Global Communication Service Providers (CSP) have reached saturation with respect to customer penetration. Furthermore, core voice and messaging services are becoming increasingly marginalized. As fourth generation (4G) cellular via LTE is optimized globally via LTE Advanced (LTE-A), raw data services are next to realize ever shrinking margins. Recognizing this issue, certain leading CSPs offer telecom data Business-to-Business (B2B) services in a Data as a Service (DaaS) basis to various third party companies such as Over-the-Top (OTT) application providers.
Telecom data is provided over Application Programming Interfaces (API) from various CSP databases including number portability, messaging, location, and subscriber databases to name a few. Enterprise customers, OTT players, and others pay CSPs for data in a DaaS business model. This model is expected to expand globally beyond the current large CSPs to smaller CSPs, many of which are located in developing countries.
Additionally, Mind Commerce anticipates the coming of a Telecom API enabled Application Marketplace. This marketplace will be in many ways similar to those of Google and Apple with the key difference that apps rely upon CSP data delivered via APIs in a DaaS B2B business model. Finally, we see CSPs ultimately realizing that they must embrace the app marketplace to offer their own Value-added Service (VAS) apps, which they will initially target for their most important customers: enterprise.
This research evaluates CSP B2B data services opportunities. The report provides an in-depth assessment of the global Telecom Network API market, including business models, business case, best practices, value chain analysis, operator and vendor strategies, vision for the future of telecom data, and forecasts for 2015 to 2020. The report also evaluates the DaaS ecosystem including technologies, companies, and solutions. The report assesses market opportunities and provides a market outlook and forecast for 2015 to 2020. All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report.
Target Audience:
- App Developers
- API Aggregators
- Mobile Device Vendors
- Mobile Network Carriers
- Data services companies
- Cloud services companies
- Service Bureau Companies
- Data infrastructure providers
- Wireless Infrastructure Vendors
- Network and application integrators
- Intermediaries and mediation companies
- Major enterprise and businesses of all types
Report Benefits:
- Forecast for DaaS through 2020
- Understand the DaaS ecosystem
- Identify key players and strategies
- Understand DaaS technologies and tools
- Recognize the importance of data mediation
- Understand data management best practices
- Understand the importance of managed systems
- Identify the relationship between DaaS and cloud
- Telecom API marketplace forecasts for 2015 - 2020
- Insights from Telecom API use cases and business cases
- Understand the Telecom and Enterprise API marketplace
- Understand key API technologies and inter-dependencies
- Identify advantages of internal Telecom API usage to carriers
