Vertical-specific Use Cases
      • 4.6.3.1. Telecom and IT
      • 4.6.3.2. Banking and NBFI
      • 4.6.3.3. Retail and E-Commerce
      • 4.6.3.4. Healthcare
      • 4.6.3.5. Media and Entertainment
      • 4.6.3.6. Tourism and Logistics
      • 4.6.3.7. Government and Utilities
  • 4.7. RCS End-user Analysis
  • 4.8. RCS Global Adoption and Implementation
  • 4.9. RCS vs. OTT Messaging
  • 4.10. RCS vs. WebRTC

5.0. Company Analysis

  • 5.1. AT&T
  • 5.2. Celcom
  • 5.3. China Mobile
  • 5.4. Synchronoss Technologies
  • 5.5. Deutsche Telekom
  • 5.6. Dialogic
  • 5.7. Ericsson
  • 5.8. Ribbon Communications
  • 5.9. Google
  • 5.10. Huawei
  • 5.11. Interop Technologies
  • 5.12. KDDI
  • 5.13. Mavenir Systems
  • 5.14. Microsoft
  • 5.15. Neusoft Corporation
  • 5.16. Nokia Network
  • 5.17. Oracle
  • 5.18. Orange Business
  • 5.19. Samsung
  • 5.20. SK Telecom
  • 5.21. Sprint
  • 5.22. Telefonica
  • 5.23. T-Mobile USA
  • 5.24. Verizon Wireless
  • 5.25. Vodafone
  • 5.26. D2 Technologies
  • 5.27. Other Companies
    • 5.27.1. Freedom Mobile
    • 5.27.2. Infinite Convergence
    • 5.27.3. LG Uplus
    • 5.27.4. Myriad Group
    • 5.27.5. O2
    • 5.27.6. Rogers Communications
    • 5.27.7. SAP America
    • 5.27.8. Slovak Telekom
    • 5.27.9. Summit Technology
    • 5.27.10. TELIT Communications
    • 5.27.11. Telstra Corporation
    • 5.27.12. Sinch

6.0. RCS Market Analysis and Forecasts 2020-2025

  • 6.1. Global RCS Market 2020-2025
    • 6.1.1. Total RCS Market 2020-2025
    • 6.1.2. RCS Market by Technology 2020-2025
    • 6.1.3. RCS Market by Application 2020-2025
    • 6.1.4. RCS Market by Industry Vertical 2020-2025
    • 6.1.5. RCS Market by User Type 2020-2025
      • 6.1.5.1. RCS Market by Enterprise Type 2020-2025
    • 6.1.6. RCS Market by Deployment 2020-2025
      • 6.1.6.1. RCS Market by Cloud Deployment 2020-2025
  • 6.2. Regional RCS Market 2020-2025
    • 6.2.1. RCS Market by Region 2020-2025
    • 6.2.2. North America RCS Market Forecast 2020-2025
    • 6.2.3. APAC RCS Market Forecast 2020-2025
    • 6.2.4. Europe RCS Market Forecast 2020-2025
    • 6.2.5. Latin America RCS Market Forecast 2020-2025
    • 6.2.6. Middle East and Africa RCS Market Forecast 2020-2025

7.0. Future of RCS for CSPs, OTT Providers, and Enterprise

8.0. Conclusions and Recommendations

9.0. Appendix: RCS Supporting Infrastructure

Figures

  • Figure 1: RCS Service Architecture
  • Figure 2: IMS Infrastructure
  • Figure 3: RCS A2P Messaging
  • Figure 4: RCS Universal Profile Ecosystem
  • Figure 5: RCS Business Models
  • Figure 6: Rich Media Messages
  • Figure 7: IoT RCS Application
  • Figure 8: Global RCS Messages 2020 - 2025
  • Figure 9: Mobile Commerce in RCS
  • Figure 10: RCS and Dynamic Address Book
  • Figure 11: RCS Integration with Apps and Content
  • Figure 12: RCS Enterprise Dashboard
  • Figure 13: RCS Enterprise Employee Finder Application
  • Figure 14: Call Data Analytics and Enterprise Call Completion
  • Figure 15: Enterprise Branded Calls
  • Figure 16: RCS Business Message Metrics
  • Figure 17: Dialogic PowerMedia XMS Media Server
  • Figure 18: Interop Rich Communication Suite
  • Figure 19: Orange UCC Framework for RCS
  • Figure 20: Global RCS Market 2020 - 2025

