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市場調查報告書
商品編碼
1029549

MVNO(虛擬移動網絡運營商)商業計劃:2021

MVNO Business Plan 2021

出版日期: | 出版商: Mind Commerce | 英文 132 Pages | 商品交期: 最快1-2個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

在本報告中,我們分析了 MVNO(虛擬移動網絡運營商)在構建新業務進入計劃時應注意的事項,並分析了宏觀和微觀考慮以及未來市場趨勢、前景、有效營銷策略等信息(價格體系、各種激勵措施、商業聯盟等)、與現有 MVO(移動虛擬網絡運營商)的關係、每個區域市場的概述、主要成功案例等。

目錄

第 1 章執行摘要

第 2 章概述

  • 業務
  • 策略
  • 市場
  • 管理
  • 金融
  • 企業使命
  • MVNO 標準
  • 異常

第 3 章業務

  • 需求分析
  • 服務概覽
  • 目標市場
  • 初始服務:主要收入驅動因素
  • 未來/潛在服務:額外的收入來源
  • 分銷/採購/補貨
  • 入門包
  • 手機和硬件
  • LTE 系統和 SIM 卡
  • 網站和用戶界面策略
  • LTE 增強、5G、未來技術
  • 後台和客戶服務
  • MNO(移動網絡運營商)要求
  • 監管問題
  • 關於 churn(流失率)的考慮

第 4 章機遇

  • 市場機會
  • 策略
  • 供應和管理
  • 基礎設施
  • 多 IMSI 方法
  • 多網絡 VPN
  • 安全和控制
  • 預測

第 5 章市場

  • 美國無線市場
  • 預付費服務市場
  • 批發通訊□□服務
  • 主要談判因素
  • 初始設置成本分析
  • 終端使用和控制
  • 網絡使用和控制

第 6 章營銷計劃

  • 概述
  • 營銷策略
  • 早期細分市場和戰略考慮
  • 聯盟與品牌聯盟
  • 忠誠度計劃
  • 過渡策略

第 7 章財務概覽

  • 對收入流和成本的考慮
  • 收入增長
  • 財務預測
  • 融資
  • 退出策略

第8章擴展與升級

  • 選擇標準
  • 技術要求
  • 其他因素

第 9 章潛在的細分市場

第 10 章管理團隊和合作夥伴

  • 管理
  • 顧問委員會
  • 運營夥伴

第11章衝突

  • 預付費業務運營商
  • 預付費市場評估

第 12 章 MVNO 市場的未來展望

  • 概述
  • 全球市場展望和預測
  • 歐洲 MVNO 驅動程序
  • 美國 MVNO 驅動程序
  • 中東 MVNO 的推動因素
  • 亞太地區 MVNO 驅動程序

第 13 章 MVNO 案例研究

第14章結論

第 15 章附錄

  • 手機運營商組織架構
  • 與移動網絡運營商簽訂合同
  • 策略構建
目錄

Overview:

Mobile Virtual Network Operator (MVNO) companies are launched for many different reasons, many of which have more to do with other businesses than the MVNO operation itself. It is important to consider the strategies an MVNO will employ to exploit market opportunities and include in an MVNO Business Plan.

Some questions to consider include:

  • Will the MVNO be a sub-brand to an existing business?
  • Will the MVNO align with the retail strategies of some other business?
  • Will the MVNO offer discounted services compared to existing Mobile Network Operators (MNO)?
  • Will the MVNO offer Machine-to-Machine (M2M) communications related services on a B2B basis rather than consumer services?
  • Will the MVNO acquire data-only from the underlying MNO, relying upon messaging and voice over IP and delivered in an OTT model?

Regardless of the overall MVNO strategy, executing upon a vision requires careful planning. One thing that all successful MVNOs have in common is they started with a well-developed business plan. This must include insights regarding the impact of 5G on business operations. Accordingly, customers acquiring the MVNO Business Plan will also receive research evaluating 5G technology and its impact upon networks, apps, and services (see below for more information).

The MVNO Business Plan

This is a full business plan based on the launch of an illustrative MVNO known as Contendus. The plan covers all aspects of the company launch plan including market assessment, funding requirements, financial analysis, market segmentation, and product differentiation. Also included is a go-to-market plan, distribution and replenishment plans, comparison of MVNO's and more. The major benefit of this report is to assist in the development of an MVNO launch and to help validate existing plans.

Launching a MVNO involves a lot of careful planning and an understanding of the competitive threats and opportunities. Understanding the competitive issues and what type of MVNO to launch is key to success. A critical aspect to the success of any MVNO is its wholesale negotiations with the host mobile network operator (MNO). <>Accordingly, the MVNO Business Plan includes Modelling and Negotiation Strategies for Contracting with Host Mobile Network Operators. This includes rate structures of the retail minus and cost-plus models, the pros and cons of each, and how to implement them.