- Identify the long-term growth drivers for the API marketplace
- Understand how the API marketplace relates to the Cloud and DaaS
- Understand the untapped potential for carrier Telecom API enabled VAS
Table of Contents
Data as a Service (DaaS) Market and Forecasts 2015 - 2020
1 Introduction
- 1.1 Executive Summary
- 1.2 Topics Covered
- 1.3 Key Findings
- 1.4 Target Audience
2 DaaS Technologies
- 2.1 Cloud
- 2.2 Database Approaches and Solutions
- 2.2.1 Relational Database Management System (RDBS)
- 2.2.2 NoSQL
- 2.2.3 Hadoop
- 2.2.4 High Performance Computing Cluster (HPCC)
- 2.2.5 OpenStack
- 2.3 DaaS and the XaaS Ecosystem
- 2.4 Open Data Center Alliance
- 2.5 Market Sizing by Horizontal
3 DaaS Market
- 3.1 Market Overview
- 3.1.1 Data-as-a-Service: A movement
- 3.1.2 Data Structure
- 3.1.3 Specialization
- 3.1.4 Vendors
- 3.2 Vendor Analysis and Prospects
- 3.2.1 Large Vendors: BDaaS
- 3.2.2 Mid-sized Vendors
- 3.2.3 Small Vendors: DaaS and SaaS
- 3.2.4 Market Size: BDaaS vs. RDBMS
- 3.3 Market Drivers and Constraints
- 3.3.1 Drivers
- 3.3.1.1 Business Intelligence and DaaS Integration
- 3.3.1.2 The Cloud Enabler DaaS
- 3.3.1.3 XaaS Drives DaaS
- 3.3.2 Constraints
- 3.3.2.1 Issues Relating to Data-as-a-Service Integration
- 3.4 Barriers and Challenges to DaaS Adoption
- 3.4.1 Enterprises Reluctance to Change
- 3.4.2 Responsibility of Data Security Externalized
- 3.4.3 Security Concerns are Real
- 3.4.4 Cyber Attacks
- 3.4.5 Unclear Agreements
- 3.4.6 Complexity is a Deterrent
- 3.4.7 Lack of Cloud Interoperability
- 3.4.8 Service Provider Resistance to Audits
- 3.4.9 Viability of Third-party Providers
- 3.4.10 No Move of Systems and Data is without Cost
- 3.4.11 Lack of Integration Features in the Public Cloud results in Reduced Functionality
- 3.5 Market Share and Geographic Influence
- 3.6 Vendors
- 3.6.1 1010data
- 3.6.2 Amazon
- 3.6.3 Clickfox
- 3.6.4 Datameer
- 3.6.5 Google
- 3.6.6 Hewlett-Packard
- 3.6.7 IBM
- 3.6.8 Infosys
- 3.6.9 Microsoft
- 3.6.10 Oracle
- 3.6.11 Rackspace
- 3.6.12 Salesforce
- 3.6.13 Splunk
- 3.6.14 Teradata
- 3.6.15 Tresata
4 DaaS Strategies
- 4.1 General Strategies
- 4.1.1 Tiered Data Focus
- 4.1.2 Value-based Pricing
- 4.1.3 Open Development Environment
- 4.2 Specific Strategies
- 4.2.1 Service Ecosystem and Platforms
- 4.2.2 Bringing to Together Multiple Sources for Mash-ups
- 4.2.3 Developing Value-added Services (VAS) as Proof Points
- 4.2.4 Open Access to all Entities including Competitors
- 4.2.5 Prepare for Big Opportunities with the Internet of Things (IoT)
- 4.3 Service Provider Strategies
- 4.3.1 Telecom Network Operators
- 4.3.2 Data Center Providers
- 4.3.3 Managed Service Providers
- 4.4 Infrastructure Provider Strategies
- 4.4.1 Enable New Business Models
- 4.5 Application Developer Strategies
5 DaaS based Applications
- 5.1 Business Intelligence
- 5.2 Development Environments
- 5.3 Verification and Authorization
- 5.4 Reporting and Analytics
- 5.5 DaaS in Healthcare
- 5.6 DaaS and Wearable technology
- 5.7 DaaS in the Government Sector