Tables

  • Table 1: RCS Monthly Active User by Technology 2020 - 2025
  • Table 2: RCS Monthly Active User by Region 2020 - 2025
  • Table 3: Global RCS Market by Technology 2020 - 2025
  • Table 4: Global RCS Market by Application 2020 - 2025
  • Table 5: Global RCS Market by Industry Vertical 2020 - 2025
  • Table 6: Global RCS Market by User Type 2020 - 2025
  • Table 7: Global RCS Market by Enterprise Type 2020 - 2025
  • Table 8: Global RCS Market by Deployment 2020 - 2025
  • Table 9: Global RCS Market by Cloud Deployment 2020 - 2025
  • Table 10: RCS Market by Region 2020 - 2025
  • Table 11: North America RCS Market by Technology 2020 - 2025
  • Table 12: North America RCS Market by Application 2020 - 2025
  • Table 13: North America RCS Market by Industry Vertical 2020 - 2025
  • Table 14: North America RCS Market by User Type 2020 - 2025
  • Table 15: North America RCS Market by Enterprise Type 2020 - 2025
  • Table 16: North America RCS Market by Deployment 2020 - 2025
  • Table 17: North America RCS Market by Cloud Deployment 2020 - 2025
  • Table 18: North America RCS Market by Country 2020 - 2025
  • Table 19: APAC RCS Market by Technology 2020 - 2025
  • Table 20: APAC RCS Market by Application 2020 - 2025
  • Table 21: APAC RCS Market by Industry Vertical 2020 - 2025
  • Table 22: APAC RCS Market by User Type 2020 - 2025
  • Table 23: APAC RCS Market by Enterprise Type 2020 - 2025
  • Table 24: APAC RCS Market by Deployment 2020 - 2025
  • Table 25: APAC RCS Market by Cloud Deployment 2020 - 2025
  • Table 26: APAC RCS Market by Country 2020 - 2025
  • Table 27: Europe RCS Market by Technology 2020 - 2025
  • Table 28: Europe RCS Market by Application 2020 - 2025
  • Table 29: Europe RCS Market by Industry Vertical 2020 - 2025
  • Table 30: Europe RCS Market by User Type 2020 - 2025
  • Table 31: Europe RCS Market by Enterprise Type 2020 - 2025
  • Table 32: Europe RCS Market by Deployment 2020 - 2025
  • Table 33: Europe RCS Market by Cloud Deployment 2020 - 2025
  • Table 34: Europe RCS Market by Country 2020 - 2025
  • Table 35: Latin America RCS Market by Technology 2020 - 2025
  • Table 36: Latin America RCS Market by Application 2020 - 2025
  • Table 37: Latin America RCS Market by Industry Vertical 2020 - 2025
  • Table 38: Latin America RCS Market by User Type 2020 - 2025
  • Table 39: Latin America RCS Market by Enterprise Type 2020 - 2025
  • Table 40: Latin America RCS Market by Deployment 2020 - 2025
  • Table 41: Latin America RCS Market by Cloud Deployment 2020 - 2025
  • Table 42: Latin America RCS Market by Country 2020 - 2025
  • Table 43: MEA RCS Market by Technology 2020 - 2025
  • Table 44: MEA RCS Market by Application 2020 - 2025
  • Table 45: MEA RCS Market by Industry Vertical 2020 - 2025
  • Table 46: MEA RCS Market by User Type 2020 - 2025
  • Table 47: MEA RCS Market by Enterprise Type 2020 - 2025
  • Table 48: MEA RCS Market by Deployment 2020 - 2025
  • Table 49: MEA RCS Market by Cloud Deployment 2020 - 2025
  • Table 50: MEA RCS Market by Country 2020 - 2025
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