The MVNO Business Plan also includes evaluation of wholesale incentives, the reconciliation process, and also what macro and micro environmental aspects to consider when defining your negotiation strategy. Also included is an example Service Level Agreement (SLA), modeled from real-life operational MVNO SLAs, which can be customized and built upon to meet the needs of their service management requirements.

With 5G poised to impact virtually every part of the communication services value chain, the publisher believes it is extremely important for the MVNO ecosystem to be informed and understand the impacts on virtual network operations. Accordingly, the report 5G Technology Assessment, Market Outlook, and Forecasts 2021 - 2030 is also included with the MVNO Business Plan.

Target Audience:

  • MVNO start-ups
  • Mobile network operators
  • MVNE/MVNO service providers
  • Investors and analysts in the mobile space
  • Suppliers of MVNO equipment and software
  • Consultants and systems integration companies

Table of Contents

1. Executive Summary

2. Overview

  • 2.1. The Business
  • 2.2. The Strategy
  • 2.3. The Market
  • 2.4. The Management
  • 2.5. The Financials
  • 2.6. The Company Mission
  • 2.7. MVNO Criteria
  • 2.8. Exceptions

3. The Business

  • 3.1. Requirements Analysis
  • 3.2. Description of Services
  • 3.3. Target Market
  • 3.4. Initial Services: Primary Revenue Drivers
  • 3.5. Potential Future Services: Additional Revenue Sources
  • 3.6. Distribution, Purchasing and Refills
  • 3.7. Starter Package
  • 3.8. Handsets and Hardware
  • 3.9. LTE System and the SIM-card
  • 3.10. Website and User Interface Strategies
  • 3.11. LTE Enhancements, 5G, and Future Technologies
  • 3.12. Back-Office and Customer Care
  • 3.13. Mobile Network Operator Requirements
  • 3.14. Regulatory Issues
  • 3.15. Churn Considerations

4. The Opportunity

  • 4.1. Opportunity
  • 4.2. Strategy
  • 4.3. Provisioning and Management
  • 4.4. Infrastructure
  • 4.5. Multi-IMSI Approach
  • 4.6. Multi-network VPN
  • 4.7. Security and Control
  • 4.8. Forecast

5. The Market

  • 5.1. US Wireless Market
  • 5.2. Prepaid Services Market
  • 5.3. Wholesale Communications Services
  • 5.4. Essential Negotiation Factors
  • 5.5. Setup Cost Analysis
  • 5.6. Terminal Usage and Control
  • 5.7. Network Usage and Control

6. Marketing Plan

  • 6.1. Overview
  • 6.2. Marketing Strategy
  • 6.3. Initial Market Segments and Strategic Considerations
  • 6.4. Partnering and Co-branding
  • 6.5. Loyalty Program
  • 6.6. Migration Strategy

7. Financial Overview

  • 7.1. Revenue Streams and Cost Considerations
  • 7.2. Revenue Growth
  • 7.3. Financial Projections
  • 7.4. Funding
  • 7.5. Exit Strategy

8. Extensions and Upgrades

  • 8.1. Selection Criteria
  • 8.2. Technical Requirements
  • 8.3. Other Factors

9. Potential Market Segments

10. The Management Team and Partners

  • 10.1. Management
  • 10.2. Board of Advisors
  • 10.3. Operational Partners

11. Competition

  • 11.1. Prepaid Players
  • 11.2. Prepaid Market Assessment

12. MVNO Market Outlook

  • 12.1. Overview
  • 12.2. Global Outlook and Forecast
  • 12.3. MVNO Drivers in Europe
  • 12.4. MVNO Drivers in the United States
  • 12.5. MVNO Drivers in Middle East
  • 12.6. MVNO Drivers in Asia Pacific

13. MVNO Case Studies

14. Conclusions

15. Appendix

  • 15.1. Cellular Operator Organization Structure
  • 15.2. Initiating Contact with MNOs
  • 15.3. Strategy Development

Figures

  • Figure 1: MVNOs and Virtual Network Enablers
  • Figure 2: MVNO Business Model
  • Figure 3: Advanced LTE-based Applications
  • Figure 4: Value-add Service Applications
  • Figure 5: MVNO Network Planning with MNO
  • Figure 6: MVNO Categorization by Business Model Segmentation
  • Figure 7: MVNO OSS/BSS Planning

Tables

  • Table 1: MVNO Type and Infrastructure Mapping
  • Table 2: MNO vs. MVNO Characteristics
  • Table 3: Customer Churn Analysis
  • Table 4: MVNO Marketing Strategy
  • Table 5: End-User Forecasts
  • Table 6: Pro Forma Income Statement
  • Table 7: SWOT Analysis
  • Table 8: USA vs. Europe Comparative Analysis
  • Table 9: Prepaid Penetration Assessment
  • Table 10: Prepaid Services Distribution and Replenishment