- 5.8 DaaS for Media and Entertainment
- 5.9 DaaS for Telecoms
- 5.10 DaaS for Insurance
- 5.11 DaaS for Utilities and Energy Sector
- 5.12 DaaS for Pharmaceuticals
- 5.13 DaaS for Financial Services
6 Market Outlook and Future of DaaS
- 6.1 Recent Security Concerns
- 6.2 Cloud Trends
- 6.2.1 Hybrid Computing
- 6.2.2 Multi-Cloud
- 6.2.3 Cloud Bursting
- 6.3 General Data Trends
- 6.4 Enterprise Leverages own Data and Telecom
- 6.4.1 Web APIs
- 6.4.2 SOA and Enterprise APIs
- 6.4.3 Cloud APIs
- 6.4.4 Telecom APIs
- 6.5 Data Federation Emerges for DaaS
7 Conclusions
8 Appendix
- 8.1 Structured vs. Unstructured Data
- 8.1.1 Structured Database Services in Telecom
- 8.1.2 Unstructured Database Services in Telecom and Enterprise
- 8.1.3 Emerging Hybrid (Structured/Unstructured) Database Services
- 8.2 Data Architecture and Functionality
- 8.2.1 Data Architecture
- 8.2.1.1 Data Models and Modelling
- 8.2.1.2 DaaS Architecture
- 8.2.2 Data Mart vs. Data Warehouse
- 8.2.3 Data Gateway
- 8.2.4 Data Mediation
- 8.3 Master Data Management (MDM)
- 8.3.1 Understanding MDM
- 8.3.1.1 Transactional vs. Non-transactional Data
- 8.3.1.2 Reference vs. Analytics Data
- 8.3.2 MDM and DaaS
- 8.3.2.1 Data Acquisition and Provisioning
- 8.3.2.2 Data Warehousing and Business Intelligence
- 8.3.2.3 Analytics and Virtualization
- 8.3.2.4 Data Governance
- 8.4 Data Mining
- 8.4.1 Data Capture
- 8.4.1.1 Event Detection
- 8.4.1.2 Capture Methods
- 8.4.2 Data Mining Tools
Figures
- Figure 2: Cloud Computing Service Model Stack and Principle Consumers
- Figure 3: DaaS across Horizontal and Vertical Segments
- Figure 8: Different Data Types and Functions in DaaS
- Figure 9: Ecosystem and Platform Model
- Figure 10: Ecosystem and Platform Model
- Figure 11: DaaS and IoT Mediation for Smartgrid
- Figure 12: Internet of Things (IoT) and DaaS
- Figure 13: Telecom API Value Chain for DaaS
- Figure 14: DaaS, Verification and Authorization
- Figure 15: Web APIs
- Figure 16: Services Oriented Architecture
- Figure 17: Cloud Services, DaaS, and APIs
- Figure 18: Telecom APIs
- Figure 19: Federated Data vs. Non-Federated Models
- Figure 20: Federated Data at Functional Level
- Figure 21: Federated Data at City Level
- Figure 22: Federated Data at Global Level
- Figure 23: Federation Requires Mediation Data
- Figure 24: Mediation Data Synchronization
- Figure 25: Hybrid Data in Next Generation Applications
- Figure 26: Traditional Data Architecture
- Figure 27: Data Architecture Modeling
- Figure 28: DaaS Data Architecture
- Figure 29: Location Data Mediation
- Figure 30: Data Mediation in IoT
- Figure 31: Data Mediation for Smartgrids
- Figure 32: Enterprise Data Types
- Figure 33: Data Governance
- Figure 34: Data Flow
- Figure 35: Processing Streaming Data
Telecom API Marketplace: Strategy, Ecosystem, Players and Forecasts 2015 - 2020
1 Introduction
- 1.1 Executive Summary
- 1.2 Topics Covered
- 1.3 Key Findings
- 1.4 Target Audience
- 1.5 Companies Mentioned
2 Telecom Network API Overview
- 2.1 Defining Network APIs
- 2.2 Why Carriers are Adopting Telecom Network APIs
- 2.2.1 Need for New Revenue Sources
- 2.2.2 B2B Services and Asymmetric Business Models
- 2.3 Telecom Network API Categories
- 2.3.1 Web Real-time Communications (WebRTC)
- 2.3.2 SMS and RCS-E
- 2.3.3 Presence
- 2.3.4 MMS
- 2.3.5 Location
- 2.3.6 Payments
- 2.3.7 Voice/Speech
- 2.3.8 Voice Control
- 2.3.9 Multimedia Voice Control
- 2.3.10 M2M
- 2.3.11 SDM/Identity Management
- 2.3.12 Subscriber Profile
- 2.3.13 QoS
- 2.3.14 ID/SSO
- 2.3.15 Content Delivery
- 2.3.16 Hosted UC
- 2.3.17 Directory
- 2.3.18 Number Provisioning
- 2.3.19 USSD
- 2.3.20 Billing of Non-Digital Goods
- 2.3.21 Advertising
- 2.3.22 Collaboration
- 2.3.23 IVR/Voice Store
- 2.4 Telecom Network API Business Models
- 2.4.1 Two-Sided Business Model
- 2.4.2 Exposing APIs to Developers
- 2.4.3 Web Mash-ups
- 2.5 Segmentation
- 2.5.1 Users by Segment
- 2.5.2 Workforce Management
- 2.6 Competitive Issues
- 2.6.1 Reduced TCO
- 2.6.2 Open APIs
- 2.6.3 Configurability
- 2.7 Percentage of Applications that use APIs
- 2.8 Telecom API Revenue Potential
- 2.8.1 Standalone API Revenue vs. Finished Goods Revenue
- 2.8.2 Telecom API-enabled Mobile VAS Applications
- 2.8.3 Carrier Focus on Telecom API's for the Enterprise
- 2.9 Telecom Network API Usage by Industry Segment
- 2.10 Telecom Network API Value Chain
- 2.10.1 Telecom API Value Chain
- 2.10.2 How the Value Chain Evolve
- 2.10.3 API Transaction Value Split among Players
- 2.11 Cost for Different API Transactions
- 2.12 Volume of API Transactions
3 API Aggregation
- 3.1 The Role of API Aggregators
- 3.2 Total Cost Usage for APIs with Aggregators
- 3.2.1 Start-up Costs
- 3.2.2 Transaction Costs
- 3.2.3 Ongoing Maintenance/Support
- 3.2.4 Professional Services by Intermediaries
- 3.3 Aggregator API Usage by Category
- 3.3.1 An LBS Case Study: LOC-AID
- 3.3.2 Aggregation: Intersection of Two Big Needs
- 3.3.3 The Case for Other API Categories
- 3.3.4 Moving Towards New Business Models
4 Enterprise and Telecom API Marketplace
- 4.1 Data as a Service (DaaS)
- 4.1.1 Carrier Structured and Unstructured Data
- 4.1.2 Carrier Data Management in DaaS
- 4.1.3 Data Federation in the DaaS Ecosystem
- 4.2 API Market Makers
- 4.2.1 mashape
- 4.2.2 Mulesoft
- 4.3 Need for a New Type of Application Marketplace: CAM
- 4.3.1 Communications-enabled App Marketplace (CAM)
- 4.3.2 CAM Market Opportunities and Challenges
5 Telecom API Enabled App Use Cases
- 5.1 Monetization of Communications-enabled Apps
- 5.1.1 Direct API Revenue
- 5.1.2 Data Monetization
- 5.1.3 Cost Savings
- 5.1.4 Higher Usage
- 5.1.5 Churn Reduction
- 5.2 Use Case Issues
- 5.2.1 Security
- 5.2.2 Interoperability
6 Non-Telecom Network APIs and Mash-ups
- 6.1 Non-Telecom Network APIs
- 6.1.1 Twitter
- 6.1.2 Netflix API
- 6.1.3 Google Maps
- 6.1.4 Facebook
- 6.1.5 YouTube
- 6.1.6 Flickr
- 6.1.7 eBay
- 6.1.8 Last.fm
- 6.1.9 Amazon Web Services
- 6.1.10 Bing Maps
- 6.1.11 Yahoo Web Search API
- 6.1.12 Shopping.com
- 6.1.13 Salesforce.com
- 6.2 Mash-ups
- 6.2.1 BBC News on Mobile
- 6.2.2 GenSMS emailSMS
- 6.2.3 Foursquare
- 6.2.4 Amazon SNS and Nexmo
- 6.2.5 Triage.me
- 6.2.6 MappyHealth
- 6.2.7 Lunchflock
- 6.2.8 Mobile Time Tracking
- 6.2.9 Fitsquare
- 6.2.10 GeoSMS
- 6.2.11 FONFinder
- 6.2.12 Pound Docs
- 6.2.13 140Call
- 6.2.14 Salesforce SMS
7 Carrier Strategies
- 7.1 Carrier Market Strategy and Positioning
- 7.1.1 Increasing API Investments
- 7.1.2 The Rise of SDM
- 7.1.3 Telecom API Standardization
- 7.1.4 Carrier Attitudes towards APIs: U.S vs. Asia Pacific and Western Europe
- 7.2 Carrier API Programs Worldwide
- 7.2.1 AT&T Mobility
- 7.2.2 Verizon Wireless
- 7.2.3 Vodafone
- 7.2.4 France Telecom
- 7.2.5 Telefonica
- 7.3 Carriers and Internal Telecom API Usage
- 7.3.1 The Case for Internal Usage
- 7.3.2 Internal Telecom API Use Cases
- 7.4 Carriers and OTT Service Providers
- 7.4.1 Allowing OTT Providers to Manage Applications
- 7.4.2 Carriers Lack the Innovative Skills to Capitalize on APIs Alone
- 7.5 Carriers and Value-added Services (VAS)
- 7.5.1 The Role and Importance of VAS
- 7.5.2 The Case for Carrier Communication-enabled VAS
- 7.5.3 Challenges and Opportunities for Carriers in VAS
8 API enabled App Developer Strategies
- 8.1 A Critical Asset to Developers 106
- 8.2 Stimulating the Growth of API Releases
- 8.3 Working alongside Carrier Programs
- 8.4 Developer Preferences: Google vs Carriers
9 Telecom API Vendor Strategies
- 9.1 Positioning as Enablers in the Value Chain
- 9.2 Moving Away from a Box/Product Supplier Strategy
- 9.3 Telecom API Companies and Solutions
- 9.3.1 Alcatel Lucent
- 9.3.2 UnboundID
- 9.3.3 Twilio
- 9.3.4 LOC-AID
- 9.3.5 Placecast
- 9.3.6 Samsung
- 9.3.7 AT&T Mobility
- 9.3.8 Apigee
- 9.3.9 2600 Hz
- 9.3.10 Callfire
- 9.3.11 Plivo
- 9.3.12 Tropo (now part of Cisco)
- 9.3.13 Urban Airship
- 9.3.14 Voxeo (now Aspect Software)
- 9.3.15 TeleStax
- 9.3.16 Intel
- 9.3.17 Competitive Differentiation
10 Market Analysis and Forecasts
- 10.1 Telecom Network API Revenue 2015 - 2020
- 10.2 Telecom Network APIs Revenue by API Category 2015 - 2020
- 10.2.1 Messaging API Revenues
- 10.2.2 LBS API Revenues
- 10.2.3 SDM API Revenues
- 10.2.4 Payment API Revenues
- 10.2.5 Internet of Things (IoT) API Revenues
- 10.2.6 Other API Revenues
- 10.3 Telecom API Revenue by Region 2015 - 2020
- 10.3.1 Asia Pacific
- 10.3.2 Eastern Europe
- 10.3.3 Latin & Central America
- 10.3.4 Middle East & Africa
- 10.3.5 North America
- 10.3.6 Western Europe
11 Technology and Market Drivers for Future API Market Growth
- 11.1 Service Oriented Architecture (SOA)
- 11.2 Software Defined Networks (SDN)
- 11.3 Virtualization
- 11.3.1 Network Function Virtualization (NFV)
- 11.3.2 Virtualization beyond Network Functions
- 11.4 The Internet of Things (IoT)
- 11.4.1 IoT Definition
- 11.4.2 IoT Technologies
- 11.4.3 IoT Applications
- 11.4.4 IoT Solutions
- 11.4.5 IoT, DaaS, and APIs (Telecom and Enterprise)
12 Expert Opinion: TeleStax
13 Expert Opinion: Twilio
14 Expert Opinion: Point.io
15 Expert Opinion: Nexmo
16 Appendix
- 16.1 Research Methodology
- 16.2 Telecom API Definitions
- 16.3 More on Telecom APIs and DaaS
- 16.3.1 Tiered Data Focus
- 16.3.2 Value-based Pricing
- 16.3.3 Open Development Environment
- 16.3.4 Specific Strategies
- 16.3.4.1 Service Ecosystem and Platforms
- 16.3.4.2 Bringing to Together Multiple Sources for Mash-ups
- 16.3.4.3 Developing Value-added Services (VAS) as Proof Points
- 16.3.4.4 Open Access to all Entities including Competitors
- 16.3.4.5 Prepare for Big Opportunities with the Internet of Things (IoT)
Figures
- Figure 1: Wireless Carrier Assets
- Figure 2: Telecom API: Standalone vs. Finished Services
- Figure 3: RCS and Telecom API Integration
- Figure 4: RCS Revenue Forecast
- Figure 5: Business vs. Consumer Telecom API Focus
- Figure 6: Enterprise Dashboard
- Figure 7: Enterprise Dashboard App Example
- Figure 8: Telecom Network API Value Chain
- Figure 9: Value Split among Aggregators, Carriers and Enterprise for API Transactions: 2012 - 2019
- Figure 10: API Transaction Costs (US Cents) 2012 - 2019
- Figure 11: Volume of API Transactions for a Tier 1 Carrier (Billions per Month): 2015 - 2020
- Figure 12: Cloud Services and APIs
- Figure 13: GSMA OneAPI: Benefits to Stakeholders
- Figure 14: AT&T Wireless API Catalog
- Figure 15: Verizon Wireless API Program
- Figure 16: France Telecom (Orange) APIs
- Figure 17: Telefonica APIs
- Figure 18: Carrier Internal Use of Telecom APIs
- Figure 19: UnboundID's Portfolio of Services
- Figure 20: Twilio's Portfolio of Services
- Figure 21: LOC-AID Exchange Server Architecture
- Figure 22: Placecast's ShopAlerts Solution
- Figure 23: Apigee Portfolio of Services
- Figure 24: Telecom API Revenue (USD Billions) 2015 - 2020
- Figure 25: Telecom API Revenue (USD Billions) by API Category 2015 - 2020
- Figure 26: Messaging APIs Revenue (USD Billions) 2015 - 2020
- Figure 27: LBS APIs Revenue (USD Billions) 2015 - 2020
- Figure 28: SDM APIs Revenue (USD Billions) 2015 - 2020
- Figure 29: Payment APIs Revenue (USD Billions) 2015 - 2020
- Figure 30: IoT API Revenue (USD Billions) 2015 - 2020
- Figure 31: APIs Revenue for Other Categories (USD Billions) 2015 - 2020
- Figure 32: Telecom API Revenue (USD Billions) by Region 2015 - 2020
- Figure 33: Telecom API Revenue (USD Billions) Asia Pacific 2015 - 2020
- Figure 34: Telecom API Revenue (USD Billions) Eastern Europe 2015 - 2020
- Figure 35: Telecom API Revenue (USD Billions) Latin & Central America 2015 - 2020
- Figure 36: Telecom API Revenue (USD Billions) Middle East & Africa 2015 - 2020
- Figure 37: Telecom API Revenue (USD Billions) North America 2015 - 2020
- Figure 38: Telecom API Revenue (USD Billions) Western Europe 2015 - 2020
- Figure 39: Services Oriented Architecture
- Figure 40: Growth of Connected Devices
- Figure 41: IoT and Telecom API Topology
- Figure 42: Telestax App Store Funnel
- Figure 43: On-Premise vs. Twilio
- Figure 44: Point.io and API Ecosystem
- Figure 45: Different Data Types and Functions in DaaS
- Figure 46: Ecosystem and Platform Model
- Figure 47: Telecom API and Internet of Things Mediation
- Figure 48: DaaS and IoT Mediation for Smartgrid
